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As a Promotional Marketing Specialist, your salary can vary significantly based on factors such as experience, geographic location, and the industry you work in. Currently, the average salary stands at $50,144 per year, translating to approximately $24 per hour. Entry-level positions may start lower, while seasoned professionals in high-demand markets often command higher salaries.
In terms of location, states like California and New York typically offer the highest salaries. For instance, cities with a strong marketing presence or large corporations can provide greater earning potential.
Experience level plays a critical role in salary determination. Promotional Marketing Specialists with several years in the field can see their earnings increase significantly. According to recent data, those with more than five years of experience can earn up to $60,000 annually.
Promotional Marketing Specialists find opportunities in various sectors, including retail, technology, and healthcare. Companies are always looking for creative individuals who can effectively promote their products and services.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level promotional marketing specialist | $31,500 | $15.13 |
| Mid-level promotional marketing specialist | $53,100 | $25.55 |
| Senior-level promotional marketing specialist | $87,000 | $41.84 |
The highest-paying states for promotional marketing specialists are Washington, New York, and New Jersey. The lowest average promotional marketing specialist salary states are West Virginia, Nebraska, and Indiana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $68,636 | $33.00 |
| 2 | New Jersey | $63,577 | $30.57 |
| 3 | Delaware | $60,935 | $29.30 |
| 4 | New Hampshire | $51,110 | $24.57 |
| 5 | Rhode Island | $49,363 | $23.73 |
| 6 | Connecticut | $50,138 | $24.10 |
| 7 | Arkansas | $48,380 | $23.26 |
| 8 | Minnesota | $47,761 | $22.96 |
| 9 | New York | $68,087 | $32.73 |
| 10 | Maryland | $53,810 | $25.87 |
| 11 | Nevada | $49,725 | $23.91 |
| 12 | Maine | $45,997 | $22.11 |
| 13 | Pennsylvania | $46,666 | $22.44 |
| 14 | Massachusetts | $53,671 | $25.80 |
| 15 | Texas | $46,123 | $22.17 |
| 16 | Alaska | $48,573 | $23.35 |
| 17 | Wisconsin | $46,465 | $22.34 |
| 18 | North Dakota | $42,702 | $20.53 |
| 19 | Colorado | $44,531 | $21.41 |
| 20 | District of Columbia | $51,463 | $24.74 |
| 21 | South Dakota | $41,386 | $19.90 |
| 22 | Virginia | $44,964 | $21.62 |
| 23 | New Mexico | $44,279 | $21.29 |
| 24 | Idaho | $44,369 | $21.33 |
| 25 | California | $48,480 | $23.31 |
| 26 | Arizona | $42,074 | $20.23 |
| 27 | Michigan | $42,749 | $20.55 |
| 28 | Hawaii | $42,303 | $20.34 |
| 29 | North Carolina | $41,030 | $19.73 |
| 30 | Utah | $39,124 | $18.81 |
| 31 | Louisiana | $43,064 | $20.70 |
| 32 | Tennessee | $41,118 | $19.77 |
| 33 | Oregon | $44,850 | $21.56 |
| 34 | Georgia | $40,159 | $19.31 |
| 35 | Montana | $42,432 | $20.40 |
| 36 | Ohio | $39,841 | $19.15 |
| 37 | Iowa | $39,954 | $19.21 |
| 38 | Wyoming | $37,038 | $17.81 |
| 39 | Oklahoma | $40,741 | $19.59 |
| 40 | Illinois | $42,042 | $20.21 |
| 41 | Florida | $35,989 | $17.30 |
| 42 | Nebraska | $35,309 | $16.98 |
| 43 | West Virginia | $35,791 | $17.21 |
| 44 | Missouri | $39,239 | $18.86 |
| 45 | Vermont | $33,800 | $16.25 |
| 46 | Kentucky | $35,884 | $17.25 |
| 47 | South Carolina | $38,715 | $18.61 |
| 48 | Kansas | $33,800 | $16.25 |
| 49 | Indiana | $34,749 | $16.71 |
| 50 | Alabama | $37,263 | $17.91 |
| 51 | Mississippi | $31,617 | $15.20 |
The highest-paying cities for promotional marketing specialists are New York, NY, Fort Lee, NJ, and Milford, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $68,226 | $32.80 |
| 2 | Fort Lee, NJ | $64,179 | $30.86 |
