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The Sales Development Representative (SDR) plays a crucial role in the sales process, primarily responsible for identifying potential clients and nurturing leads. The average salary is approximately $51,504 per year or $25 per hour. Salaries can vary significantly based on geographic location, industry, and years of experience.
Entry-level SDRs typically earn less than their experienced counterparts. For instance, those with 1-3 years of experience might earn around $45,000, while those with 5+ years can expect salaries upwards of $65,000.
States like California, New York, and Texas generally offer higher salaries due to the cost of living and demand for skilled sales professionals. Understanding these regional differences can help in negotiating salaries and making informed decisions about relocation for better job opportunities.
By keeping these factors in mind, aspiring SDRs can position themselves for better salaries and career growth in this dynamic field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level sales development representative | $41,200 | $19.81 |
| Mid-level sales development representative | $53,100 | $25.52 |
| Senior-level sales development representative | $84,800 | $40.76 |
The average sales development representative salary in Alaska, North Dakota, and Massachusetts are the highest in the U.S. The lowest average sales development representative salary states are Mississippi, Georgia, and Tennessee.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wyoming | $64,106 | $30.82 |
| 2 | Rhode Island | $62,732 | $30.16 |
| 3 | North Dakota | $66,264 | $31.86 |
| 4 | Vermont | $65,556 | $31.52 |
| 5 | New Jersey | $65,221 | $31.36 |
| 6 | Montana | $60,395 | $29.04 |
| 7 | Massachusetts | $66,156 | $31.81 |
| 8 | South Dakota | $60,470 | $29.07 |
| 9 | Maine | $64,831 | $31.17 |
| 10 | New Hampshire | $64,073 | $30.80 |
| 11 | Kansas | $58,252 | $28.01 |
| 12 | Michigan | $59,018 | $28.37 |
| 13 | Iowa | $57,943 | $27.86 |
| 14 | Nebraska | $57,000 | $27.40 |
| 15 | Alaska | $71,945 | $34.59 |
| 16 | Connecticut | $63,827 | $30.69 |
| 17 | Idaho | $59,531 | $28.62 |
| 18 | Arkansas | $54,527 | $26.21 |
| 19 | Delaware | $61,398 | $29.52 |
| 20 | New York | $61,012 | $29.33 |
| 21 | Kentucky | $54,564 | $26.23 |
| 22 | Missouri | $57,138 | $27.47 |
| 23 | Wisconsin | $54,382 | $26.15 |
| 24 | South Carolina | $55,306 | $26.59 |
| 25 | Washington | $61,437 | $29.54 |
| 26 | Nevada | $54,422 | $26.16 |
| 27 | Indiana | $55,057 | $26.47 |
| 28 | Oregon | $56,525 | $27.18 |
| 29 | New Mexico | $54,552 | $26.23 |
| 30 | Minnesota | $54,206 | $26.06 |
| 31 | Ohio | $50,287 | $24.18 |
| 32 | Maryland | $59,300 | $28.51 |
| 33 | Louisiana | $54,951 | $26.42 |
| 34 | Texas | $51,758 | $24.88 |
| 35 | Pennsylvania | $49,943 | $24.01 |
| 36 | California | $55,392 | $26.63 |
| 37 | Utah | $51,711 | $24.86 |
| 38 | Virginia | $56,651 | $27.24 |
| 39 | Colorado | $56,907 | $27.36 |
| 40 | North Carolina | $53,457 | $25.70 |
| 41 | Alabama | $49,847 | $23.96 |
| 42 | West Virginia | $50,515 | $24.29 |
| 43 | Tennessee | $48,164 | $23.16 |
| 44 | Oklahoma | $50,899 | $24.47 |
| 45 | Arizona | $46,394 | $22.30 |
| 46 | Florida | $44,074 | $21.19 |
| 47 | Georgia | $48,470 | $23.30 |
| 48 | District of Columbia | $54,432 | $26.17 |
| 49 | Illinois | $50,383 | $24.22 |
| 50 | Mississippi | $49,593 | $23.84 |
| 51 | Hawaii | $34,517 | $16.59 |
The highest-paying cities for sales development representatives are Boston, MA, Portland, ME, and Hartford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Boston, MA | $66,202 | $31.83 |
| 2 | Portland, ME | $64,895 | $31.20 |
| 3 | Hartford, CT | $63,914 | $30.73 |
| 4 | Providence, RI | $62,786 | $30.19 |
| 5 | Seattle, WA | $61,532 | $29.58 |
| 6 | Albany, NY | $61,251 | $29.45 |
| 7 | Baltimore, MD | $59,468 | $28.59 |
| 8 | Detroit, MI | $59,048 | $28.39 |
| 9 | Kansas City, KS | $58,397 | $28.08 |
| 10 | Des Moines, IA | $57,784 | $27.78 |
| 11 | Kansas City, MO | $57,269 | $27.53 |
| 12 | Boulder, CO | $57,064 | $27.43 |
| 13 | Sacramento, CA | $56,704 | $27.26 |
| 14 | Portland, OR | $56,697 | $27.26 |
| 15 | Richmond, VA | $56,562 | $27.19 |
| 16 | Columbia, SC | $55,437 | $26.65 |
| 17 | Indianapolis, IN | $54,975 | $26.43 |
| 18 | Washington, DC | $54,462 | $26.18 |
| 19 | Little Rock, AR | $54,428 | $26.17 |
