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Operations and marketing specialist salary
Average operations and marketing specialist salary
$59,794
Understanding the Operations and Marketing Specialist Salary
The average salary for an Operations and Marketing Specialist currently stands at $59,794 per year. This figure reflects the crucial role these professionals play in both marketing and operational strategies. Salaries can vary significantly based on factors such as location, industry, and years of experience.
Salary Breakdown by State
States like California and New York tend to offer higher salaries, reflecting the cost of living and demand for skilled professionals. For example, cities like San Francisco and New York City are known for their competitive pay rates.
Experience Level Matters
Entry-level positions can expect to earn less, while those with several years of experience may earn upwards of $70,000. This progression illustrates the value of experience in securing higher-paying roles.
Job Opportunities
As businesses increasingly rely on digital marketing and operational efficiency, the demand for skilled Operations and Marketing Specialists continues to grow. This trend presents various opportunities for career advancement and specialization in different industries.
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Where can an Operations And Marketing Specialist earn more?
Operations and marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level operations and marketing specialist | $37,500 | $18.04 |
| Mid-level operations and marketing specialist | $63,400 | $30.46 |
| Senior-level operations and marketing specialist | $104,000 | $49.89 |
Average operations and marketing specialist salary by state
The average operations and marketing specialist salary in Delaware, Washington, and New York are the highest in the U.S. The lowest average operations and marketing specialist salary states are Kentucky, Missouri, and Oklahoma.
- State view
- County view
Highest paying states for operations and marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $79,631 | $38.28 |
| 2 | Delaware | $84,357 | $40.56 |
| 3 | Arkansas | $63,006 | $30.29 |
| 4 | North Carolina | $66,036 | $31.75 |
| 5 | Oregon | $67,866 | $32.63 |
| 6 | New York | $78,940 | $37.95 |
| 7 | Montana | $59,392 | $28.55 |
| 8 | New Jersey | $72,225 | $34.72 |
| 9 | Pennsylvania | $59,383 | $28.55 |
| 10 | Michigan | $61,121 | $29.39 |
| 11 | Illinois | $58,959 | $28.35 |
| 12 | California | $73,038 | $35.11 |
| 13 | Minnesota | $58,815 | $28.28 |
| 14 | Connecticut | $65,008 | $31.25 |
| 15 | South Dakota | $55,295 | $26.58 |
| 16 | Rhode Island | $55,433 | $26.65 |
| 17 | Idaho | $56,605 | $27.21 |
| 18 | North Dakota | $54,159 | $26.04 |
| 19 | Iowa | $57,779 | $27.78 |
| 20 | Texas | $55,789 | $26.82 |
| 21 | Maryland | $65,782 | $31.63 |
| 22 | Maine | $55,222 | $26.55 |
| 23 | Ohio | $55,336 | $26.60 |
| 24 | New Hampshire | $58,047 | $27.91 |
| 25 | Nebraska | $54,237 | $26.08 |
| 26 | Alaska | $55,502 | $26.68 |
| 27 | Tennessee | $53,678 | $25.81 |
| 28 | Massachusetts | $60,422 | $29.05 |
| 29 | Vermont | $53,025 | $25.49 |
| 30 | Wyoming | $50,920 | $24.48 |
| 31 | Indiana | $53,491 | $25.72 |
| 32 | Virginia | $58,156 | $27.96 |
| 33 | Nevada | $53,604 | $25.77 |
| 34 | Georgia | $53,282 | $25.62 |
| 35 | District of Columbia | $60,253 | $28.97 |
| 36 | Wisconsin | $52,307 | $25.15 |
| 37 | Colorado | $56,877 | $27.34 |
| 38 | Louisiana | $51,948 | $24.98 |
| 39 | New Mexico | $52,079 | $25.04 |
| 40 | Kansas | $49,524 | $23.81 |
| 41 | West Virginia | $48,217 | $23.18 |
| 42 | Utah | $43,565 | $20.94 |
| 43 | Hawaii | $36,013 | $17.31 |
| 44 | South Carolina | $50,673 | $24.36 |
| 45 | Florida | $47,989 | $23.07 |
| 46 | Kentucky | $46,191 | $22.21 |
| 47 | Alabama | $46,946 | $22.57 |
| 48 | Arizona | $48,677 | $23.40 |
| 49 | Missouri | $45,393 | $21.82 |
| 50 | Oklahoma | $43,873 | $21.09 |
| 51 | Mississippi | $40,872 | $19.65 |
Highest paying cities for operations and marketing specialists
The highest-paying cities for operations and marketing specialists are Seattle, WA, San Francisco, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $80,389 | $38.65 |
| 2 | San Francisco, CA | $79,847 | $38.39 |
| 3 | New York, NY | $79,142 | $38.05 |
| 4 | Raleigh, NC | $66,980 | $32.20 |
| 5 | Needham, MA | $60,394 | $29.04 |
| 6 | Washington, DC | $60,269 | $28.98 |
| 7 | Reston, VA | $59,610 | $28.66 |
| 8 | Highland Park, IL | $59,569 | $28.64 |
| 9 | Philadelphia, PA | $59,550 | $28.63 |
| 10 | Minneapolis, MN | $58,806 | $28.27 |
| 11 | Englewood, CO | $56,799 | $27.31 |
| 12 | Dallas, TX | $56,430 | $27.13 |
| 13 | Sioux Falls, SD | $55,582 | $26.72 |
| 14 | Columbus, OH | $54,958 | $26.42 |
| 15 | Atlanta, GA | $53,453 | $25.70 |
| 16 | Jacksonville, FL | $48,639 | $23.38 |
| 17 | Lehi, UT | $43,644 | $20.98 |
Operations and marketing specialist salary details
An operations and marketing specialist's salary ranges from $40,000 a year at the 10th percentile to $88,000 at the 90th percentile.
