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The role of a Vice President of Marketing and Operations is pivotal in steering a company towards its strategic objectives. On average, these professionals earn about $130,295 per year, which translates to roughly $63 per hour. Salaries can vary significantly based on factors such as geographic location, industry, and years of experience.
In states like California and New York, salaries can be higher due to the cost of living and demand for skilled professionals. For example, cities like San Francisco and New York City often offer some of the highest salaries for this position.
For individuals aiming to advance in their careers, understanding these dynamics can be crucial for effective salary negotiations and career planning.
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Let Zippi find your next vice president, marketing and operations job
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president, marketing and operations | $53,700 | $25.80 |
| Mid-level vice president, marketing and operations | $82,900 | $39.85 |
| Senior-level vice president, marketing and operations | $150,000 | $72.25 |
The highest-paying states for vice presidents, marketing and operations are Colorado, California, and New York. The lowest average vice president, marketing and operations salary states are West Virginia, Missouri, and Wyoming.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $138,494 | $66.58 |
| 2 | Nevada | $138,215 | $66.45 |
| 3 | District of Columbia | $175,576 | $84.41 |
| 4 | Alaska | $136,522 | $65.64 |
| 5 | Colorado | $161,296 | $77.55 |
| 6 | Maine | $124,844 | $60.02 |
| 7 | California | $159,578 | $76.72 |
| 8 | Pennsylvania | $125,155 | $60.17 |
| 9 | Connecticut | $137,401 | $66.06 |
| 10 | North Carolina | $118,733 | $57.08 |
| 11 | New Hampshire | $120,915 | $58.13 |
| 12 | Texas | $120,447 | $57.91 |
| 13 | Rhode Island | $137,072 | $65.90 |
| 14 | Massachusetts | $135,012 | $64.91 |
| 15 | Florida | $120,384 | $57.88 |
| 16 | New York | $140,209 | $67.41 |
| 17 | South Dakota | $114,979 | $55.28 |
| 18 | Arizona | $122,340 | $58.82 |
| 19 | Nebraska | $114,792 | $55.19 |
| 20 | Wisconsin | $116,696 | $56.10 |
| 21 | New Mexico | $120,556 | $57.96 |
| 22 | New Jersey | $128,461 | $61.76 |
| 23 | Oregon | $126,578 | $60.85 |
| 24 | Minnesota | $113,213 | $54.43 |
| 25 | Virginia | $125,049 | $60.12 |
| 26 | Indiana | $111,713 | $53.71 |
| 27 | Georgia | $110,828 | $53.28 |
| 28 | Ohio | $107,527 | $51.70 |
| 29 | Delaware | $119,134 | $57.28 |
| 30 | Utah | $101,218 | $48.66 |
| 31 | Maryland | $120,051 | $57.72 |
| 32 | Iowa | $105,794 | $50.86 |
| 33 | Illinois | $113,792 | $54.71 |
| 34 | Alabama | $107,334 | $51.60 |
| 35 | Michigan | $100,938 | $48.53 |
| 36 | Louisiana | $104,533 | $50.26 |
| 37 | Idaho | $103,765 | $49.89 |
| 38 | Tennessee | $94,653 | $45.51 |
| 39 | Mississippi | $92,694 | $44.56 |
| 40 | Wyoming | $84,723 | $40.73 |
| 41 | North Dakota | $105,389 | $50.67 |
| 42 | Kentucky | $89,325 | $42.94 |
| 43 | Kansas | $88,588 | $42.59 |
| 44 | Arkansas | $84,618 | $40.68 |
| 45 | Vermont | $106,529 | $51.22 |
| 46 | South Carolina | $95,690 | $46.00 |
| 47 | Montana | $91,020 | $43.76 |
| 48 | Missouri | $85,993 | $41.34 |
| 49 | West Virginia | $88,169 | $42.39 |
| 50 | Hawaii | $77,749 | $37.38 |
| 51 | Oklahoma | $82,751 | $39.78 |
The highest-paying cities for vice presidents, marketing and operations are San Francisco, CA, Denver, CO, and Albany, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $169,022 | $81.26 |
| 2 | Denver, CO | $163,188 | $78.46 |
| 3 | Albany, NY | $143,563 | $69.02 |
| 4 | Carson City, NV | $142,335 | $68.43 |
| 5 | Olympia, WA | $140,584 | $67.59 |
| 6 | Juneau, AK | $139,888 | $67.25 |
| 7 | Hartford, CT | $138,692 | $66.68 |
| 8 | Providence, RI | $137,654 | $66.18 |
| 9 | Woburn, MA | $135,887 | $65.33 |
| 10 | Newark, NJ | $129,125 | $62.08 |
| 11 | Alexandria, VA | $126,791 | $60.96 |
| 12 | Harrisburg, PA | $124,599 | $59.90 |
| 13 | Phoenix, AZ | $123,276 | $59.27 |
| 14 | Austin, TX | $122,156 | $58.73 |
| 15 | Concord, NH | $121,263 | $58.30 |
