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The role of a sales associate and customer service representative is crucial in various industries, from retail to technology. As of October 2025, the average salary for these positions stands at $28,654 per year, translating to about $14 per hour. Salaries can vary significantly based on factors such as geographic location, industry, and years of experience.
For instance, states like California and New York tend to offer higher salaries due to cost of living and demand. Entry-level positions may start around $13.78 per hour, while those with several years of experience can earn upwards of $20 per hour. Understanding these trends helps job seekers make informed career decisions.
Major metropolitan areas often provide the highest salaries. Cities like San Francisco, New York, and Seattle lead in compensation for sales associates and customer service representatives. Exploring these locations can open doors to lucrative opportunities.
In summary, salary potential in sales associate and customer service roles varies widely. By analyzing state-by-state data and considering experience levels, job seekers can better navigate their career paths and identify the best opportunities.
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The highest-paying states for sales associate and customer services are Connecticut, Washington, and Oregon. The lowest average sales associate and customer service salary states are Wyoming, Idaho, and Louisiana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $30,997 | $14.90 |
| 2 | Connecticut | $33,200 | $15.96 |
| 3 | Maine | $28,942 | $13.91 |
| 4 | Illinois | $28,694 | $13.80 |
| 5 | Michigan | $26,889 | $12.93 |
| 6 | Massachusetts | $31,152 | $14.98 |
| 7 | Washington | $32,336 | $15.55 |
| 8 | Oregon | $32,127 | $15.45 |
| 9 | Ohio | $26,131 | $12.56 |
| 10 | New York | $30,234 | $14.54 |
| 11 | New Jersey | $28,913 | $13.90 |
| 12 | Delaware | $27,329 | $13.14 |
| 13 | Wisconsin | $26,333 | $12.66 |
| 14 | Minnesota | $26,340 | $12.66 |
| 15 | Maryland | $29,502 | $14.18 |
| 16 | Colorado | $27,666 | $13.30 |
| 17 | Iowa | $26,005 | $12.50 |
| 18 | Arizona | $25,711 | $12.36 |
| 19 | Pennsylvania | $26,205 | $12.60 |
| 20 | Nevada | $26,405 | $12.69 |
| 21 | California | $30,676 | $14.75 |
| 22 | North Carolina | $25,433 | $12.23 |
| 23 | Tennessee | $24,148 | $11.61 |
| 24 | Arkansas | $24,794 | $11.92 |
| 25 | Kansas | $25,135 | $12.08 |
| 26 | District of Columbia | $31,232 | $15.02 |
| 27 | Rhode Island | $25,938 | $12.47 |
| 28 | New Mexico | $25,687 | $12.35 |
| 29 | Georgia | $25,145 | $12.09 |
| 30 | Vermont | $26,011 | $12.51 |
| 31 | North Dakota | $25,334 | $12.18 |
| 32 | South Carolina | $24,439 | $11.75 |
| 33 | Virginia | $25,242 | $12.14 |
| 34 | Kentucky | $23,065 | $11.09 |
| 35 | Florida | $23,865 | $11.47 |
| 36 | Texas | $24,615 | $11.83 |
| 37 | Utah | $24,212 | $11.64 |
| 38 | Indiana | $22,907 | $11.01 |
| 39 | Idaho | $22,869 | $10.99 |
| 40 | Nebraska | $24,303 | $11.68 |
| 41 | South Dakota | $23,912 | $11.50 |
| 42 | West Virginia | $23,840 | $11.46 |
| 43 | Hawaii | $24,540 | $11.80 |
| 44 | Louisiana | $21,727 | $10.45 |
| 45 | Mississippi | $19,778 | $9.51 |
| 46 | Alabama | $21,726 | $10.45 |
| 47 | Missouri | $22,937 | $11.03 |
| 48 | Alaska | $23,789 | $11.44 |
| 49 | Montana | $23,278 | $11.19 |
| 50 | Wyoming | $22,892 | $11.01 |
| 51 | Oklahoma | $21,152 | $10.17 |
The highest-paying cities for sales associate and customer services are Bellevue, WA, Albany, OR, and San Jose, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bellevue, WA | $32,411 | $15.58 |
| 2 | Albany, OR | $32,248 | $15.50 |
| 3 | San Jose, CA | $31,324 | $15.06 |
| 4 | Brockton, MA | $31,232 | $15.02 |
| 5 | Albany, NY | $30,593 | $14.71 |
| 6 | Columbia, MD | $29,486 | $14.18 |
| 7 | Portland, ME | $28,987 | $13.94 |
| 8 | Chicago, IL | $28,817 | $13.85 |
| 9 | Denver, CO | $27,687 | $13.31 |
| 10 | Chesterfield, MI | $27,209 | $13.08 |
| 11 | Las Vegas, NV | $26,351 | $12.67 |
| 12 | Minneapolis, MN | $26,316 | $12.65 |
| 13 | Madison, WI | $26,019 | $12.51 |
| 14 | Springfield, VA | $25,921 | $12.46 |
| 15 | Columbus, OH | $25,739 | $12.37 |
