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As of October 2025, the average salary for a Retail Sales Representative is approximately $37,907 per year or about $18 per hour. This figure can vary based on several factors, including geographic location, years of experience, and the specific industry in which one works.
The highest paying states for retail sales representatives include:
Understanding these figures is essential for job seekers. For example, experience plays a significant role in salary variation, with seasoned representatives earning significantly more than entry-level positions. Additionally, certain industries, such as technology and luxury goods, tend to offer higher salaries.
Retail sales representatives are vital in driving sales and customer satisfaction. As you gain experience, you can pursue advanced positions, including sales management or specialized product roles, which typically come with increased compensation and responsibilities. This career path not only offers financial rewards but also opportunities for professional development within the retail sector.
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The highest-paying states for retail sales representatives are Maine, Rhode Island, and Massachusetts. The lowest average retail sales representative salary states are North Carolina, Tennessee, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $57,878 | $27.83 |
| 2 | New Hampshire | $52,565 | $25.27 |
| 3 | Maine | $58,698 | $28.22 |
| 4 | Vermont | $52,954 | $25.46 |
| 5 | Oregon | $46,219 | $22.22 |
| 6 | New Jersey | $47,196 | $22.69 |
| 7 | Connecticut | $47,228 | $22.71 |
| 8 | Massachusetts | $54,661 | $26.28 |
| 9 | Idaho | $43,384 | $20.86 |
| 10 | Montana | $43,622 | $20.97 |
| 11 | New York | $47,384 | $22.78 |
| 12 | Pennsylvania | $40,121 | $19.29 |
| 13 | Washington | $48,440 | $23.29 |
| 14 | North Dakota | $44,501 | $21.39 |
| 15 | Ohio | $36,430 | $17.51 |
| 16 | Utah | $38,842 | $18.67 |
| 17 | Alaska | $46,380 | $22.30 |
| 18 | Delaware | $42,981 | $20.66 |
| 19 | South Dakota | $41,553 | $19.98 |
| 20 | California | $42,430 | $20.40 |
| 21 | Arizona | $38,138 | $18.34 |
| 22 | Wyoming | $38,924 | $18.71 |
| 23 | Hawaii | $46,589 | $22.40 |
| 24 | Wisconsin | $37,312 | $17.94 |
| 25 | Nevada | $38,117 | $18.33 |
| 26 | Michigan | $36,236 | $17.42 |
| 27 | Colorado | $39,542 | $19.01 |
| 28 | Illinois | $36,663 | $17.63 |
| 29 | Minnesota | $38,482 | $18.50 |
| 30 | Mississippi | $35,261 | $16.95 |
| 31 | Arkansas | $34,944 | $16.80 |
| 32 | Indiana | $34,100 | $16.39 |
| 33 | Iowa | $35,361 | $17.00 |
| 34 | District of Columbia | $43,055 | $20.70 |
| 35 | Texas | $35,440 | $17.04 |
| 36 | Tennessee | $32,982 | $15.86 |
| 37 | Florida | $33,737 | $16.22 |
| 38 | Maryland | $38,236 | $18.38 |
| 39 | New Mexico | $36,360 | $17.48 |
| 40 | South Carolina | $33,840 | $16.27 |
| 41 | Alabama | $32,969 | $15.85 |
| 42 | Oklahoma | $35,010 | $16.83 |
| 43 | Virginia | $36,643 | $17.62 |
| 44 | Louisiana | $34,239 | $16.46 |
| 45 | North Carolina | $33,284 | $16.00 |
| 46 | Kentucky | $32,180 | $15.47 |
| 47 | West Virginia | $32,796 | $15.77 |
| 48 | Georgia | $33,718 | $16.21 |
| 49 | Kansas | $34,007 | $16.35 |
| 50 | Nebraska | $34,315 | $16.50 |
| 51 | Missouri | $32,940 | $15.84 |
The highest-paying cities for retail sales representatives are Portland, ME, Boston, MA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Portland, ME | $59,096 | $28.41 |
| 2 | Boston, MA | $54,741 | $26.32 |
| 3 | Seattle, WA | $48,659 | $23.39 |
| 4 | New York, NY | $47,314 | $22.75 |
| 5 | Portland, OR | $46,252 | $22.24 |
| 6 | San Francisco, CA | $43,845 | $21.08 |
| 7 | Denver, CO | $39,539 | $19.01 |
| 8 | Glendale, AZ | $38,223 | $18.38 |
| 9 | Las Vegas, NV | $37,882 | $18.21 |
| 10 | Burbank, IL | $36,730 | $17.66 |
| 11 | Albuquerque, NM | $36,405 | $17.50 |
| 12 | Fort Worth, TX | $35,537 | $17.09 |
| 13 | Columbus, OH | $35,282 | $16.96 |
| 14 | Des Moines, IA | $35,104 | $16.88 |
| 15 | Columbus, MS | $35,070 | $16.86 |
| 16 | Oklahoma City, OK | $35,024 | $16.84 |
| 17 | Fremont, NE | $34,386 | $16.53 |
| 18 | Jacksonville, FL | $33,841 | $16.27 |
