Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Product marketing specialist salary
Average product marketing specialist salary
$89,296
Overview of Product Marketing Specialist Salary
The average salary for a Product Marketing Specialist in the United States is currently $89,296 per year. This figure can vary based on factors such as location, years of experience, and specific industry. For instance, specialists in high-demand regions or with extensive experience often command higher salaries. In addition, certain industries, including technology and healthcare, tend to offer more competitive compensation packages.
Salary by Experience Level
Entry-level Product Marketing Specialists typically earn around $62,000, while those with 5-10 years of experience can expect salaries in the $85,000 to $100,000 range. Senior roles with over a decade of experience may exceed $120,000, particularly in metropolitan areas where the cost of living is higher.
Top Paying States
States such as California, New York, and Massachusetts are among the highest-paying for this role, with average salaries exceeding $95,000. Job seekers should consider both salary potential and living costs when evaluating opportunities.
Let Zippia find your next product marketing specialist job
Let Zippia find your next product marketing specialist job
Where can a Product Marketing Specialist earn more?
Product marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level product marketing specialist | $56,000 | $26.94 |
| Mid-level product marketing specialist | $94,600 | $45.49 |
| Senior-level product marketing specialist | $155,000 | $74.50 |
Product marketing specialist salary estimates from across the web
Average product marketing specialist salary by state
The highest-paying states for product marketing specialists are Washington, California, and Delaware. The lowest average product marketing specialist salary states are West Virginia, Florida, and Oklahoma.
- State view
- County view
Highest paying states for product marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $97,879 | $47.06 |
| 2 | California | $112,717 | $54.19 |
| 3 | Delaware | $101,272 | $48.69 |
| 4 | Nevada | $88,370 | $42.49 |
| 5 | Alaska | $94,182 | $45.28 |
| 6 | Washington | $129,642 | $62.33 |
| 7 | Utah | $83,423 | $40.11 |
| 8 | Texas | $81,050 | $38.97 |
| 9 | Arizona | $82,570 | $39.70 |
| 10 | Montana | $90,549 | $43.53 |
| 11 | Rhode Island | $82,267 | $39.55 |
| 12 | Pennsylvania | $77,714 | $37.36 |
| 13 | New York | $90,265 | $43.40 |
| 14 | New Hampshire | $83,734 | $40.26 |
| 15 | Colorado | $81,618 | $39.24 |
| 16 | Maine | $78,426 | $37.70 |
| 17 | Idaho | $85,470 | $41.09 |
| 18 | District of Columbia | $94,564 | $45.46 |
| 19 | South Dakota | $77,525 | $37.27 |
| 20 | Wyoming | $75,272 | $36.19 |
| 21 | North Dakota | $76,012 | $36.54 |
| 22 | Minnesota | $81,840 | $39.35 |
| 23 | New Jersey | $88,353 | $42.48 |
| 24 | Nebraska | $76,482 | $36.77 |
| 25 | Massachusetts | $82,934 | $39.87 |
| 26 | Ohio | $76,998 | $37.02 |
| 27 | Arkansas | $75,909 | $36.49 |
| 28 | Tennessee | $77,610 | $37.31 |
| 29 | New Mexico | $77,861 | $37.43 |
| 30 | Wisconsin | $75,283 | $36.19 |
| 31 | Vermont | $74,303 | $35.72 |
| 32 | Connecticut | $79,124 | $38.04 |
| 33 | Kansas | $71,755 | $34.50 |
| 34 | Maryland | $75,550 | $36.32 |
| 35 | Alabama | $74,020 | $35.59 |
| 36 | Georgia | $67,747 | $32.57 |
| 37 | Louisiana | $72,242 | $34.73 |
| 38 | Indiana | $71,412 | $34.33 |
| 39 | Michigan | $66,069 | $31.76 |
| 40 | Hawaii | $56,903 | $27.36 |
| 41 | Florida | $61,240 | $29.44 |
| 42 | North Carolina | $69,331 | $33.33 |
| 43 | Iowa | $65,094 | $31.30 |
| 44 | Missouri | $66,276 | $31.86 |
| 45 | South Carolina | $68,052 | $32.72 |
| 46 | Virginia | $70,985 | $34.13 |
| 47 | Illinois | $69,428 | $33.38 |
| 48 | West Virginia | $64,693 | $31.10 |
| 49 | Kentucky | $57,823 | $27.80 |
| 50 | Oklahoma | $61,156 | $29.40 |
| 51 | Mississippi | $52,422 | $25.20 |
Highest paying cities for product marketing specialists
The highest-paying cities for product marketing specialists are Seattle, WA, Richmond, CA, and Hillsboro, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $130,277 | $62.63 |
| 2 | Richmond, CA | $123,661 | $59.45 |
| 3 | Hillsboro, OR | $97,297 | $46.78 |
| 4 | Huntington Station, NY | $90,669 | $43.59 |
| 5 | Trenton, NJ | $88,031 | $42.32 |
| 6 | Phoenix, AZ | $83,232 | $40.02 |
| 7 | Norwood, MA | $83,082 | $39.94 |
| 8 | Providence, RI | $82,229 | $39.53 |
| 9 | Boulder, CO | $82,052 | $39.45 |
| 10 | Richardson, TX | $81,798 | $39.33 |
| 11 | Cleveland, OH | $78,346 | $37.67 |
| 12 | Middletown, PA | $78,248 | $37.62 |
| 13 | Olathe, KS | $71,782 | $34.51 |
| 14 | Richmond, VA | $70,930 | $34.10 |
| 15 | Morrisville, NC | $69,902 | $33.61 |
| 16 | Schaumburg, IL | $69,606 | $33.46 |
| 17 | Alpharetta, GA | $68,758 | $33.06 |
| 18 | Orlando, FL | $61,026 | $29.34 |
Product marketing specialist salary details
A product marketing specialist's salary ranges from $63,000 a year at the 10th percentile to $126,000 at the 90th percentile.
