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New product manager salary
Average new product manager salary
$117,459
Average New Product Manager Salary
The average salary for a New Product Manager is approximately $117,459 per year, translating to around $56 per hour. This figure reflects the competitive nature of the job market, where skilled professionals are crucial for driving product success.
How Salary Varies
Factors such as experience, location, and industry play significant roles in determining salary levels. New Product Managers with more years of experience can command higher salaries, while those in tech hubs often earn more due to demand.
Regional Salary Insights
In states like California and New York, salaries tend to be higher, reflecting the cost of living and competitive job market. For instance, cities like San Francisco and New York offer some of the highest salaries for New Product Managers, often exceeding the national average.
Career Advancement Opportunities
As a New Product Manager, career advancement opportunities are plentiful. With experience, professionals can move into senior management roles or specialize in specific industries, further increasing their earning potential. Companies are actively seeking individuals with innovative ideas and strong leadership skills, making this a promising career path.
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Where can a New Product Manager earn more?
New product manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level new product manager | $87,200 | $41.92 |
| Mid-level new product manager | $93,100 | $44.77 |
| Senior-level new product manager | $212,000 | $101.86 |
Average new product manager salary by state
The average new product manager salary in California, Oregon, and New York are the highest in the U.S. The lowest average new product manager salary states are Alabama, Georgia, and Kansas.
- State view
- County view
Highest paying states for new product managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $132,491 | $63.70 |
| 2 | California | $142,494 | $68.51 |
| 3 | New York | $128,553 | $61.80 |
| 4 | Arizona | $114,315 | $54.96 |
| 5 | Pennsylvania | $110,945 | $53.34 |
| 6 | Nevada | $113,256 | $54.45 |
| 7 | Texas | $111,611 | $53.66 |
| 8 | Connecticut | $115,131 | $55.35 |
| 9 | Virginia | $112,413 | $54.04 |
| 10 | Washington | $109,671 | $52.73 |
| 11 | Rhode Island | $107,738 | $51.80 |
| 12 | Ohio | $109,509 | $52.65 |
| 13 | Arkansas | $110,605 | $53.18 |
| 14 | North Dakota | $111,160 | $53.44 |
| 15 | Utah | $104,616 | $50.30 |
| 16 | South Carolina | $112,974 | $54.31 |
| 17 | New Jersey | $107,260 | $51.57 |
| 18 | Idaho | $106,917 | $51.40 |
| 19 | Illinois | $104,885 | $50.43 |
| 20 | Maryland | $109,634 | $52.71 |
| 21 | Michigan | $103,993 | $50.00 |
| 22 | North Carolina | $103,396 | $49.71 |
| 23 | New Mexico | $103,724 | $49.87 |
| 24 | West Virginia | $106,073 | $51.00 |
| 25 | New Hampshire | $100,057 | $48.10 |
| 26 | Massachusetts | $99,425 | $47.80 |
| 27 | Colorado | $98,827 | $47.51 |
| 28 | District of Columbia | $97,462 | $46.86 |
| 29 | Montana | $93,839 | $45.11 |
| 30 | Missouri | $99,532 | $47.85 |
| 31 | Mississippi | $98,924 | $47.56 |
| 32 | Iowa | $96,972 | $46.62 |
| 33 | Vermont | $90,613 | $43.56 |
| 34 | Delaware | $96,703 | $46.49 |
| 35 | Tennessee | $91,756 | $44.11 |
| 36 | Wisconsin | $88,571 | $42.58 |
| 37 | Wyoming | $90,889 | $43.70 |
| 38 | Florida | $91,914 | $44.19 |
| 39 | Kentucky | $90,506 | $43.51 |
| 40 | Indiana | $89,810 | $43.18 |
| 41 | Maine | $90,204 | $43.37 |
| 42 | Minnesota | $85,807 | $41.25 |
| 43 | Oklahoma | $90,372 | $43.45 |
| 44 | Louisiana | $91,043 | $43.77 |
| 45 | Georgia | $87,304 | $41.97 |
| 46 | Hawaii | $91,942 | $44.20 |
| 47 | Alaska | $92,045 | $44.25 |
| 48 | Kansas | $86,547 | $41.61 |
| 49 | South Dakota | $86,520 | $41.60 |
| 50 | Alabama | $87,776 | $42.20 |
| 51 | Nebraska | $83,670 | $40.23 |
Highest paying cities for new product managers
The highest-paying cities for new product managers are San Francisco, CA, Lake Oswego, OR, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $153,722 | $73.90 |
| 2 | Lake Oswego, OR | $131,629 | $63.28 |
| 3 | New York, NY | $129,582 | $62.30 |
| 4 | New Haven, CT | $115,423 | $55.49 |
| 5 | Glendale, AZ | $114,615 | $55.10 |
| 6 | Bristol, PA | $111,735 | $53.72 |
| 7 | Austin, TX | $111,218 | $53.47 |
| 8 | Seattle, WA | $110,152 | $52.96 |
| 9 | Elizabeth, NJ | $107,279 | $51.58 |
| 10 | Chicago, IL | $105,200 | $50.58 |
| 11 | Durham, NC | $104,334 | $50.16 |
| 12 | Albuquerque, NM | $104,139 | $50.07 |
| 13 | Salt Lake City, UT | $103,726 | $49.87 |
| 14 | Holland, MI | $102,927 | $49.48 |
| 15 | Framingham, MA | $99,510 | $47.84 |
| 16 | Denver, CO | $98,491 | $47.35 |
| 17 | Anderson, IN | $90,240 | $43.38 |
| 18 | Marietta, GA | $87,550 | $42.09 |
| 19 | Maplewood, MN | $85,928 | $41.31 |
New product manager salary details
A new product manager's salary ranges from $79,000 a year at the 10th percentile to $174,000 at the 90th percentile.
