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Principal product manager salary
Average principal product manager salary
$145,943
Understanding Principal Product Manager Salaries
The role of a Principal Product Manager is critical in guiding product strategy and execution. As of October 2025, the average salary stands at approximately $145,943 annually. This figure may vary significantly depending on factors such as geographic location, industry sector, and individual experience.
For instance, states like California and New York often offer the highest salaries, reflecting their robust tech markets. Conversely, regions with a lower cost of living may present opportunities with slightly lower compensation but can still provide a rewarding career path.
Salary by Experience Level
Experience plays a pivotal role in salary determination. Entry-level positions may start around $95,000, while seasoned professionals can earn upwards of $180,000 or more. Understanding these ranges can help you negotiate effectively in your job search.
Conclusion
As a Principal Product Manager, it's essential to stay informed about salary trends and potential growth opportunities. Utilizing platforms like Zippia not only helps in tracking salary estimates but also aids in making informed career decisions based on real-time data.
Let Zippia find your next principal product manager job
Let Zippia find your next principal product manager job
Where can a Principal Product Manager earn more?
Principal product manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level principal product manager | $108,000 | $52.09 |
| Mid-level principal product manager | $116,000 | $55.63 |
| Senior-level principal product manager | $263,000 | $126.56 |
Principal product manager salary estimates from across the web
Average principal product manager salary by state
The highest-paying states for principal product managers are Washington, Alaska, and California. The lowest average principal product manager salary states are Kansas, Kentucky, and Louisiana.
- State view
- County view
Highest paying states for principal product managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $161,197 | $77.50 |
| 2 | Rhode Island | $157,470 | $75.71 |
| 3 | California | $160,712 | $77.27 |
| 4 | Oregon | $141,462 | $68.01 |
| 5 | Idaho | $140,514 | $67.55 |
| 6 | Utah | $130,833 | $62.90 |
| 7 | Wisconsin | $133,597 | $64.23 |
| 8 | Nevada | $133,749 | $64.30 |
| 9 | Alaska | $161,059 | $77.43 |
| 10 | Arizona | $130,351 | $62.67 |
| 11 | Massachusetts | $136,019 | $65.39 |
| 12 | Minnesota | $126,588 | $60.86 |
| 13 | South Carolina | $135,396 | $65.09 |
| 14 | Montana | $123,173 | $59.22 |
| 15 | New York | $126,712 | $60.92 |
| 16 | Delaware | $129,305 | $62.17 |
| 17 | North Dakota | $122,641 | $58.96 |
| 18 | West Virginia | $124,320 | $59.77 |
| 19 | New Jersey | $126,444 | $60.79 |
| 20 | New Mexico | $121,784 | $58.55 |
| 21 | New Hampshire | $119,473 | $57.44 |
| 22 | District of Columbia | $120,634 | $58.00 |
| 23 | Arkansas | $119,183 | $57.30 |
| 24 | Connecticut | $123,200 | $59.23 |
| 25 | Iowa | $121,678 | $58.50 |
| 26 | Virginia | $120,153 | $57.77 |
| 27 | Texas | $118,294 | $56.87 |
| 28 | Maryland | $124,960 | $60.08 |
| 29 | Illinois | $118,084 | $56.77 |
| 30 | Ohio | $116,962 | $56.23 |
| 31 | Pennsylvania | $115,391 | $55.48 |
| 32 | Vermont | $117,823 | $56.65 |
| 33 | Wyoming | $116,825 | $56.17 |
| 34 | Maine | $118,502 | $56.97 |
| 35 | Colorado | $116,876 | $56.19 |
| 36 | Indiana | $117,149 | $56.32 |
| 37 | North Carolina | $115,194 | $55.38 |
| 38 | Tennessee | $114,106 | $54.86 |
| 39 | Hawaii | $122,969 | $59.12 |
| 40 | Georgia | $114,584 | $55.09 |
| 41 | Mississippi | $116,059 | $55.80 |
| 42 | Florida | $114,753 | $55.17 |
| 43 | Missouri | $114,340 | $54.97 |
| 44 | Michigan | $110,811 | $53.27 |
| 45 | South Dakota | $111,484 | $53.60 |
| 46 | Kansas | $107,851 | $51.85 |
| 47 | Nebraska | $107,022 | $51.45 |
| 48 | Kentucky | $107,530 | $51.70 |
| 49 | Oklahoma | $106,537 | $51.22 |
| 50 | Alabama | $104,442 | $50.21 |
| 51 | Louisiana | $107,099 | $51.49 |
Highest paying cities for principal product managers
The highest-paying cities for principal product managers are San Francisco, CA, Olympia, WA, and Providence, RI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $170,974 | $82.20 |
| 2 | Olympia, WA | $163,954 | $78.82 |
| 3 | Providence, RI | $157,875 | $75.90 |
| 4 | Salem, OR | $141,853 | $68.20 |
| 5 | Boston, MA | $136,207 | $65.48 |
| 6 | Phoenix, AZ | $130,834 | $62.90 |
| 7 | Salt Lake City, UT | $130,699 | $62.84 |
| 8 | New York, NY | $126,707 | $60.92 |
| 9 | Saint Paul, MN | $126,677 | $60.90 |
| 10 | Trenton, NJ | $125,949 | $60.55 |
| 11 | Annapolis, MD | $125,157 | $60.17 |
| 12 | Arlington, VA | $121,855 | $58.58 |
| 13 | Des Moines, IA | $121,601 | $58.46 |
| 14 | Washington, DC | $120,695 | $58.03 |
| 15 | Bentonville, AR | $119,572 | $57.49 |
| 16 | Austin, TX | $118,271 | $56.86 |
| 17 | Chicago, IL | $118,175 | $56.81 |
| 18 | Boulder, CO | $116,943 | $56.22 |
| 19 | Indianapolis, IN | $116,942 | $56.22 |
| 20 | Columbus, OH | $116,493 | $56.01 |
Principal product manager salary details
A principal product manager's salary ranges from $106,000 a year at the 10th percentile to $199,000 at the 90th percentile.
