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Retail marketing manager salary
Average retail marketing manager salary
$62,972
Understanding Retail Marketing Manager Salaries
As of October 2025, the average salary for a Retail Marketing Manager is $62,972 annually. This figure can vary significantly based on geography, industry, and level of experience. For example, seasoned professionals with over ten years in the field may command higher salaries, reflecting their expertise and contributions to marketing strategies.
In terms of geographic distribution, states like California and New York often offer higher salaries compared to others, due to the cost of living and demand for skilled marketers. Additionally, factors such as company size and retail sector can influence compensation levels for these positions.
To aid your career trajectory, it's beneficial to understand the specific salary ranges in your state and how they correlate with your experience level. Explore opportunities for advancement in retail marketing, as many firms value innovative strategies that drive sales and customer loyalty. For those looking to break into the field, entry-level positions can offer valuable experience and a pathway to higher-paying roles.
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Where can a Retail Marketing Manager earn more?
Retail marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level retail marketing manager | $46,700 | $22.47 |
| Mid-level retail marketing manager | $49,900 | $24.00 |
| Senior-level retail marketing manager | $114,000 | $54.61 |
Retail marketing manager salary estimates from across the web
Average retail marketing manager salary by state
The average retail marketing manager salary in Rhode Island, New York, and New Jersey are the highest in the U.S. The lowest average retail marketing manager salary states are Colorado, Alaska, and Nebraska.
- State view
- County view
Highest paying states for retail marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $81,639 | $39.25 |
| 2 | Connecticut | $75,571 | $36.33 |
| 3 | New Jersey | $81,321 | $39.10 |
| 4 | California | $72,975 | $35.08 |
| 5 | North Carolina | $70,630 | $33.96 |
| 6 | Michigan | $65,626 | $31.55 |
| 7 | Ohio | $70,097 | $33.70 |
| 8 | Oregon | $70,098 | $33.70 |
| 9 | Rhode Island | $82,658 | $39.74 |
| 10 | Arkansas | $62,139 | $29.87 |
| 11 | Washington | $63,565 | $30.56 |
| 12 | Wisconsin | $62,921 | $30.25 |
| 13 | Maryland | $67,126 | $32.27 |
| 14 | Delaware | $67,524 | $32.46 |
| 15 | District of Columbia | $74,406 | $35.77 |
| 16 | Pennsylvania | $60,989 | $29.32 |
| 17 | West Virginia | $62,872 | $30.23 |
| 18 | South Carolina | $65,497 | $31.49 |
| 19 | Illinois | $58,918 | $28.33 |
| 20 | Indiana | $59,448 | $28.58 |
| 21 | Virginia | $62,367 | $29.98 |
| 22 | Massachusetts | $60,481 | $29.08 |
| 23 | North Dakota | $55,137 | $26.51 |
| 24 | Maine | $55,668 | $26.76 |
| 25 | Florida | $58,358 | $28.06 |
| 26 | New Hampshire | $63,314 | $30.44 |
| 27 | Utah | $53,449 | $25.70 |
| 28 | Kentucky | $51,825 | $24.92 |
| 29 | Mississippi | $54,830 | $26.36 |
| 30 | Nevada | $57,992 | $27.88 |
| 31 | Arizona | $56,240 | $27.04 |
| 32 | Texas | $55,704 | $26.78 |
| 33 | Vermont | $56,098 | $26.97 |
| 34 | Minnesota | $53,552 | $25.75 |
| 35 | Iowa | $54,190 | $26.05 |
| 36 | Hawaii | $58,777 | $28.26 |
| 37 | Wyoming | $46,214 | $22.22 |
| 38 | Tennessee | $50,613 | $24.33 |
| 39 | Colorado | $48,418 | $23.28 |
| 40 | New Mexico | $54,639 | $26.27 |
| 41 | Georgia | $50,102 | $24.09 |
| 42 | Idaho | $52,235 | $25.11 |
| 43 | Missouri | $53,091 | $25.52 |
| 44 | Alaska | $47,163 | $22.67 |
| 45 | Alabama | $49,846 | $23.96 |
| 46 | Kansas | $48,864 | $23.49 |
| 47 | Louisiana | $50,183 | $24.13 |
| 48 | Nebraska | $46,376 | $22.30 |
| 49 | Montana | $41,442 | $19.92 |
| 50 | Oklahoma | $49,241 | $23.67 |
| 51 | South Dakota | $45,146 | $21.70 |
Highest paying cities for retail marketing managers
The highest-paying cities for retail marketing managers are New York, NY, Edison, NJ, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $81,648 | $39.25 |
| 2 | Edison, NJ | $81,280 | $39.08 |
| 3 | San Francisco, CA | $78,702 | $37.84 |
| 4 | Hartford, CT | $75,525 | $36.31 |
| 5 | Washington, DC | $74,448 | $35.79 |
| 6 | Greensboro, NC | $71,055 | $34.16 |
| 7 | Hillsboro, OR | $69,257 | $33.30 |
| 8 | Wilmington, DE | $67,771 | $32.58 |
| 9 | Columbia, MD | $67,110 | $32.26 |
| 10 | McLean, VA | $64,249 | $30.89 |
| 11 | Seattle, WA | $64,092 | $30.81 |
| 12 | Philadelphia, PA | $61,154 | $29.40 |
| 13 | Boston, MA | $60,462 | $29.07 |
| 14 | Chicago, IL | $59,290 | $28.50 |
| 15 | University Park, FL | $58,483 | $28.12 |
| 16 | Phoenix, AZ | $56,246 | $27.04 |
| 17 | Austin, TX | $55,884 | $26.87 |
| 18 | Burlington, VT | $55,375 | $26.62 |
| 19 | Peachtree City, GA | $50,041 | $24.06 |
| 20 | Boulder, CO | $48,025 | $23.09 |
Retail marketing manager salary details
A retail marketing manager's salary ranges from $39,000 a year at the 10th percentile to $99,000 at the 90th percentile.