What is an operations and marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $88,000 | $7,333 | $42 |
| 75th Percentile | $73,000 | $6,083 | $35 |
| Average | $59,794 | $4,983 | $29 |
| 25th Percentile | $48,000 | $4,000 | $23 |
| 10th Percentile | $40,000 | $3,333 | $19 |
Highest paying operations and marketing specialist jobs
The highest paying types of operations and marketing specialists are marketing executive, marketing consultant, and content specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Event Planning Internship | $28,412 | $2,368 | $13.66 | 131,730 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
How would you rate the starting salaries for operations and marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring operations and marketing specialists now:
Which companies pay operations and marketing specialists the most?
Operations and marketing specialist salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average operations and marketing specialist salary at companies like Apple and Adobe are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $122,768 | $59.02 |
| 2 | $115,188 | $55.38 | |
| 3 | Apple | $104,396 | $50.19 |
| 4 | Adobe | $101,086 | $48.60 |
| 5 | Silicon Labs | $97,155 | $46.71 |
| 6 | Vista Equity Partners | $94,791 | $45.57 |
| 7 | Algolia | $94,099 | $45.24 |
| 8 | Juniper Networks | $87,016 | $41.83 |
| 9 | Horizon Pharma USA, Inc. | $86,977 | $41.82 |
| 10 | Airtable | $86,349 | $41.51 |
| 11 | Walmart | $85,293 | $41.01 |
| 12 | TIBCO Software | $83,162 | $39.98 |
| 13 | 8x8 | $82,271 | $39.55 |
| 14 | Optimizely | $81,244 | $39.06 |
| 15 | Merck | $77,718 | $37.36 |
| 16 | Splunk | $76,693 | $36.87 |
| 17 | Amazon | $75,878 | $36.48 |
| 18 | SAP | $74,862 | $35.99 |
| 19 | PTC | $74,792 | $35.96 |
| 20 | Alkermes | $73,081 | $35.14 |
Wage gap by gender, race and education
Operations And Marketing Specialist salary by industry
The average operations and marketing specialist salary varies across industries:
- The average operations and marketing specialist salary in the start-up industry is $75,265, the highest of any industry.
- The average operations and marketing specialist salary in the finance industry is $73,637.
- Operations and marketing specialists in the manufacturing industry earn an average salary of $58,301, the lowest of any industry.
Highest paying industries for operations and marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $75,265 | $36.19 |
| 2 | Technology | $73,637 | $35.40 |
| 3 | Media | $62,209 | $29.91 |
| 4 | Hospitality | $58,992 | $28.36 |
| 5 | Manufacturing | $58,301 | $28.03 |
High paying operations and marketing specialist jobs
Operations and marketing specialist salary trends
The average operations and marketing specialist salary has risen by $5,052 over the last ten years. In 2014, the average operations and marketing specialist earned $54,742 annually, but today, they earn $59,794 a year. That works out to a 5% change in pay for operations and marketing specialists over the last decade.
Compare operations and marketing specialist salaries for cities or states with the national average over time.
Average operations and marketing specialist salary over time
Compare operations and marketing specialist salaries for individual cities or states with the national average.
Operations and marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $59,800 | $28.75 | +3.1% |
| 2025 | $58,000 | $27.86 | +1.1% |
| 2024 | $57,300 | $27.57 | -0.2% |
| 2023 | $57,400 | $27.62 | +1.1% |
| 2022 | $56,800 | $27.33 | +0.7% |
Recently added operations and marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Asg | Marketing Campaign and Operations Specialist | Tampa, FL | 06/29/2025 | $65,000 |
| We Are Rosie | Marketing & Ad OPS Specialist | Palmetto, GA | 06/29/2025 | $125,220 |
| City National Bank | Secondary Marketing Operations Specialist | Nashville, TN | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Pierre, SD | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Saint Paul, MN | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Lincoln, NE | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Little Rock, AR | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Columbia, SC | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Austin, TX | 06/26/2025 | $78,970 |
| City National Bank | Secondary Marketing Operations Specialist | Carson City, NV | 06/26/2025 | $78,970 |
Operations and marketing specialist salary FAQs
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