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Senior marketing executive salary
Average senior marketing executive salary
$104,572
Understanding Senior Marketing Executive Salaries
The role of a Senior Marketing Executive involves strategizing, executing marketing campaigns, and analyzing market trends. As of October 2025, the average salary for this position is approximately $104,572 per year. However, this figure can vary based on several factors:
- Experience Level: More experienced professionals often command higher salaries.
- Geographic Location: Salaries are generally higher in metropolitan areas with a higher cost of living.
- Industry Specifics: Certain sectors, such as technology and finance, tend to offer better compensation.
For instance, states like California and New York are known for offering higher salaries compared to the national average. Moreover, executives in specialized industries or with extensive experience can see significant salary uplifts. It’s essential to research and leverage this information when considering job offers or negotiating salaries.
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Where can a Senior Marketing Executive earn more?
Senior marketing executive salary estimates from across the web
Average senior marketing executive salary by state
The average senior marketing executive salary in California, Washington, and Oregon are the highest in the U.S. The lowest average senior marketing executive salary states are Louisiana, Colorado, and Alabama.
- State view
- County view
Highest paying states for senior marketing executives
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $138,298 | $66.49 |
| 2 | Rhode Island | $120,310 | $57.84 |
| 3 | Connecticut | $109,451 | $52.62 |
| 4 | Illinois | $105,248 | $50.60 |
| 5 | New Jersey | $106,511 | $51.21 |
| 6 | Oregon | $134,566 | $64.70 |
| 7 | California | $138,581 | $66.63 |
| 8 | North Dakota | $102,717 | $49.38 |
| 9 | Nevada | $104,546 | $50.26 |
| 10 | Alaska | $111,764 | $53.73 |
| 11 | Pennsylvania | $99,318 | $47.75 |
| 12 | Ohio | $104,053 | $50.03 |
| 13 | Idaho | $99,842 | $48.00 |
| 14 | Delaware | $98,599 | $47.40 |
| 15 | Massachusetts | $94,940 | $45.64 |
| 16 | Arizona | $96,662 | $46.47 |
| 17 | Wisconsin | $96,906 | $46.59 |
| 18 | Michigan | $96,669 | $46.48 |
| 19 | District of Columbia | $109,348 | $52.57 |
| 20 | Georgia | $91,190 | $43.84 |
| 21 | South Carolina | $97,877 | $47.06 |
| 22 | Maryland | $98,131 | $47.18 |
| 23 | New Hampshire | $89,757 | $43.15 |
| 24 | Vermont | $86,998 | $41.83 |
| 25 | Utah | $84,697 | $40.72 |
| 26 | Virginia | $90,851 | $43.68 |
| 27 | West Virginia | $93,691 | $45.04 |
| 28 | New York | $96,145 | $46.22 |
| 29 | Hawaii | $97,725 | $46.98 |
| 30 | Montana | $83,730 | $40.25 |
| 31 | Maine | $86,846 | $41.75 |
| 32 | Minnesota | $82,600 | $39.71 |
| 33 | Indiana | $89,118 | $42.85 |
| 34 | Tennessee | $82,139 | $39.49 |
| 35 | North Carolina | $80,460 | $38.68 |
| 36 | Iowa | $84,017 | $40.39 |
| 37 | Texas | $74,519 | $35.83 |
| 38 | Wyoming | $74,049 | $35.60 |
| 39 | Arkansas | $75,772 | $36.43 |
| 40 | New Mexico | $80,486 | $38.70 |
| 41 | Colorado | $72,810 | $35.00 |
| 42 | Missouri | $76,698 | $36.87 |
| 43 | Kentucky | $76,770 | $36.91 |
| 44 | Florida | $76,330 | $36.70 |
| 45 | South Dakota | $75,589 | $36.34 |
| 46 | Mississippi | $78,729 | $37.85 |
| 47 | Kansas | $69,778 | $33.55 |
| 48 | Nebraska | $69,773 | $33.54 |
| 49 | Louisiana | $72,810 | $35.00 |
| 50 | Alabama | $72,502 | $34.86 |
| 51 | Oklahoma | $68,929 | $33.14 |
Highest paying cities for senior marketing executives
The highest-paying cities for senior marketing executives are San Francisco, CA, Seattle, WA, and Bensalem, PA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $154,309 | $74.19 |
| 2 | Seattle, WA | $143,166 | $68.83 |
| 3 | Bensalem, PA | $100,154 | $48.15 |
| 4 | Scottsdale, AZ | $96,698 | $46.49 |
| 5 | New York, NY | $96,311 | $46.30 |
| 6 | Clearwater, FL | $76,966 | $37.00 |
| 7 | Englewood, CO | $72,816 | $35.01 |
Senior marketing executive salary details
A senior marketing executive's salary ranges from $69,000 a year at the 10th percentile to $158,000 at the 90th percentile.
