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Senior marketing executive salary

Average senior marketing executive salary

$104,572

$50.27 hourly rate

Entry-level senior marketing executive salary
$69,000 yearly salary
Updated December 15, 2025

Understanding Senior Marketing Executive Salaries

The role of a Senior Marketing Executive involves strategizing, executing marketing campaigns, and analyzing market trends. As of October 2025, the average salary for this position is approximately $104,572 per year. However, this figure can vary based on several factors:

  • Experience Level: More experienced professionals often command higher salaries.
  • Geographic Location: Salaries are generally higher in metropolitan areas with a higher cost of living.
  • Industry Specifics: Certain sectors, such as technology and finance, tend to offer better compensation.

For instance, states like California and New York are known for offering higher salaries compared to the national average. Moreover, executives in specialized industries or with extensive experience can see significant salary uplifts. It’s essential to research and leverage this information when considering job offers or negotiating salaries.

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Where can a Senior Marketing Executive earn more?

Compare salary by location
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183k
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83k
63k
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Columbus, OH$154,309
Englewood, CO$72,816
Compare salary by company
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Amazon$139,065
AssuredPartners$85,014

Senior marketing executive salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Comparably, the average salary for a senior marketing executive typically falls between $97,378 and $131,038.
zippia
$104,572yearly
glassdoor[1]
$127,069yearly
comparably[2]
$97,378yearly
Salary.com[3]
$131,038yearly

Average senior marketing executive salary by state

The average senior marketing executive salary in California, Washington, and Oregon are the highest in the U.S. The lowest average senior marketing executive salary states are Louisiana, Colorado, and Alabama.

  • State view
  • County view
Average salary:

Highest paying states for senior marketing executives

RankStateAvg. salaryHourly rate
1Washington$138,298$66.49
2Rhode Island$120,310$57.84
3Connecticut$109,451$52.62
4Illinois$105,248$50.60
5New Jersey$106,511$51.21
6Oregon$134,566$64.70
7California$138,581$66.63
8North Dakota$102,717$49.38
9Nevada$104,546$50.26
10Alaska$111,764$53.73
11Pennsylvania$99,318$47.75
12Ohio$104,053$50.03
13Idaho$99,842$48.00
14Delaware$98,599$47.40
15Massachusetts$94,940$45.64
16Arizona$96,662$46.47
17Wisconsin$96,906$46.59
18Michigan$96,669$46.48
19District of Columbia$109,348$52.57
20Georgia$91,190$43.84
21South Carolina$97,877$47.06
22Maryland$98,131$47.18
23New Hampshire$89,757$43.15
24Vermont$86,998$41.83
25Utah$84,697$40.72
26Virginia$90,851$43.68
27West Virginia$93,691$45.04
28New York$96,145$46.22
29Hawaii$97,725$46.98
30Montana$83,730$40.25
31Maine$86,846$41.75
32Minnesota$82,600$39.71
33Indiana$89,118$42.85
34Tennessee$82,139$39.49
35North Carolina$80,460$38.68
36Iowa$84,017$40.39
37Texas$74,519$35.83
38Wyoming$74,049$35.60
39Arkansas$75,772$36.43
40New Mexico$80,486$38.70
41Colorado$72,810$35.00
42Missouri$76,698$36.87
43Kentucky$76,770$36.91
44Florida$76,330$36.70
45South Dakota$75,589$36.34
46Mississippi$78,729$37.85
47Kansas$69,778$33.55
48Nebraska$69,773$33.54
49Louisiana$72,810$35.00
50Alabama$72,502$34.86
51Oklahoma$68,929$33.14

Highest paying cities for senior marketing executives

The highest-paying cities for senior marketing executives are San Francisco, CA, Seattle, WA, and Bensalem, PA.

