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Sales counselor salary
Average sales counselor salary
$63,569
Understanding Sales Counselor Salaries
A Sales Counselor typically earns an average salary of $63,569 per year, translating to approximately $31 per hour. This figure varies based on factors such as location, experience, and industry. For example, top-paying states for this position include California, New York, and Texas, where salaries can exceed the national average due to higher living costs and demand for skilled professionals.
In addition to base salaries, many Sales Counselors receive bonuses and commissions, enhancing their overall earnings. Roles in specialized sectors, such as luxury real estate or high-end retail, often command higher compensation. As you navigate your career path, consider pursuing certifications or additional training to improve your skill set and marketability.
Moreover, the job outlook for Sales Counselors remains positive, with opportunities expected to grow as businesses expand their sales teams to enhance customer engagement. Whether you're starting your career or looking to advance, the Sales Counselor role provides a stable and rewarding option.
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Where can a Sales Counselor earn more?
Sales counselor salary estimates from across the web
Average sales counselor salary by state
The highest-paying states for sales counselors are Oregon, New Hampshire, and New York. The lowest average sales counselor salary states are Indiana, Wisconsin, and Georgia.
- State view
- County view
Highest paying states for sales counselors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $75,056 | $36.08 |
| 2 | New York | $77,309 | $37.17 |
| 3 | Oregon | $78,707 | $37.84 |
| 4 | New Hampshire | $78,519 | $37.75 |
| 5 | Pennsylvania | $67,871 | $32.63 |
| 6 | Connecticut | $70,366 | $33.83 |
| 7 | Vermont | $69,376 | $33.35 |
| 8 | New Jersey | $70,322 | $33.81 |
| 9 | District of Columbia | $88,907 | $42.74 |
| 10 | Tennessee | $63,061 | $30.32 |
| 11 | Washington | $76,499 | $36.78 |
| 12 | West Virginia | $63,446 | $30.50 |
| 13 | California | $74,436 | $35.79 |
| 14 | Montana | $63,304 | $30.43 |
| 15 | Maryland | $70,705 | $33.99 |
| 16 | Nevada | $66,815 | $32.12 |
| 17 | Massachusetts | $73,401 | $35.29 |
| 18 | Michigan | $64,034 | $30.79 |
| 19 | Kentucky | $60,667 | $29.17 |
| 20 | Illinois | $64,579 | $31.05 |
| 21 | North Dakota | $62,897 | $30.24 |
| 22 | Delaware | $64,479 | $31.00 |
| 23 | Arizona | $64,742 | $31.13 |
| 24 | Ohio | $61,072 | $29.36 |
| 25 | New Mexico | $63,109 | $30.34 |
| 26 | North Carolina | $59,894 | $28.80 |
| 27 | Arkansas | $59,667 | $28.69 |
| 28 | Louisiana | $58,123 | $27.94 |
| 29 | South Carolina | $57,944 | $27.86 |
| 30 | Alaska | $65,188 | $31.34 |
| 31 | Texas | $60,927 | $29.29 |
| 32 | Wyoming | $57,763 | $27.77 |
| 33 | Mississippi | $57,704 | $27.74 |
| 34 | Hawaii | $66,452 | $31.95 |
| 35 | South Dakota | $59,410 | $28.56 |
| 36 | Alabama | $57,191 | $27.50 |
| 37 | Maine | $56,986 | $27.40 |
| 38 | Oklahoma | $58,559 | $28.15 |
| 39 | Florida | $55,194 | $26.54 |
| 40 | Virginia | $58,538 | $28.14 |
| 41 | Minnesota | $59,323 | $28.52 |
| 42 | Idaho | $56,007 | $26.93 |
| 43 | Georgia | $52,910 | $25.44 |
| 44 | Nebraska | $57,797 | $27.79 |
| 45 | Kansas | $56,481 | $27.15 |
| 46 | Wisconsin | $53,448 | $25.70 |
| 47 | Indiana | $53,867 | $25.90 |
| 48 | Colorado | $55,305 | $26.59 |
| 49 | Utah | $52,629 | $25.30 |
| 50 | Iowa | $51,878 | $24.94 |
| 51 | Missouri | $50,498 | $24.28 |
Highest paying cities for sales counselors
The highest-paying cities for sales counselors are West Sacramento, CA, New York, NY, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | West Sacramento, CA | $80,240 | $38.58 |
| 2 | New York, NY | $77,624 | $37.32 |
| 3 | Boston, MA | $73,296 | $35.24 |
| 4 | Olney, MD | $70,554 | $33.92 |
| 5 | Monroe, NJ | $70,357 | $33.83 |
| 6 | Las Vegas, NV | $66,237 | $31.84 |
| 7 | Phoenix, AZ | $64,748 | $31.13 |
| 8 | Raleigh, NC | $61,714 | $29.67 |
| 9 | Austin, TX | $61,304 | $29.47 |
| 10 | Columbus, OH | $61,067 | $29.36 |
| 11 | Spartanburg, SC | $59,736 | $28.72 |
| 12 | Richmond, VA | $58,625 | $28.19 |
| 13 | Tallahassee, FL | $57,842 | $27.81 |
| 14 | Tulsa, OK | $57,449 | $27.62 |
| 15 | Colorado Springs, CO | $56,065 | $26.95 |
| 16 | Indianapolis, IN | $53,679 | $25.81 |
Sales counselor salary details
A sales counselor's salary ranges from $42,000 a year at the 10th percentile to $95,000 at the 90th percentile.