What is a senior marketing executive's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $158,000 | $13,167 | $76 |
| 75th Percentile | $130,000 | $10,833 | $63 |
| Average | $104,572 | $8,714 | $50 |
| 25th Percentile | $84,000 | $7,000 | $40 |
| 10th Percentile | $69,000 | $5,750 | $33 |
Highest paying senior marketing executive jobs
The highest paying types of senior marketing executives are senior vice president of marketing, senior director of marketing, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
Top companies hiring senior marketing executives now:
Which companies pay senior marketing executives the most?
Senior marketing executive salaries at Amazon and ServiceNow are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing executive salary at companies like Salesforce and Tech Data are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Amazon | $139,065 | $66.86 |
| 2 | ServiceNow | $120,723 | $58.04 |
| 3 | Salesforce | $112,808 | $54.23 |
| 4 | Tech Data | $102,185 | $49.13 |
| 5 | Laboratory Corporation of America Holdings | $98,736 | $47.47 |
| 6 | AssuredPartners | $85,014 | $40.87 |
Wage gap by gender, race and education
Senior marketing executive salary trends
The average senior marketing executive salary has risen by $19,241 over the last ten years. In 2014, the average senior marketing executive earned $85,331 annually, but today, they earn $104,572 a year. That works out to a 8% change in pay for senior marketing executives over the last decade.
Compare senior marketing executive salaries for cities or states with the national average over time.
Average senior marketing executive salary over time
Compare senior marketing executive salaries for individual cities or states with the national average.
Senior marketing executive salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $105,000 | $50.28 | +3.7% |
| 2025 | $101,000 | $48.39 | +1.9% |
| 2024 | $98,800 | $47.49 | +1.5% |
| 2023 | $97,300 | $46.76 | +0.8% |
| 2022 | $96,500 | $46.39 | +1.9% |
Recently added senior marketing executive salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Octagon | Senior Event Executive, Multicultural Marketing (Home Improvement Client) | Atlanta, GA | 03/26/2025 | $50,000 |
| Dxacirca | Senior Event Executive, Multicultural Marketing (Home Improvement Client) | Atlanta, GA | 03/26/2025 | $50,000 |
| Lewis Communications Ltd. | Senior Campaign Executive, Digital Marketing | Chicago, IL | 02/21/2025 | $64,000 |
| Lewis Communications Ltd. | Senior Campaign Executive, Digital Marketing | San Diego, CA | 02/21/2025 | $64,000 |
| Lewis Communications Ltd. | Senior Campaign Executive, Digital Marketing | Boston, MA | 02/21/2025 | $64,000 |
| Team Lewis | Senior Campaign Executive, Digital Marketing | Boston, MA | 02/20/2025 | $64,000 |
| Remote Front | Senior Executive Content Marketing Manag. | New York, NY | 02/18/2025 | $127,000 |
| British Interactive Media Association | Senior Growth Marketing Executive | Fine, NY | 02/17/2025 | $34,043 |
| Boehringer Ingelheim | Ad/Sr. AD, Marketing-Mash/Masld | Ridgefield, CT | 01/23/2025 | $140,000 |
| British Interactive Media Association | Senior Growth Marketing Executive | Fine, NY | 12/15/2024 | $34,404 |
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