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Sales Account Manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted Experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales account manager skills. We ranked the top skills for sales account managers based on the percentage of resumes they appeared on. For example, 13.1% of sales account manager resumes contained customer service as a skill. Continue reading to find out what skills a sales account manager needs to be successful in the workplace.

15 sales account manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales account managers use customer service:

Provided exceptional customer service and sales support to clientele while continuously working to achieve a surpassing level of customer satisfaction.
Developed existing customer base through strong customer service relationship oriented selling by up selling existing customers and adding new customers.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales account managers use crm:

Managed a five state field territory selling Agency Management CRM Software and Document Imaging Solutions in an extremely competitive marketplace.
Developed assigned territory through cold calling, CRM analysis and relationships with outside, industry professionals.

3. Customer Satisfaction

Here's how sales account managers use customer satisfaction:

Coordinated Customer satisfaction activities/Customer scorecard process.
Demonstrate reliability through attendance and promptness; Demonstrate a commitment to safety, integrity, process improvements and customer satisfaction.

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how sales account managers use account management:

Provided infusion equipment, and related disposables, account management and clinical support for new drug delivery mechanisms and disposable products.
Develop and manage technical support partnerships to collaborate with end-users ensuring a complete and satisfying account management and service experience.

5. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales account managers use product knowledge:

Demonstrate in-depth product knowledge by regularly scheduling and facilitating meetings as well as creating presentations.
Resolved customer complaints and shared product knowledge with customer s while making personal recommendations.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales account managers use business development:

Conducted extensive cold calling and business development as a primary contract negotiator with business operators, engineers, and production representatives.
Devise and implement business development strategies to identify business opportunities and establish tactical goals that comply with overall corporate objectives.

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7. PowerPoint

Here's how sales account managers use powerpoint:

Created and prepared all organizational marketing materials including company press kits, PowerPoint presentations, and Multimedia.
Designed and delivered PowerPoint presentations and sales quotations to customers on new and current technology.

8. Sales Process

Here's how sales account managers use sales process:

Coordinate all incoming sales process from local and international customers.
Managed and coordinated resources to complete intermediate project sales process.

9. Work Ethic

Here's how sales account managers use work ethic:

Involved in a structured management training program which stressed strong work ethic, team development, and maintaining a positive attitude.
Promoted within six months due to exceeding sales goals and having a solid work ethic.

10. Sales Territory

Here's how sales account managers use sales territory:

Perform business to business outside sales, successfully developing and maintaining a defined sales territory while identifying target and key accounts.
Generated, developed, and managed optical customer business accounts and maintained business relationships within assigned sales territory.

11. Excellent Interpersonal

Here's how sales account managers use excellent interpersonal:

Organized and committed to reaching goals, demonstrate strong closing skills, excellent interpersonal communication skill.

12. Patients

Here's how sales account managers use patients:

Identified and contacted Board Certified Physicians to provide preventive health exams to tens of thousands of patients throughout the country.
Develop and distribute newsletters, brochures, or other printed materials to share information with patients or medical staff.

13. Business Relationships

Here's how sales account managers use business relationships:

Develop solid business relationships through honesty, integrity and consistent follow through, which directly contributes to consistent growth of territory.
Identify new business relationships and ability to close major accounts Developed a $1Million account with Westinghouse-Emerson (Process Control Division)

14. Excellent Time Management

Here's how sales account managers use excellent time management:

Acquired excellent time management skills by reaching constantly expanding benchmarks in an increasing product line.

15. Customer Accounts

Here's how sales account managers use customer accounts:

Grow existing customer accounts through proactively identifying and recommending solutions to enable customers to make sound business decisions and grow sales.
Design and implement account specific device in-service training and provide immediate product and technical support for customer accounts.

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What skills help Sales Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Sales Account Manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Sales Account Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Sales Account Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What Sales Account Manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Sales Account Managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a Sales Account Manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of sales account manager skills to add to your resume

The most important skills for a sales account manager resume and required skills for a sales account manager to have include:

Customer Service
CRM
Customer Satisfaction
Account Management
Product Knowledge
Business Development
PowerPoint
Sales Process
Work Ethic
Sales Territory
Excellent Interpersonal
Patients
Business Relationships
Excellent Time Management
Customer Accounts
Technical Support

Sales Targets
Salesforce
Revenue Growth
Trade Shows
Project Management
Lead Generation
Customer Retention
Client Relationships
Sales Strategies
Business Sales
Product Development
Cold Calls
Product Line
Market Research
Relationship Building
Sales Growth

POS
Sales Cycle
Medical Sales
Sales Support
Field Testing
Sales Presentations
Sales Volume
Sales Reports
Customer Support
Sales Quota
Customer Complaints
Direct Sales
Client Accounts
Enterprise Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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