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Senior marketing program manager salary
Average senior marketing program manager salary
$115,797
Understanding Senior Marketing Program Manager Salaries
The average salary for a Senior Marketing Program Manager in the United States is approximately $115,797 per year, translating to about $56 per hour. Salaries can differ based on factors such as location, industry, and experience level. For instance, professionals in high-demand cities often see increased compensation due to competitive market conditions.
Salary by State
In locations such as California and New York, senior marketing program managers typically earn higher salaries compared to the national average. For example, California averages around $130,000, while New York offers about $125,000. These differences highlight the importance of geographical considerations when evaluating salary prospects.
Highest Paying Cities
Top-paying cities for this role include San Francisco, Seattle, and Austin, where demand for skilled marketing professionals drives compensation higher. The opportunity to work in vibrant markets not only enhances salary potential but also provides valuable networking opportunities.
Understanding these dynamics is crucial for anyone looking to advance their career in marketing management. By leveraging market data, you can make informed decisions about your career trajectory and salary negotiations.
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Where can a Senior Marketing Program Manager earn more?
Average senior marketing program manager salary by state
The average senior marketing program manager salary in Oregon, Washington, and Arizona are the highest in the U.S. The lowest average senior marketing program manager salary states are Indiana, Kentucky, and Kansas.
- State view
- County view
Highest paying states for senior marketing program managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $134,761 | $64.79 |
| 2 | Oregon | $136,832 | $65.78 |
| 3 | Utah | $125,263 | $60.22 |
| 4 | Rhode Island | $125,638 | $60.40 |
| 5 | Arizona | $130,807 | $62.89 |
| 6 | California | $128,799 | $61.92 |
| 7 | Michigan | $130,695 | $62.83 |
| 8 | Connecticut | $116,311 | $55.92 |
| 9 | New Jersey | $117,282 | $56.39 |
| 10 | Pennsylvania | $111,359 | $53.54 |
| 11 | New York | $117,243 | $56.37 |
| 12 | Idaho | $117,150 | $56.32 |
| 13 | North Dakota | $106,849 | $51.37 |
| 14 | Illinois | $111,263 | $53.49 |
| 15 | West Virginia | $111,028 | $53.38 |
| 16 | Arkansas | $107,763 | $51.81 |
| 17 | Nebraska | $109,319 | $52.56 |
| 18 | Delaware | $115,488 | $55.52 |
| 19 | Virginia | $112,521 | $54.10 |
| 20 | Nevada | $109,700 | $52.74 |
| 21 | Texas | $107,827 | $51.84 |
| 22 | North Carolina | $107,960 | $51.90 |
| 23 | Massachusetts | $111,608 | $53.66 |
| 24 | Minnesota | $106,776 | $51.33 |
| 25 | Alaska | $114,185 | $54.90 |
| 26 | Wyoming | $100,523 | $48.33 |
| 27 | Hawaii | $108,341 | $52.09 |
| 28 | New Mexico | $105,689 | $50.81 |
| 29 | Tennessee | $103,205 | $49.62 |
| 30 | Mississippi | $105,118 | $50.54 |
| 31 | District of Columbia | $102,983 | $49.51 |
| 32 | Iowa | $105,315 | $50.63 |
| 33 | Missouri | $106,513 | $51.21 |
| 34 | Montana | $99,297 | $47.74 |
| 35 | Alabama | $101,480 | $48.79 |
| 36 | New Hampshire | $99,941 | $48.05 |
| 37 | Vermont | $98,431 | $47.32 |
| 38 | Colorado | $100,168 | $48.16 |
| 39 | Maine | $98,907 | $47.55 |
| 40 | Ohio | $99,224 | $47.70 |
| 41 | Maryland | $103,591 | $49.80 |
| 42 | Georgia | $99,834 | $48.00 |
| 43 | South Dakota | $95,810 | $46.06 |
| 44 | Oklahoma | $98,775 | $47.49 |
| 45 | Wisconsin | $94,604 | $45.48 |
| 46 | Kentucky | $95,112 | $45.73 |
| 47 | Kansas | $95,086 | $45.71 |
| 48 | Louisiana | $98,413 | $47.31 |
| 49 | Indiana | $95,192 | $45.77 |
| 50 | Florida | $93,964 | $45.17 |
| 51 | South Carolina | $95,044 | $45.69 |
Highest paying cities for senior marketing program managers
The highest-paying cities for senior marketing program managers are San Francisco, CA, Seattle, WA, and Phoenix, AZ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $136,643 | $65.69 |
| 2 | Seattle, WA | $135,343 | $65.07 |
| 3 | Phoenix, AZ | $130,961 | $62.96 |
| 4 | Eagle, ID | $118,163 | $56.81 |
| 5 | New York, NY | $117,326 | $56.41 |
| 6 | Hartford, CT | $116,414 | $55.97 |
| 7 | Carson City, NV | $115,417 | $55.49 |
| 8 | Dover, DE | $115,328 | $55.45 |
| 9 | Boston, MA | $111,597 | $53.65 |
| 10 | Chicago, IL | $111,424 | $53.57 |
| 11 | Harrisburg, PA | $111,028 | $53.38 |
| 12 | Charleston, WV | $110,483 | $53.12 |
| 13 | Austin, TX | $107,944 | $51.90 |
| 14 | Bismarck, ND | $107,071 | $51.48 |
| 15 | Minneapolis, MN | $106,800 | $51.35 |
| 16 | Des Moines, IA | $105,196 | $50.58 |
| 17 | Baltimore, MD | $103,731 | $49.87 |
| 18 | Helena, MT | $100,442 | $48.29 |
| 19 | Denver, CO | $100,074 | $48.11 |
| 20 | Atlanta, GA | $99,839 | $48.00 |
Senior marketing program manager salary details
A senior marketing program manager's salary ranges from $89,000 a year at the 10th percentile to $149,000 at the 90th percentile.
