Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Social director salary
Average social director salary
$83,056
Understanding the Social Director Salary
A Social Director plays a pivotal role in fostering community relationships and overseeing social programs. As of October 2025, the average salary for this position is $83,056 per year, translating to about $40 per hour. Salaries can vary significantly based on factors such as geographic location, years of experience, and the specific sector of employment.
Salary by Experience Level
Entry-level Social Directors typically earn less, while those with several years of experience can command higher salaries. For instance, professionals with over 10 years of experience might see salaries exceeding $100,000.
Regional Salary Variations
Geographical location significantly impacts salary potential. For example, Social Directors in urban areas often earn more than their counterparts in rural settings. States like California and New York tend to offer the highest salaries, reflecting the cost of living and demand for social services.
Career Advancement Opportunities
With experience, Social Directors can move into higher-paying roles, such as executive leadership positions within non-profit organizations or government agencies. Exploring these pathways can lead to fulfilling careers that make a meaningful impact in communities.
Let Zippia find your next social director job
Let Zippia find your next social director job
Where can a Social Director earn more?
Social director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level social director | $72,800 | $35.00 |
| Mid-level social director | $78,000 | $37.50 |
| Senior-level social director | $93,700 | $45.05 |
Social director salary estimates from across the web
Average social director salary by state
The average social director salary in New Jersey, New York, and California are the highest in the U.S. The lowest average social director salary states are Oklahoma, Minnesota, and North Dakota.
- State view
- County view
Highest paying states for social directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $103,667 | $49.84 |
| 2 | Massachusetts | $97,944 | $47.09 |
| 3 | California | $103,618 | $49.82 |
| 4 | Rhode Island | $98,465 | $47.34 |
| 5 | Washington | $94,390 | $45.38 |
| 6 | New Jersey | $107,118 | $51.50 |
| 7 | Michigan | $86,911 | $41.78 |
| 8 | Utah | $93,679 | $45.04 |
| 9 | Oregon | $100,272 | $48.21 |
| 10 | Arizona | $98,534 | $47.37 |
| 11 | Vermont | $87,964 | $42.29 |
| 12 | Idaho | $83,074 | $39.94 |
| 13 | Maine | $82,094 | $39.47 |
| 14 | Wyoming | $81,332 | $39.10 |
| 15 | West Virginia | $82,054 | $39.45 |
| 16 | District of Columbia | $94,007 | $45.20 |
| 17 | New Hampshire | $83,425 | $40.11 |
| 18 | Virginia | $93,408 | $44.91 |
| 19 | Illinois | $81,540 | $39.20 |
| 20 | Maryland | $82,270 | $39.55 |
| 21 | Connecticut | $82,034 | $39.44 |
| 22 | Louisiana | $71,419 | $34.34 |
| 23 | Nevada | $75,789 | $36.44 |
| 24 | Alaska | $79,861 | $38.39 |
| 25 | Delaware | $76,753 | $36.90 |
| 26 | Arkansas | $69,086 | $33.21 |
| 27 | Kentucky | $76,501 | $36.78 |
| 28 | Pennsylvania | $77,293 | $37.16 |
| 29 | Iowa | $67,659 | $32.53 |
| 30 | New Mexico | $71,000 | $34.13 |
| 31 | Tennessee | $76,112 | $36.59 |
| 32 | South Dakota | $65,294 | $31.39 |
| 33 | Montana | $70,170 | $33.74 |
| 34 | Indiana | $73,051 | $35.12 |
| 35 | Ohio | $72,268 | $34.74 |
| 36 | Mississippi | $65,852 | $31.66 |
| 37 | Alabama | $64,929 | $31.22 |
| 38 | Oklahoma | $64,413 | $30.97 |
| 39 | Texas | $70,451 | $33.87 |
| 40 | Nebraska | $66,649 | $32.04 |
| 41 | North Dakota | $63,472 | $30.52 |
| 42 | South Carolina | $69,086 | $33.21 |
| 43 | Hawaii | $52,152 | $25.07 |
| 44 | Missouri | $67,872 | $32.63 |
| 45 | Wisconsin | $65,911 | $31.69 |
| 46 | North Carolina | $66,602 | $32.02 |
| 47 | Colorado | $64,831 | $31.17 |
| 48 | Georgia | $64,681 | $31.10 |
| 49 | Florida | $63,148 | $30.36 |
| 50 | Minnesota | $63,996 | $30.77 |
| 51 | Kansas | $63,109 | $30.34 |
Highest paying cities for social directors
The highest-paying cities for social directors are San Francisco, CA, Parsippany-Troy Hills, NJ, and Smithtown, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $108,914 | $52.36 |
| 2 | Parsippany-Troy Hills, NJ | $107,964 | $51.91 |
| 3 | Smithtown, NY | $105,076 | $50.52 |
| 4 | Arlington, VA | $96,361 | $46.33 |
| 5 | Seattle, WA | $95,349 | $45.84 |
| 6 | Washington, DC | $94,040 | $45.21 |
| 7 | Salt Lake City, UT | $93,287 | $44.85 |
| 8 | Chicago, IL | $81,804 | $39.33 |
| 9 | Philadelphia, PA | $77,998 | $37.50 |
| 10 | Franklin, IN | $72,698 | $34.95 |
| 11 | Albuquerque, NM | $71,143 | $34.20 |
| 12 | Fort Worth, TX | $70,824 | $34.05 |
| 13 | Raleigh, NC | $67,673 | $32.54 |
| 14 | Valdosta, GA | $65,039 | $31.27 |
| 15 | Denver, CO | $64,711 | $31.11 |
| 16 | Minneapolis, MN | $64,008 | $30.77 |
| 17 | Bonita Springs, FL | $62,377 | $29.99 |
Social director salary details
A social director's salary ranges from $48,000 a year at the 10th percentile to $141,000 at the 90th percentile.
