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A Software Sales Representative plays a vital role in the technology sector, responsible for promoting and selling software solutions to various clients. As of October 2025, the average salary for this position stands at $82,188 per year, translating to about $40 per hour. Factors influencing salary include experience level, geographic location, and the specific employer.
Entry-level representatives can expect to earn lower salaries, while those with significant experience can command higher wages. For example, representatives with five to nine years of experience often earn around $90,000, while those with ten or more years can earn upwards of $100,000.
In terms of location, states such as California, New York, and Washington offer some of the highest salaries for software sales representatives. These regions not only provide lucrative salary packages but also a rich environment for career advancement in tech sales.
Exploring job opportunities in these states can lead to significant financial rewards. For a comprehensive understanding of salary dynamics, it’s essential to consider how specific industries and company size can impact earnings potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level software sales representative | $65,700 | $31.60 |
| Mid-level software sales representative | $84,700 | $40.72 |
| Senior-level software sales representative | $135,000 | $65.04 |
The highest-paying states for software sales representatives are Alaska, Washington, and Nevada. The lowest average software sales representative salary states are Oklahoma, Alabama, and Georgia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wisconsin | $91,832 | $44.15 |
| 2 | Oregon | $99,809 | $47.99 |
| 3 | Nevada | $102,206 | $49.14 |
| 4 | New Jersey | $95,646 | $45.98 |
| 5 | Wyoming | $101,856 | $48.97 |
| 6 | Utah | $92,685 | $44.56 |
| 7 | Massachusetts | $99,891 | $48.02 |
| 8 | California | $100,752 | $48.44 |
| 9 | Vermont | $93,861 | $45.13 |
| 10 | Washington | $103,901 | $49.95 |
| 11 | North Carolina | $92,388 | $44.42 |
| 12 | Alaska | $104,160 | $50.08 |
| 13 | Pennsylvania | $83,852 | $40.31 |
| 14 | Connecticut | $90,669 | $43.59 |
| 15 | Ohio | $82,485 | $39.66 |
| 16 | Maine | $88,332 | $42.47 |
| 17 | Delaware | $92,301 | $44.38 |
| 18 | New Hampshire | $88,688 | $42.64 |
| 19 | North Dakota | $87,748 | $42.19 |
| 20 | Kansas | $78,506 | $37.74 |
| 21 | Idaho | $84,026 | $40.40 |
| 22 | Arkansas | $76,597 | $36.83 |
| 23 | South Carolina | $79,917 | $38.42 |
| 24 | Montana | $80,117 | $38.52 |
| 25 | Arizona | $81,481 | $39.17 |
| 26 | New York | $83,055 | $39.93 |
| 27 | South Dakota | $82,917 | $39.86 |
| 28 | Rhode Island | $75,952 | $36.52 |
| 29 | West Virginia | $75,375 | $36.24 |
| 30 | Michigan | $81,933 | $39.39 |
| 31 | Louisiana | $74,938 | $36.03 |
| 32 | Maryland | $84,334 | $40.55 |
| 33 | Minnesota | $79,713 | $38.32 |
| 34 | Virginia | $81,537 | $39.20 |
| 35 | New Mexico | $72,160 | $34.69 |
| 36 | Texas | $75,374 | $36.24 |
| 37 | Kentucky | $69,888 | $33.60 |
| 38 | Colorado | $80,313 | $38.61 |
| 39 | Missouri | $70,732 | $34.01 |
| 40 | Indiana | $77,001 | $37.02 |
| 41 | Illinois | $76,301 | $36.68 |
| 42 | Nebraska | $73,485 | $35.33 |
| 43 | District of Columbia | $77,091 | $37.06 |
| 44 | Tennessee | $61,269 | $29.46 |
| 45 | Mississippi | $69,220 | $33.28 |
| 46 | Iowa | $72,551 | $34.88 |
| 47 | Florida | $64,168 | $30.85 |
| 48 | Oklahoma | $65,882 | $31.67 |
| 49 | Alabama | $65,394 | $31.44 |
| 50 | Georgia | $64,841 | $31.17 |
| 51 | Hawaii | $39,108 | $18.80 |
The highest-paying cities for software sales representatives are Sacramento, CA, Bellevue, WA, and Laramie, WY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Sacramento, CA | $113,987 | $54.80 |
| 2 | Bellevue, WA | $104,329 | $50.16 |
| 3 | Laramie, WY | $101,316 | $48.71 |
| 4 | Boston, MA | $99,963 | $48.06 |
| 5 | Paramus, NJ | $95,831 | $46.07 |
| 6 | Salt Lake City, UT | $92,584 | $44.51 |
| 7 | Charlotte, NC | $90,644 | $43.58 |
| 8 | Akron, OH | $83,909 | $40.34 |
| 9 | New York, NY | $83,203 | $40.00 |
| 10 | Ashburn, VA | $83,013 | $39.91 |
| 11 | Phoenix, AZ | $81,803 | $39.33 |
