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Search engine marketing manager salary
Average search engine marketing manager salary
$85,323
Average Salary Insights for Search Engine Marketing Managers
The average salary for a Search Engine Marketing Manager in the United States is approximately $85,323 annually, translating to about $41 per hour. These professionals play a crucial role in formulating strategies to boost a company's online visibility through paid search campaigns, managing budgets, and analyzing performance metrics.
Salary Variation by Experience
As with many professions, earnings increase with experience. Entry-level positions may start at around $50,000, while seasoned professionals can earn upwards of $120,000. This career path offers opportunities for advancement into senior roles, which often come with greater responsibility and higher salaries.
Geographical Earnings
Location significantly influences salary levels. States like California and New York typically offer the highest salaries for Search Engine Marketing Managers, reflecting the cost of living and demand for digital marketing expertise. Cities such as San Francisco and New York City lead in compensation, providing a competitive edge for professionals seeking lucrative opportunities.
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Where can a Search Engine Marketing Manager earn more?
Search engine marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level search engine marketing manager | $63,300 | $30.45 |
| Mid-level search engine marketing manager | $67,700 | $32.52 |
| Senior-level search engine marketing manager | $154,000 | $73.99 |
Average search engine marketing manager salary by state
The highest-paying states for search engine marketing managers are Washington, Utah, and California. The lowest average search engine marketing manager salary states are Wyoming, Montana, and Hawaii.
- State view
- County view
Highest paying states for search engine marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $96,814 | $46.55 |
| 2 | Washington | $100,983 | $48.55 |
| 3 | Pennsylvania | $93,283 | $44.85 |
| 4 | Connecticut | $90,774 | $43.64 |
| 5 | California | $96,559 | $46.42 |
| 6 | Rhode Island | $94,263 | $45.32 |
| 7 | North Carolina | $88,481 | $42.54 |
| 8 | Michigan | $95,052 | $45.70 |
| 9 | Oregon | $87,359 | $42.00 |
| 10 | New York | $90,112 | $43.32 |
| 11 | New Jersey | $91,571 | $44.02 |
| 12 | Arizona | $87,552 | $42.09 |
| 13 | Maine | $82,616 | $39.72 |
| 14 | Minnesota | $83,297 | $40.05 |
| 15 | New Mexico | $84,960 | $40.85 |
| 16 | Illinois | $84,979 | $40.86 |
| 17 | Ohio | $82,841 | $39.83 |
| 18 | Nevada | $81,648 | $39.25 |
| 19 | Virginia | $84,425 | $40.59 |
| 20 | Delaware | $86,550 | $41.61 |
| 21 | Missouri | $83,805 | $40.29 |
| 22 | Massachusetts | $82,320 | $39.58 |
| 23 | Kentucky | $80,636 | $38.77 |
| 24 | Wisconsin | $79,631 | $38.28 |
| 25 | Texas | $77,971 | $37.49 |
| 26 | West Virginia | $80,233 | $38.57 |
| 27 | Idaho | $81,500 | $39.18 |
| 28 | District of Columbia | $80,580 | $38.74 |
| 29 | Indiana | $79,017 | $37.99 |
| 30 | Florida | $79,589 | $38.26 |
| 31 | New Hampshire | $73,751 | $35.46 |
| 32 | Colorado | $75,752 | $36.42 |
| 33 | Alaska | $78,735 | $37.85 |
| 34 | Mississippi | $77,426 | $37.22 |
| 35 | North Dakota | $73,827 | $35.49 |
| 36 | Tennessee | $73,671 | $35.42 |
| 37 | Iowa | $75,177 | $36.14 |
| 38 | Oklahoma | $76,379 | $36.72 |
| 39 | Alabama | $75,941 | $36.51 |
| 40 | Maryland | $76,261 | $36.66 |
| 41 | Hawaii | $68,271 | $32.82 |
| 42 | Wyoming | $68,678 | $33.02 |
| 43 | Arkansas | $71,738 | $34.49 |
| 44 | South Carolina | $75,502 | $36.30 |
| 45 | Louisiana | $75,193 | $36.15 |
| 46 | South Dakota | $67,241 | $32.33 |
| 47 | Nebraska | $69,524 | $33.42 |
| 48 | Georgia | $67,294 | $32.35 |
| 49 | Vermont | $70,450 | $33.87 |
| 50 | Montana | $68,316 | $32.84 |
| 51 | Kansas | $66,500 | $31.97 |
Highest paying cities for search engine marketing managers
The highest-paying cities for search engine marketing managers are San Francisco, CA, Detroit, MI, and Harrisburg, PA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $105,583 | $50.76 |
| 2 | Detroit, MI | $95,443 | $45.89 |
| 3 | Harrisburg, PA | $92,836 | $44.63 |
| 4 | Hartford, CT | $90,718 | $43.61 |
| 5 | New York, NY | $90,351 | $43.44 |
| 6 | Carson City, NV | $87,763 | $42.19 |
| 7 | Dover, DE | $86,729 | $41.70 |
| 8 | Chicago, IL | $85,324 | $41.02 |
| 9 | Jefferson City, MO | $83,855 | $40.31 |
| 10 | Minneapolis, MN | $83,349 | $40.07 |
| 11 | Columbus, OH | $82,851 | $39.83 |
| 12 | Quincy, MA | $82,492 | $39.66 |
| 13 | Frankfort, KY | $81,162 | $39.02 |
| 14 | Washington, DC | $80,602 | $38.75 |
| 15 | Charleston, WV | $79,991 | $38.46 |
| 16 | Juneau, AK | $79,223 | $38.09 |
| 17 | Indianapolis, IN | $79,081 | $38.02 |
| 18 | Jackson, MS | $78,563 | $37.77 |
| 19 | Dallas, TX | $78,527 | $37.75 |
| 20 | Oklahoma City, OK | $77,060 | $37.05 |
Search engine marketing manager salary details
A search engine marketing manager's salary ranges from $63,000 a year at the 10th percentile to $114,000 at the 90th percentile.
