Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Web producer salary
Average web producer salary
$68,376
Average Web Producer Salary
As of October 2025, the average annual salary for a Web Producer is approximately $68,376, which equates to an hourly rate of $33. This salary can vary significantly based on location, experience, and specific job responsibilities.
Where Can Web Producers Earn More?
States like California and New York often offer higher salaries due to the cost of living and demand for digital media professionals. For example, Web Producers in these states can see salaries exceeding $80,000 annually.
Factors Influencing Salary
Experience level is a critical factor; entry-level positions may start around $50,000, while seasoned professionals can command salaries well into the six figures. Additionally, niche skills in areas like SEO, content management systems, and analytics can further enhance earning potential.
Job Market Insights
The job market for Web Producers remains strong, with increasing demand for digital content across various industries. Companies are seeking professionals who can manage web projects, optimize user experience, and integrate multimedia content effectively.
For those interested in this career path, understanding salary dynamics and opportunities for advancement can lead to informed decisions about future positions.
Let Zippia find your next web producer job
Let Zippia find your next web producer job
Where can a Web Producer earn more?
Web producer salary estimates from across the web
Average web producer salary by state
The average web producer salary in Georgia, California, and Connecticut are the highest in the U.S. The lowest average web producer salary states are Ohio, Maine, and Montana.
- State view
- County view
Highest paying states for web producers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $87,227 | $41.94 |
| 2 | Connecticut | $80,705 | $38.80 |
| 3 | New York | $74,665 | $35.90 |
| 4 | Georgia | $88,023 | $42.32 |
| 5 | Vermont | $63,110 | $30.34 |
| 6 | District of Columbia | $67,953 | $32.67 |
| 7 | North Carolina | $64,691 | $31.10 |
| 8 | North Dakota | $68,897 | $33.12 |
| 9 | New Hampshire | $78,326 | $37.66 |
| 10 | New Jersey | $63,922 | $30.73 |
| 11 | Rhode Island | $58,404 | $28.08 |
| 12 | West Virginia | $64,916 | $31.21 |
| 13 | Texas | $59,603 | $28.66 |
| 14 | Washington | $60,446 | $29.06 |
| 15 | Arkansas | $56,177 | $27.01 |
| 16 | Nevada | $60,625 | $29.15 |
| 17 | Maryland | $60,353 | $29.02 |
| 18 | Kentucky | $63,063 | $30.32 |
| 19 | Virginia | $57,445 | $27.62 |
| 20 | Minnesota | $58,092 | $27.93 |
| 21 | Florida | $55,678 | $26.77 |
| 22 | New Mexico | $57,142 | $27.47 |
| 23 | Oregon | $56,077 | $26.96 |
| 24 | Arizona | $54,787 | $26.34 |
| 25 | Illinois | $56,300 | $27.07 |
| 26 | Delaware | $59,034 | $28.38 |
| 27 | Colorado | $55,235 | $26.56 |
| 28 | Utah | $51,626 | $24.82 |
| 29 | Massachusetts | $55,967 | $26.91 |
| 30 | Alabama | $53,315 | $25.63 |
| 31 | Pennsylvania | $50,198 | $24.13 |
| 32 | Louisiana | $52,821 | $25.39 |
| 33 | Wyoming | $53,700 | $25.82 |
| 34 | Tennessee | $50,657 | $24.35 |
| 35 | Mississippi | $53,192 | $25.57 |
| 36 | Kansas | $52,509 | $25.24 |
| 37 | Nebraska | $50,172 | $24.12 |
| 38 | Oklahoma | $51,868 | $24.94 |
| 39 | Iowa | $49,954 | $24.02 |
| 40 | Hawaii | $50,249 | $24.16 |
| 41 | Ohio | $48,567 | $23.35 |
| 42 | Missouri | $51,245 | $24.64 |
| 43 | Michigan | $48,789 | $23.46 |
| 44 | Alaska | $50,884 | $24.46 |
| 45 | South Carolina | $48,975 | $23.55 |
| 46 | South Dakota | $48,767 | $23.45 |
| 47 | Wisconsin | $46,928 | $22.56 |
| 48 | Montana | $48,251 | $23.20 |
| 49 | Maine | $48,409 | $23.27 |
| 50 | Idaho | $46,388 | $22.30 |
| 51 | Indiana | $47,315 | $22.75 |
Highest paying cities for web producers
The highest-paying cities for web producers are San Mateo, CA, New York, NY, and Bismarck, ND.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Mateo, CA | $90,934 | $43.72 |
| 2 | New York, NY | $74,959 | $36.04 |
| 3 | Bismarck, ND | $68,378 | $32.87 |
| 4 | Washington, DC | $67,981 | $32.68 |
| 5 | Morrisville, NC | $65,141 | $31.32 |
| 6 | Newark, NJ | $63,871 | $30.71 |
| 7 | Seattle, WA | $60,820 | $29.24 |
| 8 | Austin, TX | $59,977 | $28.84 |
| 9 | Duluth, MN | $58,267 | $28.01 |
| 10 | Chicago, IL | $56,471 | $27.15 |
| 11 | Coral Gables, FL | $56,105 | $26.97 |
| 12 | Norwood, MA | $56,048 | $26.95 |
| 13 | Colorado Springs, CO | $55,535 | $26.70 |
| 14 | Philadelphia, PA | $50,596 | $24.32 |
| 15 | Myrtle Beach, SC | $49,597 | $23.84 |
Web producer salary details
A web producer's salary ranges from $48,000 a year at the 10th percentile to $97,000 at the 90th percentile.