| 3 | Milford, MA | $54,092 | $26.01 |
| 4 | Fremont, CA | $52,558 | $25.27 |
| 5 | Eden Prairie, MN | $47,515 | $22.84 |
| 6 | Abington, PA | $47,339 | $22.76 |
| 7 | Laredo, TX | $46,869 | $22.53 |
| 8 | Franklin, TN | $41,024 | $19.72 |
| 9 | Kansas City, MO | $39,216 | $18.85 |
| 10 | Montgomery, AL | $37,259 | $17.91 |
| 11 | Bellevue, NE | $35,336 | $16.99 |
A promotional marketing specialist's salary ranges from $33,000 a year at the 10th percentile to $75,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $75,000 | $6,250 | $36 |
| 75th Percentile | $62,000 | $5,167 | $30 |
| Average | $50,144 | $4,179 | $24 |
| 25th Percentile | $40,000 | $3,333 | $19 |
| 10th Percentile | $33,000 | $2,750 | $16 |
The highest paying types of promotional marketing specialists are product specialist, senior marketing analyst, and product specialist/sales specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
How would you rate the starting salaries for promotional marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring promotional marketing specialists now:
Promotional marketing specialist salaries at IEEE Foundation and Nestlé are the highest-paying according to our most recent salary estimates. In addition, the average promotional marketing specialist salary at companies like Common Threads and All Native Systems LLC are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | IEEE Foundation | $59,009 | $28.37 |
| 2 | Nestlé | $53,223 | $25.59 |
| 3 | Common Threads | $51,667 | $24.84 |
| 4 | All Native Systems LLC | $46,915 | $22.56 |
| 5 | IvyMax | $46,519 | $22.36 |
| 6 | Wicked Fashions, Inc. | $45,452 | $21.85 |
| 7 | Educational Media Foundation | $43,429 | $20.88 |
| 8 | Fourteen Foods | $42,667 | $20.51 |
| 9 | Caesars Entertainment | $35,280 | $16.96 |
The average promotional marketing specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $53,231 | $25.59 |
| 2 | Transportation | $47,442 | $22.81 |
| 3 | Manufacturing | $46,640 | $22.42 |
| 4 | Professional | $43,197 | $20.77 |
The average promotional marketing specialist salary has risen by $4,236 over the last ten years. In 2014, the average promotional marketing specialist earned $45,908 annually, but today, they earn $50,144 a year. That works out to a 5% change in pay for promotional marketing specialists over the last decade.
Compare promotional marketing specialist salaries for cities or states with the national average over time.
Compare promotional marketing specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $50,100 | $24.11 | +3.1% |
| 2025 | $48,600 | $23.37 | +1.1% |
| 2024 | $48,100 | $23.12 | -0.2% |
| 2023 | $48,200 | $23.16 | +1.1% |
| 2022 | $47,700 | $22.92 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Healio | Marketing Promotions Specialist | Downe, NJ | 04/26/2025 | $45,000 |
| Colusa Casino Resort | Marketing Promotions Specialist | Colusa, CA | 02/13/2025 | $38,860 |
| Primo Water Corporation | Marketing Specialist-Club Partnerships & Promotions | Tampa, FL | 01/29/2025 | $50,000 |
| Primo Brands | Marketing Specialist-Club Partnerships & Promotions | Tampa, FL | 01/28/2025 | $50,000 |
| Dealer Tire | Marketing Promotions Specialist | Cleveland, OH | 09/25/2024 | $58,500 |
| University of Kentucky | Marketing/Promotion Specialist Senior | Lexington, KY | 09/25/2024 | $40,029 |
| University of Kentucky | Marketing/Promotion Specialist Senior | Lexington, KY | 09/16/2024 | $40,029 |
| Dealer Tire LLC | Marketing Promotions Specialist | Cleveland, OH | 09/13/2024 | $58,500 |
| Spelman | Marketing Promotions Specialist | Atlanta, GA | 06/30/2024 | $45,000 |
| Healio | Marketing Promotions Specialist | Downe, NJ | 05/12/2024 | $45,000 |
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