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Regional marketing specialist salary
Average regional marketing specialist salary
$46,291
Understanding Regional Marketing Specialist Salaries
The role of a Regional Marketing Specialist involves vital responsibilities, including developing marketing strategies tailored to specific regions. As of October 2025, the average salary stands at $46,291 annually. This figure can fluctuate based on several factors, including experience and the specific industry.
Experience Levels
Entry-level specialists typically start at lower salaries, while those with several years of experience can see significant increases. For instance, a specialist with five to ten years of experience can earn upwards of $60,000 annually.
State Variations
Salaries also significantly differ by location. States such as California and New York often offer higher compensation compared to the national average. Researching specific states can provide clarity on where Regional Marketing Specialists can earn more.
Job Opportunities
In addition to salary expectations, exploring the job market is essential. Many companies seek qualified candidates for this role, making it a promising career path for those interested in marketing.
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Where can a Regional Marketing Specialist earn more?
Regional marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level regional marketing specialist | $29,000 | $13.96 |
| Mid-level regional marketing specialist | $49,100 | $23.58 |
| Senior-level regional marketing specialist | $80,300 | $38.62 |
Regional marketing specialist salary estimates from across the web
Average regional marketing specialist salary by state
The average regional marketing specialist salary in Washington, Alaska, and Delaware are the highest in the U.S. The lowest average regional marketing specialist salary states are Tennessee, Oklahoma, and West Virginia.
- State view
- County view
Highest paying states for regional marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $73,980 | $35.57 |
| 2 | Delaware | $60,357 | $29.02 |
| 3 | New Jersey | $58,079 | $27.92 |
| 4 | Texas | $55,489 | $26.68 |
| 5 | Montana | $47,153 | $22.67 |
| 6 | Utah | $45,581 | $21.91 |
| 7 | Minnesota | $49,291 | $23.70 |
| 8 | Alaska | $60,676 | $29.17 |
| 9 | Oregon | $56,653 | $27.24 |
| 10 | Colorado | $47,259 | $22.72 |
| 11 | California | $55,191 | $26.53 |
| 12 | New Hampshire | $44,914 | $21.59 |
| 13 | Illinois | $44,761 | $21.52 |
| 14 | Nevada | $45,414 | $21.83 |
| 15 | Connecticut | $46,238 | $22.23 |
| 16 | North Carolina | $44,662 | $21.47 |
| 17 | Pennsylvania | $44,352 | $21.32 |
| 18 | Arizona | $44,019 | $21.16 |
| 19 | Ohio | $44,738 | $21.51 |
| 20 | Idaho | $44,903 | $21.59 |
| 21 | Rhode Island | $42,590 | $20.48 |
| 22 | Maine | $42,619 | $20.49 |
| 23 | Hawaii | $50,271 | $24.17 |
| 24 | North Dakota | $40,722 | $19.58 |
| 25 | Massachusetts | $46,143 | $22.18 |
| 26 | Vermont | $40,846 | $19.64 |
| 27 | Michigan | $43,566 | $20.95 |
| 28 | Wyoming | $39,803 | $19.14 |
| 29 | South Dakota | $41,003 | $19.71 |
| 30 | New Mexico | $42,865 | $20.61 |
| 31 | District of Columbia | $42,195 | $20.29 |
| 32 | New York | $43,499 | $20.91 |
| 33 | Arkansas | $39,279 | $18.88 |
| 34 | Nebraska | $40,188 | $19.32 |
| 35 | Missouri | $42,137 | $20.26 |
| 36 | Iowa | $40,281 | $19.37 |
| 37 | Maryland | $40,587 | $19.51 |
| 38 | Louisiana | $41,106 | $19.76 |
| 39 | Wisconsin | $37,771 | $18.16 |
| 40 | Virginia | $35,738 | $17.18 |
| 41 | Georgia | $37,512 | $18.03 |
| 42 | Kansas | $37,216 | $17.89 |
| 43 | Indiana | $38,961 | $18.73 |
| 44 | Tennessee | $34,830 | $16.75 |
| 45 | West Virginia | $32,889 | $15.81 |
| 46 | South Carolina | $36,022 | $17.32 |
| 47 | Florida | $32,205 | $15.48 |
| 48 | Alabama | $35,175 | $16.91 |
| 49 | Oklahoma | $33,524 | $16.12 |
| 50 | Kentucky | $29,593 | $14.23 |
| 51 | Mississippi | $29,496 | $14.18 |
Highest paying cities for regional marketing specialists
The highest-paying cities for regional marketing specialists are San Francisco, CA, Piscataway, NJ, and Salem, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $60,672 | $29.17 |
| 2 | Piscataway, NJ | $58,077 | $27.92 |
| 3 | Salem, OR | $56,747 | $27.28 |
| 4 | San Antonio, TX | $55,963 | $26.91 |
| 5 | Urban Honolulu, HI | $50,273 | $24.17 |
| 6 | Carson City, NV | $48,714 | $23.42 |
| 7 | Denver, CO | $47,212 | $22.70 |
| 8 | Amherst, MA | $46,309 | $22.26 |
| 9 | Norwalk, CT | $46,223 | $22.22 |
| 10 | Raleigh, NC | $44,822 | $21.55 |
| 11 | Phoenix, AZ | $44,100 | $21.20 |
| 12 | New York, NY | $43,550 | $20.94 |
| 13 | Ann Arbor, MI | $43,115 | $20.73 |
| 14 | Dayton, OH | $43,107 | $20.72 |
| 15 | Washington, DC | $42,156 | $20.27 |
| 16 | Saint Louis, MO | $41,691 | $20.04 |
| 17 | Baton Rouge, LA | $41,151 | $19.78 |
| 18 | Bismarck, ND | $40,497 | $19.47 |
| 19 | Annapolis, MD | $40,421 | $19.43 |
| 20 | Cheyenne, WY | $39,060 | $18.78 |
Regional marketing specialist salary details
A regional marketing specialist's salary ranges from $31,000 a year at the 10th percentile to $68,000 at the 90th percentile.
