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The average salary for a Public Relations Director is approximately $94,692 per year, translating to about $46 per hour. Salaries can vary significantly based on factors such as location, industry, and level of experience. For instance, those in metropolitan areas often earn more due to the higher cost of living and demand for skilled professionals.
Experience plays a crucial role in determining salary. Directors with several years in the field typically command higher salaries. Additionally, working within industries such as technology and finance can yield better compensation compared to non-profit sectors.
Public Relations Directors in states like California, New York, and Texas often report higher earnings, reflecting the concentration of corporations and media outlets in these areas. Understanding these dynamics helps job seekers gauge their potential income and make informed decisions about their career paths.
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The highest-paying states for public relations directors are Nevada, New Mexico, and Idaho. The lowest average public relations director salary states are Mississippi, Georgia, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $136,009 | $65.39 |
| 2 | Oregon | $118,754 | $57.09 |
| 3 | Delaware | $120,387 | $57.88 |
| 4 | New Jersey | $119,906 | $57.65 |
| 5 | Washington | $119,120 | $57.27 |
| 6 | Idaho | $121,770 | $58.54 |
| 7 | New Mexico | $122,162 | $58.73 |
| 8 | Virginia | $118,161 | $56.81 |
| 9 | New York | $114,589 | $55.09 |
| 10 | Illinois | $112,870 | $54.26 |
| 11 | District of Columbia | $115,199 | $55.38 |
| 12 | California | $114,680 | $55.13 |
| 13 | Colorado | $111,204 | $53.46 |
| 14 | Kansas | $112,452 | $54.06 |
| 15 | Utah | $103,801 | $49.90 |
| 16 | New Hampshire | $111,280 | $53.50 |
| 17 | Iowa | $110,997 | $53.36 |
| 18 | Arkansas | $110,633 | $53.19 |
| 19 | Maryland | $111,558 | $53.63 |
| 20 | Tennessee | $108,078 | $51.96 |
| 21 | South Dakota | $107,098 | $51.49 |
| 22 | Nebraska | $109,265 | $52.53 |
| 23 | Vermont | $105,968 | $50.95 |
| 24 | Rhode Island | $98,042 | $47.14 |
| 25 | Arizona | $102,702 | $49.38 |
| 26 | Pennsylvania | $101,178 | $48.64 |
| 27 | Missouri | $104,927 | $50.45 |
| 28 | Ohio | $99,214 | $47.70 |
| 29 | Connecticut | $97,080 | $46.67 |
| 30 | North Carolina | $95,039 | $45.69 |
| 31 | North Dakota | $100,895 | $48.51 |
| 32 | Oklahoma | $86,023 | $41.36 |
| 33 | Alabama | $84,872 | $40.80 |
| 34 | Montana | $89,021 | $42.80 |
| 35 | Wisconsin | $95,762 | $46.04 |
| 36 | Kentucky | $93,806 | $45.10 |
| 37 | Mississippi | $80,720 | $38.81 |
| 38 | Wyoming | $91,460 | $43.97 |
| 39 | Massachusetts | $87,304 | $41.97 |
| 40 | Indiana | $92,356 | $44.40 |
| 41 | Minnesota | $89,172 | $42.87 |
| 42 | Louisiana | $78,016 | $37.51 |
| 43 | Michigan | $86,251 | $41.47 |
| 44 | West Virginia | $89,572 | $43.06 |
| 45 | Georgia | $80,356 | $38.63 |
| 46 | Alaska | $83,770 | $40.27 |
| 47 | Maine | $82,532 | $39.68 |
| 48 | Texas | $81,640 | $39.25 |
| 49 | South Carolina | $79,656 | $38.30 |
| 50 | Hawaii | $75,324 | $36.21 |
| 51 | Florida | $67,241 | $32.33 |
The highest-paying cities for public relations directors are Napa, CA, Santa Fe, NM, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Napa, CA | $127,566 | $61.33 |
| 2 | Santa Fe, NM | $125,596 | $60.38 |
| 3 | Jersey City, NJ | $120,575 | $57.97 |
| 4 | Seattle, WA | $120,268 | $57.82 |
| 5 | Fredericksburg, VA | $120,039 | $57.71 |
| 6 | Portland, OR | $117,868 | $56.67 |
| 7 | Washington, DC | $115,807 | $55.68 |
| 8 | New York, NY | $115,371 | $55.47 |
| 9 | Chicago, IL | $113,676 | $54.65 |
| 10 | Denver, CO | $111,324 | $53.52 |
| 11 | Sioux City, IA | $109,122 | $52.46 |
| 12 | Salt Lake City, UT | $103,388 | $49.71 |
| 13 | Chandler, AZ | $102,834 | $49.44 |
| 14 | Charlotte, NC | $94,061 | $45.22 |
| 15 | Indianapolis, IN | $92,343 | $44.40 |
| 16 | Minneapolis, MN | $89,177 | $42.87 |
| 17 | Boston, MA | $87,298 | $41.97 |
| 18 | Richardson, TX | $86,870 | $41.76 |
| 19 | Detroit, MI | $86,617 | $41.64 |
| 20 | Birmingham, AL | $85,415 | $41.06 |