What is a sales counselor's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $95,000 | $7,917 | $46 |
| 75th Percentile | $78,000 | $6,500 | $38 |
| Average | $63,569 | $5,297 | $31 |
| 25th Percentile | $51,000 | $4,250 | $25 |
| 10th Percentile | $42,000 | $3,500 | $20 |
Highest paying sales counselor jobs
The highest paying types of sales counselors are expert, sales manager, and associate.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Expert | $94,068 | $7,839 | $45.23 | 11,893 |
| Beauty Advisor | $35,298 | $2,942 | $16.97 | 322,132 |
| Adviser Sales | $53,659 | $4,472 | $25.80 | 282,777 |
| Retail Sales Representative | $37,907 | $3,159 | $18.22 | 391,763 |
| Sales Team Member | $33,827 | $2,819 | $16.26 | 585,314 |
| Mobile Sales Consultant | $43,181 | $3,598 | $20.76 | 353,929 |
Top companies hiring sales counselors now:
Which companies pay sales counselors the most?
Sales counselor salaries at Stripe and Alteryx are the highest-paying according to our most recent salary estimates. In addition, the average sales counselor salary at companies like Meritage Homes and KB Home are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Stripe | $93,594 | $45.00 |
| 2 | Alteryx | $82,478 | $39.65 |
| 3 | Meritage Homes | $75,860 | $36.47 |
| 4 | KB Home | $68,049 | $32.72 |
| 5 | Lexington Health Network | $63,286 | $30.43 |
| 6 | Gehan Homes | $62,602 | $30.10 |
| 7 | Anthology | $61,473 | $29.55 |
| 8 | DISH Network | $61,157 | $29.40 |
| 9 | William Ryan Homes | $56,459 | $27.14 |
| 10 | Elder Care Alliance of San Rafael | $54,720 | $26.31 |
| 11 | Ashton Woods Homes | $53,425 | $25.69 |
| 12 | Rose Hills Mortuary | $52,984 | $25.47 |
| 13 | Texas Family Fitness | $52,240 | $25.12 |
| 14 | Grand Circle Travel | $50,861 | $24.45 |
| 15 | HRA | $50,514 | $24.29 |
| 16 | Westminster | $49,680 | $23.88 |
| 17 | Holt Homes | $49,245 | $23.68 |
| 18 | ACC Senior Services | $49,169 | $23.64 |
| 19 | Landsea Homes | $48,654 | $23.39 |
| 20 | Van Daele Homes | $48,622 | $23.38 |
Wage gap by gender, race and education
Sales counselor salary trends
The average sales counselor salary has risen by $14,249 over the last ten years. In 2014, the average sales counselor earned $49,320 annually, but today, they earn $63,569 a year. That works out to a 19% change in pay for sales counselors over the last decade.
Compare sales counselor salaries for cities or states with the national average over time.
Average sales counselor salary over time
Compare sales counselor salaries for individual cities or states with the national average.
Sales counselor salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $63,600 | $30.56 | +6.8% |
| 2025 | $59,300 | $28.50 | +4.2% |
| 2024 | $56,800 | $27.31 | +4.1% |
| 2023 | $54,500 | $26.19 | +2.3% |
| 2022 | $53,200 | $25.60 | +4.0% |
Recently added sales counselor salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Everstory Partners | Sales Counselor | Daytona Beach, FL | 06/30/2025 | $55,000 |
| Everstory Partners | Sales Counselor | Grand Rapids, MI | 06/30/2025 | $50,000 |
| Everstory Partners | Sales Counselor | Birmingham, AL | 06/30/2025 | $40,000 |
| Everstory Partners | Sales Counselor | Owensboro, KY | 06/30/2025 | $45,000 |
| Everstory Partners | Sales Counselor | Philadelphia, PA | 06/30/2025 | $55,000 |
| Industrial Light & Magic | Disney Vacation Club Sales Counselor (Expression of Interest) | Anaheim, CA | 06/28/2025 | $52,400 |
| Life Care Services | Sales Counselor | Nome, TX | 06/28/2025 | $52,175 |
| St. Mark Village | Senior Living Sales Counselor | Palm Harbor, FL | 06/28/2025 | $42,000 |
| Everstory Partners | Sales Counselor | Charleston, WV | 06/28/2025 | $30,000 |
| Everstory Partners | Sales Counselor | Greensboro, NC | 06/28/2025 | $45,000 |
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