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National sales manager salary

Average national sales manager salary

$102,742

$49.4 hourly rate

Entry-level national sales manager salary
$67,000 yearly salary
Updated December 15, 2025

Average National Sales Manager Salary

The average salary for a National Sales Manager in the United States is $102,742 per year. This figure can differ based on factors such as geographic location, industry, and years of experience. For instance, those working in high-demand sectors or metropolitan areas may see higher compensation.

Where Can a National Sales Manager Earn More?

Top-paying states for National Sales Managers include California, New York, and Texas. In California, the average salary reaches approximately $115,000, while in New York, it hovers around $110,000. Additionally, industries like technology, pharmaceuticals, and finance typically offer higher salaries compared to retail or hospitality.

Career Growth and Opportunities

With a focus on strategic sales planning and team leadership, becoming a National Sales Manager can lead to significant career advancements. Professionals may also find opportunities for bonuses and commissions, further enhancing their overall earnings. To thrive in this role, strong analytical skills, excellent communication, and a deep understanding of market trends are essential.

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Where can a National Sales Manager earn more?

Compare salary by location
Vs
138k
118k
98k
78k
58k
Columbus, OH$125,184
Des Moines, IA$88,353
Compare salary by company
Vs
161k
141k
121k
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NetApp$146,796
BCBG MAX AZRIA GROUP$110,662

National sales manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Glassdoor and Comparably, the average salary for a national sales manager typically falls between $102,742 and $223,862.
zippia
$102,742yearly
glassdoor[1]
$223,862yearly
comparably[2]
$103,967yearly

Average national sales manager salary by state

The highest-paying states for national sales managers are Washington, Connecticut, and Maryland. The lowest average national sales manager salary states are Nebraska, Tennessee, and Colorado.

  • State view
  • County view
Average salary:

Highest paying states for national sales managers

RankStateAvg. salaryHourly rate
1Connecticut$124,427$59.82
2Arizona$119,005$57.21
3Washington$124,964$60.08
4District of Columbia$119,774$57.58
5Nevada$112,692$54.18
6Michigan$119,058$57.24
7North Carolina$113,226$54.44
8New Jersey$116,046$55.79
9Virginia$117,471$56.48
10Vermont$115,836$55.69
11New York$114,602$55.10
12Maryland$120,338$57.85
13Maine$120,257$57.82
14California$112,868$54.26
15Kentucky$113,053$54.35
16Pennsylvania$108,755$52.29
17Wyoming$110,861$53.30
18Utah$101,693$48.89
19Oregon$102,037$49.06
20Minnesota$107,268$51.57
21Missouri$108,253$52.04
22Idaho$103,085$49.56
23West Virginia$107,304$51.59
24Illinois$100,574$48.35
25Wisconsin$103,630$49.82
26Massachusetts$104,616$50.30
27Delaware$102,221$49.14
28New Hampshire$103,537$49.78
29Arkansas$97,001$46.64
30Ohio$96,791$46.53
31Rhode Island$92,974$44.70
32Texas$88,376$42.49
33North Dakota$93,397$44.90
34Alabama$90,770$43.64
35Hawaii$94,859$45.61
36South Dakota$91,942$44.20
37Florida$84,417$40.59
38Mississippi$87,977$42.30
39New Mexico$91,802$44.14
40Indiana$85,009$40.87
41Montana$92,018$44.24
42South Carolina$87,431$42.03
43Tennessee$81,445$39.16
44Iowa$89,059$42.82
45Colorado$80,518$38.71
46Georgia$80,026$38.47
47Louisiana$79,617$38.28
48Oklahoma$86,220$41.45
49Alaska$84,537$40.64
50Kansas$79,579$38.26
51Nebraska$82,971$39.89

Highest paying cities for national sales managers

The highest-paying cities for national sales managers are Hartford, CT, San Francisco, CA, and Annapolis, MD.

