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A Regional Sales Director plays a crucial role in managing sales teams and developing strategies to boost performance. The average salary of $117,369 reflects the demand for skilled professionals in this field. Salaries can vary significantly based on experience, geographic location, and industry.
Experience level is a major determinant; those with more years in sales leadership may command higher salaries. Additionally, regions with a high cost of living, such as California and New York, tend to offer better compensation. Industries like technology and pharmaceuticals often pay above-average salaries for Regional Sales Directors.
In states like Texas and Florida, salaries may range from $100,000 to $120,000, while those in high-paying areas can exceed $140,000. Understanding these dynamics helps job seekers gauge potential earnings and identify lucrative opportunities within the market.
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The average regional sales director salary in Nevada, Maine, and Wyoming are the highest in the U.S. The lowest average regional sales director salary states are Hawaii, Kansas, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $148,387 | $71.34 |
| 2 | Utah | $132,614 | $63.76 |
| 3 | Pennsylvania | $133,716 | $64.29 |
| 4 | Wyoming | $134,584 | $64.70 |
| 5 | Illinois | $127,746 | $61.42 |
| 6 | Vermont | $132,358 | $63.63 |
| 7 | Washington | $133,079 | $63.98 |
| 8 | New York | $132,128 | $63.52 |
| 9 | Ohio | $128,524 | $61.79 |
| 10 | Maine | $137,211 | $65.97 |
| 11 | California | $134,369 | $64.60 |
| 12 | Georgia | $124,240 | $59.73 |
| 13 | Texas | $119,636 | $57.52 |
| 14 | Idaho | $122,096 | $58.70 |
| 15 | Oklahoma | $114,228 | $54.92 |
| 16 | West Virginia | $126,753 | $60.94 |
| 17 | Minnesota | $123,120 | $59.19 |
| 18 | Louisiana | $114,216 | $54.91 |
| 19 | New Jersey | $126,610 | $60.87 |
| 20 | Iowa | $113,450 | $54.54 |
| 21 | Oregon | $120,033 | $57.71 |
| 22 | Montana | $120,579 | $57.97 |
| 23 | Massachusetts | $119,182 | $57.30 |
| 24 | Michigan | $116,122 | $55.83 |
| 25 | New Hampshire | $119,004 | $57.21 |
| 26 | District of Columbia | $115,479 | $55.52 |
| 27 | Arizona | $115,610 | $55.58 |
| 28 | Mississippi | $110,206 | $52.98 |
| 29 | Connecticut | $118,828 | $57.13 |
| 30 | Rhode Island | $112,901 | $54.28 |
| 31 | Alabama | $108,954 | $52.38 |
| 32 | Delaware | $118,341 | $56.89 |
| 33 | Arkansas | $106,918 | $51.40 |
| 34 | North Carolina | $110,086 | $52.93 |
| 35 | Kentucky | $112,114 | $53.90 |
| 36 | South Dakota | $111,908 | $53.80 |
| 37 | North Dakota | $112,200 | $53.94 |
| 38 | Wisconsin | $110,547 | $53.15 |
| 39 | Maryland | $113,578 | $54.60 |
| 40 | Colorado | $110,876 | $53.31 |
| 41 | Tennessee | $109,023 | $52.41 |
| 42 | Virginia | $112,655 | $54.16 |
| 43 | Missouri | $111,622 | $53.66 |
| 44 | South Carolina | $110,058 | $52.91 |
| 45 | Hawaii | $108,501 | $52.16 |
| 46 | Nebraska | $109,735 | $52.76 |
| 47 | Kansas | $108,308 | $52.07 |
| 48 | New Mexico | $110,712 | $53.23 |
| 49 | Florida | $97,181 | $46.72 |
| 50 | Indiana | $102,887 | $49.46 |
| 51 | Alaska | $95,083 | $45.71 |
The highest-paying cities for regional sales directors are Las Vegas, NV, San Francisco, CA, and Philadelphia, PA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Las Vegas, NV | $150,507 | $72.36 |
| 2 | San Francisco, CA | $141,508 | $68.03 |
| 3 | Philadelphia, PA | $134,792 | $64.80 |
| 4 | Seattle, WA | $134,171 | $64.51 |
| 5 | New York, NY | $132,896 | $63.89 |
| 6 | Salt Lake City, UT | $132,680 | $63.79 |
| 7 | Chicago, IL | $129,029 | $62.03 |
| 8 | Columbus, OH | $128,582 | $61.82 |
| 9 | Alpharetta, GA | $125,631 | $60.40 |
| 10 | Minneapolis, MN | $123,717 | $59.48 |
| 11 | Dallas, TX | $121,819 | $58.57 |
| 12 | Boston, MA | $119,553 | $57.48 |
| 13 | Portland, OR | $119,490 | $57.45 |
| 14 | Hartford, CT | $119,476 | $57.44 |
| 15 | Detroit, MI | $116,655 | $56.08 |
| 16 | Phoenix, AZ | $116,073 | $55.80 |
| 17 | Washington, DC | $115,787 | $55.67 |
| 18 | Oklahoma City, OK | $114,674 | $55.13 |
| 19 | Baltimore, MD | $114,059 | $54.84 |
| 20 | Des Moines, IA | $113,236 | $54.44 |
