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Retail sales representative salary

Average retail sales representative salary

$37,907

$18.22 hourly rate

Entry-level retail sales representative salary
$28,000 yearly salary
Updated December 15, 2025

Average Salary for Retail Sales Representatives

As of October 2025, the average salary for a Retail Sales Representative is approximately $37,907 per year or about $18 per hour. This figure can vary based on several factors, including geographic location, years of experience, and the specific industry in which one works.

Salary by State

The highest paying states for retail sales representatives include:

  • Washington: $45,000
  • California: $42,000
  • Massachusetts: $40,500
  • New York: $39,800
  • Oregon: $39,000

Understanding these figures is essential for job seekers. For example, experience plays a significant role in salary variation, with seasoned representatives earning significantly more than entry-level positions. Additionally, certain industries, such as technology and luxury goods, tend to offer higher salaries.

Career Opportunities

Retail sales representatives are vital in driving sales and customer satisfaction. As you gain experience, you can pursue advanced positions, including sales management or specialized product roles, which typically come with increased compensation and responsibilities. This career path not only offers financial rewards but also opportunities for professional development within the retail sector.

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Where can a Retail Sales Representative earn more?

Compare salary by location
Vs
83k
63k
43k
23k
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Columbus, OH$59,096
Jacksonville, NC$33,334
Compare salary by company
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68k
48k
28k
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Pella$51,586
KeHE$37,611

Retail sales representative salary estimates from across the web

Based on the latest salary information compiled by Zippia, Glassdoor and Ziprecruiter, the average salary for a retail sales representative typically falls between $37,907 and $71,578.
zippia
$37,907yearly
glassdoor[1]
$71,578yearly
ZipRecruiter[2]
$44,348yearly

Average retail sales representative salary by state

The highest-paying states for retail sales representatives are Maine, Rhode Island, and Massachusetts. The lowest average retail sales representative salary states are North Carolina, Tennessee, and Alabama.

  • State view
  • County view
Average salary:

Highest paying states for retail sales representatives

RankStateAvg. salaryHourly rate
1Rhode Island$57,878$27.83
2New Hampshire$52,565$25.27
3Maine$58,698$28.22
4Vermont$52,954$25.46
5Oregon$46,219$22.22
6New Jersey$47,196$22.69
7Connecticut$47,228$22.71
8Massachusetts$54,661$26.28
9Idaho$43,384$20.86
10Montana$43,622$20.97
11New York$47,384$22.78
12Pennsylvania$40,121$19.29
13Washington$48,440$23.29
14North Dakota$44,501$21.39
15Ohio$36,430$17.51
16Utah$38,842$18.67
17Alaska$46,380$22.30
18Delaware$42,981$20.66
19South Dakota$41,553$19.98
20California$42,430$20.40
21Arizona$38,138$18.34
22Wyoming$38,924$18.71
23Hawaii$46,589$22.40
24Wisconsin$37,312$17.94
25Nevada$38,117$18.33
26Michigan$36,236$17.42
27Colorado$39,542$19.01
28Illinois$36,663$17.63
29Minnesota$38,482$18.50
30Mississippi$35,261$16.95
31Arkansas$34,944$16.80
32Indiana$34,100$16.39
33Iowa$35,361$17.00
34District of Columbia$43,055$20.70
35Texas$35,440$17.04
36Tennessee$32,982$15.86
37Florida$33,737$16.22
38Maryland$38,236$18.38
39New Mexico$36,360$17.48
40South Carolina$33,840$16.27
41Alabama$32,969$15.85
42Oklahoma$35,010$16.83
43Virginia$36,643$17.62
44Louisiana$34,239$16.46
45North Carolina$33,284$16.00
46Kentucky$32,180$15.47
47West Virginia$32,796$15.77
48Georgia$33,718$16.21
49Kansas$34,007$16.35
50Nebraska$34,315$16.50
51Missouri$32,940$15.84

Highest paying cities for retail sales representatives

The highest-paying cities for retail sales representatives are Portland, ME, Boston, MA, and Seattle, WA.

RankCityAvg. salaryHourly rate
1Portland, ME$59,096$28.41
2Boston, MA$54,741$26.32
3Seattle, WA$48,659$23.39
4New York, NY$47,314$22.75
5Portland, OR$46,252$22.24
6San Francisco, CA$43,845$21.08
7Denver, CO$39,539$19.01
8Glendale, AZ$38,223$18.38
9Las Vegas, NV$37,882$18.21
10Burbank, IL$36,730$17.66
11Albuquerque, NM$36,405$17.50
12Fort Worth, TX$35,537$17.09
13Columbus, OH$35,282$16.96
14Des Moines, IA$35,104$16.88
15Columbus, MS$35,070$16.86
16Oklahoma City, OK$35,024$16.84
17Fremont, NE$34,386$16.53
18Jacksonville, FL$33,841$16.27
19Columbus, GA$33,812$16.26
20Jacksonville, NC$33,334$16.03

Retail Sales Representatives are the most in-demand in these five cities:

  1. Portland, ME
  2. Boston, MA
  3. Seattle, WA
  4. New York, NY
  5. Portland, OR

Retail sales representative salary details

A retail sales representative's salary ranges from $28,000 a year at the 10th percentile to $50,000 at the 90th percentile.

