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Senior copywriter salary
Average senior copywriter salary
$76,238
Understanding Senior Copywriter Salaries
The role of a senior copywriter is integral to shaping brand narratives and driving marketing strategies. As of October 2025, the average salary for senior copywriters in the U.S. is $76,238 per year. Salaries can vary based on several factors:
- Location: Cities like New York and San Francisco often offer higher salaries due to the cost of living.
- Experience: Entry-level positions start lower, while those with extensive experience can earn significantly more.
- Industry: Copywriters in tech, finance, and healthcare typically earn higher wages compared to those in non-profits or smaller firms.
In addition, senior copywriters may find opportunities in specialized areas such as digital marketing, content strategy, and brand management, which can further enhance their earning potential. It’s essential for professionals in this field to stay updated on industry trends and continually refine their skills to remain competitive in the job market.
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Where can a Senior Copywriter earn more?
Senior copywriter salary estimates from across the web
Average senior copywriter salary by state
The highest-paying states for senior copywriters are California, New York, and Idaho. The lowest average senior copywriter salary states are Missouri, Iowa, and Kansas.
- State view
- County view
Highest paying states for senior copywriters
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $102,523 | $49.29 |
| 2 | California | $120,261 | $57.82 |
| 3 | Utah | $97,955 | $47.09 |
| 4 | Idaho | $98,879 | $47.54 |
| 5 | Massachusetts | $91,525 | $44.00 |
| 6 | District of Columbia | $93,443 | $44.92 |
| 7 | Washington | $90,269 | $43.40 |
| 8 | Nevada | $90,459 | $43.49 |
| 9 | Nebraska | $82,095 | $39.47 |
| 10 | Wisconsin | $90,607 | $43.56 |
| 11 | Illinois | $84,114 | $40.44 |
| 12 | Oregon | $80,492 | $38.70 |
| 13 | New Jersey | $84,927 | $40.83 |
| 14 | Indiana | $91,158 | $43.83 |
| 15 | Connecticut | $83,074 | $39.94 |
| 16 | Pennsylvania | $78,640 | $37.81 |
| 17 | Maryland | $78,641 | $37.81 |
| 18 | North Dakota | $79,997 | $38.46 |
| 19 | Alaska | $78,119 | $37.56 |
| 20 | Mississippi | $83,088 | $39.95 |
| 21 | New Mexico | $74,913 | $36.02 |
| 22 | Colorado | $79,323 | $38.14 |
| 23 | Rhode Island | $73,929 | $35.54 |
| 24 | Virginia | $74,947 | $36.03 |
| 25 | Delaware | $79,385 | $38.17 |
| 26 | West Virginia | $74,442 | $35.79 |
| 27 | Michigan | $72,156 | $34.69 |
| 28 | Wyoming | $68,535 | $32.95 |
| 29 | Montana | $72,533 | $34.87 |
| 30 | North Carolina | $70,188 | $33.74 |
| 31 | Alabama | $71,687 | $34.46 |
| 32 | Kentucky | $71,009 | $34.14 |
| 33 | New Hampshire | $71,119 | $34.19 |
| 34 | Vermont | $67,957 | $32.67 |
| 35 | South Dakota | $69,553 | $33.44 |
| 36 | Oklahoma | $70,235 | $33.77 |
| 37 | Ohio | $69,382 | $33.36 |
| 38 | Georgia | $69,357 | $33.34 |
| 39 | Texas | $67,911 | $32.65 |
| 40 | Hawaii | $57,766 | $27.77 |
| 41 | Arkansas | $67,250 | $32.33 |
| 42 | Louisiana | $69,953 | $33.63 |
| 43 | Minnesota | $67,171 | $32.29 |
| 44 | Maine | $69,416 | $33.37 |
| 45 | Missouri | $60,287 | $28.98 |
| 46 | Florida | $58,307 | $28.03 |
| 47 | South Carolina | $64,030 | $30.78 |
| 48 | Arizona | $61,476 | $29.56 |
| 49 | Kansas | $58,951 | $28.34 |
| 50 | Iowa | $60,162 | $28.92 |
| 51 | Tennessee | $56,424 | $27.13 |
Highest paying cities for senior copywriters
The highest-paying cities for senior copywriters are San Francisco, CA, New York, NY, and Salt Lake City, UT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $133,582 | $64.22 |
| 2 | New York, NY | $103,656 | $49.83 |
| 3 | Salt Lake City, UT | $97,066 | $46.67 |
| 4 | Carson City, NV | $95,826 | $46.07 |
| 5 | Washington, DC | $93,471 | $44.94 |
| 6 | Boston, MA | $91,101 | $43.80 |
| 7 | Indianapolis, IN | $91,041 | $43.77 |
| 8 | Seattle, WA | $90,942 | $43.72 |
| 9 | Madison, WI | $90,369 | $43.45 |
| 10 | Trenton, NJ | $85,204 | $40.96 |
| 11 | Chicago, IL | $84,305 | $40.53 |
| 12 | Bismarck, ND | $81,449 | $39.16 |
| 13 | Hartford, CT | $81,011 | $38.95 |
| 14 | Dover, DE | $79,372 | $38.16 |
| 15 | Philadelphia, PA | $79,115 | $38.04 |
| 16 | Denver, CO | $78,971 | $37.97 |
| 17 | Portland, OR | $78,919 | $37.94 |
| 18 | Baltimore, MD | $78,858 | $37.91 |
| 19 | Richmond, VA | $74,885 | $36.00 |
| 20 | Providence, RI | $73,589 | $35.38 |
Senior Copywriters are the most in-demand in these five cities:
Senior copywriter salary details
A senior copywriter's salary ranges from $50,000 a year at the 10th percentile to $115,000 at the 90th percentile.
