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Social media associate salary
Average social media associate salary
$50,661
Understanding the Salary of a Social Media Associate
The average salary for a Social Media Associate is approximately $50,661 per year. This figure, however, can fluctuate based on factors such as geographic location, years of experience, and the specific industry. For example, Social Media Associates in states like California and New York often see higher salaries due to the demand for skilled professionals in these markets.
Additionally, industries such as advertising and marketing typically offer better compensation packages, reflecting the importance of social media in their business strategies. As businesses increasingly recognize the value of an online presence, the role of Social Media Associates is evolving, leading to enhanced job security and growth potential.
Salary by State
Understanding the salary landscape at a state level can provide insights for job seekers. States with the highest average salaries include:
- California
- New York
- Texas
- Florida
By focusing on these lucrative locations, aspiring Social Media Associates can strategically plan their career paths to maximize earning potential. Overall, the future for this role looks promising as more organizations invest in their social media strategies.
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Where can a Social Media Associate earn more?
Social media associate salary estimates from across the web
Average social media associate salary by state
The average social media associate salary in Washington, California, and Colorado are the highest in the U.S. The lowest average social media associate salary states are South Carolina, Wisconsin, and Mississippi.
- State view
- County view
Highest paying states for social media associates
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | District of Columbia | $68,095 | $32.74 |
| 2 | Washington | $62,824 | $30.20 |
| 3 | Connecticut | $56,304 | $27.07 |
| 4 | California | $58,098 | $27.93 |
| 5 | Colorado | $57,477 | $27.63 |
| 6 | Oregon | $54,383 | $26.15 |
| 7 | New Jersey | $56,019 | $26.93 |
| 8 | Arizona | $54,190 | $26.05 |
| 9 | New York | $52,021 | $25.01 |
| 10 | Alaska | $51,324 | $24.68 |
| 11 | Arkansas | $51,439 | $24.73 |
| 12 | North Carolina | $53,661 | $25.80 |
| 13 | Hawaii | $54,492 | $26.20 |
| 14 | Ohio | $54,911 | $26.40 |
| 15 | Massachusetts | $51,228 | $24.63 |
| 16 | Illinois | $51,758 | $24.88 |
| 17 | Pennsylvania | $53,060 | $25.51 |
| 18 | Rhode Island | $48,635 | $23.38 |
| 19 | Delaware | $48,239 | $23.19 |
| 20 | New Mexico | $49,024 | $23.57 |
| 21 | North Dakota | $46,247 | $22.23 |
| 22 | Idaho | $45,974 | $22.10 |
| 23 | West Virginia | $47,327 | $22.75 |
| 24 | Maryland | $51,473 | $24.75 |
| 25 | Wyoming | $43,305 | $20.82 |
| 26 | Nevada | $46,352 | $22.28 |
| 27 | Kentucky | $46,573 | $22.39 |
| 28 | Virginia | $51,273 | $24.65 |
| 29 | Michigan | $43,686 | $21.00 |
| 30 | Tennessee | $45,850 | $22.04 |
| 31 | Louisiana | $44,250 | $21.27 |
| 32 | Nebraska | $43,267 | $20.80 |
| 33 | New Hampshire | $42,347 | $20.36 |
| 34 | South Dakota | $40,474 | $19.46 |
| 35 | Utah | $40,911 | $19.67 |
| 36 | Texas | $43,782 | $21.05 |
| 37 | Indiana | $42,607 | $20.48 |
| 38 | Georgia | $43,138 | $20.74 |
| 39 | Oklahoma | $41,214 | $19.81 |
| 40 | Vermont | $36,228 | $17.42 |
| 41 | Iowa | $40,675 | $19.56 |
| 42 | Alabama | $41,866 | $20.13 |
| 43 | Montana | $37,118 | $17.85 |
| 44 | Maine | $30,476 | $14.65 |
| 45 | Missouri | $41,018 | $19.72 |
| 46 | Florida | $39,369 | $18.93 |
| 47 | Mississippi | $38,177 | $18.35 |
| 48 | Kansas | $39,189 | $18.84 |
| 49 | Minnesota | $39,158 | $18.83 |
| 50 | South Carolina | $38,748 | $18.63 |
| 51 | Wisconsin | $38,611 | $18.56 |
Highest paying cities for social media associates
The highest-paying cities for social media associates are Washington, DC, San Francisco, CA, and Spokane Valley, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $68,194 | $32.79 |
| 2 | San Francisco, CA | $60,838 | $29.25 |
| 3 | Spokane Valley, WA | $59,436 | $28.57 |
| 4 | Stamford, CT | $57,411 | $27.60 |
| 5 | Denver, CO | $57,408 | $27.60 |
| 6 | Jersey City, NJ | $55,783 | $26.82 |
| 7 | Cleveland, OH | $55,482 | $26.67 |
| 8 | Raleigh, NC | $54,372 | $26.14 |
| 9 | Portland, OR | $53,857 | $25.89 |
| 10 | Philadelphia, PA | $53,491 | $25.72 |
| 11 | New York, NY | $52,446 | $25.21 |
| 12 | Plymouth, MA | $52,326 | $25.16 |
| 13 | Evanston, IL | $51,936 | $24.97 |
| 14 | Baltimore, MD | $51,625 | $24.82 |
| 15 | Fayetteville, AR | $51,289 | $24.66 |
| 16 | Austin, TX | $44,004 | $21.16 |
| 17 | Detroit, MI | $43,871 | $21.09 |
| 18 | Atlanta, GA | $43,058 | $20.70 |
| 19 | Indianapolis, IN | $42,510 | $20.44 |
| 20 | Birmingham, AL | $41,627 | $20.01 |
Social media associate salary details
A social media associate's salary ranges from $37,000 a year at the 10th percentile to $68,000 at the 90th percentile.