What is a principal product manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $199,000 | $16,583 | $96 |
| 75th Percentile | $172,000 | $14,333 | $83 |
| Average | $145,943 | $12,162 | $70 |
| 25th Percentile | $123,000 | $10,250 | $59 |
| 10th Percentile | $106,000 | $8,833 | $51 |
Highest paying principal product manager jobs
The highest paying types of principal product managers are vice president, product management, product management director, and product director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Market Manager | $88,058 | $7,338 | $42.34 | 177,886 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Product Development Manager | $113,437 | $9,453 | $54.54 | 166,871 |
Top companies hiring principal product managers now:
Which companies pay principal product managers the most?
Principal product manager salaries at Brex and Pure Storage are the highest-paying according to our most recent salary estimates. In addition, the average principal product manager salary at companies like Google and The Walt Disney Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Brex | $220,777 | $106.14 |
| 2 | Pure Storage | $201,021 | $96.64 |
| 3 | $199,476 | $95.90 | |
| 4 | The Walt Disney Company | $199,296 | $95.82 |
| 5 | Turner Broadcasting | $198,336 | $95.35 |
| 6 | Hearst | $195,642 | $94.06 |
| 7 | Eventbrite | $195,054 | $93.78 |
| 8 | Hulu | $193,254 | $92.91 |
| 9 | eBay | $191,557 | $92.09 |
| 10 | Anaplan | $190,230 | $91.46 |
| 11 | Warner Bros. | $189,970 | $91.33 |
| 12 | NVIDIA | $188,489 | $90.62 |
| 13 | Atlassian | $181,786 | $87.40 |
| 14 | Apple | $179,905 | $86.49 |
| 15 | Move | $178,896 | $86.01 |
| 16 | Walmart | $178,016 | $85.58 |
| 17 | Redis Labs | $177,957 | $85.56 |
| 18 | Safeway | $175,249 | $84.25 |
| 19 | UiPath | $174,038 | $83.67 |
| 20 | Magic Leap | $174,009 | $83.66 |
Wage gap by gender, race and education
Principal Product Manager salary by industry
The average principal product manager salary varies across industries:
- The average principal product manager salary in the start-up industry is $160,426, the highest of any industry.
- The average principal product manager salary in the finance industry is $155,789.
- Principal product managers in the professional industry earn an average salary of $133,785, the lowest of any industry.
Highest paying industries for principal product managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $160,426 | $77.13 |
| 2 | Internet | $155,789 | $74.90 |
| 3 | Technology | $148,493 | $71.39 |
| 4 | Professional | $133,785 | $64.32 |
High paying principal product manager jobs
Principal product manager salary trends
The average principal product manager salary has risen by $26,854 over the last ten years. In 2014, the average principal product manager earned $119,089 annually, but today, they earn $145,943 a year. That works out to a 8% change in pay for principal product managers over the last decade.
Compare principal product manager salaries for cities or states with the national average over time.
Average principal product manager salary over time
Compare principal product manager salaries for individual cities or states with the national average.
Principal product manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $146,000 | $70.17 | +3.7% |
| 2025 | $140,000 | $67.54 | +1.9% |
| 2024 | $138,000 | $66.28 | +1.5% |
| 2023 | $136,000 | $65.26 | +0.8% |
| 2022 | $135,000 | $64.74 | +1.9% |
Recently added principal product manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| F5 Networks | Principal Product Manager | San Jose, CA | 06/30/2025 | $195,823 |
| Legalzoom | Principal Product Manager, SMB | Los Angeles, CA | 06/29/2025 | $159,900 |
| Wind River | Principal Portfolio Product Manager-Platform and Tools | Boston, MA | 06/29/2025 | $230,000 |
| Intelsat | Principal Product Manager, Airborne Software | Chicago, IL | 06/29/2025 | $107,000 |
| Ifs | Principal Product Manager-Aerospace & Defense | Itasca, IL | 06/29/2025 | $150,000 |
| Troopswap | Principal Product Manager-Marketplace Shop | Mountain View, CA | 06/29/2025 | $175,000 |
| Smartsheet | Principal Product Manager (Remote Eligible) | Bellevue, WA | 06/29/2025 | $177,500 |
| Get It-Professional Services | Principal Product Manager | Los Angeles, CA | 06/29/2025 | $170,000 |
| Rocket Travel, Inc. | Principal Product Manager (Rocket Travel By Agoda) | Chicago, IL | 06/29/2025 | $147,000 |
| Interface Ai | Principal Product Manager, Nexus | San Jose, CA | 06/29/2025 | $180,000 |
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