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The average salary for a Regional Sales and Marketing Manager in the United States stands at approximately $82,259 per year or about $40 per hour. This figure can vary significantly based on factors such as years of experience, educational background, and the specific industry of employment.
Entry-level positions typically start at lower salaries, but experienced managers can command significantly higher pay. For instance, managers in high-demand industries such as technology or pharmaceuticals often see salaries exceeding $100,000. Understanding the trends in various regions can also guide your job search effectively.
Certain states and cities offer higher compensation for sales and marketing managers. For example, metropolitan areas like San Francisco and New York frequently report higher average salaries due to the cost of living and competitive job market. Investigating these locations may reveal lucrative opportunities for career advancement.
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The highest-paying states for regional sales and marketing managers are New York, Connecticut, and Michigan. The lowest average regional sales and marketing manager salary states are Alaska, South Carolina, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $105,400 | $50.67 |
| 2 | Michigan | $102,221 | $49.14 |
| 3 | North Dakota | $94,240 | $45.31 |
| 4 | Virginia | $97,026 | $46.65 |
| 5 | Nevada | $90,670 | $43.59 |
| 6 | Oregon | $100,924 | $48.52 |
| 7 | District of Columbia | $105,215 | $50.58 |
| 8 | Indiana | $99,412 | $47.79 |
| 9 | New York | $105,726 | $50.83 |
| 10 | Illinois | $99,317 | $47.75 |
| 11 | Wisconsin | $88,138 | $42.37 |
| 12 | Maine | $87,024 | $41.84 |
| 13 | Missouri | $93,039 | $44.73 |
| 14 | North Carolina | $84,270 | $40.51 |
| 15 | Pennsylvania | $82,580 | $39.70 |
| 16 | New Jersey | $97,282 | $46.77 |
| 17 | West Virginia | $87,533 | $42.08 |
| 18 | Massachusetts | $93,446 | $44.93 |
| 19 | Washington | $90,437 | $43.48 |
| 20 | Kentucky | $83,532 | $40.16 |
| 21 | California | $93,484 | $44.94 |
| 22 | Tennessee | $81,562 | $39.21 |
| 23 | Vermont | $87,383 | $42.01 |
| 24 | Nebraska | $79,403 | $38.17 |
| 25 | Wyoming | $76,758 | $36.90 |
| 26 | South Dakota | $77,997 | $37.50 |
| 27 | Texas | $78,034 | $37.52 |
| 28 | Maryland | $84,774 | $40.76 |
| 29 | Colorado | $78,682 | $37.83 |
| 30 | New Mexico | $82,470 | $39.65 |
| 31 | Montana | $85,097 | $40.91 |
| 32 | New Hampshire | $75,165 | $36.14 |
| 33 | Minnesota | $76,967 | $37.00 |
| 34 | Rhode Island | $81,803 | $39.33 |
| 35 | Ohio | $75,849 | $36.47 |
| 36 | Delaware | $85,882 | $41.29 |
| 37 | Arizona | $73,751 | $35.46 |
| 38 | Iowa | $78,173 | $37.58 |
| 39 | Idaho | $80,223 | $38.57 |
| 40 | Kansas | $73,474 | $35.32 |
| 41 | Georgia | $70,460 | $33.88 |
| 42 | Arkansas | $71,447 | $34.35 |
| 43 | Utah | $72,028 | $34.63 |
| 44 | Mississippi | $71,469 | $34.36 |
| 45 | Alaska | $69,536 | $33.43 |
| 46 | Florida | $63,582 | $30.57 |
| 47 | Hawaii | $60,692 | $29.18 |
| 48 | Alabama | $70,913 | $34.09 |
| 49 | South Carolina | $67,886 | $32.64 |
| 50 | Louisiana | $65,490 | $31.49 |
| 51 | Oklahoma | $66,958 | $32.19 |
The highest-paying cities for regional sales and marketing managers are New York, NY, Detroit, MI, and Chicago, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $106,024 | $50.97 |
| 2 | Detroit, MI | $102,598 | $49.33 |
| 3 | Chicago, IL | $99,694 | $47.93 |
| 4 | Indianapolis, IN | $99,318 | $47.75 |
| 5 | Reston, VA | $97,699 | $46.97 |
| 6 | Saint Louis, MO | $94,014 | $45.20 |
| 7 | Burbank, CA | $91,557 | $44.02 |
| 8 | Milwaukee, WI | $88,532 | $42.56 |
| 9 | Winston-Salem, NC | $85,132 | $40.93 |
| 10 | Irving, TX | $78,757 | $37.86 |
| 11 | Saint Paul, MN | $77,030 | $37.03 |
| 12 | Columbus, OH | $75,793 | $36.44 |
| 13 | Winter Park, FL | $63,433 | $30.50 |
A regional sales and marketing manager's salary ranges from $55,000 a year at the 10th percentile to $122,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $122,000 | $10,167 | $59 |
| 75th Percentile | $101,000 | $8,417 | $49 |
