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The average salary for a User Experience Researcher is $99,849 annually, equating to approximately $48 per hour. This figure reflects a strong demand for professionals who specialize in understanding user behavior and enhancing product design.
Entry-level researchers can start with a salary around $70,000, while those with several years of experience can earn upwards of $120,000. As professionals advance in their careers, they often take on more complex projects, leading to higher compensation.
User Experience Researchers in states like California, New York, and Washington report some of the highest salaries in the field. For instance, California researchers average over $110,000. Understanding where these opportunities exist can significantly impact your earning potential.
With the increasing emphasis on user-centered design, companies across sectors are actively seeking skilled User Experience Researchers. Job postings frequently highlight the need for strong analytical skills and the ability to conduct user interviews and usability testing.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level user experience researcher | $62,700 | $30.12 |
| Mid-level user experience researcher | $106,000 | $50.87 |
| Senior-level user experience researcher | $173,000 | $83.31 |
The highest-paying states for user experience researchers are Washington, Delaware, and California. The lowest average user experience researcher salary states are Iowa, Indiana, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $120,296 | $57.83 |
| 2 | Oregon | $106,150 | $51.03 |
| 3 | Alaska | $112,332 | $54.01 |
| 4 | California | $113,683 | $54.66 |
| 5 | New York | $109,683 | $52.73 |
| 6 | Delaware | $118,602 | $57.02 |
| 7 | Rhode Island | $98,264 | $47.24 |
| 8 | New Hampshire | $101,648 | $48.87 |
| 9 | District of Columbia | $105,679 | $50.81 |
| 10 | New Jersey | $101,478 | $48.79 |
| 11 | Montana | $93,812 | $45.10 |
| 12 | Texas | $92,728 | $44.58 |
| 13 | Vermont | $91,284 | $43.89 |
| 14 | Maine | $97,758 | $47.00 |
| 15 | Connecticut | $95,266 | $45.80 |
| 16 | Minnesota | $90,348 | $43.44 |
| 17 | Pennsylvania | $87,678 | $42.15 |
| 18 | Louisiana | $90,071 | $43.30 |
| 19 | Massachusetts | $89,865 | $43.20 |
| 20 | Nevada | $90,942 | $43.72 |
| 21 | Alabama | $90,882 | $43.69 |
| 22 | Arkansas | $89,273 | $42.92 |
| 23 | Colorado | $88,741 | $42.66 |
| 24 | Utah | $83,135 | $39.97 |
| 25 | Kansas | $87,273 | $41.96 |
| 26 | North Dakota | $86,141 | $41.41 |
| 27 | New Mexico | $88,513 | $42.55 |
| 28 | South Dakota | $86,589 | $41.63 |
| 29 | Arizona | $87,479 | $42.06 |
| 30 | Georgia | $83,736 | $40.26 |
| 31 | North Carolina | $82,120 | $39.48 |
| 32 | Idaho | $86,651 | $41.66 |
| 33 | Maryland | $83,773 | $40.28 |
| 34 | Michigan | $79,453 | $38.20 |
| 35 | Illinois | $79,028 | $37.99 |
| 36 | Wisconsin | $81,407 | $39.14 |
| 37 | Virginia | $79,283 | $38.12 |
| 38 | Hawaii | $84,484 | $40.62 |
| 39 | Wyoming | $80,204 | $38.56 |
| 40 | Ohio | $75,319 | $36.21 |
| 41 | South Carolina | $81,700 | $39.28 |
| 42 | Florida | $77,088 | $37.06 |
| 43 | Tennessee | $76,101 | $36.59 |
| 44 | Missouri | $75,431 | $36.26 |
| 45 | West Virginia | $73,859 | $35.51 |
| 46 | Indiana | $72,788 | $34.99 |
| 47 | Kentucky | $66,462 | $31.95 |
| 48 | Iowa | $72,859 | $35.03 |
| 49 | Nebraska | $70,992 | $34.13 |
| 50 | Oklahoma | $71,144 | $34.20 |
| 51 | Mississippi | $64,394 | $30.96 |
The highest-paying cities for user experience researchers are San Francisco, CA, Seattle, WA, and Albany, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $122,451 | $58.87 |
| 2 | Seattle, WA | $121,634 | $58.48 |
| 3 | Albany, NY | $110,964 | $53.35 |
| 4 | Portland, OR | $105,663 | $50.80 |
| 5 | Washington, DC | $105,645 | $50.79 |
| 6 | Jersey City, NJ | $101,824 | $48.95 |
| 7 | Portland, ME | $97,792 | $47.02 |
| 8 | Austin, TX | $93,520 | $44.96 |
| 9 | Minneapolis, MN | $90,368 | $43.45 |
| 10 | Boston, MA | $89,914 | $43.23 |
| 11 | Boulder, CO | $88,813 | $42.70 |
| 12 | Philadelphia, PA | $88,439 | $42.52 |
