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Online merchant salary
Average online merchant salary
$55,338
Average Online Merchant Salary
The average annual salary for an online merchant is approximately $55,338, translating to about $27 per hour. Salaries in this field can vary based on factors such as experience, location, and the specific sector within e-commerce.
Where Can Online Merchants Earn More?
Online merchants in states like California and New York often report higher salaries due to the higher cost of living and a robust e-commerce market. Understanding regional salary differences can help job seekers target areas that offer the best compensation.
Salary Growth Over Time
As e-commerce continues to expand, the demand for skilled online merchants is expected to rise, potentially increasing salary ranges. Those with advanced skills or specialized knowledge in online retail may find themselves in a favorable position for higher pay and promotional opportunities.
Conclusion
For individuals considering a career as an online merchant, understanding the salary landscape is essential. This information can guide career decisions and help set realistic salary expectations.
Let Zippia find your next online merchant job
Let Zippia find your next online merchant job
Where can an Online Merchant earn more?
Online merchant salary estimates from across the web
Average online merchant salary by state
The highest-paying states for online merchants are New York, Pennsylvania, and Delaware. The lowest average online merchant salary states are Nebraska, Montana, and Hawaii.
- State view
- County view
Highest paying states for online merchants
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $74,112 | $35.63 |
| 2 | Rhode Island | $72,735 | $34.97 |
| 3 | New York | $80,684 | $38.79 |
| 4 | Connecticut | $73,788 | $35.48 |
| 5 | West Virginia | $67,628 | $32.51 |
| 6 | Maryland | $73,279 | $35.23 |
| 7 | Pennsylvania | $75,377 | $36.24 |
| 8 | Nevada | $69,566 | $33.45 |
| 9 | Michigan | $67,832 | $32.61 |
| 10 | Virginia | $72,495 | $34.85 |
| 11 | New Hampshire | $65,231 | $31.36 |
| 12 | Ohio | $66,128 | $31.79 |
| 13 | Arizona | $63,887 | $30.71 |
| 14 | Massachusetts | $69,996 | $33.65 |
| 15 | Idaho | $60,268 | $28.98 |
| 16 | New Mexico | $61,031 | $29.34 |
| 17 | North Carolina | $63,978 | $30.76 |
| 18 | Oregon | $64,923 | $31.21 |
| 19 | Maine | $57,721 | $27.75 |
| 20 | Kentucky | $58,367 | $28.06 |
| 21 | Wisconsin | $61,347 | $29.49 |
| 22 | District of Columbia | $73,026 | $35.11 |
| 23 | New Jersey | $67,742 | $32.57 |
| 24 | Utah | $60,157 | $28.92 |
| 25 | Indiana | $61,216 | $29.43 |
| 26 | Vermont | $57,535 | $27.66 |
| 27 | Arkansas | $56,218 | $27.03 |
| 28 | California | $69,945 | $33.63 |
| 29 | Tennessee | $57,081 | $27.44 |
| 30 | Louisiana | $56,756 | $27.29 |
| 31 | Wyoming | $53,655 | $25.80 |
| 32 | South Dakota | $53,292 | $25.62 |
| 33 | Alaska | $55,615 | $26.74 |
| 34 | Texas | $59,466 | $28.59 |
| 35 | Hawaii | $52,315 | $25.15 |
| 36 | Washington | $60,326 | $29.00 |
| 37 | Oklahoma | $56,338 | $27.09 |
| 38 | Mississippi | $55,474 | $26.67 |
| 39 | North Dakota | $52,031 | $25.01 |
| 40 | South Carolina | $56,975 | $27.39 |
| 41 | Alabama | $56,238 | $27.04 |
| 42 | Montana | $52,374 | $25.18 |
| 43 | Nebraska | $52,988 | $25.48 |
| 44 | Minnesota | $57,292 | $27.54 |
| 45 | Georgia | $56,495 | $27.16 |
| 46 | Missouri | $54,137 | $26.03 |
| 47 | Iowa | $50,185 | $24.13 |
| 48 | Colorado | $53,542 | $25.74 |
| 49 | Illinois | $53,924 | $25.93 |
| 50 | Kansas | $48,863 | $23.49 |
| 51 | Florida | $54,638 | $26.27 |
Highest paying cities for online merchants
The highest-paying cities for online merchants are New York, NY, San Francisco, CA, and Union City, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $81,234 | $39.05 |
| 2 | San Francisco, CA | $74,796 | $35.96 |
| 3 | Union City, CA | $74,490 | $35.81 |
| 4 | Palo Alto, CA | $74,457 | $35.80 |
| 5 | Cupertino, CA | $74,325 | $35.73 |
| 6 | Los Angeles, CA | $68,890 | $33.12 |
| 7 | Vernon, CA | $68,723 | $33.04 |
| 8 | East Rancho Dominguez, CA | $68,473 | $32.92 |
| 9 | Carlstadt, NJ | $67,695 | $32.55 |
| 10 | Hackensack, NJ | $67,645 | $32.52 |
| 11 | Portland, OR | $63,821 | $30.68 |
| 12 | Richardson, TX | $58,648 | $28.20 |
| 13 | Atlanta, GA | $56,442 | $27.14 |
| 14 | Bensenville, IL | $54,259 | $26.09 |
| 15 | Berlin, NH | $53,153 | $25.55 |
Online merchant salary details
An online merchant's salary ranges from $35,000 a year at the 10th percentile to $86,000 at the 90th percentile.
