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Senior manager-digital marketing salary
Average senior manager-digital marketing salary
$105,167
Understanding the Senior Manager-Digital Marketing Salary
A Senior Manager in Digital Marketing plays a vital role in shaping a company's digital strategies, driving growth through online platforms. As of October 2025, the average salary for this position is approximately $105,167 per year, translating to about $51 per hour. Salaries can vary significantly based on factors such as location, years of experience, and the specific industry.
Salary by State
Some states offer higher average salaries for Senior Managers in Digital Marketing. For instance:
- California: $120,000
- New York: $115,000
- Texas: $110,000
These figures illustrate how market demand and cost of living influence pay. In addition, industries such as technology and finance typically offer higher compensation compared to sectors like non-profits or education.
Job Outlook
With the increasing reliance on digital marketing, the demand for skilled managers continues to rise. Professionals in this field can expect robust career growth, especially those who stay current with evolving digital trends.
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Where can a Senior Manager-Digital Marketing earn more?
Average senior manager-digital marketing salary by state
The highest-paying states for senior managers-digital marketing are Virginia, California, and Michigan. The lowest average senior manager-digital marketing salary states are South Dakota, Georgia, and Wyoming.
- State view
- County view
Highest paying states for senior managers-digital marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $114,492 | $55.04 |
| 2 | Virginia | $121,036 | $58.19 |
| 3 | Massachusetts | $115,229 | $55.40 |
| 4 | California | $119,863 | $57.63 |
| 5 | Illinois | $110,027 | $52.90 |
| 6 | Connecticut | $110,721 | $53.23 |
| 7 | North Carolina | $108,423 | $52.13 |
| 8 | Michigan | $117,635 | $56.56 |
| 9 | New Jersey | $116,562 | $56.04 |
| 10 | Arizona | $105,733 | $50.83 |
| 11 | New York | $107,202 | $51.54 |
| 12 | Maine | $100,215 | $48.18 |
| 13 | Delaware | $106,335 | $51.12 |
| 14 | Texas | $99,927 | $48.04 |
| 15 | Wisconsin | $98,891 | $47.54 |
| 16 | West Virginia | $98,523 | $47.37 |
| 17 | Florida | $99,118 | $47.65 |
| 18 | Kentucky | $97,740 | $46.99 |
| 19 | Missouri | $100,926 | $48.52 |
| 20 | Utah | $92,180 | $44.32 |
| 21 | New Mexico | $99,124 | $47.66 |
| 22 | Washington | $95,915 | $46.11 |
| 23 | Oregon | $96,258 | $46.28 |
| 24 | Nevada | $96,560 | $46.42 |
| 25 | Indiana | $96,927 | $46.60 |
| 26 | Minnesota | $93,718 | $45.06 |
| 27 | District of Columbia | $95,032 | $45.69 |
| 28 | Iowa | $93,362 | $44.89 |
| 29 | North Dakota | $90,602 | $43.56 |
| 30 | Maryland | $93,708 | $45.05 |
| 31 | Pennsylvania | $90,556 | $43.54 |
| 32 | New Hampshire | $88,921 | $42.75 |
| 33 | Ohio | $89,924 | $43.23 |
| 34 | South Carolina | $93,228 | $44.82 |
| 35 | Tennessee | $89,012 | $42.79 |
| 36 | Alabama | $91,187 | $43.84 |
| 37 | Mississippi | $90,539 | $43.53 |
| 38 | Hawaii | $83,720 | $40.25 |
| 39 | Colorado | $86,574 | $41.62 |
| 40 | Wyoming | $81,779 | $39.32 |
| 41 | Idaho | $89,926 | $43.23 |
| 42 | Arkansas | $85,079 | $40.90 |
| 43 | Georgia | $82,427 | $39.63 |
| 44 | Oklahoma | $89,022 | $42.80 |
| 45 | Vermont | $85,940 | $41.32 |
| 46 | Louisiana | $88,789 | $42.69 |
| 47 | Nebraska | $85,170 | $40.95 |
| 48 | South Dakota | $83,517 | $40.15 |
| 49 | Alaska | $80,521 | $38.71 |
| 50 | Kansas | $79,529 | $38.24 |
| 51 | Montana | $79,281 | $38.12 |
Highest paying cities for senior managers-digital marketing
The highest-paying cities for senior managers-digital marketing are Morgan Hill, CA, McLean, VA, and Livonia, MI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Morgan Hill, CA | $127,134 | $61.12 |
| 2 | McLean, VA | $121,769 | $58.54 |
| 3 | Livonia, MI | $117,950 | $56.71 |
| 4 | Newark, NJ | $116,649 | $56.08 |
| 5 | Framingham, MA | $115,328 | $55.45 |
| 6 | Stamford, CT | $111,080 | $53.40 |
| 7 | Chicago, IL | $110,393 | $53.07 |
| 8 | New York, NY | $107,547 | $51.71 |
| 9 | Charlotte, NC | $107,087 | $51.48 |
| 10 | Austin, TX | $102,254 | $49.16 |
| 11 | Covington, KY | $99,843 | $48.00 |
| 12 | Miami, FL | $98,979 | $47.59 |
| 13 | Seattle, WA | $96,551 | $46.42 |
| 14 | Washington, DC | $95,059 | $45.70 |
| 15 | Minneapolis, MN | $93,814 | $45.10 |
| 16 | Bethesda, MD | $93,621 | $45.01 |
| 17 | Pittsburgh, PA | $89,001 | $42.79 |
| 18 | Colorado Springs, CO | $86,923 | $41.79 |
| 19 | Atlanta, GA | $82,293 | $39.56 |
Senior manager-digital marketing salary details
A senior manager-digital marketing's salary ranges from $77,000 a year at the 10th percentile to $143,000 at the 90th percentile.
