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Web content writer salary
Average web content writer salary
$54,169
Understanding the Web Content Writer Salary
The average Web Content Writer earns around $54,169 per year, translating to approximately $26 per hour. Salaries can significantly differ based on factors such as experience, location, and industry. For instance, writers in high-demand sectors like technology or finance often see higher compensation. Additionally, states like California and New York typically offer more lucrative positions compared to others.
Salary Breakdown by Experience
Entry-level writers might start with salaries below the average, while those with several years of experience can command higher wages. Specialized skills such as SEO, content strategy, or technical writing can further enhance earning potential. Freelancing also presents an alternative, allowing writers to set their rates and potentially increase their income.
Exploring Job Opportunities
Web content writers are in demand across various industries, including marketing, e-commerce, and publishing. Positions range from full-time roles with benefits to freelance opportunities. Sites like Zippia provide a comprehensive job board to help you navigate available positions and apply for roles that fit your skills and interests.
Let Zippia find your next web content writer job
Let Zippia find your next web content writer job
Where can a Web Content Writer earn more?
Web content writer salary estimates from across the web
Average web content writer salary by state
The average web content writer salary in New Jersey, Connecticut, and California are the highest in the U.S. The lowest average web content writer salary states are Mississippi, Arkansas, and South Dakota.
- State view
- County view
Highest paying states for web content writers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $67,269 | $32.34 |
| 2 | Connecticut | $64,220 | $30.88 |
| 3 | California | $64,072 | $30.80 |
| 4 | New Hampshire | $63,911 | $30.73 |
| 5 | Vermont | $56,680 | $27.25 |
| 6 | Utah | $55,609 | $26.74 |
| 7 | Washington | $59,815 | $28.76 |
| 8 | Arizona | $58,054 | $27.91 |
| 9 | Rhode Island | $53,929 | $25.93 |
| 10 | Ohio | $56,719 | $27.27 |
| 11 | District of Columbia | $60,470 | $29.07 |
| 12 | Massachusetts | $55,811 | $26.83 |
| 13 | Texas | $55,786 | $26.82 |
| 14 | Maryland | $56,135 | $26.99 |
| 15 | New York | $55,794 | $26.82 |
| 16 | Nevada | $53,623 | $25.78 |
| 17 | Pennsylvania | $52,882 | $25.42 |
| 18 | Maine | $57,006 | $27.41 |
| 19 | Delaware | $54,353 | $26.13 |
| 20 | Oregon | $50,480 | $24.27 |
| 21 | Idaho | $51,021 | $24.53 |
| 22 | Alabama | $52,883 | $25.42 |
| 23 | Michigan | $50,729 | $24.39 |
| 24 | Alaska | $53,035 | $25.50 |
| 25 | Minnesota | $50,346 | $24.20 |
| 26 | Georgia | $50,845 | $24.44 |
| 27 | Virginia | $50,731 | $24.39 |
| 28 | Oklahoma | $50,882 | $24.46 |
| 29 | Wyoming | $47,860 | $23.01 |
| 30 | Kansas | $48,637 | $23.38 |
| 31 | Montana | $48,295 | $23.22 |
| 32 | Hawaii | $57,032 | $27.42 |
| 33 | West Virginia | $49,557 | $23.83 |
| 34 | North Dakota | $49,153 | $23.63 |
| 35 | New Mexico | $48,607 | $23.37 |
| 36 | Nebraska | $46,981 | $22.59 |
| 37 | Illinois | $48,037 | $23.09 |
| 38 | Missouri | $48,482 | $23.31 |
| 39 | Indiana | $47,651 | $22.91 |
| 40 | Colorado | $49,000 | $23.56 |
| 41 | Florida | $47,362 | $22.77 |
| 42 | North Carolina | $45,449 | $21.85 |
| 43 | Louisiana | $48,719 | $23.42 |
| 44 | Iowa | $47,267 | $22.72 |
| 45 | Arkansas | $45,599 | $21.92 |
| 46 | Wisconsin | $45,910 | $22.07 |
| 47 | South Carolina | $46,013 | $22.12 |
| 48 | South Dakota | $45,525 | $21.89 |
| 49 | Tennessee | $44,059 | $21.18 |
| 50 | Mississippi | $45,656 | $21.95 |
| 51 | Kentucky | $43,188 | $20.76 |
Highest paying cities for web content writers
The highest-paying cities for web content writers are Hoboken, NJ, Los Angeles, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hoboken, NJ | $67,401 | $32.40 |
| 2 | Los Angeles, CA | $63,784 | $30.67 |
| 3 | New York, NY | $55,817 | $26.84 |
| 4 | Dallas, TX | $54,875 | $26.38 |
| 5 | Saint Louis, MO | $48,301 | $23.22 |
| 6 | Buffalo Grove, IL | $48,137 | $23.14 |
| 7 | Tampa, FL | $47,510 | $22.84 |
Web content writer salary details
A web content writer's salary ranges from $38,000 a year at the 10th percentile to $75,000 at the 90th percentile.