RankCityAvg. salaryHourly rate
1San Francisco, CA$154,309$74.19
2Seattle, WA$143,166$68.83
3Bensalem, PA$100,154$48.15
4Scottsdale, AZ$96,698$46.49
5New York, NY$96,311$46.30
6Clearwater, FL$76,966$37.00
7Englewood, CO$72,816$35.01

Senior marketing executive salary details

A senior marketing executive's salary ranges from $69,000 a year at the 10th percentile to $158,000 at the 90th percentile.

Average senior marketing executive salary graph
Average senior marketing executive salary graph, trends, and summary

What is a senior marketing executive's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$158,000$13,167$76
75th Percentile$130,000$10,833$63
Average$104,572$8,714$50
25th Percentile$84,000$7,000$40
10th Percentile$69,000$5,750$33

Highest paying senior marketing executive jobs

The highest paying types of senior marketing executives are senior vice president of marketing, senior director of marketing, and head of marketing.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Marketing Account Manager$67,983$5,665$32.68163,297
Manager, Field Marketing$93,296$7,775$44.85174,371
Marketing Manager$104,550$8,712$50.2689,627
Head Of Marketing$137,829$11,486$66.2692,557
Marketing Supervisor$64,304$5,359$30.9274,956
Marketing Strategist$80,033$6,669$38.4889,543

Top companies hiring senior marketing executives now:

  1. eBay jobs (2)
  2. Salesforce jobs (5)
  3. Brafton jobs (4)
  4. Sysco jobs (2)
  5. DXC Technology jobs (3)

Which companies pay senior marketing executives the most?

Senior marketing executive salaries at Amazon and ServiceNow are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing executive salary at companies like Salesforce and Tech Data are highly competitive.

RankCompanyAverage salaryHourly rate
1Amazon$139,065$66.86
2ServiceNow$120,723$58.04
3Salesforce$112,808$54.23
4Tech Data$102,185$49.13
5Laboratory Corporation of America Holdings$98,736$47.47
6AssuredPartners$85,014$40.87

Wage gap by gender, race and education

$106,000$104,600$103,200$101,800$100,400$99,000
MaleFemale

Senior marketing executive salary trends

The average senior marketing executive salary has risen by $19,241 over the last ten years. In 2014, the average senior marketing executive earned $85,331 annually, but today, they earn $104,572 a year. That works out to a 8% change in pay for senior marketing executives over the last decade.

Compare senior marketing executive salaries for cities or states with the national average over time.

Average senior marketing executive salary over time

Compare senior marketing executive salaries for individual cities or states with the national average.

Senior marketing executive salary by year

YearAvg. salaryHourly rate% Change
2026$105,000$50.28+3.7%
2025$101,000$48.39+1.9%
2024$98,800$47.49+1.5%
2023$97,300$46.76+0.8%
2022$96,500$46.39+1.9%

Recently added senior marketing executive salaries

CompanyJobLocationDate addedSalary
OctagonSenior Event Executive, Multicultural Marketing (Home Improvement Client)Atlanta, GA03/26/2025$50,000
DxacircaSenior Event Executive, Multicultural Marketing (Home Improvement Client)Atlanta, GA03/26/2025$50,000
Lewis Communications Ltd.Senior Campaign Executive, Digital MarketingChicago, IL02/21/2025$64,000
Lewis Communications Ltd.Senior Campaign Executive, Digital MarketingSan Diego, CA02/21/2025$64,000
Lewis Communications Ltd.Senior Campaign Executive, Digital MarketingBoston, MA02/21/2025$64,000
Team LewisSenior Campaign Executive, Digital MarketingBoston, MA02/20/2025$64,000
Remote FrontSenior Executive Content Marketing Manag.New York, NY02/18/2025$127,000
British Interactive Media AssociationSenior Growth Marketing ExecutiveFine, NY02/17/2025$34,043
Boehringer IngelheimAd/Sr. AD, Marketing-Mash/MasldRidgefield, CT01/23/2025$140,000
British Interactive Media AssociationSenior Growth Marketing ExecutiveFine, NY12/15/2024$34,404

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