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A wellness coach specializes in promoting health and well-being through personalized coaching and support. As of October 2025, the average salary for wellness coaches is approximately $40,248 per year. However, earnings can vary widely based on experience, location, and the sector in which one works.
Entry-level wellness coaches typically start on the lower end of the salary spectrum, while those with several years of experience can earn significantly more. Coaches working in states like California and New York often report higher salaries due to the cost of living and demand for wellness services.
These sectors often provide the highest compensation packages, including benefits. Additionally, certifications and specialized training can enhance earning potential. Overall, pursuing a career in wellness coaching offers diverse opportunities that can align with personal passions and professional goals.
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The average wellness coach salary in Alaska, Hawaii, and California are the highest in the U.S. The lowest average wellness coach salary states are Wyoming, Iowa, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hawaii | $58,410 | $28.08 |
| 2 | West Virginia | $41,892 | $20.14 |
| 3 | Louisiana | $42,613 | $20.49 |
| 4 | Alaska | $59,190 | $28.46 |
| 5 | Oklahoma | $41,702 | $20.05 |
| 6 | California | $52,398 | $25.19 |
| 7 | Wisconsin | $43,018 | $20.68 |
| 8 | Indiana | $42,276 | $20.32 |
| 9 | Montana | $39,957 | $19.21 |
| 10 | Tennessee | $42,440 | $20.40 |
| 11 | Ohio | $41,449 | $19.93 |
| 12 | Kentucky | $38,747 | $18.63 |
| 13 | New York | $45,265 | $21.76 |
| 14 | Georgia | $43,787 | $21.05 |
| 15 | Connecticut | $38,918 | $18.71 |
| 16 | Mississippi | $38,257 | $18.39 |
| 17 | Maryland | $46,861 | $22.53 |
| 18 | South Carolina | $41,291 | $19.85 |
| 19 | North Dakota | $38,602 | $18.56 |
| 20 | South Dakota | $40,486 | $19.46 |
| 21 | Pennsylvania | $40,289 | $19.37 |
| 22 | Alabama | $35,535 | $17.08 |
| 23 | Massachusetts | $41,714 | $20.05 |
| 24 | Arizona | $35,471 | $17.05 |
| 25 | Delaware | $37,210 | $17.89 |
| 26 | Utah | $36,063 | $17.34 |
| 27 | Nebraska | $36,305 | $17.45 |
| 28 | Oregon | $37,375 | $17.97 |
| 29 | Wyoming | $32,773 | $15.76 |
| 30 | Minnesota | $35,981 | $17.30 |
| 31 | Texas | $36,361 | $17.48 |
| 32 | North Carolina | $35,707 | $17.17 |
| 33 | Michigan | $34,608 | $16.64 |
| 34 | Colorado | $35,008 | $16.83 |
| 35 | Idaho | $34,002 | $16.35 |
| 36 | Virginia | $36,430 | $17.51 |
| 37 | Arkansas | $31,709 | $15.24 |
| 38 | District of Columbia | $36,722 | $17.65 |
| 39 | Illinois | $34,234 | $16.46 |
| 40 | Iowa | $31,815 | $15.30 |
| 41 | New Jersey | $36,594 | $17.59 |
| 42 | Maine | $32,899 | $15.82 |
| 43 | Kansas | $31,630 | $15.21 |
| 44 | New Mexico | $33,091 | $15.91 |
| 45 | Washington | $35,630 | $17.13 |
| 46 | New Hampshire | $31,553 | $15.17 |
| 47 | Vermont | $33,746 | $16.22 |
| 48 | Missouri | $30,592 | $14.71 |
| 49 | Nevada | $33,674 | $16.19 |
| 50 | Rhode Island | $33,929 | $16.31 |
| 51 | Florida | $33,626 | $16.17 |
The highest-paying cities for wellness coaches are Richmond, CA, New York, NY, and Columbus, GA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Richmond, CA | $53,667 | $25.80 |
| 2 | New York, NY | $45,598 | $21.92 |
| 3 | Columbus, GA | $43,983 | $21.15 |
| 4 | Springfield, MA | $42,962 | $20.65 |
| 5 | Madison, WI | $42,934 | $20.64 |
| 6 | Baton Rouge, LA | $42,852 | $20.60 |
| 7 | Indianapolis, IN | $42,115 | $20.25 |
| 8 | Oklahoma City, OK | $41,801 | $20.10 |
| 9 | Columbus, OH | $41,344 | $19.88 |
| 10 | Columbia, SC | $41,198 | $19.81 |
| 11 | Pittsburgh, PA | $38,863 | $18.68 |
| 12 | Jackson, MS | $38,410 | $18.47 |
| 13 | Hartford, CT | $38,073 | $18.30 |
| 14 | Houston, TX | $37,054 | $17.81 |
| 15 | Washington, DC | $36,790 | $17.69 |
| 16 | Arlington, VA | $36,766 | $17.68 |
| 17 | Raleigh, NC | $36,542 | $17.57 |
| 18 | Olympia, WA | $36,200 | $17.40 |
| 19 | Saint Paul, MN | $36,041 | $17.33 |
| 20 | Salt Lake City, UT | $36,018 | $17.32 |
