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The average salary for a Visual Merchandising Manager in the United States is approximately $97,250 per year, which translates to about $47 per hour. This salary can vary significantly based on various factors, including geographic location, years of experience, and the specific retail sector. For example, those working in high-demand urban areas may earn more due to the higher cost of living.
Entry-level Visual Merchandising Managers typically start at around $60,000, while those with extensive experience can earn upwards of $120,000. This progression demonstrates the potential for growth within the field, making it a rewarding career choice for creative individuals.
States such as California, New York, and Texas offer the highest salaries for Visual Merchandising Managers, reflecting the vibrant retail markets in these regions. Understanding where to focus your job search can enhance your earning potential significantly.
In addition to retail environments, opportunities in e-commerce and marketing sectors are expanding. By leveraging your skills in visual merchandising, you can explore diverse roles that contribute to brand success across various platforms.
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The average visual merchandising manager salary in Rhode Island, Connecticut, and New Hampshire are the highest in the U.S. The lowest average visual merchandising manager salary states are Tennessee, Montana, and Florida.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $135,389 | $65.09 |
| 2 | New Hampshire | $132,210 | $63.56 |
| 3 | Rhode Island | $150,827 | $72.51 |
| 4 | New Jersey | $115,858 | $55.70 |
| 5 | Louisiana | $105,527 | $50.73 |
| 6 | Massachusetts | $114,853 | $55.22 |
| 7 | Maryland | $112,747 | $54.21 |
| 8 | Ohio | $101,702 | $48.90 |
| 9 | Delaware | $109,436 | $52.61 |
| 10 | California | $113,526 | $54.58 |
| 11 | Pennsylvania | $101,488 | $48.79 |
| 12 | Mississippi | $104,325 | $50.16 |
| 13 | New York | $107,467 | $51.67 |
| 14 | Michigan | $99,215 | $47.70 |
| 15 | Maine | $104,347 | $50.17 |
| 16 | District of Columbia | $116,466 | $55.99 |
| 17 | Vermont | $109,562 | $52.67 |
| 18 | Illinois | $101,015 | $48.56 |
| 19 | Colorado | $110,674 | $53.21 |
| 20 | Alabama | $101,366 | $48.73 |
| 21 | Minnesota | $102,572 | $49.31 |
| 22 | North Dakota | $99,192 | $47.69 |
| 23 | Nevada | $100,976 | $48.55 |
| 24 | Arkansas | $92,167 | $44.31 |
| 25 | Wisconsin | $98,571 | $47.39 |
| 26 | West Virginia | $94,712 | $45.53 |
| 27 | South Carolina | $98,521 | $47.37 |
| 28 | Missouri | $94,833 | $45.59 |
| 29 | Arizona | $98,574 | $47.39 |
| 30 | Kentucky | $96,296 | $46.30 |
| 31 | Wyoming | $98,674 | $47.44 |
| 32 | South Dakota | $97,686 | $46.96 |
| 33 | Virginia | $97,332 | $46.79 |
| 34 | Idaho | $98,521 | $47.37 |
| 35 | Indiana | $91,404 | $43.94 |
| 36 | Nebraska | $96,064 | $46.18 |
| 37 | Texas | $90,603 | $43.56 |
| 38 | Washington | $94,199 | $45.29 |
| 39 | North Carolina | $90,964 | $43.73 |
| 40 | Iowa | $93,685 | $45.04 |
| 41 | Alaska | $97,067 | $46.67 |
| 42 | Georgia | $87,677 | $42.15 |
| 43 | Kansas | $88,966 | $42.77 |
| 44 | Florida | $84,100 | $40.43 |
| 45 | Hawaii | $80,627 | $38.76 |
| 46 | Tennessee | $87,097 | $41.87 |
| 47 | Utah | $88,134 | $42.37 |
| 48 | Oregon | $91,338 | $43.91 |
| 49 | Oklahoma | $82,629 | $39.73 |
| 50 | Montana | $86,345 | $41.51 |
| 51 | New Mexico | $83,313 | $40.05 |
The highest-paying cities for visual merchandising managers are Bridgeport, CT, San Francisco, CA, and Clifton, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bridgeport, CT | $135,646 | $65.21 |
| 2 | San Francisco, CA | $121,270 | $58.30 |
| 3 | Clifton, NJ | $116,035 | $55.79 |
| 4 | Dedham, MA | $114,999 | $55.29 |
| 5 | Centennial, CO | $110,658 | $53.20 |
| 6 | New York, NY | $107,653 | $51.76 |
| 7 | Jackson, MS | $105,809 | $50.87 |
| 8 | Minneapolis, MN | $102,636 | $49.34 |
| 9 | Philadelphia, PA | $101,922 | $49.00 |
| 10 | Chicago, IL | $101,347 | $48.72 |
| 11 | Las Vegas, NV | $100,319 | $48.23 |
