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The average salary for a National Sales Manager in the United States is $102,742 per year. This figure can differ based on factors such as geographic location, industry, and years of experience. For instance, those working in high-demand sectors or metropolitan areas may see higher compensation.
Top-paying states for National Sales Managers include California, New York, and Texas. In California, the average salary reaches approximately $115,000, while in New York, it hovers around $110,000. Additionally, industries like technology, pharmaceuticals, and finance typically offer higher salaries compared to retail or hospitality.
With a focus on strategic sales planning and team leadership, becoming a National Sales Manager can lead to significant career advancements. Professionals may also find opportunities for bonuses and commissions, further enhancing their overall earnings. To thrive in this role, strong analytical skills, excellent communication, and a deep understanding of market trends are essential.
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The highest-paying states for national sales managers are Washington, Connecticut, and Maryland. The lowest average national sales manager salary states are Nebraska, Tennessee, and Colorado.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $124,427 | $59.82 |
| 2 | Arizona | $119,005 | $57.21 |
| 3 | Washington | $124,964 | $60.08 |
| 4 | District of Columbia | $119,774 | $57.58 |
| 5 | Nevada | $112,692 | $54.18 |
| 6 | Michigan | $119,058 | $57.24 |
| 7 | North Carolina | $113,226 | $54.44 |
| 8 | New Jersey | $116,046 | $55.79 |
| 9 | Virginia | $117,471 | $56.48 |
| 10 | Vermont | $115,836 | $55.69 |
| 11 | New York | $114,602 | $55.10 |
| 12 | Maryland | $120,338 | $57.85 |
| 13 | Maine | $120,257 | $57.82 |
| 14 | California | $112,868 | $54.26 |
| 15 | Kentucky | $113,053 | $54.35 |
| 16 | Pennsylvania | $108,755 | $52.29 |
| 17 | Wyoming | $110,861 | $53.30 |
| 18 | Utah | $101,693 | $48.89 |
| 19 | Oregon | $102,037 | $49.06 |
| 20 | Minnesota | $107,268 | $51.57 |
| 21 | Missouri | $108,253 | $52.04 |
| 22 | Idaho | $103,085 | $49.56 |
| 23 | West Virginia | $107,304 | $51.59 |
| 24 | Illinois | $100,574 | $48.35 |
| 25 | Wisconsin | $103,630 | $49.82 |
| 26 | Massachusetts | $104,616 | $50.30 |
| 27 | Delaware | $102,221 | $49.14 |
| 28 | New Hampshire | $103,537 | $49.78 |
| 29 | Arkansas | $97,001 | $46.64 |
| 30 | Ohio | $96,791 | $46.53 |
| 31 | Rhode Island | $92,974 | $44.70 |
| 32 | Texas | $88,376 | $42.49 |
| 33 | North Dakota | $93,397 | $44.90 |
| 34 | Alabama | $90,770 | $43.64 |
| 35 | Hawaii | $94,859 | $45.61 |
| 36 | South Dakota | $91,942 | $44.20 |
| 37 | Florida | $84,417 | $40.59 |
| 38 | Mississippi | $87,977 | $42.30 |
| 39 | New Mexico | $91,802 | $44.14 |
| 40 | Indiana | $85,009 | $40.87 |
| 41 | Montana | $92,018 | $44.24 |
| 42 | South Carolina | $87,431 | $42.03 |
| 43 | Tennessee | $81,445 | $39.16 |
| 44 | Iowa | $89,059 | $42.82 |
| 45 | Colorado | $80,518 | $38.71 |
| 46 | Georgia | $80,026 | $38.47 |
| 47 | Louisiana | $79,617 | $38.28 |
| 48 | Oklahoma | $86,220 | $41.45 |
| 49 | Alaska | $84,537 | $40.64 |
| 50 | Kansas | $79,579 | $38.26 |
| 51 | Nebraska | $82,971 | $39.89 |
The highest-paying cities for national sales managers are Hartford, CT, San Francisco, CA, and Annapolis, MD.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hartford, CT | $125,184 | $60.18 |
| 2 | San Francisco, CA | $121,537 | $58.43 |
| 3 | Annapolis, MD | $120,602 | $57.98 |
| 4 | Phoenix, AZ | $119,465 | $57.44 |
| 5 | Richmond, VA | $117,512 | $56.50 |
| 6 | New York, NY | $114,727 | $55.16 |
| 7 | Greensboro, NC | $114,178 | $54.89 |
| 8 | Las Vegas, NV | $112,055 | $53.87 |
| 9 | Saint Louis, MO | $109,719 | $52.75 |
| 10 | Minneapolis, MN | $107,341 | $51.61 |
| 11 | Pittsburgh, PA | $106,441 | $51.17 |
| 12 | Charleston, WV | $106,284 | $51.10 |
| 13 | Boston, MA | $104,800 | $50.38 |
| 14 | Bend, OR | $101,678 | $48.88 |
| 15 | Salt Lake City, UT | $101,493 | $48.79 |
| 16 | Chicago, IL | $100,944 | $48.53 |
| 17 | Little Rock, AR | $96,834 | $46.55 |
| 18 | Columbus, OH | $96,308 | $46.30 |
