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Social media & marketing director salary
Average social media & marketing director salary
$75,675
Understanding Salary Trends for Social Media & Marketing Directors
As of October 2025, the average salary for a Social Media & Marketing Director in the United States is $75,675 per year, translating to about $36 per hour. Salaries can vary based on factors such as location, experience, and industry. For instance, directors in metropolitan areas often command higher salaries due to the cost of living and demand for skilled professionals.
In terms of experience, entry-level positions typically start below the national average, whereas seasoned directors can earn significantly more, especially in high-demand sectors like technology and e-commerce. The highest paying states include California, New York, and Texas, where competitive markets drive salaries upward.
Job seekers interested in this field can find opportunities across various industries, from large corporations to startups, each offering unique challenges and rewards. Networking and staying current with digital marketing trends can enhance career prospects in this dynamic field.
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Where can a Social Media & Marketing Director earn more?
Social media & marketing director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level social media & marketing director | $56,200 | $27.01 |
| Mid-level social media & marketing director | $60,000 | $28.85 |
| Senior-level social media & marketing director | $136,000 | $65.62 |
Average social media & marketing director salary by state
The highest-paying states for social media & marketing directors are Hawaii, California, and Oregon. The lowest average social media & marketing director salary states are Illinois, South Carolina, and Nebraska.
- State view
- County view
Highest paying states for social media & marketing directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hawaii | $104,212 | $50.10 |
| 2 | Washington | $83,103 | $39.95 |
| 3 | Oregon | $86,008 | $41.35 |
| 4 | Connecticut | $79,440 | $38.19 |
| 5 | California | $86,258 | $41.47 |
| 6 | Utah | $72,107 | $34.67 |
| 7 | Massachusetts | $78,091 | $37.54 |
| 8 | Delaware | $81,171 | $39.02 |
| 9 | New York | $77,710 | $37.36 |
| 10 | Nevada | $73,862 | $35.51 |
| 11 | Idaho | $74,913 | $36.02 |
| 12 | Pennsylvania | $73,781 | $35.47 |
| 13 | Virginia | $78,560 | $37.77 |
| 14 | Rhode Island | $72,332 | $34.77 |
| 15 | Maryland | $77,028 | $37.03 |
| 16 | New Hampshire | $70,150 | $33.73 |
| 17 | Michigan | $70,780 | $34.03 |
| 18 | Maine | $69,166 | $33.25 |
| 19 | Texas | $73,209 | $35.20 |
| 20 | Louisiana | $67,770 | $32.58 |
| 21 | Missouri | $73,726 | $35.45 |
| 22 | Wyoming | $64,699 | $31.11 |
| 23 | District of Columbia | $73,127 | $35.16 |
| 24 | New Jersey | $71,278 | $34.27 |
| 25 | Wisconsin | $68,943 | $33.15 |
| 26 | Kansas | $68,210 | $32.79 |
| 27 | Arizona | $70,110 | $33.71 |
| 28 | Mississippi | $62,096 | $29.85 |
| 29 | Alaska | $68,828 | $33.09 |
| 30 | Kentucky | $65,829 | $31.65 |
| 31 | Montana | $67,516 | $32.46 |
| 32 | New Mexico | $67,286 | $32.35 |
| 33 | Vermont | $63,428 | $30.49 |
| 34 | Colorado | $65,566 | $31.52 |
| 35 | Oklahoma | $60,856 | $29.26 |
| 36 | Ohio | $64,777 | $31.14 |
| 37 | Minnesota | $63,214 | $30.39 |
| 38 | North Carolina | $63,171 | $30.37 |
| 39 | Florida | $65,472 | $31.48 |
| 40 | West Virginia | $63,390 | $30.48 |
| 41 | Georgia | $63,747 | $30.65 |
| 42 | Tennessee | $63,461 | $30.51 |
| 43 | Iowa | $63,766 | $30.66 |
| 44 | Nebraska | $58,989 | $28.36 |
| 45 | North Dakota | $56,618 | $27.22 |
| 46 | Arkansas | $59,950 | $28.82 |
| 47 | Alabama | $56,476 | $27.15 |
| 48 | Illinois | $59,171 | $28.45 |
| 49 | Indiana | $60,782 | $29.22 |
| 50 | South Dakota | $56,195 | $27.02 |
| 51 | South Carolina | $59,067 | $28.40 |
Highest paying cities for social media & marketing directors
The highest-paying cities for social media & marketing directors are San Francisco, CA, New York, NY, and Saint Louis, MO.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $92,063 | $44.26 |
| 2 | New York, NY | $77,967 | $37.48 |
| 3 | Saint Louis, MO | $74,015 | $35.58 |
| 4 | Gilbert, AZ | $69,976 | $33.64 |
| 5 | Hialeah, FL | $65,835 | $31.65 |
| 6 | Denver, CO | $65,475 | $31.48 |
| 7 | North Atlanta, GA | $63,823 | $30.68 |
| 8 | Minneapolis, MN | $63,157 | $30.36 |
| 9 | Birmingham, AL | $56,007 | $26.93 |
Social media & marketing director salary details
A social media & marketing director's salary ranges from $51,000 a year at the 10th percentile to $112,000 at the 90th percentile.
