How much does a sales leader make?

The average sales leader salary in the United States is $68,699. Sales leader salaries typically range between $33,000 and $139,000 yearly. The average hourly rate for sales leaders is $33.03 per hour. Sales leader salary is impacted by location, education, and experience. Sales leaders earn the highest average salary in California.

Sales leader salary

Q: What state pays Sales Leaders the most?

California pays Sales Leaders the most in the United States, with an average salary of $85,043 per year, or $40.89 per hour.

Q: How do I know if I'm being paid fairly as a sales leader?

You know if you are being paid fairly as a sales leader if your pay is close to the average pay for the state you live in. For example, if you live in Tennessee you should be paid close to $76,467 per year.

Q: What is a good starting salary for a Sales Leader?

A good starting salary for a sales leader is $36,000 in the United States. That puts you in the 10th percentile of annual income for a sales leader in the U.S., which is about what you would expect if you were new to the field. The average salary for sales leaders is $70,692, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a sales leader can vary by state.

Q: How much do sales leaders make?

Sales leaders make around $63,593 a year. However, this amount can vary from $23,000 to $173,000 a year. Factors such as years of experience, company type, and location impact how much a sales leader can make.

Q: How much does the average sales rep make?

The average sales representative makes approximately $64,000 per year. There are several important factors that influence the salary of a sales representative. If a sales representative is working outside of an office and brokering deals in person, they tend to make 15% to 18% more than sales reps that work in an office. Outside sales representatives make an average of $77,600 per year.

Q: What is the average pay for a sales lead?

The average pay for a sales lead is $58,593 a year. However, this amount can vary from $23,000 to $173,000 a year. Factors such as experience, location, and company types determine how much a sales lead can make.

Q: What is the salary of a sales head?

The salary of a sales head is around $138,183 a year. However, this amount can range from $67,000 to $286,000 a year. Factors such as location and company impact how much a sales lead can earn.

Average sales leader salary

$68,699

$33.03 hourly rate

Entry-level sales leader salary

$33,000 yearly salary

Updated December 15, 2025

Understanding Sales Leader Salaries

The average salary for a sales leader stands at $68,699 per year. Factors such as experience level, geographic location, and industry significantly influence this figure. For instance, entry-level sales leaders may earn less than those with extensive experience. Typically, experienced professionals command higher salaries, reflecting their enhanced skills and proven track records.

Where Can Sales Leaders Earn More?

Salaries for sales leaders vary greatly by state. For example, states like California and New York often report higher average salaries due to the cost of living and demand for skilled professionals. Exploring job postings in these regions can offer insights into compensation packages, including bonuses and commissions.

Salary Estimates Across the Web

Various salary sites provide estimates that can help gauge market trends. Websites like Glassdoor and Payscale offer data compiled from employee reports, giving a broader view of what to expect in different markets. This information can be invaluable for job seekers aiming to negotiate salaries effectively.

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Sales leader salary by:

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Where can a Sales Leader earn more?

Compare salary by location

107k

87k

67k

47k

27k

Columbus, OH$87,872

Madison, WI$56,901

Compare salary by company

193k

173k

153k

133k

113k

ZS$183,188

Crown Equipment$143,381

Sales leader salaries by experience level

Sales leader salary estimates from across the web

Based on the latest salary information compiled by Zippia, Indeed and Glassdoor, the average salary for a sales leader typically falls between $68,699 and $132,112.

zippia

$68,699yearly

glassdoor[1]

$132,112yearly

indeed[2]

$109,698yearly

Average sales leader salary by state

The average sales leader salary in California, Tennessee, and Texas are the highest in the U.S. The lowest average sales leader salary states are North Dakota, Alaska, and West Virginia.

State view
County view

Average salary:

Highest paying states for sales leaders

Rank	State	Avg. salary	Hourly rate
1	Tennessee	$76,467	$36.76
2	Texas	$76,390	$36.73
3	Georgia	$74,204	$35.67
4	New Jersey	$72,900	$35.05
5	Virginia	$70,593	$33.94
6	Louisiana	$63,172	$30.37
7	California	$85,043	$40.89
8	New York	$69,242	$33.29
9	Illinois	$66,292	$31.87
10	Alabama	$59,639	$28.67
11	North Carolina	$59,033	$28.38
12	Missouri	$59,785	$28.74
13	Oklahoma	$58,149	$27.96
14	Arkansas	$60,265	$28.97
15	Arizona	$63,309	$30.44
16	Washington	$69,099	$33.22
17	District of Columbia	$75,400	$36.25
18	Utah	$60,419	$29.05
19	Kansas	$59,692	$28.70
20	Wisconsin	$57,204	$27.50
21	Nevada	$61,411	$29.52
22	Florida	$61,009	$29.33
23	Mississippi	$55,967	$26.91
24	New Mexico	$59,262	$28.49
25	South Carolina	$53,952	$25.94
26	Massachusetts	$62,431	$30.01
27	Delaware	$60,034	$28.86
28	Colorado	$61,222	$29.43
29	New Hampshire	$51,257	$24.64
30	Michigan	$51,636	$24.82
31	Rhode Island	$56,573	$27.20
32	Hawaii	$72,601	$34.90
33	Kentucky	$48,348	$23.24
34	Maryland	$56,549	$27.19
35	Ohio	$49,140	$23.63
36	Minnesota	$56,358	$27.10
37	Indiana	$49,797	$23.94
38	Pennsylvania	$47,942	$23.05
39	Nebraska	$56,904	$27.36
40	Connecticut	$53,138	$25.55
41	South Dakota	$53,011	$25.49
42	West Virginia	$43,912	$21.11
43	Oregon	$54,244	$26.08
44	Montana	$50,572	$24.31
45	Maine	$39,925	$19.19
46	Wyoming	$47,449	$22.81
47	Idaho	$51,685	$24.85
48	North Dakota	$46,020	$22.13
49	Iowa	$43,575	$20.95
50	Vermont	$43,602	$20.96
51	Alaska	$44,096	$21.20

Top sales leader jobs near you

Highest paying cities for sales leaders

The highest-paying cities for sales leaders are San Francisco, CA, San Antonio, TX, and Washington, DC.