What is a web producer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $97,000 | $8,083 | $47 |
| 75th Percentile | $82,000 | $6,833 | $39 |
| Average | $68,376 | $5,698 | $33 |
| 25th Percentile | $56,000 | $4,667 | $27 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying web producer jobs
The highest paying types of web producers are executive producer, senior producer, and producer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Freelance Videographer/Editor | $48,481 | $4,040 | $23.31 | 5,409 |
| Freelance Video Editor | $54,795 | $4,566 | $26.34 | 5,910 |
| Photographer, Editor | $51,131 | $4,261 | $24.58 | 11,039 |
| Videographer | $43,620 | $3,635 | $20.97 | 1,267 |
| Freelance Photographer | $42,949 | $3,579 | $20.65 | 1,766 |
| Web Designer | $63,842 | $5,320 | $30.69 | 50,899 |
How would you rate the starting salaries for web producers, as well as the prospects for salary advancement?
Johnathan Paul
Adjunct Professor, University of North Texas
Top companies hiring web producers now:
Which companies pay web producers the most?
Web producer salaries at Genentech and Netlify are the highest-paying according to our most recent salary estimates. In addition, the average web producer salary at companies like ServiceNow and QuinStreet are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Genentech | $118,831 | $57.13 |
| 2 | Netlify | $112,558 | $54.11 |
| 3 | ServiceNow | $99,758 | $47.96 |
| 4 | QuinStreet | $94,986 | $45.67 |
| 5 | FTI Consulting | $94,954 | $45.65 |
| 6 | Activision Blizzard | $94,732 | $45.54 |
| 7 | Gap Inc. | $89,383 | $42.97 |
| 8 | Mansueto Ventures | $81,278 | $39.08 |
| 9 | Twilio | $78,807 | $37.89 |
| 10 | ITW | $76,532 | $36.79 |
| 11 | Kaiser Family Foundation (KFF) | $75,032 | $36.07 |
| 12 | NBCUniversal | $73,625 | $35.40 |
| 13 | MarketTools | $73,459 | $35.32 |
| 14 | Gray Television | $72,004 | $34.62 |
| 15 | Randstad North America, Inc. | $71,066 | $34.17 |
| 16 | Coach | $70,797 | $34.04 |
| 17 | Trimble | $70,332 | $33.81 |
| 18 | Helen of Troy | $70,296 | $33.80 |
| 19 | Carnival Cruise Line | $69,214 | $33.28 |
| 20 | GLAAD | $68,284 | $32.83 |
Wage gap by gender, race and education
Web producer salary trends
The average web producer salary has risen by $5,137 over the last ten years. In 2014, the average web producer earned $63,239 annually, but today, they earn $68,376 a year. That works out to a 8% change in pay for web producers over the last decade.
Compare web producer salaries for cities or states with the national average over time.
Average web producer salary over time
Compare web producer salaries for individual cities or states with the national average.
Web producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $68,400 | $32.87 | +2.6% |
| 2024 | $66,600 | $32.02 | +3.7% |
| 2023 | $64,200 | $30.84 | +0.1% |
| 2022 | $64,100 | $30.82 | +0.9% |
| 2021 | $63,500 | $30.53 | +3.5% |
Recently added web producer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Adobe Systems Incorporated | Web Producer | San Jose, CA | 06/23/2025 | $78,200 |
| Teksystems | Web Producer | Los Angeles, CA | 06/19/2025 | $73,045 |
| Tommy Bahama Group | Associate Web Producer | Seattle, WA | 06/19/2025 | $54,262 |
| SDSU Research Foundation | Kpbs Web Producer | San Diego, CA | 06/12/2025 | $68,913 |
| Crystal Equation | Web Producer II | Menlo Park, CA | 05/06/2025 | $108,524 |
| Innocean | Web Producer | Huntington Beach, CA | 04/19/2025 | $85,000 |
| LHH | Web Producer | San Jose, CA | 03/25/2025 | $83,480 |
| Michael Kors Stores California | Assistant Web Producer | Fine, NY | 03/25/2025 | $64,350 |
| Nexstar Media Group | Website Producer | Bakersfield, CA | 02/19/2025 | $36,523 |
| Altera Corporation | Web Producer | San Jose, CA | 02/17/2025 | $89,000 |
Web producer salary FAQs
Search for web producer jobs