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As of October 2025, the average salary for a Product Marketing Associate is approximately $81,820 annually. Salaries can vary based on factors such as location, level of experience, and specific industry focus. For instance, product marketing associates in tech companies often earn more compared to those in retail.
To enhance salary prospects, consider gaining experience in high-demand areas, such as digital marketing and data analysis. Additionally, pursuing further education or certifications in marketing can lead to higher-paying roles.
The highest-paying states for product marketing associates include California, New York, and Washington, where salaries can exceed the national average significantly. Understanding regional salary trends is essential for job seekers aiming for competitive compensation.
Overall, a product marketing associate's salary reflects both the demand for skilled professionals in this field and the importance of strategic marketing in business growth.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level product marketing associate | $60,700 | $29.20 |
| Mid-level product marketing associate | $64,900 | $31.19 |
| Senior-level product marketing associate | $148,000 | $70.95 |
The average product marketing associate salary in Massachusetts, Washington, and Oregon are the highest in the U.S. The lowest average product marketing associate salary states are Nebraska, Kansas, and Louisiana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $100,436 | $48.29 |
| 2 | Oregon | $98,121 | $47.17 |
| 3 | Massachusetts | $100,751 | $48.44 |
| 4 | California | $95,251 | $45.79 |
| 5 | Rhode Island | $84,592 | $40.67 |
| 6 | New York | $88,653 | $42.62 |
| 7 | Connecticut | $92,464 | $44.45 |
| 8 | North Dakota | $87,953 | $42.29 |
| 9 | Nevada | $81,074 | $38.98 |
| 10 | New Hampshire | $79,235 | $38.09 |
| 11 | Pennsylvania | $75,373 | $36.24 |
| 12 | North Carolina | $82,450 | $39.64 |
| 13 | District of Columbia | $82,717 | $39.77 |
| 14 | Alaska | $79,731 | $38.33 |
| 15 | Maryland | $81,640 | $39.25 |
| 16 | Michigan | $79,295 | $38.12 |
| 17 | Vermont | $72,774 | $34.99 |
| 18 | Arizona | $74,168 | $35.66 |
| 19 | New Jersey | $77,254 | $37.14 |
| 20 | Utah | $69,587 | $33.46 |
| 21 | Maine | $72,052 | $34.64 |
| 22 | Illinois | $75,130 | $36.12 |
| 23 | West Virginia | $76,043 | $36.56 |
| 24 | Idaho | $76,562 | $36.81 |
| 25 | Virginia | $72,631 | $34.92 |
| 26 | Delaware | $73,206 | $35.20 |
| 27 | South Carolina | $72,820 | $35.01 |
| 28 | Montana | $68,758 | $33.06 |
| 29 | Arkansas | $67,785 | $32.59 |
| 30 | Wisconsin | $66,485 | $31.96 |
| 31 | Minnesota | $68,606 | $32.98 |
| 32 | Iowa | $69,330 | $33.33 |
| 33 | Ohio | $66,999 | $32.21 |
| 34 | Texas | $63,154 | $30.36 |
| 35 | Wyoming | $61,588 | $29.61 |
| 36 | Colorado | $63,465 | $30.51 |
| 37 | Florida | $64,750 | $31.13 |
| 38 | South Dakota | $62,766 | $30.18 |
| 39 | Missouri | $66,092 | $31.77 |
| 40 | Indiana | $63,707 | $30.63 |
| 41 | New Mexico | $63,296 | $30.43 |
| 42 | Nebraska | $57,697 | $27.74 |
| 43 | Kentucky | $61,479 | $29.56 |
| 44 | Hawaii | $59,842 | $28.77 |
| 45 | Georgia | $53,597 | $25.77 |
| 46 | Tennessee | $58,021 | $27.89 |
| 47 | Kansas | $56,443 | $27.14 |
| 48 | Mississippi | $58,531 | $28.14 |
| 49 | Louisiana | $54,872 | $26.38 |
| 50 | Oklahoma | $54,029 | $25.98 |
| 51 | Alabama | $52,776 | $25.37 |
The highest-paying cities for product marketing associates are San Francisco, CA, Seattle, WA, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $107,512 | $51.69 |
| 2 | Seattle, WA | $101,301 | $48.70 |
| 3 | Boston, MA | $100,764 | $48.44 |
| 4 | Portland, OR | $97,586 | $46.92 |
| 5 | New York, NY | $88,731 | $42.66 |
| 6 | Charlotte, NC | $80,152 | $38.53 |
| 7 | Jersey City, NJ | $77,480 | $37.25 |
| 8 | Gurnee, IL | $76,369 | $36.72 |
| 9 | Philadelphia, PA | $75,854 | $36.47 |
| 10 | Phoenix, AZ | $74,489 | $35.81 |
