Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Sales planner salary
Average sales planner salary
$55,883
Average Sales Planner Salary Overview
The average Sales Planner salary in the United States is $55,883 per year. This figure translates to an hourly wage of approximately $27. Salary levels can vary based on factors such as experience, geographic location, and the specific industry in which a sales planner operates.
Regional Salary Differences
Sales planners in states like California and New York generally earn higher salaries compared to those in other regions. For instance, the highest-paying states for this role offer salaries significantly above the national average. Understanding where these opportunities exist can be crucial for job seekers.
Highest Paying Industries
Industries such as technology and consumer goods frequently provide the most lucrative positions for sales planners. These sectors require skilled professionals who can forecast demand and optimize inventory, making them essential to the business's success.
Career Opportunities
As businesses increasingly rely on data-driven sales strategies, the demand for skilled sales planners continues to grow. This role not only offers competitive compensation but also presents opportunities for advancement in various sectors.
Let Zippia find your next sales planner job
Let Zippia find your next sales planner job
Where can a Sales Planner earn more?
Sales planner salary estimates from across the web
Average sales planner salary by state
The average sales planner salary in Oregon, Arizona, and California are the highest in the U.S. The lowest average sales planner salary states are North Dakota, Michigan, and Oklahoma.
- State view
- County view
Highest paying states for sales planners
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $69,701 | $33.51 |
| 2 | Arizona | $66,253 | $31.85 |
| 3 | Massachusetts | $62,495 | $30.05 |
| 4 | Florida | $60,344 | $29.01 |
| 5 | Washington | $62,912 | $30.25 |
| 6 | California | $63,880 | $30.71 |
| 7 | District of Columbia | $63,733 | $30.64 |
| 8 | Nevada | $56,532 | $27.18 |
| 9 | Texas | $55,936 | $26.89 |
| 10 | Pennsylvania | $55,929 | $26.89 |
| 11 | Idaho | $55,765 | $26.81 |
| 12 | Maryland | $60,892 | $29.27 |
| 13 | Wisconsin | $55,936 | $26.89 |
| 14 | New York | $56,961 | $27.39 |
| 15 | Vermont | $57,787 | $27.78 |
| 16 | Georgia | $54,927 | $26.41 |
| 17 | Montana | $58,823 | $28.28 |
| 18 | Maine | $58,059 | $27.91 |
| 19 | Virginia | $58,225 | $27.99 |
| 20 | Illinois | $54,407 | $26.16 |
| 21 | Minnesota | $56,618 | $27.22 |
| 22 | Connecticut | $54,150 | $26.03 |
| 23 | North Carolina | $53,330 | $25.64 |
| 24 | Hawaii | $57,436 | $27.61 |
| 25 | New Mexico | $54,632 | $26.27 |
| 26 | Alaska | $58,082 | $27.92 |
| 27 | Wyoming | $53,757 | $25.84 |
| 28 | Kentucky | $53,026 | $25.49 |
| 29 | West Virginia | $53,207 | $25.58 |
| 30 | Missouri | $54,004 | $25.96 |
| 31 | Indiana | $51,347 | $24.69 |
| 32 | Delaware | $53,039 | $25.50 |
| 33 | New Jersey | $54,824 | $26.36 |
| 34 | Nebraska | $53,663 | $25.80 |
| 35 | South Dakota | $52,662 | $25.32 |
| 36 | Utah | $50,166 | $24.12 |
| 37 | Colorado | $51,274 | $24.65 |
| 38 | Ohio | $51,096 | $24.57 |
| 39 | Arkansas | $48,795 | $23.46 |
| 40 | Rhode Island | $52,002 | $25.00 |
| 41 | Alabama | $48,692 | $23.41 |
| 42 | Iowa | $51,114 | $24.57 |
| 43 | Kansas | $50,037 | $24.06 |
| 44 | Mississippi | $49,363 | $23.73 |
| 45 | North Dakota | $48,155 | $23.15 |
| 46 | New Hampshire | $48,781 | $23.45 |
| 47 | Tennessee | $45,038 | $21.65 |
| 48 | Michigan | $46,668 | $22.44 |
| 49 | Louisiana | $45,001 | $21.64 |
| 50 | South Carolina | $44,643 | $21.46 |
| 51 | Oklahoma | $46,231 | $22.23 |
Highest paying cities for sales planners
The highest-paying cities for sales planners are Phoenix, AZ, San Francisco, CA, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Phoenix, AZ | $66,386 | $31.92 |
| 2 | San Francisco, CA | $65,507 | $31.49 |
| 3 | Boston, MA | $62,536 | $30.07 |
| 4 | Baltimore, MD | $61,091 | $29.37 |
| 5 | Deerfield Beach, FL | $60,986 | $29.32 |
| 6 | New York, NY | $57,050 | $27.43 |
| 7 | Eagan, MN | $56,727 | $27.27 |
| 8 | Philadelphia, PA | $56,191 | $27.01 |
| 9 | Madison, WI | $55,987 | $26.92 |
| 10 | Denton, TX | $55,693 | $26.78 |
| 11 | Perth Amboy, NJ | $54,861 | $26.38 |
| 12 | Chicago, IL | $54,384 | $26.15 |
| 13 | Greensboro, NC | $53,496 | $25.72 |
| 14 | Akron, OH | $51,471 | $24.75 |
| 15 | Littleton, CO | $51,304 | $24.67 |
Sales planner salary details
A sales planner's salary ranges from $41,000 a year at the 10th percentile to $74,000 at the 90th percentile.
