How much does a shopper make?

The average shopper salary in the United States is $36,631. Shopper salaries typically range between $27,000 and $49,000 yearly. The average hourly rate for shoppers is $17.61 per hour. Shopper salary is impacted by location, education, and experience. Shoppers earn the highest average salary in Vermont.

Shopper salary

Q: What state pays Shoppers the most?

Vermont pays Shoppers the most in the United States, with an average salary of $45,933 per year, or $22.08 per hour.

Q: How do I know if I'm being paid fairly as a shopper?

You know if you are being paid fairly as a shopper if your pay is close to the average pay for the state you live in. For example, if you live in District of Columbia you should be paid close to $45,592 per year.

Q: How are Shipt shoppers paid?

Shipt shoppers are paid per shop, meaning the more they shop, the more money they can earn. Shipt shoppers are paid on a weekly basis. Shipt also has an option for Instant Payouts, where shoppers can immediately transfer their earnings to their bank account. However, there is a 1% of earnings fee that Shipt takes when shoppers use this feature. Shipt shoppers make anywhere from $16 to $22 per hour. Shipt shoppers get paid per shop, so the more they shop, the more they earn. Shipt also provides their shoppers with a promo pay section on the app. This section gives shoppers access to higher paying orders. Shoppers can also earn tips, and Shipt encourages their members to tip their shoppers, although this is not a requirement.

Q: How much do Shipt shoppers make?

Shipt shoppers make anywhere from $16 to $22 per hour. Shipt shoppers get paid per shop, so the more they shop, the more they earn. Shipt also provides its shoppers with a promo pay section on the app. This section gives shoppers access to higher-paying orders.

Average shopper salary

$36,631

$17.61 hourly rate

Entry-level shopper salary

$27,000 yearly salary

Updated January 8, 2025

Understanding Shopper Salaries

The average annual salary for a Shopper is $36,631, with hourly wages around $18. This figure can vary based on factors such as location, experience, and the specific employer. For instance, shoppers in metropolitan areas often earn more than those in rural settings.

Average Salary by State

Different states offer varying salary ranges for shoppers. States like California and New York tend to provide higher salaries due to the cost of living and demand for retail services. In contrast, shoppers in states with lower living costs may earn less but still find competitive opportunities.

Job Opportunities

Shoppers can find roles in grocery stores, retail outlets, and online platforms. Positions such as Personal Shopper or Grocery Clerk not only offer competitive pay but also opportunities for advancement. Gaining experience and specialized skills can lead to higher-paying positions within the industry.

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Shopper salary by:

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Where can a Shopper earn more?

Compare salary by location

67k

47k

27k

Columbus, OH$45,606

Portland, OR$36,830

Compare salary by company

86k

66k

46k

26k

Reckitt Benckiser$55,918

BJ's Wholesale Club$35,711

Average shopper salary by state

The average shopper salary in Vermont, Massachusetts, and Alaska are the highest in the U.S. The lowest average shopper salary states are Tennessee, Nevada, and Alabama.

State view
County view

Average salary:

Highest paying states for shoppers

Rank	State	Avg. salary	Hourly rate
1	Maine	$43,491	$20.91
2	New Jersey	$43,500	$20.91
3	West Virginia	$42,888	$20.62
4	Vermont	$45,933	$22.08
5	Michigan	$40,062	$19.26
6	Wisconsin	$41,674	$20.04
7	Massachusetts	$44,531	$21.41
8	Ohio	$39,231	$18.86
9	North Dakota	$43,864	$21.09
10	Delaware	$40,502	$19.47
11	Connecticut	$40,578	$19.51
12	Pennsylvania	$38,881	$18.69
13	Wyoming	$41,418	$19.91
14	Iowa	$41,258	$19.84
15	New York	$43,033	$20.69
16	Alaska	$44,257	$21.28
17	Illinois	$38,890	$18.70
18	Kentucky	$36,374	$17.49
19	New Hampshire	$38,135	$18.33
20	District of Columbia	$45,592	$21.92
21	South Carolina	$36,804	$17.69
22	Indiana	$36,007	$17.31
23	South Dakota	$39,537	$19.01
24	Utah	$38,178	$18.35
25	Nebraska	$39,431	$18.96
26	Maryland	$40,856	$19.64
27	Texas	$37,554	$18.05
28	Montana	$38,627	$18.57
29	Minnesota	$38,196	$18.36
30	Louisiana	$36,713	$17.65
31	Mississippi	$35,050	$16.85
32	California	$38,970	$18.74
33	Hawaii	$39,191	$18.84
34	Florida	$34,050	$16.37
35	Colorado	$37,545	$18.05
36	Oklahoma	$34,686	$16.68
37	Arkansas	$34,146	$16.42
38	Virginia	$37,016	$17.80
39	Rhode Island	$34,173	$16.43
40	Oregon	$36,769	$17.68
41	Tennessee	$32,310	$15.53
42	Washington	$36,597	$17.59
43	Alabama	$31,966	$15.37
44	Georgia	$32,464	$15.61
45	Idaho	$34,023	$16.36
46	Kansas	$33,043	$15.89
47	New Mexico	$33,536	$16.12
48	North Carolina	$31,293	$15.04
49	Arizona	$30,702	$14.76
50	Nevada	$32,079	$15.42
51	Missouri	$30,667	$14.74

Top shopper jobs near you

Highest paying cities for shoppers

The highest-paying cities for shoppers are Washington, DC, Arlington, MA, and Portland, ME.