Average retail sales representative salary graph
Average retail sales representative salary graph, trends, and summary

What is a retail sales representative's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$50,000$4,167$24
75th Percentile$44,000$3,667$21
Average$37,907$3,159$18
25th Percentile$32,000$2,667$15
10th Percentile$28,000$2,333$13

Highest paying retail sales representative jobs

The highest paying types of retail sales representatives are marketing/sales representative, business sales representative, and sales representative.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Sales Clerk$25,739$2,145$12.37372,651
Retail Clerk$30,046$2,504$14.45470,355
Retail Sales Manager$48,678$4,057$23.40353,765
Retail Sales Consultant$42,323$3,527$20.35290,980
Brand Representative$32,479$2,707$15.61349,258
Sales Representative Internship$34,556$2,880$16.61225,580

Top companies hiring retail sales representatives now:

  1. General Mills jobs (44)
  2. Verizon Communications jobs (215)
  3. U.S. Cellular jobs (43)
  4. AT&T jobs (665)
  5. Kellogg jobs (194)

Which companies pay retail sales representatives the most?

Retail sales representative salaries at Pella and Oracle are the highest-paying according to our most recent salary estimates. In addition, the average retail sales representative salary at companies like Textron and The Manitowoc Company are highly competitive.

RankCompanyAverage salaryHourly rate
1Pella$51,586$24.80
2Oracle$49,862$23.97
3Textron$44,580$21.43
4The Manitowoc Company$44,426$21.36
5General Mills$43,804$21.06
6Post Holdings$43,645$20.98
7Verizon Communications$42,891$20.62
8IDT$42,852$20.60
9AT&T$42,787$20.57
10The Wonderful Company$41,554$19.98
11Simpson Manufacturing Co$40,964$19.69
12Room & Board$40,604$19.52
13Anastasia Beverly Hills$39,988$19.23
14Pel$39,826$19.15
15Shentel$39,357$18.92
16Sunrun$39,201$18.85
17Florida Power and Light $38,989$18.74
18HOLT CAT$38,537$18.53
19Phillips Edison & Company$37,844$18.19
20KeHE$37,611$18.08

Wage gap by gender, race and education

$40,000$39,400$38,800$38,200$37,600$37,000
MaleFemale

Retail Sales Representative salary by industry

The average retail sales representative salary varies across industries:

  • The average retail sales representative salary in the manufacturing industry is $41,295, the highest of any industry.
  • The average retail sales representative salary in the finance industry is $39,724.
  • Retail sales representatives in the retail industry earn an average salary of $33,754, the lowest of any industry.

Highest paying industries for retail sales representatives

RankIndustryAverage salaryHourly rate
1Manufacturing$41,295$19.85
2Telecommunication$39,724$19.10
3Professional$34,756$16.71
4Retail$33,754$16.23

High paying retail sales representative jobs

Retail sales representative salary trends

The average retail sales representative salary has risen by $8,497 over the last ten years. In 2014, the average retail sales representative earned $29,410 annually, but today, they earn $37,907 a year. That works out to a 19% change in pay for retail sales representatives over the last decade.

Compare retail sales representative salaries for cities or states with the national average over time.

Average retail sales representative salary over time

Compare retail sales representative salaries for individual cities or states with the national average.

Retail sales representative salary by year

YearAvg. salaryHourly rate% Change
2025$37,900$18.22+6.8%
2024$35,300$16.99+4.2%
2023$33,900$16.29+4.1%
2022$32,500$15.62+2.3%
2021$31,700$15.26+4.0%

Recently added retail sales representative salaries

CompanyJobLocationDate addedSalary
2020CompaniesHP Territory Retail Sales RepresentativeAustin, TX06/30/2025$37,566
2020CompaniesHP Territory Retail Sales RepresentativeColumbia, SC06/30/2025$37,566
2020CompaniesHP Territory Retail Sales RepresentativeSilver Spring, MD06/30/2025$40,697
2020CompaniesHP Retail Sales RepresentativeFlorence, KY06/30/2025$36,523
2020CompaniesHP Territory Retail Sales RepresentativeSaint Paul, MN06/30/2025$39,653
2020CompaniesHP Territory Retail Sales RepresentativeSan Jose, CA06/30/2025$45,914
2020CompaniesHP Territory Retail Sales RepresentativeTacoma, WA06/30/2025$40,175
2020CompaniesHP Territory Retail Sales RepresentativeTampa, FL06/30/2025$37,566
General Mills, Inc.Retail Sales Representative-LongNew York, NY06/28/2025$45,000
Lowe's Companies, Inc.Retail SalesPaterson, NJ06/28/2025$35,479

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