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The average salary for a Product Planner is approximately $94,669 per year, translating to about $46 per hour. This salary can vary significantly based on several factors, including geographic location, years of experience, and the specific industry. For instance, Product Planners in technology and pharmaceuticals may earn more than those in retail.
Entry-level Product Planners can expect starting salaries around $70,000, while those with several years of experience may earn upwards of $110,000. This disparity underscores the impact that tenure has on earning potential.
In terms of location, states such as California and New York typically offer higher salaries due to the cost of living and demand for skilled professionals. For example, Product Planners in California can average around $105,000 annually.
As Product Planners gain experience, they can transition into senior roles or specialize in areas such as project management or product development, further increasing their earning potential. Understanding these factors can help job seekers navigate their career paths effectively.
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The highest-paying states for product planners are California, Idaho, and Washington. The lowest average product planner salary states are Nebraska, Iowa, and Missouri.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $111,969 | $53.83 |
| 2 | Washington | $110,754 | $53.25 |
| 3 | New Mexico | $102,295 | $49.18 |
| 4 | Georgia | $95,358 | $45.85 |
| 5 | Maine | $96,891 | $46.58 |
| 6 | Alaska | $101,044 | $48.58 |
| 7 | New Hampshire | $104,426 | $50.20 |
| 8 | Michigan | $91,827 | $44.15 |
| 9 | Idaho | $111,432 | $53.57 |
| 10 | Colorado | $92,550 | $44.50 |
| 11 | Virginia | $94,465 | $45.42 |
| 12 | Arizona | $89,464 | $43.01 |
| 13 | Nevada | $88,583 | $42.59 |
| 14 | Tennessee | $92,969 | $44.70 |
| 15 | Arkansas | $89,916 | $43.23 |
| 16 | North Dakota | $86,360 | $41.52 |
| 17 | West Virginia | $93,038 | $44.73 |
| 18 | Massachusetts | $95,587 | $45.96 |
| 19 | Louisiana | $93,972 | $45.18 |
| 20 | Kentucky | $87,251 | $41.95 |
| 21 | Texas | $85,148 | $40.94 |
| 22 | Florida | $87,278 | $41.96 |
| 23 | Indiana | $84,323 | $40.54 |
| 24 | Ohio | $81,117 | $39.00 |
| 25 | Maryland | $84,739 | $40.74 |
| 26 | Wisconsin | $80,195 | $38.56 |
| 27 | Oregon | $87,229 | $41.94 |
| 28 | Montana | $88,347 | $42.47 |
| 29 | North Carolina | $84,558 | $40.65 |
| 30 | Connecticut | $87,769 | $42.20 |
| 31 | District of Columbia | $89,023 | $42.80 |
| 32 | Pennsylvania | $84,041 | $40.40 |
| 33 | Alabama | $80,858 | $38.87 |
| 34 | South Carolina | $80,317 | $38.61 |
| 35 | Utah | $81,193 | $39.04 |
| 36 | Oklahoma | $81,649 | $39.25 |
| 37 | Nebraska | $75,614 | $36.35 |
| 38 | South Dakota | $77,929 | $37.47 |
| 39 | Hawaii | $77,670 | $37.34 |
| 40 | Kansas | $76,982 | $37.01 |
| 41 | Mississippi | $78,612 | $37.79 |
| 42 | Iowa | $74,089 | $35.62 |
| 43 | New Jersey | $80,559 | $38.73 |
| 44 | Vermont | $78,454 | $37.72 |
| 45 | New York | $77,879 | $37.44 |
| 46 | Minnesota | $78,703 | $37.84 |
| 47 | Missouri | $73,710 | $35.44 |
| 48 | Illinois | $76,502 | $36.78 |
| 49 | Wyoming | $57,470 | $27.63 |
| 50 | Rhode Island | $71,126 | $34.20 |
| 51 | Delaware | $70,664 | $33.97 |
The highest-paying cities for product planners are Santa Rosa, CA, Everett, WA, and South Portland, ME.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Santa Rosa, CA | $121,792 | $58.55 |
| 2 | Everett, WA | $111,044 | $53.39 |
| 3 | South Portland, ME | $97,305 | $46.78 |
| 4 | Rochester Hills, MI | $92,152 | $44.30 |
| 5 | Fort Collins, CO | $91,756 | $44.11 |
| 6 | Phoenix, AZ | $90,013 | $43.28 |
| 7 | Hillsboro, OR | $86,570 | $41.62 |
| 8 | Austin, TX | $86,041 | $41.37 |
| 9 | Columbia, MD | $84,774 | $40.76 |
| 10 | Sanford, NC | $84,762 | $40.75 |
| 11 | Columbus, IN | $84,207 | $40.48 |
| 12 | Greer, SC | $80,008 | $38.47 |
| 13 | Dayton, OH | $79,974 | $38.45 |