What is a regional marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $68,000 | $5,667 | $33 |
| 75th Percentile | $56,000 | $4,667 | $27 |
| Average | $46,291 | $3,858 | $22 |
| 25th Percentile | $37,000 | $3,083 | $18 |
| 10th Percentile | $31,000 | $2,583 | $15 |
Highest paying regional marketing specialist jobs
The highest paying types of regional marketing specialists are marketing manager, product specialist, and regional marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Analyst | $59,380 | $4,948 | $28.55 | 95,650 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
How would you rate the starting salaries for regional marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring regional marketing specialists now:
Which companies pay regional marketing specialists the most?
Regional marketing specialist salaries at Venable and Earthjustice are the highest-paying according to our most recent salary estimates. In addition, the average regional marketing specialist salary at companies like Subaru and Forward Air are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Venable | $117,728 | $56.60 |
| 2 | Earthjustice | $73,298 | $35.24 |
| 3 | Subaru | $69,052 | $33.20 |
| 4 | Forward Air | $67,195 | $32.31 |
| 5 | SAP | $67,186 | $32.30 |
| 6 | Chubb | $65,150 | $31.32 |
| 7 | University of Massachusetts Boston | $62,057 | $29.84 |
| 8 | Geisinger Medical Center | $61,808 | $29.72 |
| 9 | ArcBest | $61,626 | $29.63 |
| 10 | Trend Micro | $61,590 | $29.61 |
| 11 | Integra LifeSciences | $60,936 | $29.30 |
| 12 | ICF | $58,597 | $28.17 |
| 13 | McKesson | $56,230 | $27.03 |
| 14 | Taylor Morrison | $55,214 | $26.55 |
| 15 | Boeing | $54,973 | $26.43 |
| 16 | Techtronic Industries TTI | $54,703 | $26.30 |
| 17 | Denver Public Schools | $54,439 | $26.17 |
| 18 | Universal Technical Institute | $54,428 | $26.17 |
| 19 | Sound Physicians | $53,534 | $25.74 |
| 20 | KIPP DC | $51,957 | $24.98 |
Wage gap by gender, race and education
Regional Marketing Specialist salary by industry
The average regional marketing specialist salary varies across industries:
- The average regional marketing specialist salary in the finance industry is $66,688, the highest of any industry.
- The average regional marketing specialist salary in the finance industry is $60,217.
- Regional marketing specialists in the hospitality industry earn an average salary of $38,644, the lowest of any industry.
Highest paying industries for regional marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $66,688 | $32.06 |
| 2 | Manufacturing | $60,217 | $28.95 |
| 3 | Insurance | $53,518 | $25.73 |
| 4 | Professional | $47,981 | $23.07 |
| 5 | Automotive | $47,616 | $22.89 |
| 6 | Retail | $46,984 | $22.59 |
| 7 | Transportation | $43,587 | $20.96 |
| 8 | Start-up | $42,354 | $20.36 |
| 9 | Hospitality | $38,644 | $18.58 |
High paying regional marketing specialist jobs
Regional marketing specialist salary trends
The average regional marketing specialist salary has risen by $3,911 over the last ten years. In 2014, the average regional marketing specialist earned $42,380 annually, but today, they earn $46,291 a year. That works out to a 5% change in pay for regional marketing specialists over the last decade.
Compare regional marketing specialist salaries for cities or states with the national average over time.
Average regional marketing specialist salary over time
Compare regional marketing specialist salaries for individual cities or states with the national average.
Regional marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $46,300 | $22.26 | +3.1% |
| 2025 | $44,900 | $21.57 | +1.1% |
| 2024 | $44,400 | $21.35 | -0.2% |
| 2023 | $44,500 | $21.38 | +1.1% |
| 2022 | $44,000 | $21.16 | +0.7% |
Recently added regional marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Exact Sciences | Regional Oncology Specialist-Columbus OH | Columbus, OH | 06/30/2025 | $124,000 |
| Get It-Marketing | Regional Marketing Specialist-Remote | WFH | Chicago, IL | 06/29/2025 | $41,000 |
| Exact Sciences | Regional Oncology Specialist II | Portland, OR | 06/28/2025 | $124,000 |
| Mercy Housing | Regional Management Specialist-Northwest Region | Seattle, WA | 06/28/2025 | $85,000 |
| Cushman & Wakefield | Hsse Regional Specialist | New York, NY | 06/27/2025 | $76,500 |
| C&W Services | Hsse Regional Specialist | New York, NY | 06/27/2025 | $85,000 |
| Pinkerton Consulting & Investigations, Inc. | Regional Assurance Specialist | Seattle, WA | 06/25/2025 | $90,304 |
| Exact Sciences | Regional Oncology Specialist-New Jersey Central | Trenton, NJ | 06/21/2025 | $124,000 |
| Exact Sciences | Regional Oncology Specialist-New Jersey Central | Galveston, TX | 06/21/2025 | $124,000 |
| World Vision | Philanthropy Specialist-Northwest Region | Federal Way, WA | 06/20/2025 | $52,175 |
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