What is an online merchant's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $86,000 | $7,167 | $41 |
| 75th Percentile | $70,000 | $5,833 | $34 |
| Average | $55,338 | $4,612 | $27 |
| 25th Percentile | $43,000 | $3,583 | $21 |
| 10th Percentile | $35,000 | $2,917 | $17 |
Highest paying online merchant jobs
The highest paying types of online merchants are owner, e commerce company, director, internet services, and web retailer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| E-Commerce Merchant | $34,427 | $2,869 | $16.55 | 15,090 |
| Merchant | $74,999 | $6,250 | $36.06 | 15,395 |
Top companies hiring online merchants now:
Which companies pay online merchants the most?
Online merchant salaries at Apple and IBM are the highest-paying according to our most recent salary estimates. In addition, the average online merchant salary at companies like Artemis Health and BRCH Corporation are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $129,322 | $62.17 |
| 2 | IBM | $91,072 | $43.78 |
| 3 | Artemis Health | $71,157 | $34.21 |
| 4 | BRCH Corporation | $57,872 | $27.82 |
| 5 | Dealmoon | $55,707 | $26.78 |
| 6 | The Home Depot | $46,866 | $22.53 |
Wage gap by gender, race and education
Online merchant salary trends
The average online merchant salary has risen by $8,144 over the last ten years. In 2014, the average online merchant earned $47,194 annually, but today, they earn $55,338 a year. That works out to a 9% change in pay for online merchants over the last decade.
Compare online merchant salaries for cities or states with the national average over time.
Average online merchant salary over time
Compare online merchant salaries for individual cities or states with the national average.
Online merchant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $55,300 | $26.60 | +3.8% |
| 2024 | $53,200 | $25.59 | +2.3% |
| 2023 | $52,000 | $24.99 | +0.7% |
| 2022 | $51,600 | $24.81 | +1.4% |
| 2021 | $50,900 | $24.46 | +1.3% |
Recently added online merchant salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Gap | Assistant Site Merchant, GAP Factory Online | San Francisco, CA | 05/20/2025 | $67,900 |
| The Gap | Assistant Site Merchant, GAP Factory Online | New York, NY | 05/20/2025 | $67,900 |
| Pohankahondaoffredericksburg | Value Your Trade Online Finance Near | Linda, CA | 02/19/2025 | $16,000 |
| Northern Rivers Family of Services | Online/Oncall | Schenectady, NY | 01/24/2025 | $48,001 |
| Pohankahondaoffredericksburg | Value Your Trade Online Finance Near | Cody, WY | 12/11/2024 | $16,000 |
| Pohankahondaoffredericksburg | Value Your Trade Online | Enon, VA | 12/09/2024 | $16,000 |
| Northern Rivers Family Services | Online/Oncall | Albany, NY | 10/24/2024 | $58,436 |
| Nursing Schools Guide | Online MSN | Alabama | 10/24/2024 | $37,566 |
| Pohankahondaoffredericksburg | Value Your Trade Online Finance Near | Enon, VA | 10/24/2024 | $16,000 |
| Pohankahondaoffredericksburg | Value Your Trade Online | Enon, VA | 09/25/2024 | $16,000 |
Online merchant salary FAQs
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