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The average annual salary for a Senior Web Analyst in the United States is approximately $96,816, translating to about $47 per hour. Salaries can vary significantly based on geographic location, level of experience, and the industry sector. For example, Senior Web Analysts in tech hubs such as San Francisco and New York often report higher salaries due to the demand for skilled analysts in these areas.
States like California, New York, and Washington consistently offer the highest salaries for Senior Web Analysts. Additionally, industries such as technology, finance, and e-commerce provide lucrative opportunities. Understanding regional salary variations can guide professionals in making informed career decisions, whether considering relocation or negotiating job offers.
As organizations increasingly rely on data for strategic decisions, the demand for skilled Senior Web Analysts continues to grow. A career in this field offers not only competitive salaries but also the chance to impact business outcomes through data analysis and strategic recommendations. Professionals can enhance their earning potential by gaining expertise in analytics tools and methodologies, positioning themselves as invaluable assets to their teams.
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The average senior web analyst salary in Washington, California, and New Jersey are the highest in the U.S. The lowest average senior web analyst salary states are West Virginia, Nebraska, and Missouri.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $111,568 | $53.64 |
| 2 | California | $117,529 | $56.50 |
| 3 | Washington | $135,702 | $65.24 |
| 4 | Oregon | $103,399 | $49.71 |
| 5 | Delaware | $105,580 | $50.76 |
| 6 | Minnesota | $103,506 | $49.76 |
| 7 | Nevada | $102,442 | $49.25 |
| 8 | Idaho | $101,238 | $48.67 |
| 9 | Montana | $100,673 | $48.40 |
| 10 | Maryland | $96,825 | $46.55 |
| 11 | Alaska | $104,812 | $50.39 |
| 12 | Texas | $91,694 | $44.08 |
| 13 | Utah | $88,251 | $42.43 |
| 14 | Connecticut | $96,483 | $46.39 |
| 15 | District of Columbia | $97,532 | $46.89 |
| 16 | Colorado | $95,168 | $45.75 |
| 17 | Illinois | $88,552 | $42.57 |
| 18 | New York | $90,055 | $43.30 |
| 19 | Wisconsin | $87,634 | $42.13 |
| 20 | New Hampshire | $87,868 | $42.24 |
| 21 | Pennsylvania | $83,231 | $40.01 |
| 22 | Massachusetts | $86,173 | $41.43 |
| 23 | North Carolina | $84,008 | $40.39 |
| 24 | Rhode Island | $81,655 | $39.26 |
| 25 | Virginia | $82,862 | $39.84 |
| 26 | South Dakota | $86,228 | $41.46 |
| 27 | Arkansas | $81,930 | $39.39 |
| 28 | Maine | $86,369 | $41.52 |
| 29 | Arizona | $80,597 | $38.75 |
| 30 | Wyoming | $82,797 | $39.81 |
| 31 | Tennessee | $79,430 | $38.19 |
| 32 | Ohio | $76,743 | $36.90 |
| 33 | Georgia | $79,739 | $38.34 |
| 34 | Oklahoma | $81,781 | $39.32 |
| 35 | Louisiana | $82,392 | $39.61 |
| 36 | New Mexico | $78,798 | $37.88 |
| 37 | Michigan | $76,456 | $36.76 |
| 38 | Iowa | $77,312 | $37.17 |
| 39 | Florida | $73,756 | $35.46 |
| 40 | South Carolina | $78,575 | $37.78 |
| 41 | Hawaii | $75,239 | $36.17 |
| 42 | Indiana | $75,032 | $36.07 |
| 43 | Kentucky | $73,618 | $35.39 |
| 44 | Nebraska | $69,569 | $33.45 |
| 45 | Vermont | $61,578 | $29.60 |
| 46 | Alabama | $73,564 | $35.37 |
| 47 | Kansas | $69,038 | $33.19 |
| 48 | North Dakota | $70,211 | $33.76 |
| 49 | Missouri | $69,069 | $33.21 |
| 50 | West Virginia | $70,007 | $33.66 |
| 51 | Mississippi | $62,046 | $29.83 |
The highest-paying cities for senior web analysts are Seattle, WA, San Francisco, CA, and Richfield, MN.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $136,483 | $65.62 |
| 2 | San Francisco, CA | $129,840 | $62.42 |
| 3 | Richfield, MN | $103,499 | $49.76 |
| 4 | Washington, DC | $97,526 | $46.89 |
| 5 | Hartford, CT | $96,552 | $46.42 |
| 6 | Fort Worth, TX | $91,651 | $44.06 |
| 7 | New York, NY | $90,121 | $43.33 |
| 8 | Des Plaines, IL | $88,808 | $42.70 |
| 9 | Quincy, MA | $86,318 | $41.50 |
| 10 | Philadelphia, PA | $83,713 | $40.25 |
| 11 | Arlington, VA | $83,442 | $40.12 |