What is a senior manager-digital marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $143,000 | $11,917 | $69 |
| 75th Percentile | $123,000 | $10,250 | $59 |
| Average | $105,167 | $8,764 | $51 |
| 25th Percentile | $89,000 | $7,417 | $43 |
| 10th Percentile | $77,000 | $6,417 | $37 |
Highest paying senior manager-digital marketing jobs
The highest paying types of senior managers-digital marketing are senior product marketing manager, senior manager of marketing, and marketing director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
Top companies hiring senior managers-digital marketing now:
Which companies pay senior managers-digital marketing the most?
Senior manager-digital marketing salaries at The Walt Disney Company and Starz are the highest-paying according to our most recent salary estimates. In addition, the average senior manager-digital marketing salary at companies like Royal Bank of Canada and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | The Walt Disney Company | $143,958 | $69.21 |
| 2 | Starz | $129,581 | $62.30 |
| 3 | Royal Bank of Canada | $127,668 | $61.38 |
| 4 | Amazon | $127,212 | $61.16 |
| 5 | PerkinElmer | $126,912 | $61.02 |
| 6 | Five Below | $126,619 | $60.87 |
| 7 | ServiceNow | $125,700 | $60.43 |
| 8 | Takeda Pharmaceuticals U.S.A., Inc. | $125,596 | $60.38 |
| 9 | Workday | $124,504 | $59.86 |
| 10 | $123,387 | $59.32 | |
| 11 | Freshdesk | $123,188 | $59.23 |
| 12 | Edgewell Personal Care | $122,342 | $58.82 |
| 13 | Florida Power and Light | $122,246 | $58.77 |
| 14 | GLG | $122,012 | $58.66 |
| 15 | Sysco | $119,797 | $57.59 |
| 16 | Qualcomm | $118,013 | $56.74 |
| 17 | Sprouts Farmers Market | $117,571 | $56.52 |
| 18 | Audible | $115,708 | $55.63 |
| 19 | OnDeck | $115,390 | $55.48 |
| 20 | Thermo Fisher Scientific | $115,326 | $55.45 |
Wage gap by gender, race and education
Senior Manager-Digital Marketing salary by industry
The average senior manager-digital marketing salary varies across industries:
- The average senior manager-digital marketing salary in the media industry is $116,652, the highest of any industry.
- The average senior manager-digital marketing salary in the finance industry is $115,073.
- Senior managers-digital marketing in the finance industry earn an average salary of $71,199, the lowest of any industry.
Highest paying industries for senior managers-digital marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $116,652 | $56.08 |
| 2 | Technology | $115,073 | $55.32 |
| 3 | Manufacturing | $104,933 | $50.45 |
| 4 | Finance | $71,199 | $34.23 |
High paying senior manager-digital marketing jobs
Senior manager-digital marketing salary trends
The average senior manager-digital marketing salary has risen by $19,352 over the last ten years. In 2014, the average senior manager-digital marketing earned $85,815 annually, but today, they earn $105,167 a year. That works out to a 8% change in pay for senior managers-digital marketing over the last decade.
Compare senior manager-digital marketing salaries for cities or states with the national average over time.
Average senior manager-digital marketing salary over time
Compare senior manager-digital marketing salaries for individual cities or states with the national average.
Senior manager-digital marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $105,000 | $50.56 | +3.7% |
| 2024 | $101,000 | $48.67 | +1.9% |
| 2023 | $99,300 | $47.76 | +1.5% |
| 2022 | $97,800 | $47.03 | +0.8% |
| 2021 | $97,000 | $46.65 | +1.9% |
Recently added senior manager-digital marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Abbott Laboratories | Senior Marketing Manager Multi-Channel & Digital | Santa Clara, CA | 06/29/2025 | $128,000 |
| Acadia Pharmaceuticals | Senior Manager, Digital Marketing | Princeton, NJ | 06/29/2025 | $120,000 |
| Samuel Merritt University | Senior Manager, Digital Marketing (Hybrid) | Oakland, CA | 06/29/2025 | $111,932 |
| Boston Scientific | Senior Digital Marketing Manager, Urology | Maple Grove, MN | 06/27/2025 | $82,600 |
| Centric Brands | SR. Manager of Digital Marketing (Jennifer Fisher) | New York, NY | 06/27/2025 | $110,000 |
| Marion Co Public Library | Senior Manager, Digital Marketing Strategy and Analytics | Indianapolis, IN | 06/26/2025 | $66,993 |
| Vista Outdoors | SR. Manager, Digital Marketing-Amazon | Irvine, CA | 06/25/2025 | $139,200 |
| Lazarus Naturals | Senior Digital Marketing Manager | Seattle, WA | 06/25/2025 | $100,000 |
| Revelyst | SR. Manager, Digital Marketing-Amazon | Irvine, CA | 06/25/2025 | $139,200 |
| Re/Max | SR. Manager, Digital Marketing-Motto | Denver, CO | 06/21/2025 | $90,250 |
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