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Senior brand manager salary
Average senior brand manager salary
$118,740
Senior Brand Manager Salary Insights
The role of a Senior Brand Manager is pivotal in shaping brand strategies and driving market success. As of October 2025, the average salary is $118,740 per year, equating to approximately $57 per hour. This salary can vary significantly based on geographic location, years of experience, and the industry in which one is employed.
Highest Paying States
States like California, New York, and Texas offer the most lucrative salaries for Senior Brand Managers, often exceeding the national average. For instance, a brand manager in San Francisco can earn upwards of $140,000 annually.
Factors Affecting Salary
Experience plays a crucial role in salary determination. Those with over ten years in the field can expect higher compensation, while entry-level positions typically start lower. Industries such as technology and healthcare often provide higher salaries compared to retail or non-profit sectors.
Career Opportunities
With a solid understanding of market dynamics and brand management strategies, Senior Brand Managers can advance to executive roles or specialize in areas like digital marketing or product development, further enhancing their earning potential.
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Where can a Senior Brand Manager earn more?
Senior brand manager salary estimates from across the web
Average senior brand manager salary by state
The highest-paying states for senior brand managers are New Jersey, Washington, and Rhode Island. The lowest average senior brand manager salary states are Oklahoma, Kansas, and North Dakota.
- State view
- County view
Highest paying states for senior brand managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $127,136 | $61.12 |
| 2 | New Jersey | $131,437 | $63.19 |
| 3 | Rhode Island | $122,995 | $59.13 |
| 4 | New York | $121,715 | $58.52 |
| 5 | Virginia | $122,327 | $58.81 |
| 6 | Massachusetts | $116,894 | $56.20 |
| 7 | California | $122,696 | $58.99 |
| 8 | Oregon | $112,121 | $53.90 |
| 9 | Nevada | $113,861 | $54.74 |
| 10 | New Hampshire | $111,317 | $53.52 |
| 11 | Pennsylvania | $109,899 | $52.84 |
| 12 | Ohio | $110,010 | $52.89 |
| 13 | Delaware | $111,640 | $53.67 |
| 14 | Connecticut | $111,395 | $53.56 |
| 15 | Maine | $110,298 | $53.03 |
| 16 | Vermont | $108,789 | $52.30 |
| 17 | West Virginia | $109,952 | $52.86 |
| 18 | Idaho | $105,707 | $50.82 |
| 19 | Wisconsin | $106,147 | $51.03 |
| 20 | Michigan | $106,820 | $51.36 |
| 21 | North Carolina | $102,859 | $49.45 |
| 22 | Illinois | $105,933 | $50.93 |
| 23 | Arizona | $106,070 | $51.00 |
| 24 | Maryland | $109,841 | $52.81 |
| 25 | Indiana | $101,799 | $48.94 |
| 26 | Alaska | $108,839 | $52.33 |
| 27 | Texas | $101,457 | $48.78 |
| 28 | Georgia | $101,881 | $48.98 |
| 29 | Kentucky | $101,128 | $48.62 |
| 30 | New Mexico | $104,025 | $50.01 |
| 31 | Utah | $98,195 | $47.21 |
| 32 | South Carolina | $102,621 | $49.34 |
| 33 | Montana | $100,747 | $48.44 |
| 34 | District of Columbia | $98,607 | $47.41 |
| 35 | Minnesota | $99,009 | $47.60 |
| 36 | South Dakota | $98,984 | $47.59 |
| 37 | Arkansas | $97,260 | $46.76 |
| 38 | Louisiana | $101,307 | $48.71 |
| 39 | Tennessee | $94,346 | $45.36 |
| 40 | Iowa | $97,329 | $46.79 |
| 41 | Missouri | $97,359 | $46.81 |
| 42 | Mississippi | $97,232 | $46.75 |
| 43 | Nebraska | $96,388 | $46.34 |
| 44 | Colorado | $90,184 | $43.36 |
| 45 | Florida | $93,449 | $44.93 |
| 46 | Kansas | $92,244 | $44.35 |
| 47 | Alabama | $94,737 | $45.55 |
| 48 | North Dakota | $92,205 | $44.33 |
| 49 | Hawaii | $80,128 | $38.52 |
| 50 | Oklahoma | $92,534 | $44.49 |
| 51 | Wyoming | $86,908 | $41.78 |
Highest paying cities for senior brand managers
The highest-paying cities for senior brand managers are Newark, NJ, San Francisco, CA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Newark, NJ | $131,627 | $63.28 |
| 2 | San Francisco, CA | $130,572 | $62.77 |
| 3 | Seattle, WA | $128,355 | $61.71 |
| 4 | Arlington, VA | $123,582 | $59.41 |
| 5 | New York, NY | $121,750 | $58.53 |
| 6 | Boston, MA | $116,951 | $56.23 |
| 7 | Cleveland, OH | $112,235 | $53.96 |
| 8 | Stamford, CT | $111,313 | $53.52 |
| 9 | Horsham, PA | $110,354 | $53.05 |
| 10 | Neenah, WI | $107,231 | $51.55 |
| 11 | Chicago, IL | $106,515 | $51.21 |
| 12 | San Antonio, TX | $102,333 | $49.20 |
| 13 | Atlanta, GA | $101,720 | $48.90 |
| 14 | Minneapolis, MN | $99,027 | $47.61 |
| 15 | Washington, DC | $98,612 | $47.41 |
| 16 | Kansas City, MO | $96,653 | $46.47 |
| 17 | Lebanon, TN | $94,953 | $45.65 |
| 18 | Boca Raton, FL | $93,405 | $44.91 |
| 19 | Kansas City, KS | $92,789 | $44.61 |
| 20 | Englewood, CO | $90,236 | $43.38 |
Senior brand manager salary details
A senior brand manager's salary ranges from $88,000 a year at the 10th percentile to $158,000 at the 90th percentile.