What is a web content writer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $75,000 | $6,250 | $36 |
| 75th Percentile | $64,000 | $5,333 | $31 |
| Average | $54,169 | $4,514 | $26 |
| 25th Percentile | $45,000 | $3,750 | $22 |
| 10th Percentile | $38,000 | $3,167 | $18 |
Highest paying web content writer jobs
The highest paying types of web content writers are senior java developer, interactive developer, and net developer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Java Developer | $88,475 | $7,373 | $42.54 | 147,521 |
| NET Developer | $88,984 | $7,415 | $42.78 | 236,690 |
| Interactive Developer | $89,875 | $7,490 | $43.21 | 169,948 |
| Web Design/Development | $69,901 | $5,825 | $33.61 | 184,573 |
| Webmaster | $62,413 | $5,201 | $30.01 | 20,084 |
| Web Developer | $78,975 | $6,581 | $37.97 | 227,881 |
Top companies hiring web content writers now:
Which companies pay web content writers the most?
Web content writer salaries at Zoro and Global Reach Internet Productions are the highest-paying according to our most recent salary estimates. In addition, the average web content writer salary at companies like Central Washington University and Cold Spring Harbor Laboratory are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Zoro | $58,722 | $28.23 |
| 2 | Global Reach Internet Productions | $57,496 | $27.64 |
| 3 | Central Washington University | $57,087 | $27.45 |
| 4 | Cold Spring Harbor Laboratory | $55,414 | $26.64 |
| 5 | Stevens Institute of Technology | $54,700 | $26.30 |
| 6 | International TEFL Academy | $54,683 | $26.29 |
| 7 | Randstad North America, Inc. | $53,108 | $25.53 |
| 8 | Robert Half | $52,827 | $25.40 |
| 9 | Kelly Services | $48,283 | $23.21 |
| 10 | Vertex | $43,270 | $20.80 |
Wage gap by gender, race and education
Web Content Writer salary by industry
The average web content writer salary varies across industries:
- The average web content writer salary in the technology industry is $54,485, the highest of any industry.
- The average web content writer salary in the finance industry is $52,300.
- Web content writers in the health care industry earn an average salary of $44,253, the lowest of any industry.
Highest paying industries for web content writers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $54,485 | $26.19 |
| 2 | Manufacturing | $52,300 | $25.14 |
| 3 | Internet | $52,050 | $25.02 |
| 4 | Education | $50,921 | $24.48 |
| 5 | Media | $46,901 | $22.55 |
| 6 | Health Care | $44,253 | $21.28 |
High paying web content writer jobs
Web content writer salary trends
The average web content writer salary has risen by $8,800 over the last ten years. In 2014, the average web content writer earned $45,369 annually, but today, they earn $54,169 a year. That works out to a 11% change in pay for web content writers over the last decade.
Compare web content writer salaries for cities or states with the national average over time.
Average web content writer salary over time
Compare web content writer salaries for individual cities or states with the national average.
Web content writer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,200 | $26.04 | +3.3% |
| 2024 | $52,400 | $25.18 | +2.3% |
| 2023 | $51,200 | $24.61 | +2.1% |
| 2022 | $50,100 | $24.10 | +2.7% |
| 2021 | $48,800 | $23.44 | +1.8% |
Recently added web content writer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Smoky Mountain Knife Works Inc. | Web Content Writer | Sevierville, TN | 04/28/2025 | $27,131 |
| 24 Seven Talent | Web Content Writer | Plymouth, MN | 07/21/2024 | $41,740 |
| 24 Seven Talent | Web Content Writer | Plymouth, MN | 07/21/2024 | $41,740 |
| City of Somerville | Web Content Writer | Somerville, MA | 05/24/2024 | $86,595 |
| Washington Suburban Sanitary Commission (WSSC | Web Content Writer | Laurel, MD | 05/14/2024 | $76,181 |
| Washington Suburban Sanitary Commission (WSSC | Web Content Writer | Laurel, MD | 05/14/2024 | $76,181 |
| Calerie Health Holding LLC | Web Content Writer | Irvine, CA | 04/17/2024 | $68,000 |
| Fisher Investments | Web Content Writer | Vancouver, WA | 04/08/2024 | $65,000 |
| Fisher Investments | Web Content Writer | Portland, OR | 04/08/2024 | $65,000 |
| Fisher Investments | Web Content Writer | Vancouver, WA | 03/11/2024 | $65,000 |
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