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The average salary for a New Product Development Manager in the United States is approximately $154,907 annually. This figure can vary based on factors such as industry, geographic location, and years of experience. For instance, those in technology and pharmaceuticals may command higher salaries due to the specialized nature of their work.
Experience plays a significant role in salary potential. Entry-level positions may start around $80,000, while seasoned managers can earn well over $200,000. Additionally, locations such as California and New York typically offer higher pay, reflecting the cost of living and demand for skilled professionals.
Salary data from platforms like Glassdoor and Payscale supports this information, indicating consistent pay ranges for New Product Development Managers across multiple industries. As companies prioritize innovation, the demand for these roles continues to grow, offering opportunities for advancement and competitive compensation packages.
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The average new product development manager salary in Alaska, Oregon, and New Mexico are the highest in the U.S. The lowest average new product development manager salary states are Indiana, New Jersey, and Illinois.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Mexico | $170,142 | $81.80 |
| 2 | Texas | $164,839 | $79.25 |
| 3 | Alaska | $173,993 | $83.65 |
| 4 | Michigan | $163,919 | $78.81 |
| 5 | Utah | $163,067 | $78.40 |
| 6 | Oregon | $171,024 | $82.22 |
| 7 | Nevada | $161,818 | $77.80 |
| 8 | Arkansas | $157,991 | $75.96 |
| 9 | Montana | $159,376 | $76.62 |
| 10 | Vermont | $168,396 | $80.96 |
| 11 | Pennsylvania | $156,386 | $75.19 |
| 12 | Tennessee | $157,426 | $75.69 |
| 13 | Georgia | $157,174 | $75.56 |
| 14 | Massachusetts | $166,738 | $80.16 |
| 15 | Oklahoma | $160,248 | $77.04 |
| 16 | South Dakota | $153,499 | $73.80 |
| 17 | Hawaii | $164,074 | $78.88 |
| 18 | Arizona | $153,205 | $73.66 |
| 19 | Washington | $154,026 | $74.05 |
| 20 | Louisiana | $158,949 | $76.42 |
| 21 | West Virginia | $152,573 | $73.35 |
| 22 | Connecticut | $164,596 | $79.13 |
| 23 | South Carolina | $154,810 | $74.43 |
| 24 | North Dakota | $146,145 | $70.26 |
| 25 | Maryland | $161,323 | $77.56 |
| 26 | Kentucky | $149,672 | $71.96 |
| 27 | Wyoming | $152,002 | $73.08 |
| 28 | Virginia | $154,427 | $74.24 |
| 29 | Mississippi | $150,115 | $72.17 |
| 30 | Colorado | $152,155 | $73.15 |
| 31 | Nebraska | $146,466 | $70.42 |
| 32 | Alabama | $149,446 | $71.85 |
| 33 | North Carolina | $151,686 | $72.93 |
| 34 | New York | $152,886 | $73.50 |
| 35 | California | $148,881 | $71.58 |
| 36 | Idaho | $151,665 | $72.92 |
| 37 | Florida | $148,060 | $71.18 |
| 38 | Rhode Island | $150,342 | $72.28 |
| 39 | Maine | $150,463 | $72.34 |
| 40 | Missouri | $147,009 | $70.68 |
| 41 | New Hampshire | $151,867 | $73.01 |
| 42 | Wisconsin | $140,642 | $67.62 |
| 43 | Minnesota | $150,777 | $72.49 |
| 44 | Indiana | $139,731 | $67.18 |
| 45 | Kansas | $124,948 | $60.07 |
| 46 | District of Columbia | $145,749 | $70.07 |
| 47 | Ohio | $123,712 | $59.48 |
| 48 | Iowa | $125,573 | $60.37 |
| 49 | Delaware | $146,415 | $70.39 |
| 50 | New Jersey | $132,809 | $63.85 |
| 51 | Illinois | $128,035 | $61.56 |
The highest-paying cities for new product development managers are Austin, TX, Boston, MA, and Hartford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Austin, TX | $170,498 | $81.97 |
| 2 | Boston, MA | $169,872 | $81.67 |
| 3 | Hartford, CT | $168,145 | $80.84 |
| 4 | Detroit, MI | $166,988 | $80.28 |
| 5 | New Orleans, LA | $162,058 | $77.91 |
| 6 | Atlanta, GA | $159,335 | $76.60 |
| 7 | Philadelphia, PA | $158,355 | $76.13 |
| 8 | Renton, WA | $156,499 | $75.24 |
| 9 | Phoenix, AZ | $156,004 | $75.00 |
| 10 | Buffalo, NY | $154,403 | $74.23 |
| 11 | Raleigh, NC | $154,129 | $74.10 |
| 12 | San Francisco, CA | $153,705 | $73.90 |
| 13 | Minneapolis, MN | $151,988 | $73.07 |
| 14 | Saint Petersburg, FL | $151,506 | $72.84 |
| 15 | Saint Louis, MO | $148,680 | $71.48 |
| 16 | Milwaukee, WI | $141,511 | $68.03 |
| 17 | Piscataway, NJ | $133,086 | $63.98 |
| 18 | Glenview, IL | $128,447 | $61.75 |
| 19 | Waterloo, IA | $126,072 | $60.61 |
| 20 | Cleveland, OH | $124,802 | $60.00 |