| 19 | Dallas, TX | $88,933 | $42.76 |
| 20 | Des Moines, IA | $88,353 | $42.48 |
A national sales manager's salary ranges from $67,000 a year at the 10th percentile to $155,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $155,000 | $12,917 | $75 |
| 75th Percentile | $127,000 | $10,583 | $61 |
| Average | $102,742 | $8,562 | $49 |
| 25th Percentile | $82,000 | $6,833 | $39 |
| 10th Percentile | $67,000 | $5,583 | $32 |
The highest paying types of national sales managers are senior sales manager, technical sales manager, and product manager/sales.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Manager/Sales | $108,492 | $9,041 | $52.16 | 181,400 |
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Sales Team Manager | $65,856 | $5,488 | $31.66 | 147,216 |
| Regional Sales And Marketing Manager | $82,259 | $6,855 | $39.55 | 168,602 |
| Sales/Field Sales Manager | $80,257 | $6,688 | $38.58 | 156,663 |
| Territory Sales Manager | $74,356 | $6,196 | $35.75 | 119,934 |
Top companies hiring national sales managers now:
National sales manager salaries at NetApp and Cohesity are the highest-paying according to our most recent salary estimates. In addition, the average national sales manager salary at companies like ViacomCBS and Rosco Inc. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | NetApp | $146,796 | $70.58 |
| 2 | Cohesity | $141,550 | $68.05 |
| 3 | ViacomCBS | $136,413 | $65.58 |
| 4 | Rosco Inc. | $128,507 | $61.78 |
| 5 | Atkore International | $128,373 | $61.72 |
| 6 | Paulo | $125,397 | $60.29 |
| 7 | Ernst & Young | $121,656 | $58.49 |
| 8 | Nuance Communications | $120,628 | $57.99 |
| 9 | Gemini Industries | $118,869 | $57.15 |
| 10 | Zscaler | $118,107 | $56.78 |
| 11 | ITW | $117,501 | $56.49 |
| 12 | Centurum | $117,354 | $56.42 |
| 13 | Rush Enterprises | $117,236 | $56.36 |
| 14 | Sinclair Broadcast Group | $114,730 | $55.16 |
| 15 | Wells Lamont | $114,398 | $55.00 |
| 16 | Carl Zeiss Meditec, Inc. | $113,972 | $54.79 |
| 17 | Bray International | $112,631 | $54.15 |
| 18 | Museum of Science | $111,268 | $53.49 |
| 19 | Thule | $110,709 | $53.23 |
| 20 | BCBG MAX AZRIA GROUP | $110,662 | $53.20 |
The average national sales manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $115,029 | $55.30 |
| 2 | Technology | $105,419 | $50.68 |
| 3 | Professional | $101,400 | $48.75 |
| 4 | Retail | $99,886 | $48.02 |
| 5 | Hospitality | $99,498 | $47.84 |
| 6 | Automotive | $96,144 | $46.22 |
The average national sales manager salary has risen by $23,804 over the last ten years. In 2014, the average national sales manager earned $78,938 annually, but today, they earn $102,742 a year. That works out to a 12% change in pay for national sales managers over the last decade.
Compare national sales manager salaries for cities or states with the national average over time.
Compare national sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $103,000 | $49.40 | +4.3% |
| 2024 | $98,400 | $47.29 | +1.9% |
| 2023 | $96,500 | $46.38 | +2.5% |
| 2022 | $94,000 | $45.20 | +2.6% |
| 2021 | $91,600 | $44.04 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| LHH | National Sales Manager | Atlanta, GA | 06/28/2025 | $125,000 |
| Arthur Schuman Master | National Sales Manager-Club | Rogers, AR | 06/28/2025 | $110,000 |
| Sumitomo Electric Carbide | National Sales Manager | San Marcos, CA | 06/27/2025 | $130,000 |
| Vista Outdoors | National Sales Manager, Camp Chef | Hyde Park, UT | 06/26/2025 | $110,000 |
| Vista Outdoors | National Sales Manager, Camp Chef | Bozeman, MT | 06/26/2025 | $110,000 |
| Driven Brands | National Sales Manager-Insurance Partnerships | Boone, NC | 06/26/2025 | $80,600 |
| Medtronic Inc. | Sales Opportunities for National Sales Network Career Event-AUG | Baltimore, MD | 06/26/2025 | $35,000 |
| Medtronic Inc. | Sales Opportunities for National Sales Network Career Event-AUG | Dallas, TX | 06/26/2025 | $35,000 |
| Medtronic | Sales Opportunities for National Sales Network Career Event-AUG | Philadelphia, PA | 06/26/2025 | $35,000 |
| Medtronic Inc. | Sales Opportunities for National Sales Network Career Event-AUG | Minneapolis, MN | 06/26/2025 | $35,000 |
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