Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Technical marketing specialist salary
Average technical marketing specialist salary
$73,528
Understanding the Technical Marketing Specialist Salary
The average salary for a Technical Marketing Specialist is approximately $73,528 annually, translating to about $35 per hour. Salaries can vary significantly based on factors such as experience, education, and location. For instance, specialists in high-demand areas often command higher salaries.
Salary by Experience Level
Entry-level positions typically start lower, while those with several years of experience can earn upwards of $90,000. Educational background also plays a pivotal role, with advanced degrees often leading to higher pay.
Where to Find Higher Salaries
States like California, New York, and Texas are noted for offering competitive salaries, often reflecting the local tech industry's growth. Additionally, sectors such as software development and digital marketing are rapidly expanding, increasing demand for technical marketing specialists.
Job Outlook
The job market remains robust, with numerous opportunities for advancement. As companies increasingly rely on technology-driven marketing strategies, the role of Technical Marketing Specialists is expected to grow, making this a promising career path for aspiring professionals.
Let Zippia find your next technical marketing specialist job
Let Zippia find your next technical marketing specialist job
Where can a Technical Marketing Specialist earn more?
Technical marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level technical marketing specialist | $46,100 | $22.18 |
| Mid-level technical marketing specialist | $77,900 | $37.46 |
| Senior-level technical marketing specialist | $128,000 | $61.35 |
Technical marketing specialist salary estimates from across the web
Average technical marketing specialist salary by state
The average technical marketing specialist salary in Washington, New Jersey, and California are the highest in the U.S. The lowest average technical marketing specialist salary states are Nebraska, Kansas, and Florida.
- State view
- County view
Highest paying states for technical marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $89,631 | $43.09 |
| 2 | New Jersey | $90,006 | $43.27 |
| 3 | Washington | $112,378 | $54.03 |
| 4 | Maryland | $82,314 | $39.57 |
| 5 | Minnesota | $77,167 | $37.10 |
| 6 | Arkansas | $76,624 | $36.84 |
| 7 | Nevada | $77,812 | $37.41 |
| 8 | New York | $79,815 | $38.37 |
| 9 | North Carolina | $72,499 | $34.86 |
| 10 | Texas | $73,308 | $35.24 |
| 11 | New Hampshire | $70,399 | $33.85 |
| 12 | Wisconsin | $71,641 | $34.44 |
| 13 | California | $89,809 | $43.18 |
| 14 | Ohio | $73,118 | $35.15 |
| 15 | Georgia | $68,957 | $33.15 |
| 16 | Idaho | $75,661 | $36.38 |
| 17 | Massachusetts | $77,153 | $37.09 |
| 18 | Connecticut | $69,335 | $33.33 |
| 19 | Pennsylvania | $67,736 | $32.57 |
| 20 | District of Columbia | $80,389 | $38.65 |
| 21 | Illinois | $68,151 | $32.76 |
| 22 | Maine | $67,625 | $32.51 |
| 23 | Tennessee | $67,135 | $32.28 |
| 24 | Rhode Island | $67,384 | $32.40 |
| 25 | South Dakota | $65,003 | $31.25 |
| 26 | New Mexico | $67,543 | $32.47 |
| 27 | Colorado | $66,302 | $31.88 |
| 28 | Utah | $66,228 | $31.84 |
| 29 | Oregon | $71,540 | $34.39 |
| 30 | Montana | $69,246 | $33.29 |
| 31 | North Dakota | $62,080 | $29.85 |
| 32 | Virginia | $70,909 | $34.09 |
| 33 | Iowa | $64,758 | $31.13 |
| 34 | Alaska | $61,249 | $29.45 |
| 35 | Michigan | $64,316 | $30.92 |
| 36 | Wyoming | $59,245 | $28.48 |
| 37 | Oklahoma | $64,531 | $31.02 |
| 38 | Kentucky | $60,926 | $29.29 |
| 39 | Louisiana | $63,330 | $30.45 |
| 40 | Missouri | $64,156 | $30.84 |
| 41 | Hawaii | $49,246 | $23.68 |
| 42 | West Virginia | $58,998 | $28.36 |
| 43 | South Carolina | $62,869 | $30.23 |
| 44 | Nebraska | $56,868 | $27.34 |
| 45 | Florida | $51,357 | $24.69 |
| 46 | Kansas | $54,331 | $26.12 |
| 47 | Indiana | $57,881 | $27.83 |
| 48 | Arizona | $62,500 | $30.05 |
| 49 | Alabama | $57,770 | $27.77 |
| 50 | Vermont | $48,341 | $23.24 |
| 51 | Mississippi | $48,271 | $23.21 |
Highest paying cities for technical marketing specialists
The highest-paying cities for technical marketing specialists are San Francisco, CA, Piscataway, NJ, and Reno, NV.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $101,299 | $48.70 |
| 2 | Piscataway, NJ | $89,978 | $43.26 |
| 3 | Reno, NV | $85,838 | $41.27 |
| 4 | New York, NY | $80,072 | $38.50 |
| 5 | Natick, MA | $77,222 | $37.13 |
| 6 | Irving, TX | $74,122 | $35.64 |
| 7 | Raleigh, NC | $73,320 | $35.25 |
| 8 | Columbus, OH | $72,999 | $35.10 |
| 9 | McLean, VA | $71,978 | $34.60 |
| 10 | Beaverton, OR | $70,717 | $34.00 |
| 11 | Lawrenceville, GA | $69,356 | $33.34 |
| 12 | Hartford, CT | $68,757 | $33.06 |
| 13 | Chicago, IL | $68,490 | $32.93 |
| 14 | Denver, CO | $66,237 | $31.84 |
| 15 | Oklahoma City, OK | $64,768 | $31.14 |
| 16 | Phoenix, AZ | $62,779 | $30.18 |
| 17 | Indianapolis, IN | $57,751 | $27.76 |
| 18 | Tampa, FL | $51,897 | $24.95 |
Technical marketing specialist salary details
A technical marketing specialist's salary ranges from $52,000 a year at the 10th percentile to $102,000 at the 90th percentile.
