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Search engine evaluator salary
Average search engine evaluator salary
$106,930
Understanding the Search Engine Evaluator Salary
The average salary for a search engine evaluator stands at $106,930 annually, translating to approximately $51 per hour. This position, essential for optimizing search algorithms, requires evaluators to analyze search results and offer insights to improve online search quality.
Salary Variations by State
Search engine evaluators' earnings can vary significantly based on geographic location. States like California and New York tend to offer higher salaries due to the cost of living and demand for skilled professionals. Additionally, cities such as San Francisco and New York City are known for their competitive pay.
Job Opportunities
Many companies, including tech giants and niche firms, seek search engine evaluators. Jobs may also be available in various sectors, including advertising and digital marketing. With the rise of remote work, opportunities continue to expand, allowing for flexibility and a diverse work environment.
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Where can a Search Engine Evaluator earn more?
Average search engine evaluator salary by state
The average search engine evaluator salary in Alabama, New Jersey, and Arizona are the highest in the U.S. The lowest average search engine evaluator salary states are Florida, South Dakota, and Oklahoma.
- State view
- County view
Highest paying states for search engine evaluators
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $111,622 | $53.66 |
| 2 | New Mexico | $110,801 | $53.27 |
| 3 | Arizona | $112,803 | $54.23 |
| 4 | Alabama | $114,199 | $54.90 |
| 5 | California | $112,007 | $53.85 |
| 6 | North Dakota | $102,786 | $49.42 |
| 7 | Michigan | $109,936 | $52.85 |
| 8 | New York | $110,797 | $53.27 |
| 9 | Washington | $110,707 | $53.22 |
| 10 | New Hampshire | $107,462 | $51.66 |
| 11 | Iowa | $100,518 | $48.33 |
| 12 | Virginia | $107,832 | $51.84 |
| 13 | Nevada | $106,162 | $51.04 |
| 14 | New Jersey | $113,171 | $54.41 |
| 15 | Rhode Island | $108,354 | $52.09 |
| 16 | Arkansas | $106,072 | $51.00 |
| 17 | District of Columbia | $106,178 | $51.05 |
| 18 | Connecticut | $107,674 | $51.77 |
| 19 | Massachusetts | $105,275 | $50.61 |
| 20 | West Virginia | $101,520 | $48.81 |
| 21 | Maryland | $103,210 | $49.62 |
| 22 | Ohio | $100,354 | $48.25 |
| 23 | Illinois | $101,954 | $49.02 |
| 24 | Wisconsin | $98,375 | $47.30 |
| 25 | Delaware | $106,615 | $51.26 |
| 26 | Pennsylvania | $99,658 | $47.91 |
| 27 | Maine | $102,869 | $49.46 |
| 28 | Indiana | $99,999 | $48.08 |
| 29 | Alaska | $100,027 | $48.09 |
| 30 | Mississippi | $100,506 | $48.32 |
| 31 | Kansas | $98,325 | $47.27 |
| 32 | Georgia | $99,983 | $48.07 |
| 33 | Tennessee | $98,764 | $47.48 |
| 34 | Louisiana | $99,025 | $47.61 |
| 35 | Oregon | $98,553 | $47.38 |
| 36 | Colorado | $97,955 | $47.09 |
| 37 | South Carolina | $99,134 | $47.66 |
| 38 | Kentucky | $98,419 | $47.32 |
| 39 | Vermont | $97,181 | $46.72 |
| 40 | North Carolina | $97,957 | $47.09 |
| 41 | Texas | $94,321 | $45.35 |
| 42 | Idaho | $95,847 | $46.08 |
| 43 | Nebraska | $89,195 | $42.88 |
| 44 | Montana | $85,371 | $41.04 |
| 45 | Missouri | $93,362 | $44.89 |
| 46 | South Dakota | $87,782 | $42.20 |
| 47 | Wyoming | $81,962 | $39.40 |
| 48 | Minnesota | $89,861 | $43.20 |
| 49 | Florida | $89,079 | $42.83 |
| 50 | Hawaii | $60,893 | $29.28 |
| 51 | Oklahoma | $85,730 | $41.22 |
Highest paying cities for search engine evaluators
The highest-paying cities for search engine evaluators are San Francisco, CA, Scottsdale, AZ, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $116,366 | $55.95 |
| 2 | Scottsdale, AZ | $113,033 | $54.34 |
| 3 | Seattle, WA | $111,733 | $53.72 |
| 4 | New York, NY | $111,070 | $53.40 |
| 5 | Boulder, CO | $96,881 | $46.58 |
| 6 | Plano, TX | $95,440 | $45.88 |
Search engine evaluator salary details
A search engine evaluator's salary ranges from $70,000 a year at the 10th percentile to $162,000 at the 90th percentile.
