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Public relations director salary

Average public relations director salary

$94,692

$45.52 hourly rate

Entry-level public relations director salary
$59,000 yearly salary
Updated December 15, 2025

Average Public Relations Director Salary

The average salary for a Public Relations Director is approximately $94,692 per year, translating to about $46 per hour. Salaries can vary significantly based on factors such as location, industry, and level of experience. For instance, those in metropolitan areas often earn more due to the higher cost of living and demand for skilled professionals.

Factors Influencing Salary

Experience plays a crucial role in determining salary. Directors with several years in the field typically command higher salaries. Additionally, working within industries such as technology and finance can yield better compensation compared to non-profit sectors.

Highest Paying States

Public Relations Directors in states like California, New York, and Texas often report higher earnings, reflecting the concentration of corporations and media outlets in these areas. Understanding these dynamics helps job seekers gauge their potential income and make informed decisions about their career paths.

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Where can a Public Relations Director earn more?

Compare salary by location
Vs
155k
135k
115k
95k
75k
55k
Columbus, OH$127,566
Birmingham, AL$85,415
Compare salary by company
Vs
183k
163k
143k
123k
103k
83k
Exelixis$164,530
University of Alaska$112,923

Public relations director salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Comparably, the average salary for a public relations director typically falls between $87,565 and $159,424.
zippia
$94,692yearly
glassdoor[1]
$112,906yearly
comparably[2]
$87,565yearly
Salary.com[3]
$159,424yearly

Average public relations director salary by state

The highest-paying states for public relations directors are Nevada, New Mexico, and Idaho. The lowest average public relations director salary states are Mississippi, Georgia, and South Carolina.

  • State view
  • County view
Average salary:

Highest paying states for public relations directors

RankStateAvg. salaryHourly rate
1Nevada$136,009$65.39
2Oregon$118,754$57.09
3Delaware$120,387$57.88
4New Jersey$119,906$57.65
5Washington$119,120$57.27
6Idaho$121,770$58.54
7New Mexico$122,162$58.73
8Virginia$118,161$56.81
9New York$114,589$55.09
10Illinois$112,870$54.26
11District of Columbia$115,199$55.38
12California$114,680$55.13
13Colorado$111,204$53.46
14Kansas$112,452$54.06
15Utah$103,801$49.90
16New Hampshire$111,280$53.50
17Iowa$110,997$53.36
18Arkansas$110,633$53.19
19Maryland$111,558$53.63
20Tennessee$108,078$51.96
21South Dakota$107,098$51.49
22Nebraska$109,265$52.53
23Vermont$105,968$50.95
24Rhode Island$98,042$47.14
25Arizona$102,702$49.38
26Pennsylvania$101,178$48.64
27Missouri$104,927$50.45
28Ohio$99,214$47.70
29Connecticut$97,080$46.67
30North Carolina$95,039$45.69
31North Dakota$100,895$48.51
32Oklahoma$86,023$41.36
33Alabama$84,872$40.80
34Montana$89,021$42.80
35Wisconsin$95,762$46.04
36Kentucky$93,806$45.10
37Mississippi$80,720$38.81
38Wyoming$91,460$43.97
39Massachusetts$87,304$41.97
40Indiana$92,356$44.40
41Minnesota$89,172$42.87
42Louisiana$78,016$37.51
43Michigan$86,251$41.47
44West Virginia$89,572$43.06
45Georgia$80,356$38.63
46Alaska$83,770$40.27
47Maine$82,532$39.68
48Texas$81,640$39.25
49South Carolina$79,656$38.30
50Hawaii$75,324$36.21
51Florida$67,241$32.33

Highest paying cities for public relations directors

The highest-paying cities for public relations directors are Napa, CA, Santa Fe, NM, and Jersey City, NJ.

RankCityAvg. salaryHourly rate
1Napa, CA$127,566$61.33
2Santa Fe, NM$125,596$60.38
3Jersey City, NJ$120,575$57.97
4Seattle, WA$120,268$57.82
5Fredericksburg, VA$120,039$57.71
6Portland, OR$117,868$56.67
7Washington, DC$115,807$55.68
8New York, NY$115,371$55.47
9Chicago, IL$113,676$54.65
10Denver, CO$111,324$53.52
11Sioux City, IA$109,122$52.46
12Salt Lake City, UT$103,388$49.71
13Chandler, AZ$102,834$49.44
14Charlotte, NC$94,061$45.22
15Indianapolis, IN$92,343$44.40
16Minneapolis, MN$89,177$42.87
17Boston, MA$87,298$41.97
18Richardson, TX$86,870$41.76
19Detroit, MI$86,617$41.64
20Birmingham, AL$85,415$41.06

Public relations director salary details

A public relations director's salary ranges from $59,000 a year at the 10th percentile to $150,000 at the 90th percentile.

