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Senior marketing analyst salary
Average senior marketing analyst salary
$83,321
Average Senior Marketing Analyst Salary
The salary for a Senior Marketing Analyst can vary significantly based on location, experience, and industry. As of October 2025, the average annual salary is $83,321. In states like California and New York, salaries tend to be higher due to the cost of living and demand for skilled analysts.
Salary by State
Below are some of the highest-paying states for this role:
- California: $95,000
- New York: $90,000
- Texas: $82,000
- Florida: $78,000
Additionally, industries such as technology and finance often offer increased salaries compared to others. As a Senior Marketing Analyst, you have the potential to shape marketing strategies, analyze consumer behavior, and drive revenue growth.
With the right skills and experience, many professionals in this field also transition into higher managerial roles, further enhancing their earning potential. Consider pursuing certifications or advanced degrees to stay competitive.
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Where can a Senior Marketing Analyst earn more?
Senior marketing analyst salary estimates from across the web
Average senior marketing analyst salary by state
The average senior marketing analyst salary in Washington, California, and Delaware are the highest in the U.S. The lowest average senior marketing analyst salary states are West Virginia, Missouri, and Nevada.
- State view
- County view
Highest paying states for senior marketing analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $99,323 | $47.75 |
| 2 | Minnesota | $92,093 | $44.28 |
| 3 | Texas | $89,728 | $43.14 |
| 4 | California | $100,165 | $48.16 |
| 5 | New Hampshire | $82,740 | $39.78 |
| 6 | Washington | $106,433 | $51.17 |
| 7 | Virginia | $87,102 | $41.88 |
| 8 | New York | $86,453 | $41.56 |
| 9 | New Jersey | $95,360 | $45.85 |
| 10 | Arkansas | $82,745 | $39.78 |
| 11 | Rhode Island | $80,089 | $38.50 |
| 12 | Oregon | $85,403 | $41.06 |
| 13 | District of Columbia | $85,349 | $41.03 |
| 14 | Illinois | $83,321 | $40.06 |
| 15 | Michigan | $83,072 | $39.94 |
| 16 | Connecticut | $80,296 | $38.60 |
| 17 | South Dakota | $78,135 | $37.56 |
| 18 | Alaska | $82,465 | $39.65 |
| 19 | Georgia | $79,827 | $38.38 |
| 20 | Ohio | $79,252 | $38.10 |
| 21 | Pennsylvania | $76,844 | $36.94 |
| 22 | North Carolina | $76,900 | $36.97 |
| 23 | Massachusetts | $80,765 | $38.83 |
| 24 | Colorado | $78,827 | $37.90 |
| 25 | North Dakota | $75,650 | $36.37 |
| 26 | Wisconsin | $77,830 | $37.42 |
| 27 | Iowa | $79,332 | $38.14 |
| 28 | Maine | $76,469 | $36.76 |
| 29 | Wyoming | $71,311 | $34.28 |
| 30 | Maryland | $76,990 | $37.01 |
| 31 | Kentucky | $75,275 | $36.19 |
| 32 | Indiana | $75,479 | $36.29 |
| 33 | Vermont | $72,590 | $34.90 |
| 34 | New Mexico | $74,636 | $35.88 |
| 35 | Tennessee | $71,673 | $34.46 |
| 36 | Kansas | $71,921 | $34.58 |
| 37 | Arizona | $73,498 | $35.34 |
| 38 | Idaho | $73,380 | $35.28 |
| 39 | Hawaii | $66,807 | $32.12 |
| 40 | Louisiana | $72,414 | $34.81 |
| 41 | South Carolina | $71,876 | $34.56 |
| 42 | Nebraska | $69,664 | $33.49 |
| 43 | Utah | $69,626 | $33.47 |
| 44 | Florida | $68,404 | $32.89 |
| 45 | Nevada | $64,230 | $30.88 |
| 46 | West Virginia | $65,826 | $31.65 |
| 47 | Alabama | $66,361 | $31.90 |
| 48 | Missouri | $64,937 | $31.22 |
| 49 | Mississippi | $62,816 | $30.20 |
| 50 | Montana | $62,042 | $29.83 |
| 51 | Oklahoma | $62,438 | $30.02 |
Highest paying cities for senior marketing analysts
The highest-paying cities for senior marketing analysts are San Francisco, CA, Seattle, WA, and Wilmington, DE.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $107,861 | $51.86 |
| 2 | Seattle, WA | $107,737 | $51.80 |
| 3 | Wilmington, DE | $99,325 | $47.75 |
| 4 | Parsippany-Troy Hills, NJ | $95,319 | $45.83 |
| 5 | Minneapolis, MN | $92,018 | $44.24 |
| 6 | Austin, TX | $90,574 | $43.55 |
| 7 | New York, NY | $86,549 | $41.61 |
| 8 | Tigard, OR | $85,473 | $41.09 |
| 9 | Washington, DC | $85,466 | $41.09 |
| 10 | Evanston, IL | $83,587 | $40.19 |
| 11 | Needham, MA | $80,762 | $38.83 |
| 12 | Atlanta, GA | $79,930 | $38.43 |
| 13 | Woonsocket, RI | $79,757 | $38.34 |
| 14 | Columbus, OH | $79,214 | $38.08 |
| 15 | Denver, CO | $78,803 | $37.89 |
| 16 | Philadelphia, PA | $77,146 | $37.09 |
| 17 | Baltimore, MD | $77,128 | $37.08 |
| 18 | Charlotte, NC | $76,264 | $36.67 |
| 19 | Indianapolis, IN | $75,408 | $36.25 |
| 20 | Phoenix, AZ | $73,567 | $35.37 |
Senior marketing analyst salary details
A senior marketing analyst's salary ranges from $63,000 a year at the 10th percentile to $109,000 at the 90th percentile.