What is a new product manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $174,000 | $14,500 | $84 |
| 75th Percentile | $144,000 | $12,000 | $69 |
| Average | $117,459 | $9,788 | $56 |
| 25th Percentile | $95,000 | $7,917 | $46 |
| 10th Percentile | $79,000 | $6,583 | $38 |
Highest paying new product manager jobs
The highest paying types of new product managers are vice president, product management, product management director, and product director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Engineering Program Manager | $122,604 | $10,217 | $58.94 | 148,543 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Vice President, Product Management | $183,231 | $15,269 | $88.09 | 185,361 |
Top companies hiring new product managers now:
Which companies pay new product managers the most?
New product manager salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average new product manager salary at companies like Twitter and DoorDash are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $184,671 | $88.78 |
| 2 | $174,837 | $84.06 | |
| 3 | $171,009 | $82.22 | |
| 4 | DoorDash | $167,555 | $80.56 |
| 5 | Cloudflare | $165,465 | $79.55 |
| 6 | Apple | $164,780 | $79.22 |
| 7 | Bain & Company | $149,263 | $71.76 |
| 8 | Microsoft | $148,949 | $71.61 |
| 9 | Amazon | $146,819 | $70.59 |
| 10 | Gap Inc. | $143,954 | $69.21 |
| 11 | Cisco | $141,061 | $67.82 |
| 12 | Genentech | $139,991 | $67.30 |
| 13 | Datadog | $139,194 | $66.92 |
| 14 | JPMorgan Chase & Co. | $135,842 | $65.31 |
| 15 | Burlington | $134,261 | $64.55 |
| 16 | Estée Lauder | $132,046 | $63.48 |
| 17 | Barclays | $131,575 | $63.26 |
| 18 | ChyronHego | $130,564 | $62.77 |
| 19 | Salesforce | $126,677 | $60.90 |
| 20 | Scripps Health | $125,618 | $60.39 |
Wage gap by gender, race and education
New Product Manager salary by industry
The average new product manager salary varies across industries:
- The average new product manager salary in the retail industry is $119,149, the highest of any industry.
- The average new product manager salary in the finance industry is $114,329.
- New product managers in the manufacturing industry earn an average salary of $108,923, the lowest of any industry.
Highest paying industries for new product managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $119,149 | $57.28 |
| 2 | Real Estate | $114,329 | $54.97 |
| 3 | Technology | $112,978 | $54.32 |
| 4 | Manufacturing | $108,923 | $52.37 |
High paying new product manager jobs
New product manager salary trends
The average new product manager salary has risen by $21,613 over the last ten years. In 2014, the average new product manager earned $95,846 annually, but today, they earn $117,459 a year. That works out to a 8% change in pay for new product managers over the last decade.
Compare new product manager salaries for cities or states with the national average over time.
Average new product manager salary over time
Compare new product manager salaries for individual cities or states with the national average.
New product manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $117,000 | $56.47 | +3.7% |
| 2025 | $113,000 | $54.36 | +1.9% |
| 2024 | $111,000 | $53.34 | +1.5% |
| 2023 | $109,000 | $52.52 | +0.8% |
| 2022 | $108,000 | $52.11 | +1.9% |
Recently added new product manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ion | Lead Product Manager-Financial Services, New York | New York, NY | 06/29/2025 | $180,000 |
| FCRS = Us014 | Access & Reimbursement Manager, Cardiovascular-Upstate New York-Remote | Syracuse, NY | 06/24/2025 | $138,600 |
| Sofi | Credit Card Lead, New Products | San Francisco, CA | 06/19/2025 | $140,800 |
| Sofi | Credit Card Lead, New Products | Seattle, WA | 06/19/2025 | $140,800 |
| Sofi | Credit Card Lead, New Products | Jacksonville, FL | 06/19/2025 | $140,800 |
| Sofi | Credit Card Lead, New Products | Cottonwood Heights, UT | 06/19/2025 | $140,800 |
| Amazon Health | Product Manager-Market Expansion, New Growth Initiatives Team | Seattle, WA | 06/18/2025 | $136,100 |
| KPMG | Manager, Tax (Multiple Positions), New | New York, NY | 06/16/2025 | $142,646 |
| Amazon | Product Manager-Market Expansion, New Growth Initiatives Team | San Francisco, CA | 06/15/2025 | $136,100 |
| Pigment | Onboarding GTM Enablement Manager-New York City, SAN Francisco or Toronto | New York, NY | 06/07/2025 | $130,000 |
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