| 14 | Fridley, MN | $78,825 | $37.90 |
| 15 | New York, NY | $78,087 | $37.54 |
| 16 | Chicago, IL | $76,683 | $36.87 |
| 17 | Des Moines, IA | $73,787 | $35.47 |
| 18 | Saint Louis, MO | $73,711 | $35.44 |
A product planner's salary ranges from $71,000 a year at the 10th percentile to $124,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $124,000 | $10,333 | $60 |
| 75th Percentile | $109,000 | $9,083 | $52 |
| Average | $94,669 | $7,889 | $46 |
| 25th Percentile | $81,000 | $6,750 | $39 |
| 10th Percentile | $71,000 | $5,917 | $34 |
The highest paying types of product planners are product manager, project planner, and project scheduler.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Expeditor | $39,811 | $3,318 | $19.14 | 8,185 |
| Inventory Control Lead | $45,155 | $3,763 | $21.71 | 50,694 |
| Material Coordinator | $40,083 | $3,340 | $19.27 | 42,060 |
| Inventory Control Coordinator | $36,759 | $3,063 | $17.67 | 66,599 |
| Inventory Coordinator | $37,142 | $3,095 | $17.86 | 38,774 |
| Maintenance Clerk | $31,527 | $2,627 | $15.16 | 121,574 |
Top companies hiring product planners now:
Product planner salaries at Apple and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average product planner salary at companies like ConocoPhillips and Coty are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $137,752 | $66.23 |
| 2 | Microsoft | $132,730 | $63.81 |
| 3 | ConocoPhillips | $113,158 | $54.40 |
| 4 | Coty | $109,095 | $52.45 |
| 5 | JPMorgan Chase & Co. | $104,619 | $50.30 |
| 6 | Xilinx | $104,347 | $50.17 |
| 7 | DoubleVerify | $102,897 | $49.47 |
| 8 | Cirrus Logic | $101,445 | $48.77 |
| 9 | OmniVision Technologies | $100,877 | $48.50 |
| 10 | Intel | $100,807 | $48.46 |
| 11 | Micron Technology | $100,282 | $48.21 |
| 12 | Bayer | $99,646 | $47.91 |
| 13 | WEX | $96,609 | $46.45 |
| 14 | Stefanini | $95,526 | $45.93 |
| 15 | Keysight Technologies | $95,244 | $45.79 |
| 16 | Pioneer Technology Group | $95,138 | $45.74 |
| 17 | Fujitsu | $94,051 | $45.22 |
| 18 | Samsung Electronics Device Solutions (Semiconductor & Display) | $93,321 | $44.87 |
| 19 | FCA US LLC | $92,348 | $44.40 |
| 20 | Honda | $92,071 | $44.26 |
The average product planner salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $99,439 | $47.81 |
| 2 | Internet | $92,075 | $44.27 |
| 3 | Manufacturing | $87,102 | $41.88 |
| 4 | Automotive | $86,050 | $41.37 |
The average product planner salary has risen by $12,472 over the last ten years. In 2014, the average product planner earned $82,197 annually, but today, they earn $94,669 a year. That works out to a 6% change in pay for product planners over the last decade.
Compare product planner salaries for cities or states with the national average over time.
Compare product planner salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $94,700 | $45.51 | +2.8% |
| 2025 | $92,000 | $44.25 | +1.4% |
| 2024 | $90,700 | $43.63 | +1.9% |
| 2023 | $89,000 | $42.79 | -0.2% |
| 2022 | $89,200 | $42.87 | +1.3% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Fujitsu Network Communications Inc. | Planner for Edge Transport Portfolio & Ecosystem Partnership Products IV | Dallas, TX | 06/26/2025 | $129,850 |
| Dawar Consulting | Global Product Planner (Hybrid) | Indianapolis, IN | 06/19/2025 | $100,322 |
| Keywords Studios | Product Planner Lead | San Francisco, CA | 06/13/2025 | $60,523 |
| Staffmark Group | Accessory Product Planner | Fountain Valley, CA | 06/12/2025 | $56,349 |
| Graco Inc. | Associate Product Planner | Rogers, MN | 05/29/2025 | $44,400 |
| Bayer | Product Strategy | Downe, NJ | 05/20/2025 | $135,000 |
| Bayer | Product Strategy | Saint Louis, MO | 05/20/2025 | $135,000 |
| Bayer Inc. | Product Strategy | Chicago, IL | 05/20/2025 | $135,000 |
| Bayer Cropscience Ltd. | Product Strategy | Seattle, WA | 05/20/2025 | $135,000 |
| Bayer Cropscience Ltd. | Product Strategy | Chicago, IL | 05/20/2025 | $135,000 |
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