Rank	City	Avg. salary	Hourly rate
1	San Francisco, CA	$87,872	$42.25
2	San Antonio, TX	$78,929	$37.95
3	Washington, DC	$77,584	$37.30
4	Columbus, GA	$74,865	$35.99
5	Washington, UT	$72,989	$35.09
6	Richmond, VA	$71,727	$34.48
7	New York, NY	$71,544	$34.40
8	Seattle, WA	$69,914	$33.61
9	Chicago, IL	$66,277	$31.86
10	Phoenix, AZ	$63,015	$30.30
11	Boston, MA	$63,008	$30.29
12	Miami, FL	$62,765	$30.18
13	Springfield, MO	$61,673	$29.65
14	Las Vegas, NV	$61,180	$29.41
15	Aurora, CO	$61,056	$29.35
16	Raleigh, NC	$59,003	$28.37
17	Albuquerque, NM	$58,796	$28.27
18	Oklahoma City, OK	$58,152	$27.96
19	Madison, AL	$57,885	$27.83
20	Madison, WI	$56,901	$27.36

Sales Leaders are the most in-demand in these five cities:

Sales leader salary details

A sales leader's salary ranges from $33,000 a year at the 10th percentile to $139,000 at the 90th percentile.

Average sales leader salary graph, trends, and summary

What is a sales leader's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$139,000	$11,583	$67
75th Percentile	$99,000	$8,250	$48
Average	$68,699	$5,725	$33
25th Percentile	$47,000	$3,917	$23
10th Percentile	$33,000	$2,750	$16

Highest paying sales leader jobs

The highest paying types of sales leaders are leader, sales manager, and team leader.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Co-Manager	$64,962	$5,413	$31.23	258,234
Lead Sales Representative	$54,079	$4,507	$26.00	404,430
Customer Service Leader	$33,791	$2,816	$16.25	301,338
Sales Supervisor	$40,860	$3,405	$19.64	424,088
Sales Coach	$56,159	$4,680	$27.00	92,873
Store Team Leader	$37,200	$3,100	$17.88	215,928

Top companies hiring sales leaders now:

Which companies pay sales leaders the most?

Sales leader salaries at ZS and Meta are the highest-paying according to our most recent salary estimates. In addition, the average sales leader salary at companies like Capgemini and Cloudflare are highly competitive.

Rank	Company	Average salary	Hourly rate
1	ZS	$183,188	$88.07
2	Meta	$172,352	$82.86
3	Capgemini	$172,309	$82.84
4	Cloudflare	$172,154	$82.77
5	Canva	$167,398	$80.48
6	Databricks	$166,904	$80.24
7	Google	$165,926	$79.77
8	Asana	$161,935	$77.85
9	Adobe	$158,140	$76.03
10	Apple	$154,488	$74.27
11	Palo Alto Networks	$154,264	$74.17
12	UST Global	$153,177	$73.64
13	NIC	$151,079	$72.63
14	Workday	$150,194	$72.21
15	ServiceNow	$149,337	$71.80
16	Citi	$146,727	$70.54
17	Accenture	$146,712	$70.53
18	IBM	$146,336	$70.35
19	Microexcel	$143,410	$68.95
20	Crown Equipment	$143,381	$68.93

Wage gap by gender, race and education

$85,000$82,400$79,800$77,200$74,600$72,000

MaleFemale

Sales leader salary trends

The average sales leader salary has risen by $8,426 over the last ten years. In 2014, the average sales leader earned $60,273 annually, but today, they earn $68,699 a year. That works out to a 7% change in pay for sales leaders over the last decade.

Compare sales leader salaries for cities or states with the national average over time.

Average sales leader salary over time

Compare sales leader salaries for individual cities or states with the national average.

Sales leader salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$68,700	$33.03	+3.0%
2024	$66,700	$32.05	+1.8%
2023	$65,500	$31.48	+2.7%
2022	$63,700	$30.62	-1.3%
2021	$64,500	$31.01	+1.9%

Recently added sales leader salaries

Company	Job	Location	Date added	Salary
Bloomenergy	Sales Leader-Data Center Energy Solutions	San Jose, CA	06/30/2025	$144,000
Aaaie	Territory Sales Leader-OK, KS, SD, TX, or AR-Hybrid	Cole, OK	06/30/2025	$94,000
OSL Retail	Territory Sales Lead-W1151	Kansas City, KS	06/30/2025	$41,740
Kontoor Brands	Sales Lead-Lee Wrangler Outlet	Sunbury, OH	06/30/2025	$25,044
Kontoor Brands	Sales Lead-LEE Wrangler Outlet	Altoona, IA	06/30/2025	$25,044
OSL Retail	Territory Sales Lead-W652/W0372/W1437/W0799	Guymon, OK	06/30/2025	$41,740
OSL Retail	Territory Sales Lead	Marquette, MI	06/30/2025	$37,566
Kontoor Brands	Sales Lead	Gurnee, IL	06/30/2025	$25,044
American Residential Services	Sales Lead Generator	Southfield, MI	06/29/2025	$37,566
Rexel USA	Counter Sales Leader	Eagle, CO	06/29/2025	$43,535