| Average | $82,259 | $6,855 | $40 |
| 25th Percentile | $66,000 | $5,500 | $32 |
| 10th Percentile | $55,000 | $4,583 | $26 |
The highest paying types of regional sales and marketing managers are senior sales manager, technical sales manager, and product manager/sales.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Manager/Sales | $108,492 | $9,041 | $52.16 | 181,400 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
| Sales/Field Sales Manager | $80,257 | $6,688 | $38.58 | 156,663 |
| Outside Sales Manager | $84,408 | $7,034 | $40.58 | 138,054 |
| Sales Manager | $73,952 | $6,163 | $35.55 | 119,066 |
| Market Sales Manager | $75,416 | $6,285 | $36.26 | 128,368 |
Top companies hiring regional sales and marketing managers now:
Regional sales and marketing manager salaries at UiPath and Dollar Thrifty Automotive Group are the highest-paying according to our most recent salary estimates. In addition, the average regional sales and marketing manager salary at companies like Avanade and Evonik are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | UiPath | $113,145 | $54.40 |
| 2 | Dollar Thrifty Automotive Group | $104,652 | $50.31 |
| 3 | Avanade | $98,192 | $47.21 |
| 4 | Evonik | $96,001 | $46.15 |
| 5 | Teva Pharmaceuticals | $93,061 | $44.74 |
| 6 | EZ | $92,607 | $44.52 |
| 7 | Volvo Trucks | $89,679 | $43.11 |
| 8 | APCON | $89,043 | $42.81 |
| 9 | StarKist | $88,798 | $42.69 |
| 10 | Key Code Media | $83,304 | $40.05 |
| 11 | CSW Industrials | $83,216 | $40.01 |
| 12 | Paul Davis USA | $83,202 | $40.00 |
| 13 | Sensormatic | $82,886 | $39.85 |
| 14 | Colavita | $82,620 | $39.72 |
| 15 | Applied Concepts | $80,626 | $38.76 |
| 16 | American Recruiters | $78,529 | $37.75 |
| 17 | Cummins | $76,540 | $36.80 |
| 18 | Goodwin Recruiting | $75,847 | $36.46 |
| 19 | Expeditors | $75,815 | $36.45 |
| 20 | Baltimore Aircoil | $74,182 | $35.66 |
The average regional sales and marketing manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Automotive | $100,223 | $48.18 |
| 2 | Technology | $91,184 | $43.84 |
| 3 | Manufacturing | $86,069 | $41.38 |
| 4 | Construction | $81,991 | $39.42 |
| 5 | Retail | $81,062 | $38.97 |
| 6 | Transportation | $80,345 | $38.63 |
| 7 | Professional | $79,510 | $38.23 |
| 8 | Hospitality | $75,826 | $36.45 |
| 9 | Health Care | $71,790 | $34.51 |
The average regional sales and marketing manager salary has risen by $19,059 over the last ten years. In 2014, the average regional sales and marketing manager earned $63,200 annually, but today, they earn $82,259 a year. That works out to a 12% change in pay for regional sales and marketing managers over the last decade.
Compare regional sales and marketing manager salaries for cities or states with the national average over time.
Compare regional sales and marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $82,300 | $39.55 | +4.3% |
| 2025 | $78,700 | $37.86 | +1.9% |
| 2024 | $77,200 | $37.13 | +2.5% |
| 2023 | $75,300 | $36.19 | +2.6% |
| 2022 | $73,300 | $35.26 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Regional Sales Manager-Cable and Wire-Fasteners-Upper Midwest-Remote | WFH | Milwaukee, WI | 06/29/2025 | $80,000 |
| Dunlop Sports Americas | Regional Sales Manager-Midwest Region | Huntington Beach, CA | 06/14/2025 | $70,000 |
| X-Riteorporated | Regional Sales Manager-Midwest-X-Rite | Milwaukee, WI | 06/12/2025 | $95,000 |
| Veralto | Regional Sales Manager-Midwest-X-Rite | Milwaukee, WI | 06/11/2025 | $95,000 |
| Veralto Corp | Regional Sales Manager-Midwest-X-Rite | Milwaukee, WI | 06/11/2025 | $95,000 |
| Veralto | Regional Sales Manager-Midwest-X-Rite | Minneapolis, MN | 06/11/2025 | $95,000 |
| Veralto Corp | Regional Sales Manager-Midwest-X-Rite | Minneapolis, MN | 06/11/2025 | $95,000 |
| Get It-Marketing | Regional Sales Manager-Cable and Wire-Fasteners-Upper Midwest-Remote | WFH | Milwaukee, WI | 05/26/2025 | $80,000 |
| Werner Enterprises Inc. | Dollar Tree Midwest Flex | Louisville, KY | 05/23/2025 | $68,500 |
| Planet Green Search | Regional Sales Marketing Manager, Scrap Metal Brokerage | Rockford, IL | 05/10/2025 | $95,000 |
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