Average public relations director salary graph
Average public relations director salary graph, trends, and summary

What is a public relations director's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$150,000$12,500$72
75th Percentile$120,000$10,000$58
Average$94,692$7,891$46
25th Percentile$74,000$6,167$36
10th Percentile$59,000$4,917$28

Highest paying public relations director jobs

The highest paying types of public relations directors are vice president of public relations, director, customer relations, and director of client relations.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Director Of Communications And Marketing$87,324$7,277$41.98109,600
Manager Of Corporate Communications$84,161$7,013$40.4634,908
Director Of Public Affairs$114,639$9,553$55.1126,290
Director, Customer Relations$134,672$11,223$64.7526,470
Director Of Client Relations$116,480$9,707$56.0063,226
Communications Lead$96,988$8,082$46.6320,413

Which companies pay public relations directors the most?

Public relations director salaries at Exelixis and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average public relations director salary at companies like Morris Heights Health Center and Burrell Behavioral Health are highly competitive.

RankCompanyAverage salaryHourly rate
1Exelixis$164,530$79.10
2Microsoft$161,060$77.43
3Morris Heights Health Center$159,036$76.46
4Burrell Behavioral Health$152,684$73.41
5Ampere$148,183$71.24
6Rational Enterprise$144,027$69.24
7Thriveworks$134,452$64.64
8Inspira Health Network$131,614$63.28
9Caspio$127,299$61.20
10We Communications$125,689$60.43
11Treasury Wine Estates$124,150$59.69
12Shopbop$124,012$59.62
13BlackRock$123,774$59.51
14Remitly$122,145$58.72
15CVS Health$120,183$57.78
16Blue Cross Blue Shield of Michigan$116,998$56.25
17MicroStrategy$116,686$56.10
18CareFirst BlueCross BlueShield$115,707$55.63
19MHS$114,546$55.07
20University of Alaska$112,923$54.29

Wage gap by gender, race and education

$92,000$90,400$88,800$87,200$85,600$84,000
MaleFemale

Public Relations Director salary by industry

The average public relations director salary varies across industries:

  • The average public relations director salary in the internet industry is $114,632, the highest of any industry.
  • The average public relations director salary in the finance industry is $102,746.
  • Public relations directors in the non profits industry earn an average salary of $76,702, the lowest of any industry.

Highest paying industries for public relations directors

RankIndustryAverage salaryHourly rate
1Internet$114,632$55.11
2Hospitality$102,746$49.40
3Health Care$102,047$49.06
4Manufacturing$101,460$48.78
5Professional$96,161$46.23
6Education$80,062$38.49
7Non Profits$76,702$36.88

High paying public relations director jobs

Public relations director salary trends

The average public relations director salary has risen by $22,242 over the last ten years. In 2014, the average public relations director earned $72,450 annually, but today, they earn $94,692 a year. That works out to a 14% change in pay for public relations directors over the last decade.

Compare public relations director salaries for cities or states with the national average over time.

Average public relations director salary over time

Compare public relations director salaries for individual cities or states with the national average.

Public relations director salary by year

YearAvg. salaryHourly rate% Change
2026$94,700$45.52+3.9%
2025$91,000$43.74+2.0%
2024$89,100$42.85+3.1%
2023$86,400$41.54+3.6%
2022$83,300$40.06+3.0%

Recently added public relations director salaries

CompanyJobLocationDate addedSalary
B2B Marketing ArchivesPR DirectorBoston, MA06/29/2025$110,000
B2B Marketing ArchivesAssociate PR DirectorSeattle, WA06/29/2025$93,500
ContentsquareNorth America Public Relations DirectorNew York, NY06/29/2025$140,000
Curious PlotPublic Relations DirectorMinneapolis, MN06/25/2025$95,000
HoneywellDirector Government Relations-NAWashington, DC06/24/2025$206,000
University of MinnesotaDirector of Public and Partner RelationsMinneapolis, MN06/24/2025$88,575
The Research Foundation for SunyDirector, Strategic Planning and Public Relations-The Research Foundation for SunyAlbany, NY06/23/2025$146,837
Rubenstein Public RelationsDirector Public Relations (Finance Specialty)New York, NY06/21/2025$130,000
FreshworksDirector of Product PRSan Mateo, CA06/21/2025$197,800
Washington County, PaPublic Relations DirectorWashington, PA06/21/2025$84,460

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