| 12 | Denver, CO | $80,317 | $38.61 |
| 13 | Overland Park, KS | $78,025 | $37.51 |
| 14 | Washington, DC | $77,079 | $37.06 |
| 15 | Coppell, TX | $76,851 | $36.95 |
| 16 | Shreveport, LA | $76,659 | $36.86 |
| 17 | Arlington Heights, IL | $76,655 | $36.85 |
| 18 | Jacksonville, FL | $65,221 | $31.36 |
| 19 | Atlanta, GA | $65,111 | $31.30 |
A software sales representative's salary ranges from $58,000 a year at the 10th percentile to $115,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $115,000 | $9,583 | $55 |
| 75th Percentile | $98,000 | $8,167 | $47 |
| Average | $82,188 | $6,849 | $40 |
| 25th Percentile | $68,000 | $5,667 | $33 |
| 10th Percentile | $58,000 | $4,833 | $28 |
The highest paying types of software sales representatives are consultant and sales representative, senior sales representative, and executive sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Territory Representative | $39,761 | $3,313 | $19.12 | 155,926 |
| Sales Development Representative | $51,504 | $4,292 | $24.76 | 199,588 |
| Sales/Account Representative | $56,954 | $4,746 | $27.38 | 257,122 |
| Technical Sales Representative | $71,310 | $5,942 | $34.28 | 237,456 |
| Consultant And Sales Representative | $225,832 | $18,819 | $108.57 | 236,264 |
| Business Sales Representative | $58,288 | $4,857 | $28.02 | 226,438 |
Top companies hiring software sales representatives now:
Software sales representative salaries at Varian Medical Systems and IBM are the highest-paying according to our most recent salary estimates. In addition, the average software sales representative salary at companies like Agilent Technologies and Hilti are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Varian Medical Systems | $104,154 | $50.07 |
| 2 | IBM | $95,731 | $46.02 |
| 3 | Agilent Technologies | $89,633 | $43.09 |
| 4 | Hilti | $86,277 | $41.48 |
| 5 | CSI International | $85,298 | $41.01 |
| 6 | VantagePoint HealthCare Advisors | $82,350 | $39.59 |
| 7 | The Verge | $81,709 | $39.28 |
| 8 | M-Tek | $80,078 | $38.50 |
| 9 | CyberCoders | $77,656 | $37.33 |
| 10 | Mbr Construction, Inc. | $74,661 | $35.89 |
| 11 | GPAC | $73,933 | $35.54 |
| 12 | Randstad North America, Inc. | $71,435 | $34.34 |
| 13 | SailPoint | $71,401 | $34.33 |
| 14 | Resource/Ammirati | $71,177 | $34.22 |
| 15 | L3Harris | $68,765 | $33.06 |
| 16 | Diedre Moire | $67,381 | $32.39 |
| 17 | Accenture | $62,737 | $30.16 |
The average software sales representative salary has risen by $11,295 over the last ten years. In 2014, the average software sales representative earned $70,893 annually, but today, they earn $82,188 a year. That works out to a 9% change in pay for software sales representatives over the last decade.
Compare software sales representative salaries for cities or states with the national average over time.
Compare software sales representative salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $82,200 | $39.51 | +3.4% |
| 2024 | $79,400 | $38.15 | +2.4% |
| 2023 | $77,500 | $37.25 | +2.6% |
| 2022 | $75,400 | $36.27 | -0.3% |
| 2021 | $75,700 | $36.38 | +2.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Oracle | Senior Software Sales Representative, Naci ISV | Olympia, WA | 06/28/2025 | $126,000 |
| Oracle | Senior Software Sales Representative, Naci ISV | Sacramento, CA | 06/28/2025 | $126,000 |
| Heartland Payment Systems | Sales Representative-Software | San Jose, CA | 06/28/2025 | $40,000 |
| Heartland Payment Systems | Sales Representative-Software | Albuquerque, NM | 06/28/2025 | $40,000 |
| Heartland Payment Systems | Sales Representative-Software | Salt Lake City, UT | 06/28/2025 | $40,000 |
| Global Payments Inc. | Sales Representative-Software | San Jose, CA | 06/26/2025 | $40,000 |
| Global Payments Inc. | Sales Representative-Software | Fayetteville, AR | 06/25/2025 | $40,000 |
| Global Payments Inc. | Sales Representative-Software | Albuquerque, NM | 06/25/2025 | $40,000 |
| Global Payments Inc. | Sales Representative-Software | Salt Lake City, UT | 06/25/2025 | $40,000 |
| Global Payments Direct Inc. | Sales Representative-Software | Maryland | 06/25/2025 | $40,000 |
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