| 16 | Plantation, FL | $120,298 | $57.84 |
| 17 | Annapolis, MD | $120,064 | $57.72 |
| 18 | Dover, DE | $118,607 | $57.02 |
| 19 | Madison, WI | $115,621 | $55.59 |
| 20 | Skokie, IL | $114,745 | $55.17 |
A vice president, marketing and operations's salary ranges from $90,000 a year at the 10th percentile to $186,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $186,000 | $15,500 | $89 |
| 75th Percentile | $157,000 | $13,083 | $75 |
| Average | $130,295 | $10,858 | $63 |
| 25th Percentile | $107,000 | $8,917 | $51 |
| 10th Percentile | $90,000 | $7,500 | $43 |
The highest paying types of vice presidents, marketing and operations are senior vice president of marketing, senior vice president-operations, and marketing vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales And Marketing Vice President | $169,384 | $14,115 | $81.43 | 158,926 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Operations Vice President | $163,076 | $13,590 | $78.40 | 147,465 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
Top companies hiring vice presidents, marketing and operations now:
Vice president, marketing and operations salaries at Citi and Dataminr are the highest-paying according to our most recent salary estimates. In addition, the average vice president, marketing and operations salary at companies like Magic Leap and JPMorgan Chase & Co. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Citi | $143,593 | $69.04 |
| 2 | Dataminr | $142,067 | $68.30 |
| 3 | Magic Leap | $134,001 | $64.42 |
| 4 | JPMorgan Chase & Co. | $125,697 | $60.43 |
| 5 | Mediabrands | $112,821 | $54.24 |
| 6 | Randstad North America, Inc. | $111,244 | $53.48 |
| 7 | ORS Partners | $110,495 | $53.12 |
| 8 | Intercom | $110,314 | $53.04 |
| 9 | UnitedHealth Group | $95,771 | $46.04 |
| 10 | Winn-Dixie | $90,753 | $43.63 |
| 11 | Customers Bank | $75,452 | $36.27 |
The average vice president, marketing and operations salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $123,245 | $59.25 |
| 2 | Health Care | $117,692 | $56.58 |
| 3 | Manufacturing | $115,701 | $55.63 |
| 4 | Professional | $111,266 | $53.49 |
| 5 | Transportation | $107,582 | $51.72 |
| 6 | Hospitality | $102,710 | $49.38 |
| 7 | Finance | $102,306 | $49.19 |
The average vice president, marketing and operations salary has risen by $10,685 over the last ten years. In 2014, the average vice president, marketing and operations earned $119,610 annually, but today, they earn $130,295 a year. That works out to a 4% change in pay for vice presidents, marketing and operations over the last decade.
Compare vice president, marketing and operations salaries for cities or states with the national average over time.
Compare vice president, marketing and operations salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $130,000 | $62.64 | +2.8% |
| 2024 | $127,000 | $60.91 | -0.1% |
| 2023 | $127,000 | $61.00 | +0.5% |
| 2022 | $126,000 | $60.68 | +1.1% |
| 2021 | $125,000 | $60.02 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Pluralsight | VP of Marketing Operations | Dallas, TX | 05/25/2025 | $168,900 |
| Beatclub, Inc. | BMG-VP, Marketing Operations (US) | Los Angeles, CA | 02/19/2025 | $145,000 |
| Axos Bank | VP, Marketing Operations | San Diego, CA | 01/26/2025 | $115,000 |
| Jfrog | Vice President, Marketing Strategy & Operations | Sunnyvale, CA | 01/26/2025 | $300,000 |
| Bergamet North America LLC | Vice President-Operations & Marketing | Las Vegas, NV | 01/03/2025 | $120,000 |
| Morgan Stanley | Vice President, Operational Risk, Firmwide Marketing | New York, NY | 12/16/2024 | $120,000 |
| Datasite | Vice President, Marketing Operations | Minneapolis, MN | 12/15/2024 | $146,520 |
| Jfrog Ltd. | Vice President of Marketing Operations | Sunnyvale, CA | 12/11/2024 | $300,000 |
| American Express | Vice President, Marketing Business Operations, Global Commercial Services | New York, NY | 12/07/2024 | $185,000 |
| American Express | Vice President, Marketing Business Operations, Global Commercial Services | Sunrise, FL | 12/07/2024 | $185,000 |
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