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Search marketing analyst salary
Average search marketing analyst salary
$67,096
Average Salary Insights
A Search Marketing Analyst typically earns an average salary of $67,096 per year. Salaries can vary significantly based on factors like geographic location, years of experience, and the specific industry sector. For example, professionals in metropolitan areas often command higher salaries due to increased demand for digital marketing expertise.
As analysts gain experience, their earning potential increases. Entry-level positions may start around $45,000, while seasoned analysts can earn upwards of $90,000 annually. States like California and New York frequently provide the highest salaries, reflecting the concentration of tech and marketing firms.
Job Opportunities and Growth
Job prospects for Search Marketing Analysts remain strong, with many companies seeking skilled professionals to enhance their online presence. Opportunities are available in various sectors, including e-commerce, technology, and advertising agencies. As businesses increasingly prioritize digital marketing strategies, the demand for analysts who can interpret data and optimize campaigns continues to rise.
- Explore job listings to find roles that match your skills.
- Consider certification programs to enhance your qualifications.
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Where can a Search Marketing Analyst earn more?
Search marketing analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level search marketing analyst | $42,100 | $20.24 |
| Mid-level search marketing analyst | $71,100 | $34.18 |
| Senior-level search marketing analyst | $116,000 | $55.98 |
Search marketing analyst salary estimates from across the web
Average search marketing analyst salary by state
The average search marketing analyst salary in Delaware, Washington, and New York are the highest in the U.S. The lowest average search marketing analyst salary states are Wyoming, Nebraska, and Kansas.
- State view
- County view
Highest paying states for search marketing analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $90,177 | $43.35 |
| 2 | Delaware | $91,732 | $44.10 |
| 3 | Arkansas | $70,681 | $33.98 |
| 4 | New York | $80,460 | $38.68 |
| 5 | New Hampshire | $65,619 | $31.55 |
| 6 | North Carolina | $64,183 | $30.86 |
| 7 | Texas | $66,008 | $31.73 |
| 8 | Maine | $64,164 | $30.85 |
| 9 | Massachusetts | $73,253 | $35.22 |
| 10 | California | $79,812 | $38.37 |
| 11 | New Jersey | $75,839 | $36.46 |
| 12 | Pennsylvania | $61,811 | $29.72 |
| 13 | Virginia | $65,503 | $31.49 |
| 14 | Maryland | $67,160 | $32.29 |
| 15 | Georgia | $62,571 | $30.08 |
| 16 | Arizona | $63,106 | $30.34 |
| 17 | Minnesota | $61,299 | $29.47 |
| 18 | Nevada | $60,897 | $29.28 |
| 19 | District of Columbia | $70,036 | $33.67 |
| 20 | Colorado | $61,686 | $29.66 |
| 21 | Rhode Island | $61,418 | $29.53 |
| 22 | South Dakota | $58,580 | $28.16 |
| 23 | Michigan | $60,727 | $29.20 |
| 24 | Oregon | $65,232 | $31.36 |
| 25 | Illinois | $64,102 | $30.82 |
| 26 | North Dakota | $56,504 | $27.17 |
| 27 | Connecticut | $58,987 | $28.36 |
| 28 | Vermont | $60,222 | $28.95 |
| 29 | Alaska | $58,750 | $28.25 |
| 30 | Ohio | $58,279 | $28.02 |
| 31 | Tennessee | $58,418 | $28.09 |
| 32 | Indiana | $59,069 | $28.40 |
| 33 | Florida | $59,375 | $28.55 |
| 34 | Montana | $59,509 | $28.61 |
| 35 | Louisiana | $59,567 | $28.64 |
| 36 | Wyoming | $52,751 | $25.36 |
| 37 | South Carolina | $58,785 | $28.26 |
| 38 | Iowa | $57,803 | $27.79 |
| 39 | Wisconsin | $55,506 | $26.69 |
| 40 | New Mexico | $56,427 | $27.13 |
| 41 | Kentucky | $54,688 | $26.29 |
| 42 | Idaho | $55,688 | $26.77 |
| 43 | West Virginia | $53,170 | $25.56 |
| 44 | Hawaii | $41,739 | $20.07 |
| 45 | Nebraska | $51,367 | $24.70 |
| 46 | Missouri | $54,814 | $26.35 |
| 47 | Alabama | $54,097 | $26.01 |
| 48 | Kansas | $49,362 | $23.73 |
| 49 | Utah | $53,245 | $25.60 |
| 50 | Mississippi | $46,651 | $22.43 |
| 51 | Oklahoma | $48,051 | $23.10 |
Highest paying cities for search marketing analysts
The highest-paying cities for search marketing analysts are Olympia, WA, San Francisco, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Olympia, WA | $91,519 | $44.00 |
| 2 | San Francisco, CA | $88,192 | $42.40 |
| 3 | New York, NY | $80,631 | $38.76 |
| 4 | Boston, MA | $73,281 | $35.23 |
| 5 | Little Rock, AR | $70,875 | $34.07 |
| 6 | Annapolis, MD | $67,249 | $32.33 |
| 7 | Austin, TX | $66,369 | $31.91 |
| 8 | Arlington, VA | $65,980 | $31.72 |
| 9 | Raleigh, NC | $64,965 | $31.23 |
| 10 | Portland, OR | $64,779 | $31.14 |
| 11 | Chicago, IL | $64,292 | $30.91 |
| 12 | Phoenix, AZ | $63,219 | $30.39 |
| 13 | Atlanta, GA | $62,732 | $30.16 |
| 14 | Denver, CO | $61,729 | $29.68 |
| 15 | Harrisburg, PA | $61,632 | $29.63 |
| 16 | Saint Paul, MN | $61,349 | $29.49 |
| 17 | Lansing, MI | $60,436 | $29.06 |
| 18 | Clearwater, FL | $59,573 | $28.64 |
| 19 | Indianapolis, IN | $59,011 | $28.37 |
| 20 | Columbia, SC | $58,940 | $28.34 |
Search marketing analyst salary details
A search marketing analyst's salary ranges from $48,000 a year at the 10th percentile to $92,000 at the 90th percentile.
