Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Senior marketing specialist salary
Average senior marketing specialist salary
$76,374
Understanding the Senior Marketing Specialist Salary
The role of a Senior Marketing Specialist is crucial in shaping brand strategies and driving marketing campaigns. According to recent data, the average salary for this position stands at $76,374 annually. However, actual earnings can vary widely based on location, industry, and experience level.
For instance, states like California and New York often offer higher salaries due to the cost of living and demand for skilled marketing professionals. The highest-paying industries for Senior Marketing Specialists include technology, healthcare, and finance. Additionally, those with several years of experience or advanced degrees can command significantly higher salaries.
When considering a career as a Senior Marketing Specialist, it's essential to research job markets in your desired location and industry. Understanding salary trends can help you negotiate effectively and pursue opportunities that align with your career goals. Explore job listings on Zippia to find positions that match your skills and salary expectations.
Let Zippia find your next senior marketing specialist job
Let Zippia find your next senior marketing specialist job
Where can a Senior Marketing Specialist earn more?
Senior marketing specialist salary estimates from across the web
Average senior marketing specialist salary by state
The average senior marketing specialist salary in Washington, Delaware, and New Jersey are the highest in the U.S. The lowest average senior marketing specialist salary states are West Virginia, Wyoming, and Hawaii.
- State view
- County view
Highest paying states for senior marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $93,856 | $45.12 |
| 2 | New York | $88,098 | $42.35 |
| 3 | New Hampshire | $80,786 | $38.84 |
| 4 | Minnesota | $80,313 | $38.61 |
| 5 | New Jersey | $92,873 | $44.65 |
| 6 | Connecticut | $82,136 | $39.49 |
| 7 | Washington | $96,459 | $46.37 |
| 8 | Rhode Island | $77,817 | $37.41 |
| 9 | California | $89,739 | $43.14 |
| 10 | Massachusetts | $81,407 | $39.14 |
| 11 | District of Columbia | $88,363 | $42.48 |
| 12 | North Carolina | $77,247 | $37.14 |
| 13 | Maine | $74,584 | $35.86 |
| 14 | Michigan | $78,278 | $37.63 |
| 15 | Pennsylvania | $73,842 | $35.50 |
| 16 | Oregon | $75,825 | $36.45 |
| 17 | Arkansas | $73,552 | $35.36 |
| 18 | Nevada | $74,988 | $36.05 |
| 19 | Illinois | $74,733 | $35.93 |
| 20 | Montana | $72,936 | $35.07 |
| 21 | South Dakota | $69,066 | $33.20 |
| 22 | Texas | $72,063 | $34.65 |
| 23 | Virginia | $76,133 | $36.60 |
| 24 | Vermont | $70,028 | $33.67 |
| 25 | South Carolina | $73,285 | $35.23 |
| 26 | Maryland | $76,095 | $36.58 |
| 27 | Idaho | $70,039 | $33.67 |
| 28 | Nebraska | $68,714 | $33.04 |
| 29 | Georgia | $70,470 | $33.88 |
| 30 | Alabama | $70,339 | $33.82 |
| 31 | Utah | $67,808 | $32.60 |
| 32 | Indiana | $69,559 | $33.44 |
| 33 | Iowa | $69,587 | $33.46 |
| 34 | Kansas | $68,938 | $33.14 |
| 35 | Colorado | $69,965 | $33.64 |
| 36 | Arizona | $70,090 | $33.70 |
| 37 | North Dakota | $67,859 | $32.62 |
| 38 | Ohio | $67,752 | $32.57 |
| 39 | Kentucky | $68,672 | $33.02 |
| 40 | Wisconsin | $68,116 | $32.75 |
| 41 | Wyoming | $61,746 | $29.69 |
| 42 | Alaska | $70,279 | $33.79 |
| 43 | Tennessee | $66,438 | $31.94 |
| 44 | Missouri | $68,567 | $32.96 |
| 45 | New Mexico | $67,863 | $32.63 |
| 46 | Hawaii | $60,805 | $29.23 |
| 47 | West Virginia | $61,763 | $29.69 |
| 48 | Florida | $60,038 | $28.86 |
| 49 | Louisiana | $63,428 | $30.49 |
| 50 | Mississippi | $55,811 | $26.83 |
| 51 | Oklahoma | $55,158 | $26.52 |
Highest paying cities for senior marketing specialists
The highest-paying cities for senior marketing specialists are San Francisco, CA, Seattle, WA, and Newark, DE.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $97,643 | $46.94 |
| 2 | Seattle, WA | $97,039 | $46.65 |
| 3 | Newark, DE | $93,846 | $45.12 |
| 4 | Jersey City, NJ | $93,016 | $44.72 |
| 5 | Washington, DC | $88,402 | $42.50 |
| 6 | New York, NY | $88,229 | $42.42 |
| 7 | Hartford, CT | $82,218 | $39.53 |
| 8 | Boston, MA | $81,462 | $39.16 |
| 9 | Minneapolis, MN | $80,489 | $38.70 |
| 10 | Raleigh, NC | $78,358 | $37.67 |
| 11 | Providence, RI | $77,813 | $37.41 |
| 12 | Baltimore, MD | $76,243 | $36.66 |
| 13 | Richmond, VA | $75,962 | $36.52 |
| 14 | Portland, OR | $75,533 | $36.31 |
| 15 | Chicago, IL | $75,126 | $36.12 |
| 16 | Portland, ME | $75,083 | $36.10 |
| 17 | Las Vegas, NV | $74,507 | $35.82 |
| 18 | Philadelphia, PA | $74,175 | $35.66 |
| 19 | Dallas, TX | $72,293 | $34.76 |
| 20 | Atlanta, GA | $70,814 | $34.05 |
Senior marketing specialist salary details
A senior marketing specialist's salary ranges from $58,000 a year at the 10th percentile to $99,000 at the 90th percentile.
