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Product marketing associate salary

Quoted expert
Zachary Johnson Ph.D.

Average product marketing associate salary

$81,820

$39.34 hourly rate

Entry-level product marketing associate salary
$55,000 yearly salary
Updated January 8, 2025

Understanding the Product Marketing Associate Salary

As of October 2025, the average salary for a Product Marketing Associate is approximately $81,820 annually. Salaries can vary based on factors such as location, level of experience, and specific industry focus. For instance, product marketing associates in tech companies often earn more compared to those in retail.

To enhance salary prospects, consider gaining experience in high-demand areas, such as digital marketing and data analysis. Additionally, pursuing further education or certifications in marketing can lead to higher-paying roles.

Salary by State

The highest-paying states for product marketing associates include California, New York, and Washington, where salaries can exceed the national average significantly. Understanding regional salary trends is essential for job seekers aiming for competitive compensation.

Overall, a product marketing associate's salary reflects both the demand for skilled professionals in this field and the importance of strategic marketing in business growth.

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Where can a Product Marketing Associate earn more?

Compare salary by location
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Columbus, OH$107,512
Atlanta, GA$53,669
Compare salary by company
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Meta$137,858
JPMorgan Chase & Co.$93,970

Product marketing associate salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level product marketing associate$60,700$29.20
Mid-level product marketing associate$64,900$31.19
Senior-level product marketing associate$148,000$70.95

Product marketing associate salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Payscale, the average salary for a product marketing associate typically falls between $47,797 and $83,120.
zippia
$81,820yearly
glassdoor[1]
$83,120yearly
Salary.com[2]
$47,797yearly
payscale[3]
$53,084yearly

Average product marketing associate salary by state

The average product marketing associate salary in Massachusetts, Washington, and Oregon are the highest in the U.S. The lowest average product marketing associate salary states are Nebraska, Kansas, and Louisiana.

  • State view
  • County view
Average salary:

Highest paying states for product marketing associates

RankStateAvg. salaryHourly rate
1Washington$100,436$48.29
2Oregon$98,121$47.17
3Massachusetts$100,751$48.44
4California$95,251$45.79
5Rhode Island$84,592$40.67
6New York$88,653$42.62
7Connecticut$92,464$44.45
8North Dakota$87,953$42.29
9Nevada$81,074$38.98
10New Hampshire$79,235$38.09
11Pennsylvania$75,373$36.24
12North Carolina$82,450$39.64
13District of Columbia$82,717$39.77
14Alaska$79,731$38.33
15Maryland$81,640$39.25
16Michigan$79,295$38.12
17Vermont$72,774$34.99
18Arizona$74,168$35.66
19New Jersey$77,254$37.14
20Utah$69,587$33.46
21Maine$72,052$34.64
22Illinois$75,130$36.12
23West Virginia$76,043$36.56
24Idaho$76,562$36.81
25Virginia$72,631$34.92
26Delaware$73,206$35.20
27South Carolina$72,820$35.01
28Montana$68,758$33.06
29Arkansas$67,785$32.59
30Wisconsin$66,485$31.96
31Minnesota$68,606$32.98
32Iowa$69,330$33.33
33Ohio$66,999$32.21
34Texas$63,154$30.36
35Wyoming$61,588$29.61
36Colorado$63,465$30.51
37Florida$64,750$31.13
38South Dakota$62,766$30.18
39Missouri$66,092$31.77
40Indiana$63,707$30.63
41New Mexico$63,296$30.43
42Nebraska$57,697$27.74
43Kentucky$61,479$29.56
44Hawaii$59,842$28.77
45Georgia$53,597$25.77
46Tennessee$58,021$27.89
47Kansas$56,443$27.14
48Mississippi$58,531$28.14
49Louisiana$54,872$26.38
50Oklahoma$54,029$25.98
51Alabama$52,776$25.37

Highest paying cities for product marketing associates

The highest-paying cities for product marketing associates are San Francisco, CA, Seattle, WA, and Boston, MA.

RankCityAvg. salaryHourly rate
1San Francisco, CA$107,512$51.69
2Seattle, WA$101,301$48.70
3Boston, MA$100,764$48.44
4Portland, OR$97,586$46.92
5New York, NY$88,731$42.66
6Charlotte, NC$80,152$38.53
7Jersey City, NJ$77,480$37.25
8Gurnee, IL$76,369$36.72
9Philadelphia, PA$75,854$36.47
10Phoenix, AZ$74,489$35.81
11Wilmington, DE$73,563$35.37
12Kansas City, MO$65,728$31.60
13Miami, FL$64,982$31.24
14Austin, TX$63,976$30.76
15Atlanta, GA$53,669$25.80

Product marketing associate salary details

A product marketing associate's salary ranges from $55,000 a year at the 10th percentile to $120,000 at the 90th percentile.