What is a product marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $126,000 | $10,500 | $61 |
| 75th Percentile | $107,000 | $8,917 | $51 |
| Average | $89,296 | $7,441 | $43 |
| 25th Percentile | $74,000 | $6,167 | $36 |
| 10th Percentile | $63,000 | $5,250 | $30 |
Highest paying product marketing specialist jobs
The highest paying types of product marketing specialists are product specialist, product specialist/sales specialist, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Representative | $47,377 | $3,948 | $22.78 | 217,886 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
How would you rate the starting salaries for product marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring product marketing specialists now:
Which companies pay product marketing specialists the most?
Product marketing specialist salaries at Apple and Meta are the highest-paying according to our most recent salary estimates. In addition, the average product marketing specialist salary at companies like Google and Western Digital are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $137,647 | $66.18 |
| 2 | Meta | $136,896 | $65.82 |
| 3 | $129,832 | $62.42 | |
| 4 | Western Digital | $123,199 | $59.23 |
| 5 | New Relic | $123,139 | $59.20 |
| 6 | NVIDIA | $121,476 | $58.40 |
| 7 | Applied Materials | $120,804 | $58.08 |
| 8 | Uber Technologies | $120,400 | $57.88 |
| 9 | Instana | $120,353 | $57.86 |
| 10 | Amazon | $117,513 | $56.50 |
| 11 | Adobe | $114,137 | $54.87 |
| 12 | Infinera | $113,827 | $54.72 |
| 13 | SAP | $109,211 | $52.51 |
| 14 | $108,942 | $52.38 | |
| 15 | Thomson Reuters | $108,243 | $52.04 |
| 16 | Amd | $108,166 | $52.00 |
| 17 | Broadcom | $107,784 | $51.82 |
| 18 | Cadence Design Systems | $107,429 | $51.65 |
| 19 | TTI Maumee Equipment | $107,408 | $51.64 |
| 20 | Semtech | $104,876 | $50.42 |
Wage gap by gender, race and education
Product Marketing Specialist salary by industry
The average product marketing specialist salary varies across industries:
- The average product marketing specialist salary in the manufacturing industry is $87,072, the highest of any industry.
- The average product marketing specialist salary in the finance industry is $85,812.
- Product marketing specialists in the finance industry earn an average salary of $68,787, the lowest of any industry.
Highest paying industries for product marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $87,072 | $41.86 |
| 2 | Technology | $85,812 | $41.26 |
| 3 | Retail | $80,903 | $38.90 |
| 4 | Finance | $68,787 | $33.07 |
High paying product marketing specialist jobs
Product marketing specialist salary trends
The average product marketing specialist salary has risen by $7,544 over the last ten years. In 2014, the average product marketing specialist earned $81,752 annually, but today, they earn $89,296 a year. That works out to a 5% change in pay for product marketing specialists over the last decade.
Compare product marketing specialist salaries for cities or states with the national average over time.
Average product marketing specialist salary over time
Compare product marketing specialist salaries for individual cities or states with the national average.
Product marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $89,300 | $42.93 | +3.1% |
| 2024 | $86,600 | $41.61 | +1.1% |
| 2023 | $85,600 | $41.18 | -0.2% |
| 2022 | $85,800 | $41.25 | +1.1% |
| 2021 | $84,900 | $40.81 | +0.7% |
Recently added product marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Mirantis | Product Marketing Specialist | Campbell, CA | 06/29/2025 | $90,000 |
| Weiman Products LLC | Product Marketing Specialist | Gurnee, IL | 06/29/2025 | $50,000 |
| Purposebuilt Brands Inc. | Product Marketing Specialist | Gurnee, IL | 06/29/2025 | $50,000 |
| Guaranteed Rate, Inc. | Marketing Product Specialist | Chicago, IL | 06/18/2025 | $65,000 |
| Loadsmart | Product Marketing Specialist | Chicago, IL | 06/18/2025 | $75,000 |
| Integrated Dna Technologies | Product Marketing Specialist, PCR and NGS | Coralville, IA | 06/13/2025 | $74,000 |
| Rentokil Initial | Commercial Product Marketing Specialist | Memphis, TN | 06/12/2025 | $69,700 |
| Veeva Systems | Product Expert-Marketing Analytics | New York, NY | 06/11/2025 | $55,000 |
| Mirantis | Technical Product Marketing Content Specialist | Raleigh, NC | 06/10/2025 | $120,000 |
| Equativ | Product Marketing Specialist | Montreal, WI | 06/09/2025 | $55,000 |
Product marketing specialist salary FAQs
Search for product marketing specialist jobs