What is a senior marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $99,000 | $8,250 | $48 |
| 75th Percentile | $87,000 | $7,250 | $42 |
| Average | $76,374 | $6,365 | $37 |
| 25th Percentile | $66,000 | $5,500 | $32 |
| 10th Percentile | $58,000 | $4,833 | $28 |
Highest paying senior marketing specialist jobs
The highest paying types of senior marketing specialists are senior director of marketing, head of marketing, and senior manager of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
How would you rate the starting salaries for senior marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring senior marketing specialists now:
Which companies pay senior marketing specialists the most?
Senior marketing specialist salaries at SAP and Yahoo are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing specialist salary at companies like Lord Abbett and Santander Bank are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | SAP | $114,398 | $55.00 |
| 2 | Yahoo | $106,753 | $51.32 |
| 3 | Lord Abbett | $103,630 | $49.82 |
| 4 | Santander Bank | $102,549 | $49.30 |
| 5 | Amazon | $101,651 | $48.87 |
| 6 | Neighborly | $101,539 | $48.82 |
| 7 | CoreLogic | $99,937 | $48.05 |
| 8 | The Washington Post | $99,127 | $47.66 |
| 9 | BlackLine | $99,076 | $47.63 |
| 10 | PitchBook Data | $98,565 | $47.39 |
| 11 | Bain & Company | $97,954 | $47.09 |
| 12 | Realogy | $97,620 | $46.93 |
| 13 | Belk | $97,368 | $46.81 |
| 14 | Gillette | $97,294 | $46.78 |
| 15 | Santander Private Banking International | $97,181 | $46.72 |
| 16 | Vista Equity Partners | $96,787 | $46.53 |
| 17 | Solenis | $96,598 | $46.44 |
| 18 | HSBC Bank | $96,371 | $46.33 |
| 19 | Sephora | $96,312 | $46.30 |
| 20 | ServiceNow | $96,046 | $46.18 |
Wage gap by gender, race and education
Senior Marketing Specialist salary by industry
The average senior marketing specialist salary varies across industries:
- The average senior marketing specialist salary in the technology industry is $82,906, the highest of any industry.
- The average senior marketing specialist salary in the finance industry is $79,260.
- Senior marketing specialists in the transportation industry earn an average salary of $69,425, the lowest of any industry.
Highest paying industries for senior marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $82,906 | $39.86 |
| 2 | Manufacturing | $79,260 | $38.11 |
| 3 | Health Care | $78,894 | $37.93 |
| 4 | Finance | $78,796 | $37.88 |
| 5 | Real Estate | $77,716 | $37.36 |
| 6 | Retail | $77,565 | $37.29 |
| 7 | Automotive | $76,761 | $36.90 |
| 8 | Insurance | $70,004 | $33.66 |
| 9 | Transportation | $69,425 | $33.38 |
High paying senior marketing specialist jobs
Senior marketing specialist salary trends
The average senior marketing specialist salary has risen by $6,452 over the last ten years. In 2014, the average senior marketing specialist earned $69,922 annually, but today, they earn $76,374 a year. That works out to a 5% change in pay for senior marketing specialists over the last decade.
Compare senior marketing specialist salaries for cities or states with the national average over time.
Average senior marketing specialist salary over time
Compare senior marketing specialist salaries for individual cities or states with the national average.
Senior marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $76,400 | $36.72 | +3.1% |
| 2024 | $74,000 | $35.59 | +1.1% |
| 2023 | $73,300 | $35.22 | -0.2% |
| 2022 | $73,400 | $35.28 | +1.1% |
| 2021 | $72,600 | $34.91 | +0.7% |
Recently added senior marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Covermymeds | SR. Associate Marketing Specialist | Columbus, OH | 06/30/2025 | $58,400 |
| Ntrs | SR. Marketing Specialist, Alternatives | Chicago, IL | 06/30/2025 | $95,600 |
| Ntrs | SR. Marketing Specialist, Alternatives | Day, NY | 06/30/2025 | $109,940 |
| Lennox International | Senior Marketing Specialist | West Columbia, SC | 06/29/2025 | $82,000 |
| Keona Health | Senior Marketing Specialist | Chapel Hill, NC | 06/29/2025 | $85,000 |
| Kone | Senior Marketing Specialist | Allen, TX | 06/28/2025 | $108,600 |
| Kone Inc. | Senior Marketing Specialist | Lisle, IL | 06/28/2025 | $108,600 |
| Pierce Manufacturing | SR Marketing Specialist-Events & Trade Show | Frederick, MD | 06/28/2025 | $72,200 |
| Proto Labs | Senior Marketing Operations Specialist | Maple Plain, MN | 06/27/2025 | $85,700 |
| Cushman & Wakefield Inc. | Senior Marketing Specialist | Los Angeles, CA | 06/27/2025 | $86,700 |
Senior marketing specialist salary FAQs
Search for senior marketing specialist jobs