What is a search engine evaluator's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $162,000 | $13,500 | $78 |
| 75th Percentile | $133,000 | $11,083 | $64 |
| Average | $106,930 | $8,911 | $51 |
| 25th Percentile | $85,000 | $7,083 | $41 |
| 10th Percentile | $70,000 | $5,833 | $34 |
Highest paying search engine evaluator jobs
The highest paying types of search engine evaluators are director, search marketing strategies, online user experience strategist, and web user experience strategist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Social Media Strategist | $62,339 | $5,195 | $29.97 | 43,791 |
| Search Strategist | $82,098 | $6,842 | $39.47 | 9,339 |
| Search Engine Optimizer | $99,672 | $8,306 | $47.92 | 3,599 |
Top companies hiring search engine evaluators now:
Which companies pay search engine evaluators the most?
Search engine evaluator salaries at JCPenney and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average search engine evaluator salary at companies like Lucidworks and Foodily are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | JCPenney | $121,234 | $58.29 |
| 2 | Amazon | $116,339 | $55.93 |
| 3 | Lucidworks | $108,928 | $52.37 |
| 4 | Foodily | $87,744 | $42.18 |
| 5 | Binance | $85,790 | $41.25 |
| 6 | Brave | $83,980 | $40.38 |
| 7 | Jobing Com LLC | $77,788 | $37.40 |
| 8 | Costco Wholesale | $71,463 | $34.36 |
Wage gap by gender, race and education
Search Engine Evaluator salary by industry
The average search engine evaluator salary varies across industries:
- The average search engine evaluator salary in the professional industry is $136,774, the highest of any industry.
- The average search engine evaluator salary in the finance industry is $99,539.
- Search engine evaluators in the insurance industry earn an average salary of $84,823, the lowest of any industry.
Highest paying industries for search engine evaluators
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $136,774 | $65.76 |
| 2 | Start-up | $99,539 | $47.86 |
| 3 | Technology | $98,004 | $47.12 |
| 4 | Internet | $94,057 | $45.22 |
| 5 | Insurance | $84,823 | $40.78 |
High paying search engine evaluator jobs
Search engine evaluator salary trends
The average search engine evaluator salary has risen by $17,504 over the last ten years. In 2014, the average search engine evaluator earned $89,426 annually, but today, they earn $106,930 a year. That works out to a 10% change in pay for search engine evaluators over the last decade.
Compare search engine evaluator salaries for cities or states with the national average over time.
Average search engine evaluator salary over time
Compare search engine evaluator salaries for individual cities or states with the national average.
Search engine evaluator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $107,000 | $51.41 | +3.3% |
| 2024 | $103,000 | $49.71 | +2.3% |
| 2023 | $101,000 | $48.59 | +1.9% |
| 2022 | $99,100 | $47.64 | +2.3% |
| 2021 | $96,900 | $46.57 | +1.5% |
Recently added search engine evaluator salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| JFF | AI Web Search Evaluator | Kansas City, MO | 06/29/2025 | $30,262 |
| JFF | AI Web Search Evaluator | Dallas, TX | 06/29/2025 | $30,262 |
| JFF | Web Search Evaluator | Jacksonville, FL | 06/29/2025 | $30,262 |
| Morgan Stanley | GEN AI Search Engineer | Alpharetta, GA | 06/24/2025 | $99,000 |
| Telus International Ai Inc. | Search Query Evaluator | Las Vegas, NV | 06/10/2025 | $12,522 |
| JFF | AI Web Search Evaluator | Kansas City, MO | 05/26/2025 | $30,262 |
| JFF | AI Web Search Evaluator | Dallas, TX | 05/26/2025 | $30,262 |
| JFF | Web Search Evaluator | Jacksonville, FL | 05/26/2025 | $30,262 |
| JFF | AI Web Search Evaluator | Kansas City, MO | 04/30/2025 | $30,262 |
| JFF | Web Search Evaluator | Jacksonville, FL | 04/28/2025 | $30,262 |
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