What is a senior brand manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $158,000 | $13,167 | $76 |
| 75th Percentile | $138,000 | $11,500 | $66 |
| Average | $118,740 | $9,895 | $57 |
| 25th Percentile | $101,000 | $8,417 | $49 |
| 10th Percentile | $88,000 | $7,333 | $42 |
Highest paying senior brand manager jobs
The highest paying types of senior brand managers are senior product manager, senior business development manager, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Pricing Manager | $109,525 | $9,127 | $52.66 | 119,997 |
| Market Manager | $88,058 | $7,338 | $42.34 | 177,886 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
Top companies hiring senior brand managers now:
Which companies pay senior brand managers the most?
Senior brand manager salaries at Roku and Google are the highest-paying according to our most recent salary estimates. In addition, the average senior brand manager salary at companies like Chegg and The Walt Disney Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Roku | $170,156 | $81.81 |
| 2 | $144,841 | $69.64 | |
| 3 | Chegg | $139,001 | $66.83 |
| 4 | The Walt Disney Company | $138,106 | $66.40 |
| 5 | Duolingo | $136,350 | $65.55 |
| 6 | Five Below | $134,985 | $64.90 |
| 7 | CDW | $133,390 | $64.13 |
| 8 | Sun Pharmaceutical Industries Inc. | $131,793 | $63.36 |
| 9 | Neurocrine Biosciences | $131,746 | $63.34 |
| 10 | VF | $130,380 | $62.68 |
| 11 | Coty | $130,349 | $62.67 |
| 12 | Takeda Pharmaceuticals U.S.A., Inc. | $129,043 | $62.04 |
| 13 | Amazon | $128,326 | $61.70 |
| 14 | Bristol-Myers Squibb | $127,178 | $61.14 |
| 15 | Edwards Lifesciences | $126,290 | $60.72 |
| 16 | Diageo Americas Supply, Inc. | $126,176 | $60.66 |
| 17 | Eight O'Clock Coffee | $125,916 | $60.54 |
| 18 | Yeti | $125,896 | $60.53 |
| 19 | CoStar Group | $125,786 | $60.47 |
| 20 | NexTraq | $125,771 | $60.47 |
Wage gap by gender, race and education
Senior Brand Manager salary by industry
The average senior brand manager salary varies across industries:
- The average senior brand manager salary in the media industry is $126,745, the highest of any industry.
- The average senior brand manager salary in the finance industry is $121,717.
- Senior brand managers in the manufacturing industry earn an average salary of $117,066, the lowest of any industry.
Highest paying industries for senior brand managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $126,745 | $60.94 |
| 2 | Retail | $121,717 | $58.52 |
| 3 | Hospitality | $119,328 | $57.37 |
| 4 | Manufacturing | $117,066 | $56.28 |
High paying senior brand manager jobs
Senior brand manager salary trends
The average senior brand manager salary has risen by $21,849 over the last ten years. In 2014, the average senior brand manager earned $96,891 annually, but today, they earn $118,740 a year. That works out to a 8% change in pay for senior brand managers over the last decade.
Compare senior brand manager salaries for cities or states with the national average over time.
Average senior brand manager salary over time
Compare senior brand manager salaries for individual cities or states with the national average.
Senior brand manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $119,000 | $57.09 | +3.7% |
| 2024 | $114,000 | $54.95 | +1.9% |
| 2023 | $112,000 | $53.92 | +1.5% |
| 2022 | $110,000 | $53.10 | +0.8% |
| 2021 | $110,000 | $52.67 | +1.9% |
Recently added senior brand manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| T-Mobile Usa | SR Manager, Creative Direction-Brand, Enterprise & SLT Video | Bellevue, WA | 06/29/2025 | $114,600 |
| Ethel m | Global Senior Brand Manager (Acana) | Louisville, CO | 06/29/2025 | $150,000 |
| Pierce Manufacturing | Senior Corporate Brand Manager | Oshkosh, WI | 06/28/2025 | $117,000 |
| Reckitt Benckiser | Global SR. Brand Manager, Air Wick US | Parsippany-Troy Hills, NJ | 06/28/2025 | $134,000 |
| Deckers Outdoor | SR. Manager, Global Brand Partnerships and Collaborations-UGG | Goleta, CA | 06/28/2025 | $155,000 |
| Sitio de Experiencia de Candidatos | Flex Senior Manager, Emerging Brands | Bethesda, MD | 06/27/2025 | $98,819 |
| Mars | Global Senior Brand Manager (Acana) | Nashville, TN | 06/26/2025 | $150,000 |
| Mars | Global Senior Brand Manager (Acana) | Louisville, CO | 06/26/2025 | $150,000 |
| Goodrx | SR. Brand & Creative Operations Manager | Ione, CA | 06/26/2025 | $136,000 |
| Champion Petfoods USA | Global Senior Brand Manager (Acana) | Louisville, CO | 06/26/2025 | $150,000 |
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