What is a senior marketing program manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $149,000 | $12,417 | $72 |
| 75th Percentile | $132,000 | $11,000 | $63 |
| Average | $115,797 | $9,650 | $56 |
| 25th Percentile | $101,000 | $8,417 | $49 |
| 10th Percentile | $89,000 | $7,417 | $43 |
Highest paying senior marketing program manager jobs
The highest paying types of senior marketing program managers are head of marketing, senior product marketing manager, and senior manager of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Communications Manager | $84,146 | $7,012 | $40.45 | 106,556 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring senior marketing program managers now:
Which companies pay senior marketing program managers the most?
Senior marketing program manager salaries at New Relic and VMware are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing program manager salary at companies like ViacomCBS and Unity Technologies are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | New Relic | $131,541 | $63.24 |
| 2 | VMware | $129,895 | $62.45 |
| 3 | ViacomCBS | $129,819 | $62.41 |
| 4 | Unity Technologies | $129,135 | $62.08 |
| 5 | Recorded Future | $127,618 | $61.35 |
| 6 | Proofpoint | $127,116 | $61.11 |
| 7 | Intuit | $127,034 | $61.07 |
| 8 | Marketo | $124,261 | $59.74 |
| 9 | Smartsheet | $121,674 | $58.50 |
| 10 | Novavax | $120,651 | $58.01 |
| 11 | BD | $119,828 | $57.61 |
| 12 | RingCentral | $117,556 | $56.52 |
| 13 | Sysco | $117,399 | $56.44 |
| 14 | Illumina | $117,101 | $56.30 |
| 15 | Automation Anywhere | $115,616 | $55.58 |
| 16 | Amazon | $115,414 | $55.49 |
| 17 | Paramount | $114,845 | $55.21 |
| 18 | Ricoh | $114,754 | $55.17 |
| 19 | Takeda Development Center Americas Inc | $114,236 | $54.92 |
| 20 | Abnormal Security | $113,905 | $54.76 |
Wage gap by gender, race and education
Senior marketing program manager salary trends
The average senior marketing program manager salary has risen by $21,307 over the last ten years. In 2014, the average senior marketing program manager earned $94,490 annually, but today, they earn $115,797 a year. That works out to a 8% change in pay for senior marketing program managers over the last decade.
Compare senior marketing program manager salaries for cities or states with the national average over time.
Average senior marketing program manager salary over time
Compare senior marketing program manager salaries for individual cities or states with the national average.
Senior marketing program manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $116,000 | $55.67 | +3.7% |
| 2024 | $111,000 | $53.59 | +1.9% |
| 2023 | $109,000 | $52.59 | +1.5% |
| 2022 | $108,000 | $51.78 | +0.8% |
| 2021 | $107,000 | $51.37 | +1.9% |
Recently added senior marketing program manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| T-Mobile Usa | SR Program Manager-B2B Integrated Marketing | Bellevue, WA | 06/29/2025 | $83,500 |
| T-Mobile | SR Program Manager-B2B Integrated Marketing | Overland Park, KS | 06/27/2025 | $83,500 |
| T-Mobile | SR Program Manager-B2B Integrated Marketing | Frisco, TX | 06/27/2025 | $83,500 |
| Convoso | [Hybrid] (Senior) Marketing Program Manager | Los Angeles, CA | 06/26/2025 | $95,000 |
| Emerson College | Senior Marketing Manager, Graduate Programs | Boston, MA | 06/10/2025 | $79,950 |
| Altruist | SR. Marketing Program Manager | Los Angeles, CA | 06/09/2025 | $124,000 |
| Amazon.com, Inc. | SR. Marketing Manager, Worldwide Program, Creators | New York, NY | 05/29/2025 | $128,600 |
| Altruist | SR. Marketing Program Manager | Los Angeles, CA | 05/26/2025 | $124,000 |
| Intuit | SR Staff Marketing Technology Program Manager | Mountain View, CA | 05/24/2025 | $165,500 |
| Intuit | SR Staff Marketing Technology Program Manager | Rossville, GA | 05/24/2025 | $165,500 |
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