A regional sales director's salary ranges from $77,000 a year at the 10th percentile to $177,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $177,000 | $14,750 | $85 |
| 75th Percentile | $145,000 | $12,083 | $70 |
| Average | $117,369 | $9,781 | $56 |
| 25th Percentile | $94,000 | $7,833 | $45 |
| 10th Percentile | $77,000 | $6,417 | $37 |
The highest paying types of regional sales directors are vice president of sales & operations, regional vice president, and regional sales vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Sales & Business Development | $82,584 | $6,882 | $39.70 | 163,561 |
| Director Of Sales And Operations | $138,898 | $11,575 | $66.78 | 141,516 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Director, Inside Sales | $57,509 | $4,792 | $27.65 | 105,811 |
| Director Of Sales | $111,068 | $9,256 | $53.40 | 91,891 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
Top companies hiring regional sales directors now:
Regional sales director salaries at Cato Fashions and Kaiser Permanente are the highest-paying according to our most recent salary estimates. In addition, the average regional sales director salary at companies like VMware and Riverbed Holdings, Inc. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Cato Fashions | $201,228 | $96.74 |
| 2 | Kaiser Permanente | $195,309 | $93.90 |
| 3 | VMware | $186,865 | $89.84 |
| 4 | Riverbed Holdings, Inc. | $186,387 | $89.61 |
| 5 | Yelp | $184,516 | $88.71 |
| 6 | Exelixis | $177,191 | $85.19 |
| 7 | Workday | $174,976 | $84.12 |
| 8 | First Republic Bank | $172,150 | $82.76 |
| 9 | Sumo Logic | $165,309 | $79.48 |
| 10 | Infoblox | $164,757 | $79.21 |
| 11 | Automation Anywhere | $164,495 | $79.08 |
| 12 | Zscaler | $164,026 | $78.86 |
| 13 | Cytokinetics | $162,764 | $78.25 |
| 14 | Varonis | $162,447 | $78.10 |
| 15 | ZeroFox | $161,100 | $77.45 |
| 16 | Oldcastle Infrastructure | $160,148 | $76.99 |
| 17 | Rubrik | $159,729 | $76.79 |
| 18 | Lantheus | $159,199 | $76.54 |
| 19 | AbbVie | $158,815 | $76.35 |
| 20 | Takeda Pharmaceuticals U.S.A., Inc. | $158,429 | $76.17 |
The average regional sales director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $157,646 | $75.79 |
| 2 | Manufacturing | $126,929 | $61.02 |
| 3 | Technology | $124,949 | $60.07 |
| 4 | Retail | $117,726 | $56.60 |
| 5 | Health Care | $114,915 | $55.25 |
| 6 | Hospitality | $112,003 | $53.85 |
| 7 | Telecommunication | $101,728 | $48.91 |
The average regional sales director salary has risen by $27,193 over the last ten years. In 2014, the average regional sales director earned $90,176 annually, but today, they earn $117,369 a year. That works out to a 12% change in pay for regional sales directors over the last decade.
Compare regional sales director salaries for cities or states with the national average over time.
Compare regional sales director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $117,000 | $56.43 | +4.3% |
| 2025 | $112,000 | $54.02 | +1.9% |
| 2024 | $110,000 | $52.99 | +2.5% |
| 2023 | $107,000 | $51.64 | +2.6% |
| 2022 | $105,000 | $50.32 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ameriprise Financial | Regional Sales Director-Insurance | Minneapolis, MN | 06/29/2025 | $50,000 |
| Cargurus | Regional Sales Director, Northeast | Philadelphia, PA | 06/29/2025 | $80,000 |
| Gardaworld | Director of Sales-Denver Region (Remote) | Denver, CO | 06/29/2025 | $140,000 |
| Gardaworld | Director of Sales-West Region (Remote) | Long Beach, CA | 06/29/2025 | $140,000 |
| Gsk | Viiv Healthcare (GSK) Regional Sales Director, HIV Prevention, Great Lakes-Field Role | Minneapolis, MN | 06/28/2025 | $177,000 |
| Gigamon | Regional Sales Director-SAN Francisco Bay Area | Santa Clara, CA | 06/27/2025 | $264,000 |
| Exclusive Resorts LLC | Regional Sales Director-East Coast | Denver, CO | 06/27/2025 | $50,000 |
| Haus Labs By Lady Gaga | Regional Sales Director (RSD), West Coast | El Segundo, CA | 06/27/2025 | $110,000 |
| Withme | Regional Sales Director | Nashville, TN | 06/26/2025 | $133,000 |
| Zscaler | Regional Sales Director-Bay Area | Sacramento, CA | 06/24/2025 | $157,500 |
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