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Online marketing manager salary
Average online marketing manager salary
$96,212
Average Online Marketing Manager Salary
The average salary for an Online Marketing Manager is approximately $96,212 per year, translating to around $46 per hour. This salary can vary based on several factors, including years of experience, the specific industry, and geographic location. For instance, managers in tech-heavy markets or high-demand sectors may earn significantly more.
Salary by Experience Level
Entry-level positions typically start at lower salaries, with seasoned professionals commanding higher pay due to their expertise and proven track record. Online Marketing Managers can expect incremental salary increases as they gain experience and expand their skill set.
Geographic Salary Variations
Where you work also plays a crucial role in salary potential. States with a higher cost of living or robust tech industries tend to offer better compensation packages. For example, areas like California and New York are known for higher salaries, reflecting their competitive job markets.
Job Opportunities
With the growing emphasis on digital marketing, job opportunities for Online Marketing Managers are on the rise. Positions in industries such as e-commerce, technology, and healthcare are particularly lucrative, offering a range of roles from strategy development to analytics management.
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Where can an Online Marketing Manager earn more?
Online marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level online marketing manager | $71,400 | $34.34 |
| Mid-level online marketing manager | $76,300 | $36.68 |
| Senior-level online marketing manager | $174,000 | $83.43 |
Online marketing manager salary estimates from across the web
Average online marketing manager salary by state
The average online marketing manager salary in Washington, New Jersey, and California are the highest in the U.S. The lowest average online marketing manager salary states are Alaska, Mississippi, and Florida.
- State view
- County view
Highest paying states for online marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $117,610 | $56.54 |
| 2 | Oregon | $106,698 | $51.30 |
| 3 | Connecticut | $104,747 | $50.36 |
| 4 | California | $113,294 | $54.47 |
| 5 | New Jersey | $114,317 | $54.96 |
| 6 | Pennsylvania | $101,805 | $48.94 |
| 7 | Rhode Island | $99,600 | $47.88 |
| 8 | Nevada | $103,064 | $49.55 |
| 9 | New Hampshire | $95,257 | $45.80 |
| 10 | Maine | $94,538 | $45.45 |
| 11 | Arizona | $102,638 | $49.35 |
| 12 | Maryland | $105,356 | $50.65 |
| 13 | Michigan | $99,749 | $47.96 |
| 14 | District of Columbia | $98,420 | $47.32 |
| 15 | Vermont | $92,537 | $44.49 |
| 16 | New York | $91,919 | $44.19 |
| 17 | North Dakota | $89,248 | $42.91 |
| 18 | Wisconsin | $89,360 | $42.96 |
| 19 | Indiana | $90,690 | $43.60 |
| 20 | Utah | $87,505 | $42.07 |
| 21 | Minnesota | $88,087 | $42.35 |
| 22 | Colorado | $89,321 | $42.94 |
| 23 | Kentucky | $88,168 | $42.39 |
| 24 | Massachusetts | $88,190 | $42.40 |
| 25 | South Dakota | $86,727 | $41.70 |
| 26 | West Virginia | $87,444 | $42.04 |
| 27 | New Mexico | $88,175 | $42.39 |
| 28 | Texas | $86,684 | $41.67 |
| 29 | Illinois | $88,529 | $42.56 |
| 30 | Idaho | $88,565 | $42.58 |
| 31 | Iowa | $88,408 | $42.50 |
| 32 | Virginia | $86,702 | $41.68 |
| 33 | Montana | $88,619 | $42.61 |
| 34 | Ohio | $86,005 | $41.35 |
| 35 | Wyoming | $81,426 | $39.15 |
| 36 | South Carolina | $86,746 | $41.70 |
| 37 | Delaware | $87,158 | $41.90 |
| 38 | North Carolina | $82,616 | $39.72 |
| 39 | Tennessee | $83,747 | $40.26 |
| 40 | Alaska | $81,230 | $39.05 |
| 41 | Missouri | $86,051 | $41.37 |
| 42 | Florida | $79,929 | $38.43 |
| 43 | Georgia | $81,841 | $39.35 |
| 44 | Nebraska | $82,005 | $39.43 |
| 45 | Kansas | $82,093 | $39.47 |
| 46 | Arkansas | $79,636 | $38.29 |
| 47 | Alabama | $83,111 | $39.96 |
| 48 | Hawaii | $57,347 | $27.57 |
| 49 | Oklahoma | $82,576 | $39.70 |
| 50 | Mississippi | $80,089 | $38.50 |
| 51 | Louisiana | $78,411 | $37.70 |
Highest paying cities for online marketing managers
The highest-paying cities for online marketing managers are San Francisco, CA, Kirkland, WA, and Bergenfield, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $127,455 | $61.28 |
| 2 | Kirkland, WA | $118,508 | $56.98 |
| 3 | Bergenfield, NJ | $114,727 | $55.16 |
| 4 | Las Vegas, NV | $102,413 | $49.24 |
| 5 | Philadelphia, PA | $102,142 | $49.11 |
| 6 | New York, NY | $91,987 | $44.22 |
| 7 | Hoffman Estates, IL | $88,755 | $42.67 |
| 8 | Waltham, MA | $88,202 | $42.40 |
| 9 | Sterling, VA | $87,807 | $42.21 |
| 10 | Dallas, TX | $87,753 | $42.19 |
| 11 | Lehi, UT | $87,271 | $41.96 |
| 12 | Greensboro, NC | $83,092 | $39.95 |
| 13 | Miami, FL | $76,631 | $36.84 |
Online marketing manager salary details
An online marketing manager's salary ranges from $69,000 a year at the 10th percentile to $133,000 at the 90th percentile.