Rank	City	Avg. salary	Hourly rate
1	Washington, DC	$45,606	$21.93
2	Arlington, MA	$44,568	$21.43
3	Portland, ME	$43,679	$21.00
4	Trenton, NJ	$43,353	$20.84
5	Freeport, NY	$43,033	$20.69
6	Green Bay, WI	$42,521	$20.44
7	Germantown, MD	$40,710	$19.57
8	Fairfield, CT	$40,525	$19.48
9	Washington, MI	$40,317	$19.38
10	Pacifica, CA	$40,054	$19.26
11	Omaha, NE	$39,669	$19.07
12	Kaneohe, HI	$39,266	$18.88
13	Chicago, IL	$38,982	$18.74
14	Columbus, OH	$38,804	$18.66
15	Minneapolis, MN	$38,252	$18.39
16	West Jordan, UT	$38,171	$18.35
17	San Marcos, TX	$37,908	$18.23
18	Arlington, VA	$37,812	$18.18
19	Covington, KY	$37,009	$17.79
20	Portland, OR	$36,830	$17.71

Shoppers are the most in-demand in these five cities:

Shopper salary details

A shopper's salary ranges from $27,000 a year at the 10th percentile to $49,000 at the 90th percentile.

Average shopper salary graph, trends, and summary

What is a shopper's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$49,000	$4,083	$24
75th Percentile	$42,000	$3,500	$20
Average	$36,631	$3,053	$18
25th Percentile	$31,000	$2,583	$15
10th Percentile	$27,000	$2,250	$13

Highest paying shopper jobs

The highest paying types of shoppers are advertisement distributor, ticket broker, and auctioneer.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Retail Clerk	$30,046	$2,504	$14.45	470,355
Blood Donor Recruiter	$44,142	$3,678	$21.22	27,256
Personal Shopper	$32,875	$2,740	$15.81	357,097
Store Shopper	$33,456	$2,788	$16.08	418,727

Top companies hiring shoppers now:

Which companies pay shoppers the most?

Shopper salaries at Reckitt Benckiser and Shipt are the highest-paying according to our most recent salary estimates. In addition, the average shopper salary at companies like Express and United Natural Foods are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Reckitt Benckiser	$55,918	$26.88
2	Shipt	$42,408	$20.39
3	Retail	$42,003	$20.19
4	United Natural Foods	$41,344	$19.88
5	Meijer	$40,575	$19.51
6	P&S Surgical Hospital	$39,646	$19.06
7	Shoppers Food	$39,271	$18.88
8	Food City	$39,041	$18.77
9	Instacart	$38,901	$18.70
10	Festival Foods	$37,853	$18.20
11	Philips Lighting North America	$37,721	$18.14
12	Price Chopper Supermarkets-Market 32	$37,666	$18.11
13	Bloomingdale's	$36,990	$17.78
14	Ascena Retail Group	$36,370	$17.49
15	Hannaford Supermarkets	$36,288	$17.45
16	System One	$36,058	$17.34
17	H-E-B	$36,005	$17.31
18	LaborMAX Staffing	$35,795	$17.21
19	Dunnhumby USA, LLC	$35,719	$17.17
20	BJ's Wholesale Club	$35,711	$17.17

Wage gap by gender, race and education

$38,000$37,400$36,800$36,200$35,600$35,000

MaleFemale

Shopper salary trends

The average shopper salary has risen by $6,040 over the last ten years. In 2014, the average shopper earned $30,591 annually, but today, they earn $36,631 a year. That works out to a -18% change in pay for shoppers over the last decade.

Compare shopper salaries for cities or states with the national average over time.

Average shopper salary over time

Compare shopper salaries for individual cities or states with the national average.

Shopper salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$36,600	$17.61	-4.2%
2024	$38,200	$18.34	-4.4%
2023	$39,800	$19.15	-2.0%
2022	$40,600	$19.54	-9.7%
2021	$44,600	$21.44	+10.6%

Recently added shopper salaries

Company	Job	Location	Date added	Salary
Center Job Listingscentric Brands Holding LLC	Keyholder, Robert Graham-Grand Canal Shoppes	Las Vegas, NV	06/29/2025	$35,479
Hannaford Bros Co	Hannaford To GO Shopper	Leominster, MA	06/28/2025	$31,514
Jimmy John's Gourmet Sandwiches	In Shopper	Springfield, IL	06/27/2025	$16,696
Peopleready	Secret Shopper	Asheville, NC	06/26/2025	$37,566
Jimmy John's Gourmet Sandwiches	In Shopper	Jacksonville, FL	06/25/2025	$29,218
Hannaford Bros Co	Hannaford To GO Shopper	Middletown, NY	06/24/2025	$32,349
Hannaford Bros Co	Hannaford To GO Shopper	Manchester, NH	06/24/2025	$31,514
Adecco Us, Inc.	Shoppers Dillon July 2025	Florence, SC	06/21/2025	$39,653
Hy-Vee	Aisles Online Shopper	Rochester, MN	06/20/2025	$28,175
Hy-Vee	Aisles Online Shopper	Austin, TX	06/20/2025	$24,001

Shopper salary FAQs

What state pays Shoppers the most?

How do I know if I'm being paid fairly as a shopper?

How are Shipt shoppers paid?

How much do Shipt shoppers make?

Have more questions? See all answers to common sales questions.

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Updated January 8, 2025

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