What is a search engine marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $114,000 | $9,500 | $55 |
| 75th Percentile | $99,000 | $8,250 | $48 |
| Average | $85,323 | $7,110 | $41 |
| 25th Percentile | $73,000 | $6,083 | $35 |
| 10th Percentile | $63,000 | $5,250 | $30 |
Highest paying search engine marketing manager jobs
The highest paying types of search engine marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
Top companies hiring search engine marketing managers now:
Which companies pay search engine marketing managers the most?
Search engine marketing manager salaries at Meta and First Republic Bank are the highest-paying according to our most recent salary estimates. In addition, the average search engine marketing manager salary at companies like Neiman Marcus Group and Twilio are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $143,890 | $69.18 |
| 2 | First Republic Bank | $113,354 | $54.50 |
| 3 | Neiman Marcus Group | $112,050 | $53.87 |
| 4 | Twilio | $111,453 | $53.58 |
| 5 | Shutterstock | $105,286 | $50.62 |
| 6 | The Walt Disney Company | $104,607 | $50.29 |
| 7 | ViacomCBS | $104,533 | $50.26 |
| 8 | Arrow Electronics | $98,392 | $47.30 |
| 9 | The Home Depot | $94,949 | $45.65 |
| 10 | Imaginuity | $94,035 | $45.21 |
| 11 | Spark Foundry | $89,300 | $42.93 |
| 12 | Carat | $89,156 | $42.86 |
| 13 | Bitcoin.com | $86,848 | $41.75 |
| 14 | LegalZoom | $86,443 | $41.56 |
| 15 | Condé Nast | $85,473 | $41.09 |
| 16 | All Web Leads | $85,023 | $40.88 |
| 17 | Crunchyroll | $84,854 | $40.80 |
| 18 | Party City | $83,891 | $40.33 |
| 19 | Bio-Techne | $83,484 | $40.14 |
| 20 | Digitas | $83,284 | $40.04 |
Wage gap by gender, race and education
Search Engine Marketing Manager salary by industry
The average search engine marketing manager salary varies across industries:
- The average search engine marketing manager salary in the technology industry is $97,258, the highest of any industry.
- The average search engine marketing manager salary in the finance industry is $82,663.
- Search engine marketing managers in the finance industry earn an average salary of $77,387, the lowest of any industry.
Highest paying industries for search engine marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $97,258 | $46.76 |
| 2 | Manufacturing | $82,663 | $39.74 |
| 3 | Health Care | $82,560 | $39.69 |
| 4 | Professional | $81,156 | $39.02 |
| 5 | Education | $78,137 | $37.57 |
| 6 | Media | $78,071 | $37.53 |
| 7 | Finance | $77,387 | $37.21 |
High paying search engine marketing manager jobs
Search engine marketing manager salary trends
The average search engine marketing manager salary has risen by $15,700 over the last ten years. In 2014, the average search engine marketing manager earned $69,623 annually, but today, they earn $85,323 a year. That works out to a 8% change in pay for search engine marketing managers over the last decade.
Compare search engine marketing manager salaries for cities or states with the national average over time.
Average search engine marketing manager salary over time
Compare search engine marketing manager salaries for individual cities or states with the national average.
Search engine marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $85,300 | $41.02 | +3.7% |
| 2024 | $82,100 | $39.49 | +1.9% |
| 2023 | $80,600 | $38.75 | +1.5% |
| 2022 | $79,400 | $38.15 | +0.8% |
| 2021 | $78,700 | $37.85 | +1.9% |
Recently added search engine marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Faust.Js | SEO Marketing Manager | Austin, TX | 06/29/2025 | $100,000 |
| Omnicom Media Group | Manager, SEO | New York, NY | 06/18/2025 | $80,000 |
| WP Engine | SEO Marketing Manager | Omaha, NE | 06/11/2025 | $100,000 |
| WP Engine | SEO Marketing Manager | Austin, TX | 06/11/2025 | $100,000 |
| Get It-Marketing | Social Media & SEO Marketing Manager (Ssmm)-Remote | WFH | Fort Lauderdale, FL | 06/10/2025 | $50,000 |
| Leather Emporium | Search Engine Marketing Manager | New York, NY | 06/09/2025 | $105,000 |
| Audacy | Search Engine Marketing Account Manager | Atlanta, GA | 06/04/2025 | $55,000 |
| Audacy, Inc. | Search Engine Marketing Account Manager | Austin, TX | 06/04/2025 | $55,000 |
| Audacy | Search Engine Marketing Account Manager | Farmington, CT | 06/04/2025 | $55,000 |
| Audacy, Inc. | Search Engine Marketing Account Manager | Mission, KS | 06/04/2025 | $55,000 |
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