What is a senior copywriter's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $115,000 | $9,583 | $55 |
| 75th Percentile | $94,000 | $7,833 | $45 |
| Average | $76,238 | $6,353 | $37 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $50,000 | $4,167 | $24 |
Highest paying senior copywriter jobs
The highest paying types of senior copywriters are senior editor, managing editor, and senior writer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Managing Editor | $89,060 | $7,422 | $42.82 | 16,781 |
| Editor | $52,107 | $4,342 | $25.05 | 15,115 |
| News Editor | $53,822 | $4,485 | $25.88 | 12,484 |
| Technical Editor | $61,717 | $5,143 | $29.67 | 78,423 |
| Content Editor | $61,694 | $5,141 | $29.66 | 18,586 |
| Technical Writer And Editor | $65,088 | $5,424 | $31.29 | 78,617 |
How would you rate the starting salaries for senior copywriters, as well as the prospects for salary advancement?
Paul Mitchell Ph.D.
Coordinator of Recruitment and Retention, University of Nevada - Reno
Top companies hiring senior copywriters now:
Which companies pay senior copywriters the most?
Senior copywriter salaries at DoorDash and Apple are the highest-paying according to our most recent salary estimates. In addition, the average senior copywriter salary at companies like PVH and Nike are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | DoorDash | $143,341 | $68.91 |
| 2 | Apple | $142,596 | $68.56 |
| 3 | PVH | $140,400 | $67.50 |
| 4 | Nike | $137,845 | $66.27 |
| 5 | Expedia Group | $137,098 | $65.91 |
| 6 | Intuitive Surgical | $129,710 | $62.36 |
| 7 | Amazon | $129,200 | $62.12 |
| 8 | Okta | $127,876 | $61.48 |
| 9 | Intuit | $127,311 | $61.21 |
| 10 | ZS | $127,204 | $61.16 |
| 11 | VF | $121,586 | $58.45 |
| 12 | TBWA Worldwide | $117,372 | $56.43 |
| 13 | 23andMe | $116,511 | $56.01 |
| 14 | The Walt Disney Company | $116,426 | $55.97 |
| 15 | Wpp Us Holdings Inc | $115,742 | $55.65 |
| 16 | Hubbell | $115,670 | $55.61 |
| 17 | mcgarrybowen | $113,170 | $54.41 |
| 18 | MullenLowe U.S. | $112,804 | $54.23 |
| 19 | The Marketing Arm | $111,869 | $53.78 |
| 20 | Bose | $111,321 | $53.52 |
Wage gap by gender, race and education
Senior Copywriter salary by industry
The average senior copywriter salary varies across industries:
- The average senior copywriter salary in the professional industry is $98,856, the highest of any industry.
- The average senior copywriter salary in the finance industry is $84,509.
- Senior copywriters in the transportation industry earn an average salary of $80,377, the lowest of any industry.
Highest paying industries for senior copywriters
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $98,856 | $47.53 |
| 2 | Media | $84,509 | $40.63 |
| 3 | Manufacturing | $83,339 | $40.07 |
| 4 | Technology | $80,438 | $38.67 |
| 5 | Transportation | $80,377 | $38.64 |
High paying senior copywriter jobs
Senior copywriter salary trends
The average senior copywriter salary has risen by $12,779 over the last ten years. In 2014, the average senior copywriter earned $63,459 annually, but today, they earn $76,238 a year. That works out to a 10% change in pay for senior copywriters over the last decade.
Compare senior copywriter salaries for cities or states with the national average over time.
Average senior copywriter salary over time
Compare senior copywriter salaries for individual cities or states with the national average.
Senior copywriter salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $76,200 | $36.65 | +5.8% |
| 2024 | $71,800 | $34.51 | +1.6% |
| 2023 | $70,600 | $33.95 | +0.6% |
| 2022 | $70,200 | $33.76 | +0.9% |
| 2021 | $69,600 | $33.44 | +1.6% |
Recently added senior copywriter salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| WPP PLC | Senior Copywriter | New York, NY | 06/29/2025 | $60,000 |
| Ramsey | Senior Copywriter, Entreleadership | Nashville, TN | 06/29/2025 | $60,000 |
| B2B Marketing Archives | Senior Copywriter | Seattle, WA | 06/29/2025 | $85,300 |
| B2B Marketing Archives | Senior Copywriter | Boston, MA | 06/29/2025 | $85,300 |
| VMLY&R | Senior Copywriter | New York, NY | 06/28/2025 | $60,000 |
| Dick's Sporting Goods | Senior Copywriter-Marketing Creative | Kane, PA | 06/27/2025 | $67,100 |
| Rapp | Senior Copywriter | New York, NY | 06/27/2025 | $88,000 |
| Guardian Life | Senior Copywriter | New York, NY | 06/27/2025 | $80,940 |
| Critical Mass Technologies, Ltd. Co | Freelance Senior Copywriter | Los Angeles, CA | 06/27/2025 | $166,960 |
| Teamwass | Senior Copywriter-Experiential | Fine, NY | 06/27/2025 | $100,000 |
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