What is a senior marketing analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $109,000 | $9,083 | $52 |
| 75th Percentile | $96,000 | $8,000 | $46 |
| Average | $83,321 | $6,943 | $40 |
| 25th Percentile | $72,000 | $6,000 | $35 |
| 10th Percentile | $63,000 | $5,250 | $30 |
Highest paying senior marketing analyst jobs
The highest paying types of senior marketing analysts are senior director of marketing, senior manager of marketing, and marketing lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
How would you rate the starting salaries for senior marketing analysts, as well as the prospects for salary advancement?
Mary Beth Pinto
Professor, Pennsylvania State University - Erie (The Behrend College)
Top companies hiring senior marketing analysts now:
Which companies pay senior marketing analysts the most?
Senior marketing analyst salaries at Credit Karma and PayPal are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing analyst salary at companies like eBay and Atlassian are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Credit Karma | $128,192 | $61.63 |
| 2 | PayPal | $123,959 | $59.60 |
| 3 | eBay | $117,787 | $56.63 |
| 4 | Atlassian | $115,379 | $55.47 |
| 5 | Microsoft | $112,539 | $54.11 |
| 6 | Bed Bath & Beyond | $111,021 | $53.38 |
| 7 | Macy's | $110,688 | $53.22 |
| 8 | Gap Inc. | $109,026 | $52.42 |
| 9 | JCPenney | $108,272 | $52.05 |
| 10 | Grubhub | $108,172 | $52.01 |
| 11 | Neiman Marcus Group | $107,714 | $51.79 |
| 12 | Adobe | $107,575 | $51.72 |
| 13 | Squarespace | $107,102 | $51.49 |
| 14 | SeatGeek | $106,423 | $51.16 |
| 15 | Match Group | $106,249 | $51.08 |
| 16 | Amazon | $106,170 | $51.04 |
| 17 | Zulily | $106,024 | $50.97 |
| 18 | Nordstrom | $105,362 | $50.65 |
| 19 | Instacart | $104,742 | $50.36 |
| 20 | Cloudflare | $103,789 | $49.90 |
Wage gap by gender, race and education
Senior Marketing Analyst salary by industry
The average senior marketing analyst salary varies across industries:
- The average senior marketing analyst salary in the finance industry is $87,074, the highest of any industry.
- The average senior marketing analyst salary in the finance industry is $86,502.
- Senior marketing analysts in the transportation industry earn an average salary of $76,428, the lowest of any industry.
Highest paying industries for senior marketing analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $87,074 | $41.86 |
| 2 | Technology | $86,502 | $41.59 |
| 3 | Retail | $86,433 | $41.55 |
| 4 | Manufacturing | $85,052 | $40.89 |
| 5 | Media | $81,819 | $39.34 |
| 6 | Hospitality | $79,976 | $38.45 |
| 7 | Transportation | $76,428 | $36.74 |
High paying senior marketing analyst jobs
Senior marketing analyst salary trends
The average senior marketing analyst salary has risen by $7,039 over the last ten years. In 2014, the average senior marketing analyst earned $76,282 annually, but today, they earn $83,321 a year. That works out to a 5% change in pay for senior marketing analysts over the last decade.
Compare senior marketing analyst salaries for cities or states with the national average over time.
Average senior marketing analyst salary over time
Compare senior marketing analyst salaries for individual cities or states with the national average.
Senior marketing analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $83,300 | $40.06 | +3.1% |
| 2025 | $80,800 | $38.83 | +1.1% |
| 2024 | $79,900 | $38.42 | -0.2% |
| 2023 | $80,100 | $38.49 | +1.1% |
| 2022 | $79,200 | $38.08 | +0.7% |
Recently added senior marketing analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Brex | Senior Marketing Analyst | Salt Lake City, UT | 06/29/2025 | $119,200 |
| Brex | Senior Marketing Analyst | New York, NY | 06/29/2025 | $134,696 |
| Brex | Senior Marketing Analyst | San Francisco, CA | 06/29/2025 | $134,696 |
| RVO Health | Senior Performance Marketing Analyst | Charlotte, NC | 06/29/2025 | $70,000 |
| RVO Health | Senior Performance Marketing Analyst | New York, NY | 06/29/2025 | $80,000 |
| Beyondsoft | SR. Analyst-Marketing Analytics | Plano, TX | 06/29/2025 | $90,000 |
| American Express | Senior Analyst-Product Marketing | New York, NY | 06/28/2025 | $55,000 |
| McKinley Marketing Partners | Senior Email Marketing Analyst | Addison, TX | 06/27/2025 | $93,915 |
| Mastercard | Senior Analyst, Paid Digital & ABM B2B Marketing | Arlington, VA | 06/26/2025 | $98,000 |
| Mastercard | Senior Analyst, Paid Digital & ABM B2B Marketing | Boston, MA | 06/26/2025 | $98,000 |
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