What is a social media associate's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $68,000 | $5,667 | $33 |
| 75th Percentile | $59,000 | $4,917 | $28 |
| Average | $50,661 | $4,222 | $24 |
| 25th Percentile | $43,000 | $3,583 | $21 |
| 10th Percentile | $37,000 | $3,083 | $18 |
Highest paying social media associate jobs
The highest paying types of social media associates are social media manager, social media strategist, and media planner.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Campaign Coordinator | $41,865 | $3,489 | $20.13 | 24,801 |
| Public Relations Coordinator | $46,225 | $3,852 | $22.22 | 35,324 |
| Publications Coordinator | $48,593 | $4,049 | $23.36 | 27,541 |
| Communications Coordinator | $47,075 | $3,923 | $22.63 | 39,790 |
| Media Planner | $58,044 | $4,837 | $27.91 | 24,126 |
| Media Consultant | $53,443 | $4,454 | $25.69 | 28,768 |
How would you rate the starting salaries for social media associates, as well as the prospects for salary advancement?
Michael Riecke
Assistant Professor, State University of New York at Oswego
They may not openly admit it, but many employers see the first job as a test of who has the stamina, talent, and passion for succeeding. If a new employee puts in the effort, doesn't balk at long hours, and gets the job done well without a sizeable financial reward, it's generally interpreted by the employer as a sign of commitment. That display of commitment typically gets rewarded.
Top companies hiring social media associates now:
Which companies pay social media associates the most?
Social media associate salaries at Eli Lilly and Company and Earthjustice are the highest-paying according to our most recent salary estimates. In addition, the average social media associate salary at companies like ZS and JPMorgan Chase & Co. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Eli Lilly and Company | $95,822 | $46.07 |
| 2 | Earthjustice | $82,589 | $39.71 |
| 3 | ZS | $80,588 | $38.74 |
| 4 | JPMorgan Chase & Co. | $79,363 | $38.16 |
| 5 | Keller Williams Capital Properties | $78,504 | $37.74 |
| 6 | Wpp Us Holdings Inc | $76,837 | $36.94 |
| 7 | BlackRock | $70,936 | $34.10 |
| 8 | Accenture | $65,061 | $31.28 |
| 9 | Pwc | $59,289 | $28.50 |
| 10 | Prudential Bank | $58,965 | $28.35 |
| 11 | Conair | $58,339 | $28.05 |
| 12 | Activision Blizzard | $56,720 | $27.27 |
| 13 | New York City Economic Development | $56,545 | $27.19 |
| 14 | HealthTrust | $54,882 | $26.39 |
| 15 | Havas Edge | $53,023 | $25.49 |
| 16 | GroupM | $52,608 | $25.29 |
| 17 | World Education Services | $52,428 | $25.21 |
| 18 | Golin | $52,367 | $25.18 |
| 19 | ICONMA | $51,927 | $24.96 |
| 20 | Darden Restaurants | $51,656 | $24.83 |
Wage gap by gender, race and education
Social Media Associate salary by industry
The average social media associate salary varies across industries:
- The average social media associate salary in the media industry is $50,342, the highest of any industry.
- The average social media associate salary in the finance industry is $49,576.
- Social media associates in the professional industry earn an average salary of $45,738, the lowest of any industry.
Highest paying industries for social media associates
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $50,342 | $24.20 |
| 2 | Education | $49,576 | $23.83 |
| 3 | Health Care | $48,681 | $23.40 |
| 4 | Retail | $46,713 | $22.46 |
| 5 | Start-up | $45,953 | $22.09 |
| 6 | Professional | $45,738 | $21.99 |
High paying social media associate jobs
Social media associate salary trends
The average social media associate salary has risen by $7,760 over the last ten years. In 2014, the average social media associate earned $42,901 annually, but today, they earn $50,661 a year. That works out to a 8% change in pay for social media associates over the last decade.
Compare social media associate salaries for cities or states with the national average over time.
Average social media associate salary over time
Compare social media associate salaries for individual cities or states with the national average.
Social media associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $50,700 | $24.36 | +2.6% |
| 2025 | $49,300 | $23.71 | +1.9% |
| 2024 | $48,400 | $23.27 | +1.2% |
| 2023 | $47,800 | $22.99 | +2.2% |
| 2022 | $46,800 | $22.50 | +2.2% |
Recently added social media associate salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Brex | Senior Social Media Associate | Salt Lake City, UT | 06/29/2025 | $74,640 |
| Brex | Senior Social Media Associate | San Francisco, CA | 06/29/2025 | $84,343 |
| Impact Genome | Social Impact Associate | Chicago, IL | 06/20/2025 | $70,000 |
| Orangetheory Fitness | Social Media and Marketing Associate | Rochester, MN | 06/16/2025 | $25,044 |
| Scheels Sports | Social Media Associate | Lincoln, NE | 06/15/2025 | $39,653 |
| Share Community Development Corp Scdc Houston | Social Media Community Engager (Pinterest) | Houston, TX | 06/11/2025 | $52,175 |
| Harbinger Motors Inc. | Marketing & Social Media Associate | Garden Grove, CA | 06/09/2025 | $80,000 |
| Paramount Global | Freelance Social Media Associate Producer, Inside Edition | New York, NY | 06/06/2025 | $65,000 |
| CPI Aerostructures | Social Media Associate Position) | Fine, NY | 05/30/2025 | $38,000 |
| Roen | Social Media & Brand Marketing Associate | New York, NY | 05/29/2025 | $41,740 |
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