| 12 | Charlotte, NC | $83,254 | $40.03 |
| 13 | South Kingstown, RI | $81,811 | $39.33 |
| 14 | Phoenix, AZ | $80,869 | $38.88 |
| 15 | Atlanta, GA | $79,823 | $38.38 |
| 16 | Memphis, TN | $79,421 | $38.18 |
| 17 | Tampa, FL | $75,937 | $36.51 |
| 18 | Cincinnati, OH | $75,712 | $36.40 |
| 19 | Saint Louis, MO | $69,071 | $33.21 |
A senior web analyst's salary ranges from $73,000 a year at the 10th percentile to $126,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $126,000 | $10,500 | $61 |
| 75th Percentile | $111,000 | $9,250 | $53 |
| Average | $96,816 | $8,068 | $47 |
| 25th Percentile | $83,000 | $6,917 | $40 |
| 10th Percentile | $73,000 | $6,083 | $35 |
The highest paying types of senior web analysts are lead web developer, senior web developer, and senior business analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Research Internship | $39,573 | $3,298 | $19.03 | 95,123 |
| Web Content Manager | $74,186 | $6,182 | $35.67 | 61,192 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Lead Web Developer | $108,800 | $9,067 | $52.31 | 250,411 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
Top companies hiring senior web analysts now:
Senior web analyst salaries at Adobe and The TJX Companies are the highest-paying according to our most recent salary estimates. In addition, the average senior web analyst salary at companies like American Eagle Outfitters and Rosetta Stone are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Adobe | $119,121 | $57.27 |
| 2 | The TJX Companies | $117,895 | $56.68 |
| 3 | American Eagle Outfitters | $116,511 | $56.01 |
| 4 | Rosetta Stone | $116,188 | $55.86 |
| 5 | Salesforce | $112,617 | $54.14 |
| 6 | Wachovia Securities | $112,522 | $54.10 |
| 7 | Intuitive Surgical | $110,739 | $53.24 |
| 8 | Autodesk | $109,664 | $52.72 |
| 9 | BJ's Wholesale Club | $109,268 | $52.53 |
| 10 | NBCUniversal | $108,848 | $52.33 |
| 11 | Expedia Group | $108,547 | $52.19 |
| 12 | Move | $108,365 | $52.10 |
| 13 | Napster | $107,128 | $51.50 |
| 14 | Hub Group | $106,258 | $51.09 |
| 15 | Best Buy | $106,008 | $50.97 |
| 16 | Cox Media Group | $102,294 | $49.18 |
| 17 | Quill.com | $101,986 | $49.03 |
| 18 | Choice Hotels | $99,487 | $47.83 |
| 19 | The Home Store | $99,453 | $47.81 |
| 20 | Sigma-Aldrich | $97,471 | $46.86 |
The average senior web analyst salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $99,499 | $47.84 |
| 2 | Technology | $97,408 | $46.83 |
| 3 | Retail | $94,169 | $45.27 |
| 4 | Internet | $91,734 | $44.10 |
| 5 | Non Profits | $85,485 | $41.10 |
The average senior web analyst salary has risen by $8,180 over the last ten years. In 2014, the average senior web analyst earned $88,636 annually, but today, they earn $96,816 a year. That works out to a 5% change in pay for senior web analysts over the last decade.
Compare senior web analyst salaries for cities or states with the national average over time.
Compare senior web analyst salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,800 | $46.55 | +3.1% |
| 2024 | $93,800 | $45.12 | +1.1% |
| 2023 | $92,900 | $44.64 | -0.2% |
| 2022 | $93,000 | $44.72 | +1.1% |
| 2021 | $92,000 | $44.25 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Tekwissen | Senior Analyst Web Analytics | New York, NY | 05/29/2025 | $83,480 |
| The TJX Companies, Inc. | Senior Web Analyst | Framingham, MA | 03/27/2025 | $80,500 |
| Monks | Senior Web Data Analyst | Los Angeles, CA | 03/25/2025 | $100,000 |
| Abcam Plc | Senior Web Analyst | Waltham, MA | 03/17/2025 | $75,000 |
| Abcam Plc | Senior Web Analyst | New York, NY | 03/17/2025 | $75,000 |
| Abcam | Senior Web Analyst | Waltham, MA | 03/14/2025 | $75,000 |
| Danaher Corporation | Senior Web Analyst | Waltham, MA | 03/13/2025 | $75,000 |
| Danaher Corporation | Senior Web Analyst | New York, NY | 03/13/2025 | $75,000 |
| The TJX Companies, Inc. | Senior Web Analyst | Framingham, MA | 02/22/2025 | $80,500 |
| Private Investigator Oxfordshire | Senior Web Analyst | Wallingford, CT | 02/19/2025 | $61,957 |
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