What is a technical marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $102,000 | $8,500 | $49 |
| 75th Percentile | $87,000 | $7,250 | $42 |
| Average | $73,528 | $6,127 | $35 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $52,000 | $4,333 | $25 |
Highest paying technical marketing specialist jobs
The highest paying types of technical marketing specialists are marketing manager, product specialist, and associate marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Research Analyst | $54,431 | $4,536 | $26.17 | 133,309 |
| Marketing Analyst | $59,380 | $4,948 | $28.55 | 95,650 |
How would you rate the starting salaries for technical marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring technical marketing specialists now:
Which companies pay technical marketing specialists the most?
Technical marketing specialist salaries at Apple and Juniper Networks are the highest-paying according to our most recent salary estimates. In addition, the average technical marketing specialist salary at companies like Williams & Connolly and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $112,233 | $53.96 |
| 2 | Juniper Networks | $99,532 | $47.85 |
| 3 | Williams & Connolly | $98,770 | $47.49 |
| 4 | Amazon | $93,873 | $45.13 |
| 5 | MathWorks | $86,251 | $41.47 |
| 6 | Thorlabs | $85,611 | $41.16 |
| 7 | TIBCO Software | $83,836 | $40.31 |
| 8 | TenMarks Education | $83,207 | $40.00 |
| 9 | Grass Valley (US), Inc. | $82,360 | $39.60 |
| 10 | Sena | $80,314 | $38.61 |
| 11 | Reliant Technology | $77,952 | $37.48 |
| 12 | Appian | $77,671 | $37.34 |
| 13 | RFI | $77,282 | $37.15 |
| 14 | Newell Brands | $77,142 | $37.09 |
| 15 | Eaton | $75,995 | $36.54 |
| 16 | Fortive | $73,629 | $35.40 |
| 17 | ThyssenKrupp Elevator Corporation | $73,512 | $35.34 |
| 18 | Hexagon Lincoln | $73,323 | $35.25 |
| 19 | Novanta | $72,187 | $34.71 |
| 20 | Tyler Technologies | $72,160 | $34.69 |
Wage gap by gender, race and education
Technical Marketing Specialist salary by industry
The average technical marketing specialist salary varies across industries:
- The average technical marketing specialist salary in the pharmaceutical industry is $84,140, the highest of any industry.
- The average technical marketing specialist salary in the finance industry is $81,959.
- Technical marketing specialists in the professional industry earn an average salary of $64,089, the lowest of any industry.
Highest paying industries for technical marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $84,140 | $40.45 |
| 2 | Technology | $81,959 | $39.40 |
| 3 | Manufacturing | $81,827 | $39.34 |
| 4 | Health Care | $65,726 | $31.60 |
| 5 | Professional | $64,089 | $30.81 |
High paying technical marketing specialist jobs
Technical marketing specialist salary trends
The average technical marketing specialist salary has risen by $6,212 over the last ten years. In 2014, the average technical marketing specialist earned $67,316 annually, but today, they earn $73,528 a year. That works out to a 5% change in pay for technical marketing specialists over the last decade.
Compare technical marketing specialist salaries for cities or states with the national average over time.
Average technical marketing specialist salary over time
Compare technical marketing specialist salaries for individual cities or states with the national average.
Technical marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $73,500 | $35.35 | +3.1% |
| 2024 | $71,300 | $34.27 | +1.1% |
| 2023 | $70,500 | $33.91 | -0.2% |
| 2022 | $70,600 | $33.96 | +1.1% |
| 2021 | $69,900 | $33.60 | +0.7% |
Recently added technical marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Technical Marketing Specialist (Payments, Fintech)-Remote | Burbank, CA | 06/29/2025 | $80,000 |
| Simu Tech Group | Technical Marketing Specialist | Rochester, NY | 06/28/2025 | $65,000 |
| Simpson Thacher & Bartlett LLP | Marketing Technology Specialist | Los Angeles, CA | 06/24/2025 | $100,000 |
| Flexco | Marketing Technology Stack Specialist | Walker, MI | 06/19/2025 | $80,000 |
| Elevate Semiconductor | Technical Marketing Specialist | San Diego, CA | 06/14/2025 | $50,000 |
| Flexco | Marketing Technology Stack Specialist | Walker, MI | 05/29/2025 | $80,000 |
| Trademark Paralegal (Intellectual Property) In Chicago, Illinois | Marketing Technology (CRM) Specialist | Washington, IL | 05/28/2025 | $74,300 |
| Get It-Marketing | Technical Marketing Specialist (Payments, Fintech)-Remote | Burbank, CA | 05/26/2025 | $80,000 |
| Clark Insurance | Cyber & Technology E&O Marketing Specialist-Management Liability | Golden Valley, MN | 05/22/2025 | $70,000 |
| Brown Brothers Harriman | Marketing Technology Specialist | New York, NY | 05/10/2025 | $90,000 |
Technical marketing specialist salary FAQs
Search for technical marketing specialist jobs