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Strategic marketing manager salary
Average strategic marketing manager salary
$93,899
Understanding the Salary of a Strategic Marketing Manager
A Strategic Marketing Manager plays a pivotal role in developing and implementing marketing strategies that align with business goals. The average salary of $93,899 reflects the demand for skilled professionals in this field. Factors influencing salary include geographical location, years of experience, and the specific industry.
For instance, states such as California and New York tend to offer higher salaries due to the cost of living and the concentration of major corporations. Entry-level positions typically start lower, but those with more experience can command significantly higher salaries.
Salary Insights by Experience Level
- Entry-level: $60,000 - $75,000
- Mid-level: $80,000 - $100,000
- Senior-level: $120,000+
In addition to salary, job seekers should consider company benefits, growth opportunities, and work-life balance. As companies strive to innovate their marketing efforts, the demand for experienced Strategic Marketing Managers continues to rise, making this a promising career path.
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Where can a Strategic Marketing Manager earn more?
Strategic marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level strategic marketing manager | $69,700 | $33.51 |
| Mid-level strategic marketing manager | $74,500 | $35.79 |
| Senior-level strategic marketing manager | $169,000 | $81.43 |
Strategic marketing manager salary estimates from across the web
Average strategic marketing manager salary by state
The average strategic marketing manager salary in California, Rhode Island, and Washington are the highest in the U.S. The lowest average strategic marketing manager salary states are Louisiana, Georgia, and Oklahoma.
- State view
- County view
Highest paying states for strategic marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $106,012 | $50.97 |
| 2 | California | $113,601 | $54.62 |
| 3 | Washington | $103,790 | $49.90 |
| 4 | Texas | $96,070 | $46.19 |
| 5 | Utah | $91,260 | $43.88 |
| 6 | New Jersey | $96,869 | $46.57 |
| 7 | Nevada | $96,002 | $46.15 |
| 8 | Pennsylvania | $91,168 | $43.83 |
| 9 | Oregon | $91,739 | $44.11 |
| 10 | Wisconsin | $91,294 | $43.89 |
| 11 | South Carolina | $93,449 | $44.93 |
| 12 | Idaho | $93,376 | $44.89 |
| 13 | Arizona | $89,112 | $42.84 |
| 14 | North Carolina | $87,479 | $42.06 |
| 15 | New York | $89,521 | $43.04 |
| 16 | Massachusetts | $87,334 | $41.99 |
| 17 | Montana | $84,891 | $40.81 |
| 18 | Illinois | $86,995 | $41.82 |
| 19 | North Dakota | $84,382 | $40.57 |
| 20 | West Virginia | $86,433 | $41.55 |
| 21 | Delaware | $89,297 | $42.93 |
| 22 | Connecticut | $83,701 | $40.24 |
| 23 | Virginia | $84,464 | $40.61 |
| 24 | District of Columbia | $84,172 | $40.47 |
| 25 | Maryland | $86,925 | $41.79 |
| 26 | New Mexico | $84,021 | $40.39 |
| 27 | Ohio | $80,844 | $38.87 |
| 28 | Arkansas | $79,929 | $38.43 |
| 29 | Minnesota | $79,863 | $38.40 |
| 30 | Wyoming | $78,077 | $37.54 |
| 31 | Alaska | $83,322 | $40.06 |
| 32 | Iowa | $81,926 | $39.39 |
| 33 | Colorado | $79,975 | $38.45 |
| 34 | New Hampshire | $76,928 | $36.98 |
| 35 | Indiana | $80,518 | $38.71 |
| 36 | Tennessee | $77,493 | $37.26 |
| 37 | Vermont | $74,535 | $35.83 |
| 38 | South Dakota | $75,504 | $36.30 |
| 39 | Mississippi | $79,036 | $38.00 |
| 40 | Michigan | $76,017 | $36.55 |
| 41 | Maine | $74,085 | $35.62 |
| 42 | Hawaii | $74,813 | $35.97 |
| 43 | Florida | $74,488 | $35.81 |
| 44 | Kentucky | $74,110 | $35.63 |
| 45 | Missouri | $75,786 | $36.44 |
| 46 | Georgia | $72,891 | $35.04 |
| 47 | Kansas | $70,443 | $33.87 |
| 48 | Louisiana | $73,210 | $35.20 |
| 49 | Nebraska | $70,031 | $33.67 |
| 50 | Oklahoma | $72,061 | $34.64 |
| 51 | Alabama | $70,683 | $33.98 |
Highest paying cities for strategic marketing managers
The highest-paying cities for strategic marketing managers are San Francisco, CA, Seattle, WA, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $125,858 | $60.51 |
| 2 | Seattle, WA | $104,298 | $50.14 |
| 3 | Jersey City, NJ | $96,980 | $46.63 |
| 4 | Dallas, TX | $96,773 | $46.53 |
| 5 | Las Vegas, NV | $95,057 | $45.70 |
| 6 | Greenville, SC | $93,715 | $45.06 |
| 7 | Philadelphia, PA | $91,667 | $44.07 |
| 8 | New York, NY | $89,760 | $43.15 |
| 9 | Phoenix, AZ | $89,463 | $43.01 |
| 10 | Wilmington, DE | $89,457 | $43.01 |
| 11 | Raleigh, NC | $88,306 | $42.45 |
| 12 | Boston, MA | $87,310 | $41.98 |
| 13 | Chicago, IL | $87,185 | $41.92 |
| 14 | Baltimore, MD | $87,102 | $41.88 |
| 15 | Arlington, VA | $84,966 | $40.85 |
| 16 | Bismarck, ND | $84,702 | $40.72 |
| 17 | Washington, DC | $84,138 | $40.45 |
| 18 | Stamford, CT | $83,752 | $40.27 |
| 19 | Denver, CO | $79,700 | $38.32 |
| 20 | Nashville, TN | $77,979 | $37.49 |
Strategic marketing manager salary details
A strategic marketing manager's salary ranges from $69,000 a year at the 10th percentile to $126,000 at the 90th percentile.
