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As of October 2025, a Personal Advocate earns an average salary of $36,577 per year in the United States. This figure translates to about $18 per hour. While this is a solid baseline, the actual salary can vary significantly based on several factors.
Entry-level positions typically start lower, while those with more experience can earn upwards of $45,000 annually. Specific fields and responsibilities also play a role in determining salary levels.
Salaries differ by location; states such as California and New York often offer higher compensation due to their higher living costs. For instance, personal advocates in metropolitan areas may earn significantly more than those in rural regions.
With the growing demand for social services, personal advocacy roles are expanding. Opportunities exist in various sectors, including healthcare, education, and non-profits, making it a promising career path for those passionate about helping others.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level personal advocate | $25,400 | $12.20 |
| Mid-level personal advocate | $36,000 | $17.32 |
| Senior-level personal advocate | $41,400 | $19.89 |
The average personal advocate salary in New York, Connecticut, and California are the highest in the U.S. The lowest average personal advocate salary states are Utah, Georgia, and Missouri.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $51,271 | $24.65 |
| 2 | Connecticut | $47,277 | $22.73 |
| 3 | North Carolina | $44,083 | $21.19 |
| 4 | Pennsylvania | $40,672 | $19.55 |
| 5 | Texas | $40,830 | $19.63 |
| 6 | Nevada | $43,004 | $20.68 |
| 7 | District of Columbia | $55,859 | $26.86 |
| 8 | Illinois | $40,206 | $19.33 |
| 9 | California | $45,242 | $21.75 |
| 10 | Wisconsin | $38,223 | $18.38 |
| 11 | North Dakota | $39,139 | $18.82 |
| 12 | New Mexico | $41,971 | $20.18 |
| 13 | New Hampshire | $43,340 | $20.84 |
| 14 | Michigan | $35,468 | $17.05 |
| 15 | Virginia | $43,835 | $21.07 |
| 16 | Oregon | $37,822 | $18.18 |
| 17 | Massachusetts | $39,667 | $19.07 |
| 18 | Delaware | $43,363 | $20.85 |
| 19 | Arkansas | $37,163 | $17.87 |
| 20 | Kansas | $36,460 | $17.53 |
| 21 | Ohio | $34,675 | $16.67 |
| 22 | New Jersey | $40,683 | $19.56 |
| 23 | Maryland | $42,240 | $20.31 |
| 24 | Mississippi | $36,514 | $17.55 |
| 25 | Iowa | $35,537 | $17.09 |
| 26 | Maine | $39,347 | $18.92 |
| 27 | Indiana | $34,181 | $16.43 |
| 28 | Washington | $37,093 | $17.83 |
| 29 | Hawaii | $39,739 | $19.11 |
| 30 | Minnesota | $34,178 | $16.43 |
| 31 | Arizona | $33,375 | $16.05 |
| 32 | Idaho | $34,921 | $16.79 |
| 33 | Florida | $33,799 | $16.25 |
| 34 | Colorado | $34,310 | $16.50 |
| 35 | Rhode Island | $34,602 | $16.64 |
| 36 | Alaska | $35,576 | $17.10 |
| 37 | South Carolina | $34,652 | $16.66 |
| 38 | Vermont | $34,761 | $16.71 |
| 39 | Kentucky | $32,689 | $15.72 |
| 40 | Tennessee | $32,115 | $15.44 |
| 41 | West Virginia | $32,438 | $15.60 |
| 42 | Nebraska | $30,692 | $14.76 |
| 43 | Missouri | $30,513 | $14.67 |
| 44 | Wyoming | $32,753 | $15.75 |
| 45 | Alabama | $31,509 | $15.15 |
| 46 | Louisiana | $31,449 | $15.12 |
| 47 | Utah | $30,558 | $14.69 |
| 48 | South Dakota | $28,880 | $13.88 |
| 49 | Oklahoma | $30,193 | $14.52 |
| 50 | Georgia | $30,542 | $14.68 |
| 51 | Montana | $29,862 | $14.36 |
The highest-paying cities for personal advocates are Seattle, WA, Tallahassee, FL, and Memphis, TN.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $37,224 | $17.90 |
| 2 | Tallahassee, FL | $33,119 | $15.92 |
| 3 | Memphis, TN | $31,942 | $15.36 |
| 4 | Salt Lake City, UT | $30,532 | $14.68 |
A personal advocate's salary ranges from $29,000 a year at the 10th percentile to $45,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $45,000 | $3,750 | $22 |
| 75th Percentile | $40,000 | $3,333 | $19 |
| Average | $36,577 | $3,048 | $18 |
| 25th Percentile | $32,000 | $2,667 | $15 |
| 10th Percentile | $29,000 | $2,417 | $14 |
The highest paying types of personal advocates are resident, liaison, and outreach coordinator.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Volunteer | $31,227 | $2,602 | $15.01 | 9,583 |
| Liaison | $53,737 | $4,478 | $25.84 | 34,074 |
| Service Worker | $30,045 | $2,504 | $14.44 | 103,584 |
| Outreach Coordinator | $45,897 | $3,825 | $22.07 | 37,996 |
| Community Service Volunteer | $26,775 | $2,231 | $12.87 | 19,389 |
| Coordinator | $41,599 | $3,467 | $20.00 | 151,508 |
Top companies hiring personal advocates now:
Personal advocate salaries at Cigna and Catholic Community Services of Utah are the highest-paying according to our most recent salary estimates. In addition, the average personal advocate salary at companies like Catholic Community Services of Lane County and Norton Healthcare are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Cigna | $37,770 | $18.16 |
| 2 | Catholic Community Services of Utah | $37,423 | $17.99 |
| 3 | Catholic Community Services of Lane County | $36,461 | $17.53 |
| 4 | Norton Healthcare | $35,830 | $17.23 |
| 5 | Valley View Hospital | $35,174 | $16.91 |
| 6 | Driven Brands | $34,291 | $16.49 |
| 7 | Five Star Senior Living | $33,642 | $16.17 |
| 8 | Volunteers of America, Utah | $32,838 | $15.79 |
The average personal advocate salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Insurance | $37,799 | $18.17 |
| 2 | Government | $36,127 | $17.37 |
| 3 | Non Profits | $34,579 | $16.62 |
| 4 | Health Care | $34,290 | $16.49 |
The average personal advocate salary has risen by $7,344 over the last ten years. In 2014, the average personal advocate earned $29,233 annually, but today, they earn $36,577 a year. That works out to a 13% change in pay for personal advocates over the last decade.
Compare personal advocate salaries for cities or states with the national average over time.
Compare personal advocate salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $36,600 | $17.59 | +2.5% |
| 2024 | $35,700 | $17.14 | +3.7% |
| 2023 | $34,300 | $16.50 | +1.9% |
| 2022 | $33,700 | $16.20 | +4.0% |
| 2021 | $32,400 | $15.56 | +3.1% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Equinox Holdings, Inc. | Personal | Chicago, IL | 06/29/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Bethesda, MD | 06/29/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Pasadena, CA | 06/27/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Mamaroneck, NY | 06/21/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Paramus, NJ | 06/04/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Plano, TX | 05/22/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Chicago, IL | 05/22/2025 | $100,000 |
| Equinox Holdings, Inc. | Personal | Bethesda, MD | 05/22/2025 | $100,000 |
| Women Helping Women | Personal Crimes Unit Advocate | Cincinnati, OH | 05/17/2025 | $35,479 |
| Equinox Holdings, Inc. | Personal | Fairfield, CT | 05/14/2025 | $100,000 |
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