What is a social director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $141,000 | $11,750 | $68 |
| 75th Percentile | $110,000 | $9,167 | $53 |
| Average | $83,056 | $6,921 | $40 |
| 25th Percentile | $62,000 | $5,167 | $30 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying social director jobs
The highest paying types of social directors are director of case management, communications lead, and program officer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Corps Member | $30,813 | $2,568 | $14.81 | 4,837 |
| Student Manager | $50,950 | $4,246 | $24.50 | 14,721 |
| Program Officer | $79,553 | $6,629 | $38.25 | 118,383 |
| House Manager | $37,235 | $3,103 | $17.90 | 28,706 |
| Youth Leader | $29,481 | $2,457 | $14.17 | 31,851 |
| Home Manager | $75,914 | $6,326 | $36.50 | 49,494 |
Top companies hiring social directors now:
Which companies pay social directors the most?
Social director salaries at Community Health Systems and Razorfish are the highest-paying according to our most recent salary estimates. In addition, the average social director salary at companies like Omnicom Media Group and City University of Seattle are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Community Health Systems | $104,337 | $50.16 |
| 2 | Razorfish | $94,362 | $45.37 |
| 3 | Omnicom Media Group | $91,659 | $44.07 |
| 4 | City University of Seattle | $90,554 | $43.54 |
| 5 | Basis Technologies | $88,665 | $42.63 |
| 6 | Innovations for Poverty Action | $87,630 | $42.13 |
| 7 | Reprise Digital | $86,647 | $41.66 |
| 8 | Wpp Us Holdings Inc | $85,875 | $41.29 |
| 9 | American Senior Benefits | $85,162 | $40.94 |
| 10 | Presbyterian | $84,278 | $40.52 |
| 11 | Teradata | $83,780 | $40.28 |
| 12 | CMI Media Group | $83,475 | $40.13 |
| 13 | Catholic Health East | $82,971 | $39.89 |
| 14 | GoodRx | $82,226 | $39.53 |
| 15 | McKinney | $82,131 | $39.49 |
| 16 | IRIS | $79,253 | $38.10 |
| 17 | Metric Theory | $77,914 | $37.46 |
| 18 | Curaleaf | $77,824 | $37.42 |
| 19 | TechStyle Fashion Group | $77,821 | $37.41 |
| 20 | Colorado State Express | $77,821 | $37.41 |
Wage gap by gender, race and education
Social Director salary by industry
The average social director salary varies across industries:
- The average social director salary in the media industry is $83,334, the highest of any industry.
- The average social director salary in the finance industry is $78,513.
- Social directors in the education industry earn an average salary of $53,277, the lowest of any industry.
Highest paying industries for social directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $83,334 | $40.06 |
| 2 | Transportation | $78,513 | $37.75 |
| 3 | Real Estate | $78,119 | $37.56 |
| 4 | Health Care | $71,436 | $34.34 |
| 5 | Education | $53,277 | $25.61 |
High paying social director jobs
Social director salary trends
The average social director salary has risen by $13,055 over the last ten years. In 2014, the average social director earned $70,001 annually, but today, they earn $83,056 a year. That works out to a 8% change in pay for social directors over the last decade.
Compare social director salaries for cities or states with the national average over time.
Average social director salary over time
Compare social director salaries for individual cities or states with the national average.
Social director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $83,100 | $39.93 | +3.5% |
| 2024 | $80,100 | $38.53 | +2.7% |
| 2023 | $77,900 | $37.48 | +1.9% |
| 2022 | $76,500 | $36.78 | -0.9% |
| 2021 | $77,200 | $37.11 | +1.8% |
Recently added social director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Monks | Director, Social Investment | New York, NY | 06/27/2025 | $120,000 |
| Groupm | Director, Paid Social | Los Angeles, CA | 06/23/2025 | $100,000 |
| Fox Corporation | Director, Social | Los Angeles, CA | 06/19/2025 | $128,000 |
| Stagwell Global | Director, Paid Social | New York, NY | 06/18/2025 | $114,000 |
| Tag-The Aspen Group | Director, Paid Social | Chicago, IL | 06/16/2025 | $150,000 |
| Chime | Director of Social | San Francisco, CA | 06/14/2025 | $168,570 |
| Dentsu | Director, Paid Social | Fine, NY | 06/13/2025 | $94,000 |
| IPG Mediabrands | Director, Paid Social | New York, NY | 06/12/2025 | $140,000 |
| Groupm | Director, Paid Social | New York, NY | 06/10/2025 | $100,000 |
| Get It-Marketing | Director of Social Listening | Washington, DC | 06/10/2025 | $82,500 |
Social director salary FAQs
Search for social director jobs