What is a retail marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $99,000 | $8,250 | $48 |
| 75th Percentile | $80,000 | $6,667 | $38 |
| Average | $62,972 | $5,248 | $30 |
| 25th Percentile | $49,000 | $4,083 | $24 |
| 10th Percentile | $39,000 | $3,250 | $19 |
Highest paying retail marketing manager jobs
The highest paying types of retail marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
Top companies hiring retail marketing managers now:
Which companies pay retail marketing managers the most?
Retail marketing manager salaries at Google and Sonos are the highest-paying according to our most recent salary estimates. In addition, the average retail marketing manager salary at companies like Twitter and Amundi are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $128,027 | $61.55 | |
| 2 | Sonos | $106,449 | $51.18 |
| 3 | $102,837 | $49.44 | |
| 4 | Amundi | $100,571 | $48.35 |
| 5 | Citi | $92,317 | $44.38 |
| 6 | Amazon | $89,773 | $43.16 |
| 7 | Edelman Financial Engines | $89,396 | $42.98 |
| 8 | Intel | $81,660 | $39.26 |
| 9 | Subaru | $80,573 | $38.74 |
| 10 | USG | $80,233 | $38.57 |
| 11 | Forever 21 | $74,162 | $35.65 |
| 12 | New York University | $71,820 | $34.53 |
| 13 | InnerWorkings Inc. | $68,508 | $32.94 |
| 14 | KPMG LLP | $67,921 | $32.65 |
| 15 | Wayfair | $66,219 | $31.84 |
| 16 | Serta Simmons Bedding | $65,682 | $31.58 |
| 17 | Volt Systems LLC | $64,423 | $30.97 |
| 18 | H-E-B | $63,834 | $30.69 |
| 19 | VOLCOM | $62,589 | $30.09 |
| 20 | Onnit | $61,473 | $29.55 |
Wage gap by gender, race and education
Retail Marketing Manager salary by industry
The average retail marketing manager salary varies across industries:
- The average retail marketing manager salary in the technology industry is $91,523, the highest of any industry.
- The average retail marketing manager salary in the finance industry is $84,225.
- Retail marketing managers in the retail industry earn an average salary of $57,645, the lowest of any industry.
Highest paying industries for retail marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $91,523 | $44.00 |
| 2 | Automotive | $84,225 | $40.49 |
| 3 | Manufacturing | $59,508 | $28.61 |
| 4 | Retail | $57,645 | $27.71 |
High paying retail marketing manager jobs
Retail marketing manager salary trends
The average retail marketing manager salary has risen by $11,587 over the last ten years. In 2014, the average retail marketing manager earned $51,385 annually, but today, they earn $62,972 a year. That works out to a 8% change in pay for retail marketing managers over the last decade.
Compare retail marketing manager salaries for cities or states with the national average over time.
Average retail marketing manager salary over time
Compare retail marketing manager salaries for individual cities or states with the national average.
Retail marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $63,000 | $30.27 | +3.7% |
| 2024 | $60,600 | $29.14 | +1.9% |
| 2023 | $59,500 | $28.60 | +1.5% |
| 2022 | $58,600 | $28.16 | +0.8% |
| 2021 | $58,100 | $27.93 | +1.9% |
Recently added retail marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ideal Industries | Retail Channel Marketing Manager-Hybrid or Potential for Remote | Chicago, IL | 06/29/2025 | $94,843 |
| New Era Cap LLC | Manager, Retail Marketing (Mall & Lifestyle) | Buffalo, NY | 06/29/2025 | $70,000 |
| Crocs | Manager, Retail Marketing | Westwood, MA | 06/24/2025 | $105,000 |
| Subaru | Zone Retailer Marketing Manager (PHL) | Camden, NJ | 06/14/2025 | $114,800 |
| Essor | Retail Growth Marketing Manager | Minneapolis, MN | 06/13/2025 | $70,000 |
| T-Mobile | SR Retail Marketing Strategy Manager | Multiple Positions Available | Bellevue, WA | 06/12/2025 | $79,300 |
| Kohler | Channel Marketing Manager, Retail | Kohler, WI | 06/12/2025 | $98,900 |
| State Street Corporation | Direct Retail Channel Marketing Manager, State Street Global Advisors-VP I | Boston, MA | 06/02/2025 | $110,000 |
| Loandepot | Leader, In-Market Retail Marketing | Scottsdale, AZ | 06/02/2025 | $101,000 |
| Andersen | Event and Retail Marketing Manager | Meridian, ID | 06/01/2025 | $100,000 |
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