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Promotional marketing specialist salary

Quoted expert
Zachary Johnson Ph.D.

Average promotional marketing specialist salary

$50,144

$24.11 hourly rate

Entry-level promotional marketing specialist salary
$33,000 yearly salary
Updated December 15, 2025

Understanding Promotional Marketing Specialist Salaries

As a Promotional Marketing Specialist, your salary can vary significantly based on factors such as experience, geographic location, and the industry you work in. Currently, the average salary stands at $50,144 per year, translating to approximately $24 per hour. Entry-level positions may start lower, while seasoned professionals in high-demand markets often command higher salaries.

Salary Variations by State

In terms of location, states like California and New York typically offer the highest salaries. For instance, cities with a strong marketing presence or large corporations can provide greater earning potential.

Experience Levels Matter

Experience level plays a critical role in salary determination. Promotional Marketing Specialists with several years in the field can see their earnings increase significantly. According to recent data, those with more than five years of experience can earn up to $60,000 annually.

Job Opportunities

Promotional Marketing Specialists find opportunities in various sectors, including retail, technology, and healthcare. Companies are always looking for creative individuals who can effectively promote their products and services.

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Where can a Promotional Marketing Specialist earn more?

Compare salary by location
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Columbus, OH$68,226
Bellevue, NE$35,336
Compare salary by company
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IEEE Foundation$59,009
Caesars Entertainment$35,280

Promotional marketing specialist salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level promotional marketing specialist$31,500$15.13
Mid-level promotional marketing specialist$53,100$25.55
Senior-level promotional marketing specialist$87,000$41.84

Average promotional marketing specialist salary by state

The highest-paying states for promotional marketing specialists are Washington, New York, and New Jersey. The lowest average promotional marketing specialist salary states are West Virginia, Nebraska, and Indiana.

  • State view
  • County view
Average salary:

Highest paying states for promotional marketing specialists

RankStateAvg. salaryHourly rate
1Washington$68,636$33.00
2New Jersey$63,577$30.57
3Delaware$60,935$29.30
4New Hampshire$51,110$24.57
5Rhode Island$49,363$23.73
6Connecticut$50,138$24.10
7Arkansas$48,380$23.26
8Minnesota$47,761$22.96
9New York$68,087$32.73
10Maryland$53,810$25.87
11Nevada$49,725$23.91
12Maine$45,997$22.11
13Pennsylvania$46,666$22.44
14Massachusetts$53,671$25.80
15Texas$46,123$22.17
16Alaska$48,573$23.35
17Wisconsin$46,465$22.34
18North Dakota$42,702$20.53
19Colorado$44,531$21.41
20District of Columbia$51,463$24.74
21South Dakota$41,386$19.90
22Virginia$44,964$21.62
23New Mexico$44,279$21.29
24Idaho$44,369$21.33
25California$48,480$23.31
26Arizona$42,074$20.23
27Michigan$42,749$20.55
28Hawaii$42,303$20.34
29North Carolina$41,030$19.73
30Utah$39,124$18.81
31Louisiana$43,064$20.70
32Tennessee$41,118$19.77
33Oregon$44,850$21.56
34Georgia$40,159$19.31
35Montana$42,432$20.40
36Ohio$39,841$19.15
37Iowa$39,954$19.21
38Wyoming$37,038$17.81
39Oklahoma$40,741$19.59
40Illinois$42,042$20.21
41Florida$35,989$17.30
42Nebraska$35,309$16.98
43West Virginia$35,791$17.21
44Missouri$39,239$18.86
45Vermont$33,800$16.25
46Kentucky$35,884$17.25
47South Carolina$38,715$18.61
48Kansas$33,800$16.25
49Indiana$34,749$16.71
50Alabama$37,263$17.91
51Mississippi$31,617$15.20
Top promotional marketing specialist jobs near you

Highest paying cities for promotional marketing specialists

The highest-paying cities for promotional marketing specialists are New York, NY, Fort Lee, NJ, and Milford, MA.

RankCityAvg. salaryHourly rate
1New York, NY$68,226$32.80
2Fort Lee, NJ$64,179$30.86
3Milford, MA$54,092$26.01
4Fremont, CA$52,558$25.27
5Eden Prairie, MN$47,515$22.84
6Abington, PA$47,339$22.76
7Laredo, TX$46,869$22.53
8Franklin, TN$41,024$19.72
9Kansas City, MO$39,216$18.85
10Montgomery, AL$37,259$17.91
11Bellevue, NE$35,336$16.99

Promotional marketing specialist salary details

A promotional marketing specialist's salary ranges from $33,000 a year at the 10th percentile to $75,000 at the 90th percentile.

