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Become A Sales Account Manager

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Working As A Sales Account Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $149,290

    Average Salary

What Does A Sales Account Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Account Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Account Manager jobs

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Sales Account Manager Career Paths

Sales Account Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Mandarin

  • Italian

  • Chinese

  • Japanese

  • German

  • Russian

  • Korean

  • Cantonese

  • Vietnamese

  • Hindi

  • Carrier

  • Greek

  • Polish

  • Romanian

  • Hungarian

  • Turkish

  • Armenian

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Sales Account Manager

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Real Sales Account Manager Salaries

Job Title Company Location Start Date Salary
Sales Account Manager HGST, Inc. San Jose, CA Dec 15, 2016 $164,653 -
Sales Account Key Manager Aker Solutions Inc. Houston, TX Jan 02, 2013 $144,061 -
Sales & Account Manager Tercel Oilfield Products USA, L.L.C. Houston, TX Nov 20, 2014 $139,050
Sales Account Manager Mindsinsync Inc. New York, NY Aug 03, 2016 $138,757
Sales and Accounts Manager Industrial Test Systems, Inc. Rock Hill, SC Nov 03, 2016 $131,125
Sales Account Manager HGST, Inc. San Jose, CA Apr 16, 2014 $130,000 -
Sales Account Manager 4 Altera Corporation San Jose, CA Mar 16, 2015 $130,000
Sales Account Manager HGST, Inc. Milpitas, CA Dec 15, 2013 $130,000 -
Sales Account Manager Omnivision Technologies, Inc. Santa Clara, CA Aug 25, 2014 $120,000
Sales Account Manager Kerry Inc. Beloit, WI Sep 09, 2011 $120,000
Sales Account Manager Kerry Inc. Beloit, WI Feb 01, 2011 $120,000
Software Sales Account Manager II Dell Software, Inc. Weston, FL Aug 20, 2015 $114,670
Lead Sales Account Manager-Process Technology & Equipment UOP LLC Des Plaines, IL Feb 03, 2015 $112,549 -
Lead Sales Account Manager UOP LLC Des Plaines, IL Sep 05, 2011 $112,333
Financial Sales & Account Manager Wood MacKenzie, Inc. New York, NY Aug 14, 2013 $98,155 -
Sales & Account Manager-Latin America Welspun Pipes, Inc. Houston, TX Sep 27, 2011 $97,850
Sales Account Manager Ericsson Inc. Bellevue, WA Apr 16, 2015 $92,394
Sales Account Manager Osisoft, LLC Houston, TX May 07, 2016 $91,481
Sales Account Manager Kostal of America, Inc. Troy, MI Aug 02, 2016 $91,229
Sales Account Manager Weatherford International, Inc. Magnolia, TX Mar 26, 2014 $90,000 -
Sales and Accounts Manager Industrial Test Systems, Inc. Rock Hill, SC Jan 11, 2015 $72,000
Sales Account Manager-Latin America Region Kingston Technology Company, Inc. Fountain Valley, CA Oct 03, 2012 $70,736
Sales Account Manager Qantas Airways Ltd Fort Worth, TX Feb 12, 2015 $70,533
Sales Account Manager Independent Online Distribution Alliance, Inc. San Francisco, CA Nov 10, 2011 $70,000
Sales Account Manager Engel MacHinery, Inc. Corona, CA Mar 28, 2013 $70,000
Arc Welding Sales/Account Manager ABB Inc. Auburn Hills, MI Oct 01, 2012 $69,800 -
Arc Welding Sales/Account Manager ABB Inc. Auburn Hills, MI Oct 10, 2012 $69,800 -

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Top Skills for A Sales Account Manager


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Top Sales Account Manager Skills

  1. Product Lines
  2. Sales Territory
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed new product lines, thus helping the entire business grow up to 20%.
  • Established and implemented plans and strategies for quickly developing sales territory.
  • Manage all aspects of Territory Revenue Growth and maintaining and servicing Territory account base.
  • Provide customer service to existing customers.
  • Designed sales collateral for outside sales representatives to aid in growth of new accounts.

Top Sales Account Manager Employers

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