A public relations director's salary ranges from $59,000 a year at the 10th percentile to $150,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $150,000 | $12,500 | $72 |
| 75th Percentile | $120,000 | $10,000 | $58 |
| Average | $94,692 | $7,891 | $46 |
| 25th Percentile | $74,000 | $6,167 | $36 |
| 10th Percentile | $59,000 | $4,917 | $28 |
The highest paying types of public relations directors are vice president of public relations, director, customer relations, and director of client relations.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Manager Of Corporate Communications | $84,161 | $7,013 | $40.46 | 34,908 |
| Director Of Public Affairs | $114,639 | $9,553 | $55.11 | 26,290 |
| Director, Customer Relations | $134,672 | $11,223 | $64.75 | 26,470 |
| Director Of Client Relations | $116,480 | $9,707 | $56.00 | 63,226 |
| Communications Lead | $96,988 | $8,082 | $46.63 | 20,413 |
Top companies hiring public relations directors now:
Public relations director salaries at Exelixis and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average public relations director salary at companies like Morris Heights Health Center and Burrell Behavioral Health are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Exelixis | $164,530 | $79.10 |
| 2 | Microsoft | $161,060 | $77.43 |
| 3 | Morris Heights Health Center | $159,036 | $76.46 |
| 4 | Burrell Behavioral Health | $152,684 | $73.41 |
| 5 | Ampere | $148,183 | $71.24 |
| 6 | Rational Enterprise | $144,027 | $69.24 |
| 7 | Thriveworks | $134,452 | $64.64 |
| 8 | Inspira Health Network | $131,614 | $63.28 |
| 9 | Caspio | $127,299 | $61.20 |
| 10 | We Communications | $125,689 | $60.43 |
| 11 | Treasury Wine Estates | $124,150 | $59.69 |
| 12 | Shopbop | $124,012 | $59.62 |
| 13 | BlackRock | $123,774 | $59.51 |
| 14 | Remitly | $122,145 | $58.72 |
| 15 | CVS Health | $120,183 | $57.78 |
| 16 | Blue Cross Blue Shield of Michigan | $116,998 | $56.25 |
| 17 | MicroStrategy | $116,686 | $56.10 |
| 18 | CareFirst BlueCross BlueShield | $115,707 | $55.63 |
| 19 | MHS | $114,546 | $55.07 |
| 20 | University of Alaska | $112,923 | $54.29 |
The average public relations director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $114,632 | $55.11 |
| 2 | Hospitality | $102,746 | $49.40 |
| 3 | Health Care | $102,047 | $49.06 |
| 4 | Manufacturing | $101,460 | $48.78 |
| 5 | Professional | $96,161 | $46.23 |
| 6 | Education | $80,062 | $38.49 |
| 7 | Non Profits | $76,702 | $36.88 |
The average public relations director salary has risen by $22,242 over the last ten years. In 2014, the average public relations director earned $72,450 annually, but today, they earn $94,692 a year. That works out to a 14% change in pay for public relations directors over the last decade.
Compare public relations director salaries for cities or states with the national average over time.
Compare public relations director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $94,700 | $45.52 | +3.9% |
| 2025 | $91,000 | $43.74 | +2.0% |
| 2024 | $89,100 | $42.85 | +3.1% |
| 2023 | $86,400 | $41.54 | +3.6% |
| 2022 | $83,300 | $40.06 | +3.0% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| B2B Marketing Archives | PR Director | Boston, MA | 06/29/2025 | $110,000 |
| B2B Marketing Archives | Associate PR Director | Seattle, WA | 06/29/2025 | $93,500 |
| Contentsquare | North America Public Relations Director | New York, NY | 06/29/2025 | $140,000 |
| Curious Plot | Public Relations Director | Minneapolis, MN | 06/25/2025 | $95,000 |
| Honeywell | Director Government Relations-NA | Washington, DC | 06/24/2025 | $206,000 |
| University of Minnesota | Director of Public and Partner Relations | Minneapolis, MN | 06/24/2025 | $88,575 |
| The Research Foundation for Suny | Director, Strategic Planning and Public Relations-The Research Foundation for Suny | Albany, NY | 06/23/2025 | $146,837 |
| Rubenstein Public Relations | Director Public Relations (Finance Specialty) | New York, NY | 06/21/2025 | $130,000 |
| Freshworks | Director of Product PR | San Mateo, CA | 06/21/2025 | $197,800 |
| Washington County, Pa | Public Relations Director | Washington, PA | 06/21/2025 | $84,460 |
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