| 11 | Wilmington, DE | $73,563 | $35.37 |
| 12 | Kansas City, MO | $65,728 | $31.60 |
| 13 | Miami, FL | $64,982 | $31.24 |
| 14 | Austin, TX | $63,976 | $30.76 |
| 15 | Atlanta, GA | $53,669 | $25.80 |
A product marketing associate's salary ranges from $55,000 a year at the 10th percentile to $120,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $120,000 | $10,000 | $58 |
| 75th Percentile | $100,000 | $8,333 | $48 |
| Average | $81,820 | $6,818 | $39 |
| 25th Percentile | $66,000 | $5,500 | $32 |
| 10th Percentile | $55,000 | $4,583 | $26 |
The highest paying types of product marketing associates are marketing director, product marketing manager, and marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
How would you rate the starting salaries for product marketing associates, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring product marketing associates now:
Product marketing associate salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average product marketing associate salary at companies like PNY Technologies and Applied Materials are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $137,858 | $66.28 |
| 2 | $130,504 | $62.74 | |
| 3 | PNY Technologies | $126,318 | $60.73 |
| 4 | Applied Materials | $125,871 | $60.51 |
| 5 | Ricoh Innovations | $116,137 | $55.84 |
| 6 | Microsoft | $115,422 | $55.49 |
| 7 | Alarm.com | $113,510 | $54.57 |
| 8 | Texas Instruments | $110,668 | $53.21 |
| 9 | The Walt Disney Company | $109,970 | $52.87 |
| 10 | Freescale Semiconductor Holdings V Inc | $109,262 | $52.53 |
| 11 | J.P. Morgan | $109,055 | $52.43 |
| 12 | Veeva Systems | $107,172 | $51.52 |
| 13 | Advent Software | $105,495 | $50.72 |
| 14 | Intel | $103,918 | $49.96 |
| 15 | Dataminr | $103,224 | $49.63 |
| 16 | Amazon | $102,479 | $49.27 |
| 17 | Morgan Stanley | $99,243 | $47.71 |
| 18 | Goldman Sachs | $97,792 | $47.02 |
| 19 | State Street | $96,835 | $46.56 |
| 20 | JPMorgan Chase & Co. | $93,970 | $45.18 |
The average product marketing associate salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $81,370 | $39.12 |
| 2 | Manufacturing | $77,191 | $37.11 |
| 3 | Finance | $74,939 | $36.03 |
| 4 | Technology | $63,131 | $30.35 |
The average product marketing associate salary has risen by $15,056 over the last ten years. In 2014, the average product marketing associate earned $66,764 annually, but today, they earn $81,820 a year. That works out to a 8% change in pay for product marketing associates over the last decade.
Compare product marketing associate salaries for cities or states with the national average over time.
Compare product marketing associate salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $81,800 | $39.34 | +3.7% |
| 2024 | $78,800 | $37.86 | +1.9% |
| 2023 | $77,300 | $37.16 | +1.5% |
| 2022 | $76,100 | $36.59 | +0.8% |
| 2021 | $75,500 | $36.30 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Blackrock | Associate, Global Product Solutions ETF Regulatory Marketing Review | Boston, MA | 06/30/2025 | $90,000 |
| Blackrock | Aladdin Product Marketing, Trading, Associate | Day, NY | 06/30/2025 | $125,000 |
| Neuberger Berman | Fixed Income Investment Communications/Product Marketing SR. Associate | Chicago, IL | 06/30/2025 | $85,000 |
| The Walt Disney Company | Product Marketing Associate | Glendale, CA | 06/28/2025 | $78,200 |
| Industrial Light & Magic | Product Marketing Associate | Glendale, CA | 06/28/2025 | $78,200 |
| Blue Owl Capital Holdings | Product Marketing, Private Wealth, Associate | New York, NY | 06/28/2025 | $115,000 |
| Cantaloupe, Inc. | International Product Marketing Associate | Malvern, PA | 06/10/2025 | $65,000 |
| Ncontracts | Product Marketing Associate | Brentwood, TN | 06/05/2025 | $80,000 |
| Toro Company | Product Marketing Associate-The Toro Company | Bloomington, MN | 05/30/2025 | $57,000 |
| Cantaloupe Inc. | International Product Marketing Associate | Atlanta, GA | 05/30/2025 | $65,000 |
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