What is a search marketing analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $92,000 | $7,667 | $44 |
| 75th Percentile | $79,000 | $6,583 | $38 |
| Average | $67,096 | $5,591 | $32 |
| 25th Percentile | $56,000 | $4,667 | $27 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying search marketing analyst jobs
The highest paying types of search marketing analysts are senior marketing analyst, product analyst, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Marketing Research Internship | $34,196 | $2,850 | $16.44 | 160,264 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Data Research Analyst | $57,865 | $4,822 | $27.82 | 135,144 |
Top companies hiring search marketing analysts now:
Which companies pay search marketing analysts the most?
Search marketing analyst salaries at Adobe and Citi are the highest-paying according to our most recent salary estimates. In addition, the average search marketing analyst salary at companies like Thermo Fisher Scientific and Bloomingdale's are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Adobe | $82,444 | $39.64 |
| 2 | Citi | $82,375 | $39.60 |
| 3 | Thermo Fisher Scientific | $81,750 | $39.30 |
| 4 | Bloomingdale's | $81,107 | $38.99 |
| 5 | The Home Depot | $80,938 | $38.91 |
| 6 | Tripadvisor | $73,564 | $35.37 |
| 7 | FleetCor Technologies | $72,672 | $34.94 |
| 8 | Merkle | $70,487 | $33.89 |
| 9 | AutoZone | $70,182 | $33.74 |
| 10 | CARFAX | $69,886 | $33.60 |
| 11 | World Travel Holdings | $69,508 | $33.42 |
| 12 | Genuine Parts | $68,102 | $32.74 |
| 13 | ALDI USA | $67,333 | $32.37 |
| 14 | TEKsystems | $67,275 | $32.34 |
| 15 | Dillard's | $67,245 | $32.33 |
| 16 | Boomtown Bossier City | $64,527 | $31.02 |
| 17 | David Wood And Associates | $64,474 | $31.00 |
| 18 | Wayfair | $63,980 | $30.76 |
| 19 | eHealth | $63,293 | $30.43 |
| 20 | UM Worldwide | $63,083 | $30.33 |
Wage gap by gender, race and education
Search Marketing Analyst salary by industry
The average search marketing analyst salary varies across industries:
- The average search marketing analyst salary in the technology industry is $64,197, the highest of any industry.
- The average search marketing analyst salary in the finance industry is $62,537.
- Search marketing analysts in the education industry earn an average salary of $58,987, the lowest of any industry.
Highest paying industries for search marketing analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $64,197 | $30.86 |
| 2 | Professional | $62,537 | $30.07 |
| 3 | Media | $60,147 | $28.92 |
| 4 | Education | $58,987 | $28.36 |
High paying search marketing analyst jobs
Search marketing analyst salary trends
The average search marketing analyst salary has risen by $5,669 over the last ten years. In 2014, the average search marketing analyst earned $61,427 annually, but today, they earn $67,096 a year. That works out to a 5% change in pay for search marketing analysts over the last decade.
Compare search marketing analyst salaries for cities or states with the national average over time.
Average search marketing analyst salary over time
Compare search marketing analyst salaries for individual cities or states with the national average.
Search marketing analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $67,100 | $32.26 | +3.1% |
| 2024 | $65,000 | $31.27 | +1.1% |
| 2023 | $64,400 | $30.94 | -0.2% |
| 2022 | $64,500 | $30.99 | +1.1% |
| 2021 | $63,800 | $30.66 | +0.7% |
Recently added search marketing analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Horizon Media | Analyst, Search Engine Marketing | New York, NY | 06/27/2025 | $64,350 |
| GH Search Page-Golden | Senior Generative Search Specialist | Los Angeles, CA | 06/27/2025 | $89,000 |
| Logical Position | Search Specialist | Chicago, IL | 06/26/2025 | $50,000 |
| Horizon Media, Inc. | Analyst, Search Engine Marketing | Los Angeles, CA | 06/25/2025 | $64,350 |
| Golden Hippo | Senior Generative Search Specialist | Los Angeles, CA | 06/14/2025 | $89,000 |
| Publicis Groupe | Analyst, Paid Search | Birmingham, MI | 06/10/2025 | $49,305 |
| The Mars Agency | Retail Search Specialist | New York, NY | 06/04/2025 | $63,000 |
| Horizon Media | Analyst, Search Engine Marketing | New York, NY | 05/27/2025 | $64,350 |
| Horizon Media | Analyst, Search Engine Marketing | Los Angeles, CA | 05/25/2025 | $64,350 |
| Clutch | Paid Search Analyst | New York, NY | 05/20/2025 | $60,000 |
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