| 13 | Phoenix, AZ | $87,597 | $42.11 |
| 14 | Atlanta, GA | $83,644 | $40.21 |
| 15 | Raleigh, NC | $82,981 | $39.89 |
| 16 | Salt Lake City, UT | $82,683 | $39.75 |
| 17 | Madison, WI | $80,742 | $38.82 |
| 18 | Arlington, VA | $80,336 | $38.62 |
| 19 | Detroit, MI | $79,635 | $38.29 |
| 20 | Chicago, IL | $79,196 | $38.08 |
User Experience Researchers are the most in-demand in these five cities:
A user experience researcher's salary ranges from $73,000 a year at the 10th percentile to $135,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $135,000 | $11,250 | $65 |
| 75th Percentile | $117,000 | $9,750 | $56 |
| Average | $99,849 | $8,321 | $48 |
| 25th Percentile | $84,000 | $7,000 | $40 |
| 10th Percentile | $73,000 | $6,083 | $35 |
The highest paying types of user experience researchers are user experience designer, product specialist, and freelance marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Department Internship | $31,989 | $2,666 | $15.38 | 143,703 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Analyst | $59,380 | $4,948 | $28.55 | 95,650 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
Top companies hiring user experience researchers now:
User experience researcher salaries at Meta and ByteDance are the highest-paying according to our most recent salary estimates. In addition, the average user experience researcher salary at companies like Apple and DoorDash are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $137,096 | $65.91 |
| 2 | ByteDance | $135,852 | $65.31 |
| 3 | Apple | $133,322 | $64.10 |
| 4 | DoorDash | $133,264 | $64.07 |
| 5 | Zoox | $131,561 | $63.25 |
| 6 | Airbnb | $130,741 | $62.86 |
| 7 | Instacart | $130,040 | $62.52 |
| 8 | $129,410 | $62.22 | |
| 9 | PayPal | $128,192 | $61.63 |
| 10 | Turo | $125,315 | $60.25 |
| 11 | Lyft | $123,172 | $59.22 |
| 12 | Flexport | $122,209 | $58.75 |
| 13 | PitchBook Data | $122,092 | $58.70 |
| 14 | Palo Alto Networks | $121,859 | $58.59 |
| 15 | Yelp | $121,674 | $58.50 |
| 16 | Zeta | $120,611 | $57.99 |
| 17 | Waymo | $120,540 | $57.95 |
| 18 | Databricks | $120,218 | $57.80 |
| 19 | GoPro | $119,988 | $57.69 |
| 20 | Duolingo | $119,422 | $57.41 |
The average user experience researcher salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $118,075 | $56.77 |
| 2 | Technology | $114,457 | $55.03 |
| 3 | Internet | $101,649 | $48.87 |
| 4 | Finance | $98,644 | $47.42 |
| 5 | Professional | $95,842 | $46.08 |
The average user experience researcher salary has risen by $8,436 over the last ten years. In 2014, the average user experience researcher earned $91,413 annually, but today, they earn $99,849 a year. That works out to a 5% change in pay for user experience researchers over the last decade.
Compare user experience researcher salaries for cities or states with the national average over time.
Compare user experience researcher salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $99,800 | $48.00 | +3.1% |
| 2024 | $96,800 | $46.53 | +1.1% |
| 2023 | $95,800 | $46.04 | -0.2% |
| 2022 | $95,900 | $46.12 | +1.1% |
| 2021 | $94,900 | $45.63 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Target | Senior UX Researcher-Owned Brands | Minneapolis, MN | 06/30/2025 | $95,000 |
| Lyft | UX Researcher, Risk Tech | San Francisco, CA | 06/29/2025 | $128,000 |
| Get It-Hospitality | People Experience & Programs-Remote | Los Angeles, CA | 06/29/2025 | $35,479 |
| Adobe Systems Incorporated | User Experience Researcher 2 | San Francisco, CA | 06/28/2025 | $77,500 |
| at&T | Principal UX Researcher | Bothell, WA | 06/28/2025 | $158,200 |
| Digitalocean | User Research | Denver, CO | 06/28/2025 | $85,000 |
| Fanduel | User Experience Researcher | Atlanta, GA | 06/28/2025 | $94,000 |
| Flutter Entertainment PLC | User Experience Researcher | Atlanta, GA | 06/28/2025 | $94,000 |
| Comcast | Lead UX Researcher | New York, NY | 06/27/2025 | $133,933 |
| Church Mutual Insurance Company | Digital UX Researcher Designer | Milwaukee, WI | 06/27/2025 | $82,700 |
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