What is a strategic marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $126,000 | $10,500 | $61 |
| 75th Percentile | $110,000 | $9,167 | $53 |
| Average | $93,899 | $7,825 | $45 |
| 25th Percentile | $80,000 | $6,667 | $38 |
| 10th Percentile | $69,000 | $5,750 | $33 |
Highest paying strategic marketing manager jobs
The highest paying types of strategic marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring strategic marketing managers now:
Which companies pay strategic marketing managers the most?
Strategic marketing manager salaries at Palo Alto Networks and VMware are the highest-paying according to our most recent salary estimates. In addition, the average strategic marketing manager salary at companies like BD and The Walt Disney Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Palo Alto Networks | $135,436 | $65.11 |
| 2 | VMware | $124,452 | $59.83 |
| 3 | BD | $121,093 | $58.22 |
| 4 | The Walt Disney Company | $120,805 | $58.08 |
| 5 | Applied Materials | $119,332 | $57.37 |
| 6 | Waters | $118,501 | $56.97 |
| 7 | Crown Castle International | $112,202 | $53.94 |
| 8 | AbbVie | $112,034 | $53.86 |
| 9 | Huntsman | $111,982 | $53.84 |
| 10 | Allegro MicroSystems | $111,475 | $53.59 |
| 11 | Bosch USA | $107,404 | $51.64 |
| 12 | Corning Incorporated | $107,315 | $51.59 |
| 13 | Merchants Fleet | $107,115 | $51.50 |
| 14 | Acronis | $105,667 | $50.80 |
| 15 | Food Services | $105,571 | $50.76 |
| 16 | Celanese | $105,415 | $50.68 |
| 17 | CVS Health | $103,805 | $49.91 |
| 18 | The Dow Chemical Company | $103,703 | $49.86 |
| 19 | Vesuvius USA Corporation | $102,750 | $49.40 |
| 20 | Lenovo | $101,607 | $48.85 |
Wage gap by gender, race and education
Strategic Marketing Manager salary by industry
The average strategic marketing manager salary varies across industries:
- The average strategic marketing manager salary in the health care industry is $105,341, the highest of any industry.
- The average strategic marketing manager salary in the finance industry is $103,377.
- Strategic marketing managers in the retail industry earn an average salary of $96,396, the lowest of any industry.
Highest paying industries for strategic marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $105,341 | $50.64 |
| 2 | Technology | $103,377 | $49.70 |
| 3 | Manufacturing | $99,149 | $47.67 |
| 4 | Retail | $96,396 | $46.34 |
High paying strategic marketing manager jobs
Strategic marketing manager salary trends
The average strategic marketing manager salary has risen by $17,278 over the last ten years. In 2014, the average strategic marketing manager earned $76,621 annually, but today, they earn $93,899 a year. That works out to a 8% change in pay for strategic marketing managers over the last decade.
Compare strategic marketing manager salaries for cities or states with the national average over time.
Average strategic marketing manager salary over time
Compare strategic marketing manager salaries for individual cities or states with the national average.
Strategic marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $93,900 | $45.14 | +3.7% |
| 2024 | $90,400 | $43.45 | +1.9% |
| 2023 | $88,700 | $42.64 | +1.5% |
| 2022 | $87,300 | $41.99 | +0.8% |
| 2021 | $86,600 | $41.65 | +1.9% |
Recently added strategic marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Aston Carter | Strategic Marketing Manager | Carrollton, TX | 06/23/2025 | $65,000 |
| National Journal | Marketing Manager, Strategic Demand Generation | Washington, DC | 06/16/2025 | $60,000 |
| Entegris | Principal, Strategic Marketing Manager (Life Sciences) | Billerica, MA | 06/11/2025 | $130,000 |
| Goldman Sachs | Asset & Wealth Management, Strategic Marketing Manager, Vice President | Chicago, IL | 06/10/2025 | $110,000 |
| The ODP Corporation | Strategic Marketplace Insights Manager (Remote) | Boca Raton, FL | 06/10/2025 | $65,700 |
| Genscript/Probio | Strategic Marketing Manager | Boston, MA | 06/09/2025 | $80,000 |
| New Image Media, Inc. | Strategic Marketing & Content Manager | Warrensville Heights, OH | 05/30/2025 | $40,000 |
| Bramlett Partners | Strategic Marketing Manager (Real Estate) | Austin, TX | 05/20/2025 | $65,000 |
| Calpine | Strategic Origination Manager | Walnut Creek, CA | 05/19/2025 | $148,837 |
| Johnson & Johnson | Manager, Global Strategic Marketing-Competitive Insights--Johnson and Johnson Medt | Irvine, CA | 05/16/2025 | $100,000 |
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