| 12 | Dearborn, MI | $99,495 | $47.83 |
| 13 | Phoenix, AZ | $98,741 | $47.47 |
| 14 | Greenville, SC | $98,290 | $47.25 |
| 15 | Arlington, VA | $97,795 | $47.02 |
| 16 | Seattle, WA | $94,563 | $45.46 |
| 17 | El Paso, TX | $92,480 | $44.46 |
| 18 | Beaverton, OR | $90,600 | $43.56 |
| 19 | Olathe, KS | $89,260 | $42.91 |
| 20 | Alpharetta, GA | $88,055 | $42.33 |
A visual merchandising manager's salary ranges from $67,000 a year at the 10th percentile to $139,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $139,000 | $11,583 | $67 |
| 75th Percentile | $117,000 | $9,750 | $56 |
| Average | $97,250 | $8,104 | $47 |
| 25th Percentile | $80,000 | $6,667 | $38 |
| 10th Percentile | $67,000 | $5,583 | $32 |
The highest paying types of visual merchandising managers are stock manager, merchandising manager, and showroom manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Team Leader | $68,817 | $5,735 | $33.09 | 197,336 |
| Co-Manager | $64,962 | $5,413 | $31.23 | 258,234 |
| Manager | $58,651 | $4,888 | $28.20 | 1,236,194 |
| Showroom Manager | $72,637 | $6,053 | $34.92 | 81,879 |
| Stock Manager | $120,096 | $10,008 | $57.74 | 183,274 |
| Parts Manager | $60,136 | $5,011 | $28.91 | 53,880 |
Top companies hiring visual merchandising managers now:
Visual merchandising manager salaries at Meta and Bain & Company are the highest-paying according to our most recent salary estimates. In addition, the average visual merchandising manager salary at companies like Accenture and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $144,512 | $69.48 |
| 2 | Bain & Company | $136,549 | $65.65 |
| 3 | Accenture | $125,452 | $60.31 |
| 4 | Amazon | $122,394 | $58.84 |
| 5 | VF | $119,503 | $57.45 |
| 6 | The Walt Disney Company | $110,326 | $53.04 |
| 7 | Pfizer | $107,301 | $51.59 |
| 8 | Tory Burch | $100,789 | $48.46 |
| 9 | Gap Inc. | $99,699 | $47.93 |
| 10 | JPMorgan Chase & Co. | $96,120 | $46.21 |
| 11 | M&T Bank | $95,499 | $45.91 |
| 12 | Nordstrom | $94,003 | $45.19 |
| 13 | Ascena Retail Group | $93,674 | $45.04 |
| 14 | J.P. Morgan | $93,579 | $44.99 |
| 15 | Brookfield Properties | $93,498 | $44.95 |
| 16 | Green Mountain Coffee Roasters | $92,996 | $44.71 |
| 17 | Room & Board | $91,952 | $44.21 |
| 18 | Arrow Electronics | $90,384 | $43.45 |
| 19 | Williams Sonoma | $89,756 | $43.15 |
| 20 | Pall Filter Specialists, Inc. | $86,587 | $41.63 |
The average visual merchandising manager salary has risen by $11,929 over the last ten years. In 2014, the average visual merchandising manager earned $85,321 annually, but today, they earn $97,250 a year. That works out to a 7% change in pay for visual merchandising managers over the last decade.
Compare visual merchandising manager salaries for cities or states with the national average over time.
Compare visual merchandising manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $97,200 | $46.75 | +3.0% |
| 2024 | $94,400 | $45.37 | +1.8% |
| 2023 | $92,700 | $44.56 | +2.7% |
| 2022 | $90,200 | $43.35 | -1.3% |
| 2021 | $91,300 | $43.90 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Urban Outfitters | Urban Outfitters Visual Merchandising Manager | Chicago, IL | 06/29/2025 | $50,088 |
| Bubble Skincare | Visual Merchandising Manager | New York, NY | 06/29/2025 | $80,000 |
| Walmart | Manager, Visual Merchandising-Fashion | Bentonville, AR | 06/28/2025 | $80,000 |
| Urban Outfitters | Urban Outfitters Visual Merchandising Manager | Ann Arbor, MI | 06/27/2025 | $46,958 |
| Saks & Company | Manager, Visual Merchandising | Columbus, OH | 06/27/2025 | $55,000 |
| The Planet Group | Visual Merchandising Manager | Cupertino, CA | 06/27/2025 | $189,917 |
| Brooklinen | Visual Merchandising Manager | New York, NY | 06/26/2025 | $85,000 |
| Solidigm | Manager-Data Apps and Visualizations | Rancho Cordova, CA | 06/26/2025 | $118,860 |
| Urban Outfitters | Urban Outfitters Visual Merchandising Manager | Birmingham, AL | 06/25/2025 | $50,088 |
| Cotton On Group | District Visual Manager | Orlando, FL | 06/25/2025 | $65,000 |
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