| 20 | Las Vegas, NV | $54,251 | $26.08 |
Sales Development Representatives are the most in-demand in these five cities:
A sales development representative's salary ranges from $34,000 a year at the 10th percentile to $77,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $77,000 | $6,417 | $37 |
| 75th Percentile | $64,000 | $5,333 | $31 |
| Average | $51,504 | $4,292 | $25 |
| 25th Percentile | $41,000 | $3,417 | $20 |
| 10th Percentile | $34,000 | $2,833 | $16 |
The highest paying types of sales development representatives are medical sales representative, marketing/sales representative, and insurance sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Representative Internship | $34,556 | $2,880 | $16.61 | 225,580 |
| Marketing/Sales Representative | $62,917 | $5,243 | $30.25 | 274,768 |
| Territory Sales Representative | $34,431 | $2,869 | $16.55 | 219,928 |
| Insurance Sales Representative | $61,386 | $5,115 | $29.51 | 201,879 |
| Outbound Sales Representative | $45,723 | $3,810 | $21.98 | 240,781 |
| Business Sales Representative | $58,288 | $4,857 | $28.02 | 226,438 |
Top companies hiring sales development representatives now:
Sales development representative salaries at PitchBook Data and Cloudflare are the highest-paying according to our most recent salary estimates. In addition, the average sales development representative salary at companies like Vista Equity Partners and Cohesity are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | PitchBook Data | $108,979 | $52.39 |
| 2 | Cloudflare | $86,265 | $41.47 |
| 3 | Vista Equity Partners | $86,062 | $41.38 |
| 4 | Cohesity | $84,601 | $40.67 |
| 5 | Moody's | $80,782 | $38.84 |
| 6 | RE/MAX Realty One | $79,155 | $38.06 |
| 7 | CrowdStrike | $76,589 | $36.82 |
| 8 | PEAK6 | $75,106 | $36.11 |
| 9 | HashiCorp | $74,939 | $36.03 |
| 10 | Databricks | $73,267 | $35.22 |
| 11 | Bloomberg | $68,602 | $32.98 |
| 12 | Sentinel Benefits | $68,282 | $32.83 |
| 13 | Snowflake Computing | $67,153 | $32.29 |
| 14 | Udemy | $66,403 | $31.92 |
| 15 | Idera | $65,865 | $31.67 |
| 16 | OutSell Consulting | $65,586 | $31.53 |
| 17 | Circle Internet Financial | $65,521 | $31.50 |
| 18 | Algolia | $65,497 | $31.49 |
| 19 | Pamten Inc | $65,436 | $31.46 |
| 20 | Thomson Reuters | $65,410 | $31.45 |
The average sales development representative salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $54,512 | $26.21 |
| 2 | Technology | $53,411 | $25.68 |
| 3 | Professional | $53,003 | $25.48 |
| 4 | Media | $52,415 | $25.20 |
| 5 | Telecommunication | $52,125 | $25.06 |
| 6 | Manufacturing | $50,127 | $24.10 |
The average sales development representative salary has risen by $7,078 over the last ten years. In 2014, the average sales development representative earned $44,426 annually, but today, they earn $51,504 a year. That works out to a 9% change in pay for sales development representatives over the last decade.
Compare sales development representative salaries for cities or states with the national average over time.
Compare sales development representative salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $51,500 | $24.76 | +3.4% |
| 2024 | $49,700 | $23.91 | +2.4% |
| 2023 | $48,600 | $23.34 | +2.6% |
| 2022 | $47,300 | $22.73 | -0.3% |
| 2021 | $47,400 | $22.80 | +2.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Alarm.com Incorporated | Associate Sales Development Representative | Liberty Lake, WA | 06/30/2025 | $70,000 |
| The Coca-Cola Company | Sales Development Representative | Hayden, CO | 06/30/2025 | $70,000 |
| Lexis Nexis | Sales Development REP-Saas Sales | Dayton, OH | 06/30/2025 | $32,000 |
| Dataminr | Sales Development Representative | New York, NY | 06/30/2025 | $78,500 |
| Crowdstrike | Sales Development Representative, Portuguese Speaking | Austin, TX | 06/30/2025 | $43,827 |
| Crowdstrike | Sales Development Representative | Sunnyvale, CA | 06/30/2025 | $43,827 |
| Enova | Sales Development Representative (Hybrid) | Denver, CO | 06/29/2025 | $45,163 |
| Dominion Enterprises | DMS Inside Sales Development Representative | Kansas City, MO | 06/29/2025 | $60,000 |
| Dominion Enterprises | DMS Inside Sales Development Representative | Cincinnati, OH | 06/29/2025 | $60,000 |
| Dominion Enterprises | DMS Inside Sales Development Representative | Los Angeles, CA | 06/29/2025 | $60,000 |
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