What is a social media & marketing director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $112,000 | $9,333 | $54 |
| 75th Percentile | $93,000 | $7,750 | $45 |
| Average | $75,675 | $6,306 | $36 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $51,000 | $4,250 | $25 |
Highest paying social media & marketing director jobs
The highest paying types of social media & marketing directors are senior director of marketing, director, product marketing, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring social media & marketing directors now:
Which companies pay social media & marketing directors the most?
Social media & marketing director salaries at Mattel and F45 Training are the highest-paying according to our most recent salary estimates. In addition, the average social media & marketing director salary at companies like The Cordish Companies and Fontainebleau Miami Beach are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Mattel | $116,821 | $56.16 |
| 2 | F45 Training | $115,561 | $55.56 |
| 3 | The Cordish Companies | $111,101 | $53.41 |
| 4 | Fontainebleau Miami Beach | $98,708 | $47.46 |
| 5 | NBCUniversal | $93,770 | $45.08 |
| 6 | Allianz Life | $90,575 | $43.55 |
| 7 | TopRank Marketing | $82,084 | $39.46 |
| 8 | Rooms To Go | $79,118 | $38.04 |
| 9 | MeUndies | $74,793 | $35.96 |
| 10 | YS Catering | $72,855 | $35.03 |
| 11 | Affinity Apparel | $72,385 | $34.80 |
| 12 | CEM | $72,225 | $34.72 |
| 13 | StackCommerce | $71,900 | $34.57 |
| 14 | Staffmark | $71,820 | $34.53 |
| 15 | Americorps | $71,769 | $34.50 |
| 16 | Paradise Valley Christian Preparatory | $50,229 | $24.15 |
Wage gap by gender, race and education
Social media & marketing director salary trends
The average social media & marketing director salary has risen by $13,925 over the last ten years. In 2014, the average social media & marketing director earned $61,750 annually, but today, they earn $75,675 a year. That works out to a 8% change in pay for social media & marketing directors over the last decade.
Compare social media & marketing director salaries for cities or states with the national average over time.
Average social media & marketing director salary over time
Compare social media & marketing director salaries for individual cities or states with the national average.
Social media & marketing director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $75,700 | $36.38 | +3.7% |
| 2025 | $72,800 | $35.02 | +1.9% |
| 2024 | $71,500 | $34.37 | +1.5% |
| 2023 | $70,400 | $33.84 | +0.8% |
| 2022 | $69,800 | $33.57 | +1.9% |
Recently added social media & marketing director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Core Hotels and Resorts | Social Media/Digital Marketing | Corning, NY | 05/29/2025 | $41,740 |
| Adecco | Director of Social Media and Performance Marketing | Larkspur, CA | 05/21/2025 | $145,000 |
| Aspen Skiing Company, L.L.C | Director of Social Media & Influencer Marketing | Denver, CO | 04/29/2025 | $103,508 |
| Outrigger Resorts | Director, Brand & Social Media Marketing | Hawaii | 03/28/2025 | $99,000 |
| Udemy | Director, Social Media Marketing | Austin, TX | 03/26/2025 | $153,000 |
| Udemy | Director, Social Media Marketing | Denver, CO | 03/26/2025 | $153,000 |
| Aegworldwide | Director Paid Social Marketing | Los Angeles, CA | 03/26/2025 | $102,528 |
| AEG Worldwide | Director Paid Social Marketing | Los Angeles, CA | 03/04/2025 | $102,528 |
| Outrigger Resorts | Director, Brand & Social Media Marketing | Hawaii | 02/28/2025 | $99,000 |
| Aegworldwide | Director Paid Social Marketing | Los Angeles, CA | 02/18/2025 | $102,528 |
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