Average promotional marketing specialist salary graph
Average promotional marketing specialist salary graph, trends, and summary

What is a promotional marketing specialist's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$75,000$6,250$36
75th Percentile$62,000$5,167$30
Average$50,144$4,179$24
25th Percentile$40,000$3,333$19
10th Percentile$33,000$2,750$16

Highest paying promotional marketing specialist jobs

The highest paying types of promotional marketing specialists are product specialist, senior marketing analyst, and product specialist/sales specialist.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Marketing Communications Coordinator$49,151$4,096$23.6396,492
Marketing Internship$30,260$2,522$14.55122,135
Marketing & Events Coordinator$41,447$3,454$19.9384,375
Marketing Consultant$70,593$5,883$33.9488,935
Marketing And Sales Coordinator$45,306$3,776$21.7889,923
Marketing Coordinator$48,326$4,027$23.2391,281

How would you rate the starting salaries for promotional marketing specialists, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring promotional marketing specialists now:

  1. Cox Communications jobs (2)
  2. Common Threads jobs (3)
  3. 24 Seven Talent jobs (2)
  4. Southwest Airlines jobs (3)
  5. Safeway jobs (4)

Which companies pay promotional marketing specialists the most?

Promotional marketing specialist salaries at IEEE Foundation and Nestlé are the highest-paying according to our most recent salary estimates. In addition, the average promotional marketing specialist salary at companies like Common Threads and All Native Systems LLC are highly competitive.

RankCompanyAverage salaryHourly rate
1IEEE Foundation$59,009$28.37
2Nestlé$53,223$25.59
3Common Threads$51,667$24.84
4All Native Systems LLC$46,915$22.56
5IvyMax$46,519$22.36
6Wicked Fashions, Inc.$45,452$21.85
7Educational Media Foundation$43,429$20.88
8Fourteen Foods$42,667$20.51
9Caesars Entertainment$35,280$16.96

Wage gap by gender, race and education

$50,000$49,200$48,400$47,600$46,800$46,000
MaleFemale

Promotional Marketing Specialist salary by industry

The average promotional marketing specialist salary varies across industries:

  • The average promotional marketing specialist salary in the media industry is $53,231, the highest of any industry.
  • The average promotional marketing specialist salary in the finance industry is $47,442.
  • Promotional marketing specialists in the professional industry earn an average salary of $43,197, the lowest of any industry.

Highest paying industries for promotional marketing specialists

RankIndustryAverage salaryHourly rate
1Media$53,231$25.59
2Transportation$47,442$22.81
3Manufacturing$46,640$22.42
4Professional$43,197$20.77

High paying promotional marketing specialist jobs

Promotional marketing specialist salary trends

The average promotional marketing specialist salary has risen by $4,236 over the last ten years. In 2014, the average promotional marketing specialist earned $45,908 annually, but today, they earn $50,144 a year. That works out to a 5% change in pay for promotional marketing specialists over the last decade.

Compare promotional marketing specialist salaries for cities or states with the national average over time.

Average promotional marketing specialist salary over time

Compare promotional marketing specialist salaries for individual cities or states with the national average.

Promotional marketing specialist salary by year

YearAvg. salaryHourly rate% Change
2026$50,100$24.11+3.1%
2025$48,600$23.37+1.1%
2024$48,100$23.12-0.2%
2023$48,200$23.16+1.1%
2022$47,700$22.92+0.7%

Recently added promotional marketing specialist salaries

CompanyJobLocationDate addedSalary
HealioMarketing Promotions SpecialistDowne, NJ04/26/2025$45,000
Colusa Casino ResortMarketing Promotions SpecialistColusa, CA02/13/2025$38,860
Primo Water CorporationMarketing Specialist-Club Partnerships & PromotionsTampa, FL01/29/2025$50,000
Primo BrandsMarketing Specialist-Club Partnerships & PromotionsTampa, FL01/28/2025$50,000
Dealer TireMarketing Promotions SpecialistCleveland, OH09/25/2024$58,500
University of KentuckyMarketing/Promotion Specialist SeniorLexington, KY09/25/2024$40,029
University of KentuckyMarketing/Promotion Specialist SeniorLexington, KY09/16/2024$40,029
Dealer Tire LLCMarketing Promotions SpecialistCleveland, OH09/13/2024$58,500
SpelmanMarketing Promotions SpecialistAtlanta, GA06/30/2024$45,000
HealioMarketing Promotions SpecialistDowne, NJ05/12/2024$45,000

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