What is a sales planner's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $74,000 | $6,167 | $36 |
| 75th Percentile | $65,000 | $5,417 | $31 |
| Average | $55,883 | $4,657 | $27 |
| 25th Percentile | $47,000 | $3,917 | $23 |
| 10th Percentile | $41,000 | $3,417 | $20 |
Highest paying sales planner jobs
The highest paying types of sales planners are senior sales manager, general sales manager, and finance/sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales/Field Sales Manager | $80,257 | $6,688 | $38.58 | 156,663 |
| Department Sales Manager | $57,136 | $4,761 | $27.47 | 297,625 |
| Sales Manager/Sales Trainer | $90,710 | $7,559 | $43.61 | 126,447 |
| Corporate Sales Manager | $83,944 | $6,995 | $40.36 | 119,633 |
| Sales And Event Manager | $50,986 | $4,249 | $24.51 | 89,744 |
| Catering Sales Manager | $53,086 | $4,424 | $25.52 | 136,748 |
Top companies hiring sales planners now:
Which companies pay sales planners the most?
Sales planner salaries at Flipboard and Tripadvisor are the highest-paying according to our most recent salary estimates. In addition, the average sales planner salary at companies like Marriott International and WebMD are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $86,535 | $41.60 | |
| 2 | Tripadvisor | $80,246 | $38.58 |
| 3 | Marriott International | $77,345 | $37.19 |
| 4 | WebMD | $66,995 | $32.21 |
| 5 | AMC Networks | $66,644 | $32.04 |
| 6 | Telemundo Group, Inc. | $66,573 | $32.01 |
| 7 | Coty | $65,283 | $31.39 |
| 8 | L'Oréal | $65,273 | $31.38 |
| 9 | VF | $64,989 | $31.24 |
| 10 | Yelp | $64,336 | $30.93 |
| 11 | Drizly | $63,574 | $30.56 |
| 12 | Nexstar Media Group | $62,675 | $30.13 |
| 13 | SiriusXM | $62,146 | $29.88 |
| 14 | Ball Arena | $61,119 | $29.38 |
| 15 | Marvin and | $60,915 | $29.29 |
| 16 | NBCUniversal | $60,118 | $28.90 |
| 17 | DISH Network | $59,945 | $28.82 |
| 18 | JCDecaux | $59,831 | $28.76 |
| 19 | iHeartMedia | $59,736 | $28.72 |
| 20 | TEGNA | $59,614 | $28.66 |
Wage gap by gender, race and education
Sales Planner salary by industry
The average sales planner salary varies across industries:
- The average sales planner salary in the hospitality industry is $66,714, the highest of any industry.
- The average sales planner salary in the finance industry is $61,322.
- Sales planners in the media industry earn an average salary of $55,338, the lowest of any industry.
Highest paying industries for sales planners
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Hospitality | $66,714 | $32.07 |
| 2 | Manufacturing | $61,322 | $29.48 |
| 3 | Retail | $58,691 | $28.22 |
| 4 | Media | $55,338 | $26.60 |
High paying sales planner jobs
Sales planner salary trends
The average sales planner salary has risen by $12,947 over the last ten years. In 2014, the average sales planner earned $42,936 annually, but today, they earn $55,883 a year. That works out to a 12% change in pay for sales planners over the last decade.
Compare sales planner salaries for cities or states with the national average over time.
Average sales planner salary over time
Compare sales planner salaries for individual cities or states with the national average.
Sales planner salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $55,900 | $26.87 | +4.3% |
| 2025 | $53,500 | $25.72 | +1.9% |
| 2024 | $52,500 | $25.23 | +2.5% |
| 2023 | $51,100 | $24.59 | +2.6% |
| 2022 | $49,800 | $23.96 | +3.5% |
Recently added sales planner salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Fox | JR. Sales Planner | New York, NY | 06/28/2025 | $60,000 |
| Rainbow Media Holdings | Planner-Sales | Santa Monica, CA | 06/25/2025 | $54,000 |
| AMC Networks | Planner-Sales | Santa Monica, CA | 06/24/2025 | $54,000 |
| Industrial Light & Magic | Addressable Sales Planner | Fine, NY | 06/20/2025 | $74,000 |
| Tripadvisor | Sales Planner | Fine, NY | 06/14/2025 | $65,000 |
| Tripadvisor | Sales Planner | Los Angeles, CA | 06/14/2025 | $65,000 |
| Outfront Media Inc. | National Sales Planner | Los Angeles, CA | 06/13/2025 | $60,523 |
| Peoples Services | Sales Planner | Bozeman, MT | 06/09/2025 | $120,000 |
| Newsmax Media | Sales Planner | New York, NY | 06/05/2025 | $70,000 |
| Fuse Media | Sales Planner | New York, NY | 05/30/2025 | $60,000 |
Sales planner salary FAQs
Search for sales planner jobs