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Web content specialist salary
Average web content specialist salary
$53,467
Understanding Web Content Specialist Salaries
The role of a Web Content Specialist is crucial for businesses looking to enhance their online presence. With an average salary of $53,467 per year, or approximately $26 per hour, this position offers a solid income. Salaries can vary based on factors such as geographical location, industry, and years of experience. For instance, professionals in California and New York often earn higher wages due to increased demand and a higher cost of living.
Additionally, specialists in certain industries, such as technology and marketing, tend to see better compensation packages. The demand for skilled content specialists is on the rise, making this a promising career path. Opportunities for growth in this field include roles such as Senior Content Manager or Digital Marketing Specialist, which typically offer higher salaries. With continuous advancements in digital marketing strategies, specializing in web content can lead to rewarding career prospects.
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Where can a Web Content Specialist earn more?
Web content specialist salary estimates from across the web
Average web content specialist salary by state
The highest-paying states for web content specialists are California, New York, and New Jersey. The lowest average web content specialist salary states are South Dakota, Arkansas, and Mississippi.
- State view
- County view
Highest paying states for web content specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Idaho | $61,171 | $29.41 |
| 2 | California | $64,886 | $31.20 |
| 3 | Massachusetts | $59,329 | $28.52 |
| 4 | New York | $62,796 | $30.19 |
| 5 | Vermont | $55,848 | $26.85 |
| 6 | New Jersey | $62,072 | $29.84 |
| 7 | Rhode Island | $53,849 | $25.89 |
| 8 | Pennsylvania | $56,974 | $27.39 |
| 9 | Washington | $58,265 | $28.01 |
| 10 | Maryland | $57,579 | $27.68 |
| 11 | Oregon | $55,671 | $26.76 |
| 12 | Delaware | $54,262 | $26.09 |
| 13 | District of Columbia | $57,755 | $27.77 |
| 14 | Hawaii | $59,408 | $28.56 |
| 15 | Michigan | $52,636 | $25.31 |
| 16 | Alaska | $55,354 | $26.61 |
| 17 | Maine | $56,129 | $26.99 |
| 18 | Wisconsin | $53,069 | $25.51 |
| 19 | Connecticut | $55,369 | $26.62 |
| 20 | Ohio | $52,936 | $25.45 |
| 21 | Florida | $51,880 | $24.94 |
| 22 | Georgia | $52,003 | $25.00 |
| 23 | Nevada | $51,938 | $24.97 |
| 24 | North Carolina | $50,425 | $24.24 |
| 25 | Arizona | $51,475 | $24.75 |
| 26 | Alabama | $50,883 | $24.46 |
| 27 | Virginia | $50,849 | $24.45 |
| 28 | Texas | $50,881 | $24.46 |
| 29 | Iowa | $47,937 | $23.05 |
| 30 | New Hampshire | $51,467 | $24.74 |
| 31 | West Virginia | $49,431 | $23.76 |
| 32 | Wyoming | $46,120 | $22.17 |
| 33 | Missouri | $50,259 | $24.16 |
| 34 | Minnesota | $49,542 | $23.82 |
| 35 | Oklahoma | $49,085 | $23.60 |
| 36 | North Dakota | $48,143 | $23.15 |
| 37 | Utah | $45,752 | $22.00 |
| 38 | Nebraska | $46,285 | $22.25 |
| 39 | Montana | $46,462 | $22.34 |
| 40 | Kansas | $46,335 | $22.28 |
| 41 | Illinois | $47,741 | $22.95 |
| 42 | Colorado | $47,781 | $22.97 |
| 43 | Tennessee | $45,842 | $22.04 |
| 44 | Arkansas | $44,059 | $21.18 |
| 45 | New Mexico | $46,667 | $22.44 |
| 46 | South Carolina | $47,230 | $22.71 |
| 47 | South Dakota | $44,081 | $21.19 |
| 48 | Indiana | $42,810 | $20.58 |
| 49 | Mississippi | $43,972 | $21.14 |
| 50 | Louisiana | $42,612 | $20.49 |
| 51 | Kentucky | $42,200 | $20.29 |
Highest paying cities for web content specialists
The highest-paying cities for web content specialists are Mountain View, CA, New York, NY, and Parsippany-Troy Hills, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Mountain View, CA | $66,679 | $32.06 |
| 2 | New York, NY | $62,940 | $30.26 |
| 3 | Parsippany-Troy Hills, NJ | $62,136 | $29.87 |
| 4 | Boston, MA | $59,261 | $28.49 |
| 5 | Olympia, WA | $58,974 | $28.35 |
| 6 | Baltimore, MD | $57,983 | $27.88 |
| 7 | Washington, DC | $57,812 | $27.79 |
| 8 | Southington, CT | $55,432 | $26.65 |
| 9 | Pittsburgh, PA | $53,904 | $25.92 |
| 10 | Carson City, NV | $53,127 | $25.54 |
| 11 | Southfield, MI | $52,928 | $25.45 |
| 12 | Arlington, VA | $52,324 | $25.16 |
| 13 | Clearwater, FL | $52,169 | $25.08 |
| 14 | Columbus, OH | $52,113 | $25.05 |
| 15 | Columbus, GA | $52,000 | $25.00 |
| 16 | Concord, NH | $51,209 | $24.62 |
| 17 | Austin, TX | $50,978 | $24.51 |
| 18 | Morgantown, WV | $50,977 | $24.51 |
| 19 | Saint Louis, MO | $50,217 | $24.14 |
| 20 | Saint Paul, MN | $49,564 | $23.83 |
Web content specialist salary details
A web content specialist's salary ranges from $39,000 a year at the 10th percentile to $72,000 at the 90th percentile.