What is an online marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $133,000 | $11,083 | $64 |
| 75th Percentile | $114,000 | $9,500 | $55 |
| Average | $96,212 | $8,018 | $46 |
| 25th Percentile | $81,000 | $6,750 | $39 |
| 10th Percentile | $69,000 | $5,750 | $33 |
Highest paying online marketing manager jobs
The highest paying types of online marketing managers are head of marketing, senior manager of marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
How would you rate the starting salaries for online marketing managers, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring online marketing managers now:
Which companies pay online marketing managers the most?
Online marketing manager salaries at Meta and Replacements are the highest-paying according to our most recent salary estimates. In addition, the average online marketing manager salary at companies like Walmart and Sears Holdings are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $139,558 | $67.10 |
| 2 | Replacements | $131,368 | $63.16 |
| 3 | Walmart | $112,889 | $54.27 |
| 4 | Sears Holdings | $109,480 | $52.63 |
| 5 | Neustar | $107,527 | $51.70 |
| 6 | Artemis Health | $98,247 | $47.23 |
| 7 | Rightside | $92,508 | $44.48 |
| 8 | PNMAC Holdings, Inc. | $92,166 | $44.31 |
| 9 | SeraCare Life Sciences | $88,967 | $42.77 |
| 10 | Discover | $88,698 | $42.64 |
| 11 | Ancestry US Holdings Inc | $88,485 | $42.54 |
| 12 | *n/a* | $88,445 | $42.52 |
| 13 | Flex Marketing Group | $88,122 | $42.37 |
| 14 | West Virginia Farm Bureau | $84,535 | $40.64 |
| 15 | IQPC | $82,460 | $39.64 |
| 16 | Publishers Clearing House | $57,275 | $27.54 |
Wage gap by gender, race and education
Online Marketing Manager salary by industry
The average online marketing manager salary varies across industries:
- The average online marketing manager salary in the utilities industry is $122,059, the highest of any industry.
- The average online marketing manager salary in the finance industry is $110,519.
- Online marketing managers in the media industry earn an average salary of $88,106, the lowest of any industry.
Highest paying industries for online marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Utilities | $122,059 | $58.68 |
| 2 | Retail | $110,519 | $53.13 |
| 3 | Finance | $107,586 | $51.72 |
| 4 | Internet | $98,429 | $47.32 |
| 5 | Automotive | $93,960 | $45.17 |
| 6 | Technology | $92,103 | $44.28 |
| 7 | Hospitality | $89,906 | $43.22 |
| 8 | Media | $88,106 | $42.36 |
High paying online marketing manager jobs
Online marketing manager salary trends
The average online marketing manager salary has risen by $17,704 over the last ten years. In 2014, the average online marketing manager earned $78,508 annually, but today, they earn $96,212 a year. That works out to a 8% change in pay for online marketing managers over the last decade.
Compare online marketing manager salaries for cities or states with the national average over time.
Average online marketing manager salary over time
Compare online marketing manager salaries for individual cities or states with the national average.
Online marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,200 | $46.26 | +3.7% |
| 2024 | $92,600 | $44.52 | +1.9% |
| 2023 | $90,900 | $43.69 | +1.5% |
| 2022 | $89,500 | $43.02 | +0.8% |
| 2021 | $88,800 | $42.68 | +1.9% |
Recently added online marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| PTR Global | Marketing Manager-Online II | San Francisco, CA | 06/09/2025 | $62,610 |
| PTR Global | Marketing Manager-Online I | San Francisco, CA | 05/27/2025 | $114,785 |
| Rushstreetinteractive | Marketing Manager-Online Poker | Collingswood, NJ | 03/26/2025 | $76,000 |
| Rushstreetinteractive | Marketing Manager-Online Poker | Collingswood, NJ | 02/18/2025 | $76,000 |
| Rush Street Interactive Inc. | Marketing Manager-Online Poker | Collingswood, NJ | 02/12/2025 | $76,000 |
| University of Arizona | Manager, Online Master of Marketing | Tucson, AZ | 02/07/2025 | $65,687 |
| City University of New York | Online Programs Marketing Manager (Communications Marketing Manager) | New York, NY | 01/17/2025 | $93,491 |
| Amazon | Marketing Manager Online CX, Amazon Fresh | New York, NY | 01/10/2025 | $58,500 |
| Atlassian | Online Marketing Manager | San Francisco, CA | 12/16/2024 | $115,000 |
| Remotefront Pvt. Ltd. | Associate Online Marketing Manager | San Francisco, CA | 09/28/2024 | $74,000 |
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