| 16 | Phoenix, AZ | $25,735 | $12.37 |
| 17 | Albuquerque, NM | $25,718 | $12.36 |
| 18 | Raleigh, NC | $25,615 | $12.31 |
| 19 | Pittsburgh, PA | $25,371 | $12.20 |
| 20 | Atlanta, GA | $25,181 | $12.11 |
Sales Associate And Customer Services are the most in-demand in these five cities:
A sales associate and customer service's salary ranges from $21,000 a year at the 10th percentile to $38,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $38,000 | $3,167 | $18 |
| 75th Percentile | $33,000 | $2,750 | $16 |
| Average | $28,654 | $2,388 | $14 |
| 25th Percentile | $24,000 | $2,000 | $12 |
| 10th Percentile | $21,000 | $1,750 | $10 |
The highest paying types of sales associate and customer services are customer service expert, sales and service associate, and customer sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Customer Sales Representative | $38,744 | $3,229 | $18.63 | 303,801 |
| Customer Service Representative | $32,260 | $2,688 | $15.51 | 209,515 |
| Customer Service, Warehouse | $30,800 | $2,567 | $14.81 | 265,059 |
| Customer Service Trainer | $32,452 | $2,704 | $15.60 | 235,862 |
| Customer Service Expert | $99,957 | $8,330 | $48.06 | 221,140 |
| Customer Service Clerk | $33,566 | $2,797 | $16.14 | 361,383 |
Top companies hiring sales associate and customer services now:
Sales associate and customer service salaries at GEICO and AT&T; are the highest-paying according to our most recent salary estimates. In addition, the average sales associate and customer service salary at companies like Chicken of the Sea and Farmers Insurance are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | GEICO | $42,427 | $20.40 |
| 2 | AT&T | $41,276 | $19.84 |
| 3 | Chicken of the Sea | $39,162 | $18.83 |
| 4 | Farmers Insurance | $39,050 | $18.77 |
| 5 | Dairy Farmers of America | $38,938 | $18.72 |
| 6 | Appian | $38,084 | $18.31 |
| 7 | Progressive | $37,869 | $18.21 |
| 8 | Synaptics | $36,931 | $17.76 |
| 9 | National Railroad Passenger Corporation | $35,856 | $17.24 |
| 10 | Hartman Group | $35,338 | $16.99 |
| 11 | Automation and Control Technology | $34,962 | $16.81 |
| 12 | Oldcastle Infrastructure | $34,702 | $16.68 |
| 13 | Office Depot | $34,576 | $16.62 |
| 14 | Subaru | $34,392 | $16.53 |
| 15 | Arconic | $34,327 | $16.50 |
| 16 | The Mountain | $34,039 | $16.36 |
| 17 | Schwan's | $33,688 | $16.20 |
| 18 | Smart Systems | $33,530 | $16.12 |
| 19 | Volt Systems LLC | $33,360 | $16.04 |
| 20 | Capital One | $33,276 | $16.00 |
The average sales associate and customer service salary has risen by $4,175 over the last ten years. In 2014, the average sales associate and customer service earned $24,479 annually, but today, they earn $28,654 a year. That works out to a 11% change in pay for sales associate and customer services over the last decade.
Compare sales associate and customer service salaries for cities or states with the national average over time.
Compare sales associate and customer service salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $28,700 | $13.78 | +3.1% |
| 2025 | $27,800 | $13.35 | +2.8% |
| 2024 | $27,000 | $12.98 | +2.5% |
| 2023 | $26,300 | $12.65 | +1.8% |
| 2022 | $25,800 | $12.42 | +1.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Massage Envy | Sales & Customer Service Associate | Shreveport, LA | 06/29/2025 | $22,957 |
| Massage Envy | Sales & Customer Service Associate | Sioux Falls, SD | 06/29/2025 | $29,218 |
| Massage Envy | Sales & Customer Service Associate | Jackson, MS | 06/29/2025 | $18,783 |
| Massage Envy | Sales & Customer Service Associate | Maryland | 06/29/2025 | $31,305 |
| Massage Envy | Sales & Customer Service Associate | Houston, TX | 06/29/2025 | $25,044 |
| Massage Envy | Sales & Customer Service Associate | Mesa, AZ | 06/29/2025 | $29,948 |
| Massage Envy | Sales & Customer Service Associate | Charleston, SC | 06/29/2025 | $31,305 |
| Massage Envy | Sales & Customer Service Associate | Bellevue, WA | 06/29/2025 | $37,566 |
| Massage Envy | Sales & Customer Service Associate | Davenport, IA | 06/29/2025 | $29,218 |
| Massage Envy | Sales & Customer Service Associate | New York, NY | 06/29/2025 | $34,436 |
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