A wellness coach's salary ranges from $25,000 a year at the 10th percentile to $62,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $62,000 | $5,167 | $30 |
| 75th Percentile | $50,000 | $4,167 | $24 |
| Average | $40,248 | $3,354 | $19 |
| 25th Percentile | $31,000 | $2,583 | $15 |
| 10th Percentile | $25,000 | $2,083 | $12 |
The highest paying types of wellness coaches are worksite wellness practitioner, fitness and wellness manager, and coordinator, tobacco-free wellness center.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Fitness Coordinator | $39,963 | $3,330 | $19.21 | 27,009 |
| Coach | $42,716 | $3,560 | $20.54 | 16,688 |
| Health And Wellness Coordinator | $42,934 | $3,578 | $20.64 | 61,199 |
| Wellness Program Coordinator | $43,954 | $3,663 | $21.13 | 82,455 |
| Wellness Internship | $41,701 | $3,475 | $20.05 | 54,864 |
| Health Coach | $38,671 | $3,223 | $18.59 | 63,129 |
Top companies hiring wellness coaches now:
Wellness coach salaries at Stanford University and KPF are the highest-paying according to our most recent salary estimates. In addition, the average wellness coach salary at companies like Baptist Health South Florida and Methodist Health System are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Stanford University | $63,736 | $30.64 |
| 2 | KPF | $59,601 | $28.65 |
| 3 | Baptist Health Home Care | $54,194 | $26.05 |
| 4 | Methodist Health System | $51,092 | $24.56 |
| 5 | CentraState Healthcare System | $47,366 | $22.77 |
| 6 | Regional Medical Center- Orangeburg | $47,315 | $22.75 |
| 7 | Mental Health Partners | $46,682 | $22.44 |
| 8 | Kaiser Permanente | $46,243 | $22.23 |
| 9 | Cleveland Clinic | $46,054 | $22.14 |
| 10 | Mirabito | $43,563 | $20.94 |
| 11 | Para Los Niños | $43,291 | $20.81 |
| 12 | Wounded Warrior Project | $42,498 | $20.43 |
| 13 | YMCA of Metro Knoxville | $41,865 | $20.13 |
| 14 | Pasadena Unified School District | $41,169 | $19.79 |
| 15 | Bancroft | $41,011 | $19.72 |
| 16 | Touro University Worldwide | $40,958 | $19.69 |
| 17 | Arlington-Mansfield Area YMCA | $40,895 | $19.66 |
| 18 | YMCA | $40,668 | $19.55 |
| 19 | Alera Group | $40,626 | $19.53 |
| 20 | YMCA of Northern Colorado | $40,626 | $19.53 |
The average wellness coach salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $44,796 | $21.54 |
| 2 | Retail | $39,478 | $18.98 |
| 3 | Insurance | $38,241 | $18.39 |
| 4 | Health Care | $35,798 | $17.21 |
| 5 | Government | $33,103 | $15.91 |
| 6 | Non Profits | $29,146 | $14.01 |
The average wellness coach salary has risen by $4,986 over the last ten years. In 2014, the average wellness coach earned $35,262 annually, but today, they earn $40,248 a year. That works out to a 12% change in pay for wellness coaches over the last decade.
Compare wellness coach salaries for cities or states with the national average over time.
Compare wellness coach salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $40,200 | $19.35 | +2.4% |
| 2025 | $39,300 | $18.88 | +3.0% |
| 2024 | $38,100 | $18.30 | +1.5% |
| 2023 | $37,500 | $18.04 | +4.2% |
| 2022 | $35,900 | $17.28 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Centerstone | Health and Wellness Coach Ccbhc | Bedford, IN | 06/30/2025 | $32,870 |
| Wounded Warrior Project | Physical Health & Wellness Coach | Tacoma, WA | 06/30/2025 | $65,945 |
| Benedictine | Wellness Coach | Dickinson, ND | 06/29/2025 | $38,150 |
| Fwymca | Wellness Coach-Jackson R Lehman Family Ymca | Fort Wayne, IN | 06/29/2025 | $26,609 |
| Tlcs, Inc. | Wellness Coach | Sacramento, CA | 06/25/2025 | $33,976 |
| Glacial Community YMCA | Wellness Coach | Oconomowoc, WI | 06/25/2025 | $22,957 |
| Ymca of Greater Fort Wayne | Wellness Coach-Central Branch Ymca | Fort Wayne, IN | 06/24/2025 | $26,609 |
| Cincinnati Works | Financial Wellness Coach Supervisor | Cincinnati, OH | 06/23/2025 | $55,477 |
| YMCA of Greater Richmond | Wellness Coach-Manchester Ymca | Richmond, VA | 06/20/2025 | $29,218 |
| Young Mens Christian Association of Rochester | Wellness Coach | Corning, NY | 06/19/2025 | $34,436 |
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