| 19 | Columbus, GA | $33,812 | $16.26 |
| 20 | Jacksonville, NC | $33,334 | $16.03 |
Retail Sales Representatives are the most in-demand in these five cities:
A retail sales representative's salary ranges from $28,000 a year at the 10th percentile to $50,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $50,000 | $4,167 | $24 |
| 75th Percentile | $44,000 | $3,667 | $21 |
| Average | $37,907 | $3,159 | $18 |
| 25th Percentile | $32,000 | $2,667 | $15 |
| 10th Percentile | $28,000 | $2,333 | $13 |
The highest paying types of retail sales representatives are marketing/sales representative, business sales representative, and sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Clerk | $25,739 | $2,145 | $12.37 | 372,651 |
| Retail Clerk | $30,046 | $2,504 | $14.45 | 470,355 |
| Retail Sales Manager | $48,678 | $4,057 | $23.40 | 353,765 |
| Retail Sales Consultant | $42,323 | $3,527 | $20.35 | 290,980 |
| Brand Representative | $32,479 | $2,707 | $15.61 | 349,258 |
| Sales Representative Internship | $34,556 | $2,880 | $16.61 | 225,580 |
Top companies hiring retail sales representatives now:
Retail sales representative salaries at Pella and Oracle are the highest-paying according to our most recent salary estimates. In addition, the average retail sales representative salary at companies like Textron and The Manitowoc Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pella | $51,586 | $24.80 |
| 2 | Oracle | $49,862 | $23.97 |
| 3 | Textron | $44,580 | $21.43 |
| 4 | The Manitowoc Company | $44,426 | $21.36 |
| 5 | General Mills | $43,804 | $21.06 |
| 6 | Post Holdings | $43,645 | $20.98 |
| 7 | Verizon Communications | $42,891 | $20.62 |
| 8 | IDT | $42,852 | $20.60 |
| 9 | AT&T | $42,787 | $20.57 |
| 10 | The Wonderful Company | $41,554 | $19.98 |
| 11 | Simpson Manufacturing Co | $40,964 | $19.69 |
| 12 | Room & Board | $40,604 | $19.52 |
| 13 | Anastasia Beverly Hills | $39,988 | $19.23 |
| 14 | Pel | $39,826 | $19.15 |
| 15 | Shentel | $39,357 | $18.92 |
| 16 | Sunrun | $39,201 | $18.85 |
| 17 | Florida Power and Light | $38,989 | $18.74 |
| 18 | HOLT CAT | $38,537 | $18.53 |
| 19 | Phillips Edison & Company | $37,844 | $18.19 |
| 20 | KeHE | $37,611 | $18.08 |
The average retail sales representative salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $41,295 | $19.85 |
| 2 | Telecommunication | $39,724 | $19.10 |
| 3 | Professional | $34,756 | $16.71 |
| 4 | Retail | $33,754 | $16.23 |
The average retail sales representative salary has risen by $8,497 over the last ten years. In 2014, the average retail sales representative earned $29,410 annually, but today, they earn $37,907 a year. That works out to a 19% change in pay for retail sales representatives over the last decade.
Compare retail sales representative salaries for cities or states with the national average over time.
Compare retail sales representative salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $37,900 | $18.22 | +6.8% |
| 2024 | $35,300 | $16.99 | +4.2% |
| 2023 | $33,900 | $16.29 | +4.1% |
| 2022 | $32,500 | $15.62 | +2.3% |
| 2021 | $31,700 | $15.26 | +4.0% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| 2020Companies | HP Territory Retail Sales Representative | Austin, TX | 06/30/2025 | $37,566 |
| 2020Companies | HP Territory Retail Sales Representative | Columbia, SC | 06/30/2025 | $37,566 |
| 2020Companies | HP Territory Retail Sales Representative | Silver Spring, MD | 06/30/2025 | $40,697 |
| 2020Companies | HP Retail Sales Representative | Florence, KY | 06/30/2025 | $36,523 |
| 2020Companies | HP Territory Retail Sales Representative | Saint Paul, MN | 06/30/2025 | $39,653 |
| 2020Companies | HP Territory Retail Sales Representative | San Jose, CA | 06/30/2025 | $45,914 |
| 2020Companies | HP Territory Retail Sales Representative | Tacoma, WA | 06/30/2025 | $40,175 |
| 2020Companies | HP Territory Retail Sales Representative | Tampa, FL | 06/30/2025 | $37,566 |
| General Mills, Inc. | Retail Sales Representative-Long | New York, NY | 06/28/2025 | $45,000 |
| Lowe's Companies, Inc. | Retail Sales | Paterson, NJ | 06/28/2025 | $35,479 |
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