RankCityAvg. salaryHourly rate
1Hartford, CT$125,184$60.18
2San Francisco, CA$121,537$58.43
3Annapolis, MD$120,602$57.98
4Phoenix, AZ$119,465$57.44
5Richmond, VA$117,512$56.50
6New York, NY$114,727$55.16
7Greensboro, NC$114,178$54.89
8Las Vegas, NV$112,055$53.87
9Saint Louis, MO$109,719$52.75
10Minneapolis, MN$107,341$51.61
11Pittsburgh, PA$106,441$51.17
12Charleston, WV$106,284$51.10
13Boston, MA$104,800$50.38
14Bend, OR$101,678$48.88
15Salt Lake City, UT$101,493$48.79
16Chicago, IL$100,944$48.53
17Little Rock, AR$96,834$46.55
18Columbus, OH$96,308$46.30
19Dallas, TX$88,933$42.76
20Des Moines, IA$88,353$42.48

National sales manager salary details

A national sales manager's salary ranges from $67,000 a year at the 10th percentile to $155,000 at the 90th percentile.

Average national sales manager salary graph
Average national sales manager salary graph, trends, and summary

What is a national sales manager's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$155,000$12,917$75
75th Percentile$127,000$10,583$61
Average$102,742$8,562$49
25th Percentile$82,000$6,833$39
10th Percentile$67,000$5,583$32

Highest paying national sales manager jobs

The highest paying types of national sales managers are senior sales manager, technical sales manager, and product manager/sales.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Product Manager/Sales$108,492$9,041$52.16181,400
Sales Account Manager$58,630$4,886$28.19163,697
Sales Team Manager$65,856$5,488$31.66147,216
Regional Sales And Marketing Manager$82,259$6,855$39.55168,602
Sales/Field Sales Manager$80,257$6,688$38.58156,663
Territory Sales Manager$74,356$6,196$35.75119,934

Top companies hiring national sales managers now:

  1. Sony Electronics jobs (31)
  2. General Electric jobs (10)
  3. Urban One jobs (10)
  4. AT&T jobs (40)
  5. The Kraft Group jobs (11)

Which companies pay national sales managers the most?

National sales manager salaries at NetApp and Cohesity are the highest-paying according to our most recent salary estimates. In addition, the average national sales manager salary at companies like ViacomCBS and Rosco Inc. are highly competitive.

RankCompanyAverage salaryHourly rate
1NetApp$146,796$70.58
2Cohesity$141,550$68.05
3ViacomCBS$136,413$65.58
4Rosco Inc.$128,507$61.78
5Atkore International$128,373$61.72
6Paulo$125,397$60.29
7Ernst & Young$121,656$58.49
8Nuance Communications$120,628$57.99
9Gemini Industries$118,869$57.15
10Zscaler$118,107$56.78
11ITW$117,501$56.49
12Centurum$117,354$56.42
13Rush Enterprises$117,236$56.36
14Sinclair Broadcast Group$114,730$55.16
15Wells Lamont$114,398$55.00
16Carl Zeiss Meditec, Inc.$113,972$54.79
17Bray International$112,631$54.15
18Museum of Science$111,268$53.49
19Thule$110,709$53.23
20BCBG MAX AZRIA GROUP$110,662$53.20

Wage gap by gender, race and education

$103,000$100,400$97,800$95,200$92,600$90,000
MaleFemale

National Sales Manager salary by industry

The average national sales manager salary varies across industries:

  • The average national sales manager salary in the manufacturing industry is $115,029, the highest of any industry.
  • The average national sales manager salary in the finance industry is $105,419.
  • National sales managers in the automotive industry earn an average salary of $96,144, the lowest of any industry.

Highest paying industries for national sales managers

RankIndustryAverage salaryHourly rate
1Manufacturing$115,029$55.30
2Technology$105,419$50.68
3Professional$101,400$48.75
4Retail$99,886$48.02
5Hospitality$99,498$47.84
6Automotive$96,144$46.22

High paying national sales manager jobs

National sales manager salary trends

The average national sales manager salary has risen by $23,804 over the last ten years. In 2014, the average national sales manager earned $78,938 annually, but today, they earn $102,742 a year. That works out to a 12% change in pay for national sales managers over the last decade.

Compare national sales manager salaries for cities or states with the national average over time.

Average national sales manager salary over time

Compare national sales manager salaries for individual cities or states with the national average.

National sales manager salary by year

YearAvg. salaryHourly rate% Change
2025$103,000$49.40+4.3%
2024$98,400$47.29+1.9%
2023$96,500$46.38+2.5%
2022$94,000$45.20+2.6%
2021$91,600$44.04+3.5%

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