Average product marketing associate salary graph
Average product marketing associate salary graph, trends, and summary

What is a product marketing associate's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$120,000$10,000$58
75th Percentile$100,000$8,333$48
Average$81,820$6,818$39
25th Percentile$66,000$5,500$32
10th Percentile$55,000$4,583$26

Highest paying product marketing associate jobs

The highest paying types of product marketing associates are marketing director, product marketing manager, and marketing manager.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Business Development Manager$100,769$8,397$48.45215,309
Marketing Communications Coordinator$49,151$4,096$23.6396,492
Marketing Director$114,906$9,575$55.2493,503
Marketing Internship$30,260$2,522$14.55122,135
Marketing Supervisor$64,304$5,359$30.9274,956
Marketing & Events Coordinator$41,447$3,454$19.9384,375

How would you rate the starting salaries for product marketing associates, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring product marketing associates now:

  1. Meta jobs (5)
  2. Google jobs (5)
  3. Applied Materials jobs (15)
  4. Microsoft jobs (8)
  5. HP jobs (3)

Which companies pay product marketing associates the most?

Product marketing associate salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average product marketing associate salary at companies like PNY Technologies and Applied Materials are highly competitive.

RankCompanyAverage salaryHourly rate
1Meta$137,858$66.28
2Google$130,504$62.74
3PNY Technologies$126,318$60.73
4Applied Materials$125,871$60.51
5Ricoh Innovations$116,137$55.84
6Microsoft$115,422$55.49
7Alarm.com$113,510$54.57
8Texas Instruments$110,668$53.21
9The Walt Disney Company$109,970$52.87
10Freescale Semiconductor Holdings V Inc$109,262$52.53
11J.P. Morgan$109,055$52.43
12Veeva Systems$107,172$51.52
13Advent Software$105,495$50.72
14Intel$103,918$49.96
15Dataminr$103,224$49.63
16Amazon$102,479$49.27
17Morgan Stanley$99,243$47.71
18Goldman Sachs$97,792$47.02
19State Street$96,835$46.56
20JPMorgan Chase & Co.$93,970$45.18

Wage gap by gender, race and education

$83,000$81,800$80,600$79,400$78,200$77,000
MaleFemale

Product Marketing Associate salary by industry

The average product marketing associate salary varies across industries:

  • The average product marketing associate salary in the start-up industry is $81,370, the highest of any industry.
  • The average product marketing associate salary in the finance industry is $77,191.
  • Product marketing associates in the technology industry earn an average salary of $63,131, the lowest of any industry.

Highest paying industries for product marketing associates

RankIndustryAverage salaryHourly rate
1Start-up$81,370$39.12
2Manufacturing$77,191$37.11
3Finance$74,939$36.03
4Technology$63,131$30.35

High paying product marketing associate jobs

Product marketing associate salary trends

The average product marketing associate salary has risen by $15,056 over the last ten years. In 2014, the average product marketing associate earned $66,764 annually, but today, they earn $81,820 a year. That works out to a 8% change in pay for product marketing associates over the last decade.

Compare product marketing associate salaries for cities or states with the national average over time.

Average product marketing associate salary over time

Compare product marketing associate salaries for individual cities or states with the national average.

Product marketing associate salary by year

YearAvg. salaryHourly rate% Change
2025$81,800$39.34+3.7%
2024$78,800$37.86+1.9%
2023$77,300$37.16+1.5%
2022$76,100$36.59+0.8%
2021$75,500$36.30+1.9%

Recently added product marketing associate salaries

CompanyJobLocationDate addedSalary
BlackrockAssociate, Global Product Solutions ETF Regulatory Marketing ReviewBoston, MA06/30/2025$90,000
BlackrockAladdin Product Marketing, Trading, AssociateDay, NY06/30/2025$125,000
Neuberger BermanFixed Income Investment Communications/Product Marketing SR. AssociateChicago, IL06/30/2025$85,000
The Walt Disney CompanyProduct Marketing AssociateGlendale, CA06/28/2025$78,200
Industrial Light & MagicProduct Marketing AssociateGlendale, CA06/28/2025$78,200
Blue Owl Capital HoldingsProduct Marketing, Private Wealth, AssociateNew York, NY06/28/2025$115,000
Cantaloupe, Inc.International Product Marketing AssociateMalvern, PA06/10/2025$65,000
NcontractsProduct Marketing AssociateBrentwood, TN06/05/2025$80,000
Toro CompanyProduct Marketing Associate-The Toro CompanyBloomington, MN05/30/2025$57,000
Cantaloupe Inc.International Product Marketing AssociateAtlanta, GA05/30/2025$65,000

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