A new product development manager's salary ranges from $106,000 a year at the 10th percentile to $225,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $225,000 | $18,750 | $108 |
| 75th Percentile | $188,000 | $15,667 | $90 |
| Average | $154,907 | $12,909 | $74 |
| 25th Percentile | $127,000 | $10,583 | $61 |
| 10th Percentile | $106,000 | $8,833 | $51 |
The highest paying types of new product development managers are vice president product development, director of product development, and marketing and product development manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analytical Research Program Manager | $98,311 | $8,193 | $47.26 | 111,737 |
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Product Marketing Manager | $112,220 | $9,352 | $53.95 | 166,047 |
| Vice President Product Development | $168,835 | $14,070 | $81.17 | 180,783 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Product Line Manager | $97,237 | $8,103 | $46.75 | 158,908 |
Top companies hiring new product development managers now:
New product development manager salaries at Kaiser Permanente and Accenture are the highest-paying according to our most recent salary estimates. In addition, the average new product development manager salary at companies like Amazon and Hubbell are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Kaiser Permanente | $184,930 | $88.91 |
| 2 | Accenture | $175,542 | $84.40 |
| 3 | Amazon | $171,986 | $82.69 |
| 4 | Hubbell | $165,171 | $79.41 |
| 5 | Silgan Containers | $164,237 | $78.96 |
| 6 | Master Lock | $162,373 | $78.06 |
| 7 | CyberCoders | $160,091 | $76.97 |
| 8 | MechoSystems | $157,485 | $75.71 |
| 9 | UnitedHealth Group | $154,971 | $74.51 |
| 10 | Itl Corp. | $154,815 | $74.43 |
| 11 | Briggs & Stratton | $154,598 | $74.33 |
| 12 | CO-AX Technology | $154,097 | $74.09 |
| 13 | A. O. Smith | $153,309 | $73.71 |
| 14 | Chrono Therapeutics | $152,238 | $73.19 |
| 15 | Essex Industries | $152,009 | $73.08 |
| 16 | UPS | $151,864 | $73.01 |
| 17 | Management Recruiters International(MRI) | $151,767 | $72.96 |
| 18 | NOV | $151,294 | $72.74 |
| 19 | ITW | $149,674 | $71.96 |
| 20 | SWFcontract | $147,485 | $70.91 |
The average new product development manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $171,653 | $82.53 |
| 2 | Finance | $168,992 | $81.25 |
| 3 | Hospitality | $166,743 | $80.16 |
| 4 | Retail | $152,121 | $73.14 |
| 5 | Manufacturing | $150,768 | $72.48 |
The average new product development manager salary has risen by $28,323 over the last ten years. In 2014, the average new product development manager earned $126,584 annually, but today, they earn $154,907 a year. That works out to a 11% change in pay for new product development managers over the last decade.
Compare new product development manager salaries for cities or states with the national average over time.
Compare new product development manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $155,000 | $74.47 | +3.1% |
| 2024 | $150,000 | $72.13 | +2.8% |
| 2023 | $146,000 | $70.11 | +2.2% |
| 2022 | $143,000 | $68.59 | +2.2% |
| 2021 | $140,000 | $67.10 | +1.4% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Amazon.com, Inc. | SR. Asic New Product Manager, Kuiper Silicon Development Engineering | Redmond, WA | 06/15/2025 | $136,100 |
| Samtec | New Product Development Leader/Product Development Manager | San Diego, CA | 06/10/2025 | $232,000 |
| Samtec | New Product Development Leader/Product Development Manager | Colorado Springs, CO | 06/10/2025 | $232,000 |
| Samtec, Inc. Carreras | New Product Development Leader/Product Development Manager | Colorado Springs, CO | 06/10/2025 | $232,000 |
| Samtec, Inc. Carreras | New Product Development Leader/Product Development Manager | San Diego, CA | 06/10/2025 | $232,000 |
| Get It-Marketing | New Product Development Manager | Corona, CA | 06/10/2025 | $15,000 |
| PSG | New Product Development Manager | Cincinnati, OH | 05/31/2025 | $120,000 |
| Mastercard | Manager, Innovation/New Product Development | New York, NY | 05/24/2025 | $143,000 |
| Kenvue Inc. | New Product Development Project Manager | Summit, NJ | 05/22/2025 | $98,000 |
| Kenvue Brands LLC | New Product Development Project Manager | Summit, NJ | 05/22/2025 | $98,000 |
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