What is a web content specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $72,000 | $6,000 | $35 |
| 75th Percentile | $62,000 | $5,167 | $30 |
| Average | $53,467 | $4,456 | $26 |
| 25th Percentile | $45,000 | $3,750 | $22 |
| 10th Percentile | $39,000 | $3,250 | $19 |
Highest paying web content specialist jobs
The highest paying types of web content specialists are web development consultant, engineering specialist, and web manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Webmaster | $62,413 | $5,201 | $30.01 | 20,084 |
| Web Designer | $63,842 | $5,320 | $30.69 | 50,899 |
| Web Producer | $68,376 | $5,698 | $32.87 | 17,519 |
| Web Design/Development | $69,901 | $5,825 | $33.61 | 184,573 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Web Administrator | $76,146 | $6,345 | $36.61 | 60,809 |
Top companies hiring web content specialists now:
Which companies pay web content specialists the most?
Web content specialist salaries at BRMi and NBCUniversal are the highest-paying according to our most recent salary estimates. In addition, the average web content specialist salary at companies like Standard Motor Products and VIVA USA are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | BRMi | $65,301 | $31.39 |
| 2 | NBCUniversal | $63,524 | $30.54 |
| 3 | Standard Motor Products | $63,313 | $30.44 |
| 4 | VIVA USA | $60,717 | $29.19 |
| 5 | Nestlé | $59,084 | $28.41 |
| 6 | ICONMA | $58,909 | $28.32 |
| 7 | Kforce | $58,671 | $28.21 |
| 8 | TEKsystems | $58,420 | $28.09 |
| 9 | Shriners Hospitals for Children | $57,506 | $27.65 |
| 10 | RCI | $55,937 | $26.89 |
| 11 | City Of Kirkland | $55,885 | $26.87 |
| 12 | Hunter | $55,628 | $26.74 |
| 13 | Ferguson Enterprises | $55,355 | $26.61 |
| 14 | NAFSA: Association of International Educators | $55,234 | $26.55 |
| 15 | Minnesota State Fair | $54,727 | $26.31 |
| 16 | RELX | $54,667 | $26.28 |
| 17 | Colorado State Express | $54,660 | $26.28 |
| 18 | Motion Recruitment | $54,576 | $26.24 |
| 19 | University of Nevada, Reno | $54,522 | $26.21 |
| 20 | Georgetown University | $54,367 | $26.14 |
Wage gap by gender, race and education
Web Content Specialist salary by industry
The average web content specialist salary varies across industries:
- The average web content specialist salary in the technology industry is $59,980, the highest of any industry.
- The average web content specialist salary in the finance industry is $58,281.
- Web content specialists in the retail industry earn an average salary of $39,224, the lowest of any industry.
Highest paying industries for web content specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $59,980 | $28.84 |
| 2 | Government | $58,281 | $28.02 |
| 3 | Health Care | $51,117 | $24.58 |
| 4 | Education | $50,809 | $24.43 |
| 5 | Manufacturing | $49,741 | $23.91 |
| 6 | Retail | $39,224 | $18.86 |
High paying web content specialist jobs
Web content specialist salary trends
The average web content specialist salary has risen by $8,686 over the last ten years. In 2014, the average web content specialist earned $44,781 annually, but today, they earn $53,467 a year. That works out to a 11% change in pay for web content specialists over the last decade.
Compare web content specialist salaries for cities or states with the national average over time.
Average web content specialist salary over time
Compare web content specialist salaries for individual cities or states with the national average.
Web content specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $53,500 | $25.71 | +3.3% |
| 2025 | $51,700 | $24.86 | +2.3% |
| 2024 | $50,500 | $24.30 | +2.1% |
| 2023 | $49,500 | $23.79 | +2.7% |
| 2022 | $48,100 | $23.14 | +1.8% |
Recently added web content specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Teksystems | Admin/Web Content Specialist (W2, On Site Chicago) | Chicago, IL | 06/27/2025 | $83,480 |
| Western Governors University | Web Content Specialist II, Salt | Salt Lake City, UT | 06/27/2025 | $60,300 |
| Great Minds | Website Content Specialist | Washington, DC | 06/12/2025 | $54,000 |
| Abraham Baldwin Agricultural College | Web Content Specialist | Statesboro, GA | 06/06/2025 | $48,669 |
| Georgia Southern University | Web Content Specialist | Statesboro, GA | 06/05/2025 | $48,669 |
| Keybank National Association | Web Content Specialist | Brooklyn, OH | 06/03/2025 | $60,000 |
| Keybank National Association | Web Content Specialist | Albany, NY | 06/03/2025 | $60,000 |
| The Planet Group | Web Content Specialist | San Francisco, CA | 05/28/2025 | $68,871 |
| Benton County, Oregon | Web Content Specialist | Corvallis, OR | 05/23/2025 | $53,681 |
| Dish Network Corporation | Web Content Specialist | Littleton, CO | 05/22/2025 | $63,150 |
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